Proposal “Adoption-Cornerstone-Estonia-Stage2“ (Active)Back

Title:Mass Adoption Cornerstone Stage 2: Continued system development and integration
Monthly amount: 96 DASH (14534 USD)
Completed payments: no payments occurred yet (3 month remaining)
Payment start/end: 2018-08-17 / 2018-11-15 (added on 2018-08-09)
Final voting deadline: in 9 days
Votes: 93 Yes / 212 No / 49 Abstain
Will be funded: No. This proposal needs additional 602 Yes votes to become funded.
Manually vote on this proposal (DashCore - Tools - Debugconsole):
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Proposal description

This proposal is the direct result of our previous, successful proposal: [Mass Adoption Cornerstone: Estonia and Beyond] (see aftermovie)

A lot of people were using Dash, and only Dash to pay for various on-site expenses at the sold-out (4000+ guests) music festival in Estonia "I Land Sound 2018".
They did this by simply tapping an NFC wristband and their transactions took place on the blockchain immediately.

During the event and afterwards, we have been approached by numerous event organizers and night club managers, all of them basically wanting the same thing: a "turnkey" NFC payments solution for clubs and festivals, consisting of POS, top-up (onsite/online), inventory control, precise reporting, loyalty programs etc. We have secured a couple of deals to begin with. Our team includes a sales manager who is already in the process of expanding to clubs and festivals in Estonia and other European countries.

We have an excellent (small and efficient) team of people and we all feel that this should definitely be our next step towards adoption.

In the scope of this proposal, we will upgrade our current solution by doing the following:

  • Continue development of the DASH NFC Point of Sale system (that was used in Estonian music festival, at a large scale). This includes goals like:
    • Support of various GUI modes of the POS terminals, enabling running on phones and tablets (significally reducing set-up cost)
    • More advanced inventory/stock control systems
    • Multi-language support
    • Top-up DASH NFC wristbands using DASH or fiat on the spot
    • Continued mobile (QR-code based) payments support
  • Continue development of the related back-office systems like:
    • In-depth user/account management
    • Inventory/stock control
    • Precise reporting
  • Continue development of the client-facing parts accessible via world wide web:
    • Top-up DASH NFC wristbands using DASH or fiat online (QR-code based)
    • Detailed top-up and transaction history
    • Loyalty program
  • Develop a modular and flexible system for festivals and clubs - easy to set up, configure and upgrade.

We will launch the first cashless club solution in November. Meanwhile, we will keep you updated about our progress and future projects.

Budget, as calculated with an exchange rate of 150€ per DASH:

  • 2 Developers - 2 x 3000€ = 6000€ / month
  • 1 Project Manager - 2000€ / month
  • 1 Sales Manager - 2000€ / month
  • Hardware investments (NFC devices, phones, tablets etc)
  • Fiat gateway fees - up to 5%
  • Refund of the proposal fee - 5 DASH
  • Small buffer for unexpected costs

Our previous successful proposals:

1) Dash NFC wristband system used at Estonian music festival
743 Yes / 122 No

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2) Local Meetups and Community building at Tallinn
651 Yes / 22 No

Tallinn Blockchain conference Sponsorship
584 Yes / 32 No

Show full description ...

Discussion: Should we fund this proposal?

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2 points,6 days ago
Unfortunately, I didn't make it to the festival and don't know how much attention was on educating the users about the benefits of Dash. Despite the technical issues, I believe this project contributes to the adoption of Dash and deserves a second chance to scale up.
1 point,6 days ago
Do the festival attendees understand what they are using? Or do they just pay some fiat to load up a wristband that they tap to buy drinks? Is there any reason to believe they turn into Dash users after the event?
3 points,8 days ago
How much of a stake will Dash own in your company ?
3 points,8 days ago
I was very glad to see that your test-run was more or less successful. The initial expenditure was pretty hefty, but it's clear something useful came out of it in your new NFC payment solution. You've proven that you have what it takes to perform in live situations, and this is also evidenced by the interest shown by other venues and event providers.

Given that you already have a working plan to make your project self-sufficient, I'm more inclined to view this recent development funding request more favorably. The more self-sufficient the projects we fund can be, the more successful for the network over all. It seems like an ideal use case for Dash, and if you can provide enough utility and value to these other potential partners who can then theoretically launch right in to using your solution, that seems well worth what you're asking.

Looking forward to seeing how this project progresses. Do remember to take in to account the tight budgets we have due to market downturn. It's clear that competition will be very fierce for the few hundred remaining Dash this month.
2 points,9 days ago
If there are many organizers who want to use your system, why can't they pay for it?
1 point,9 days ago
They will pay the event cost or monthly fee for the program they are using, that’s common sense bro. But to be more attractive to different festival organizers and clubs, we need to develop more features and as you know it costs money. But unlike some other projects that are ongoing right now, this one is not designed to drain the treasury of funds. For what we’re asking, we’re delivering a lot. DASH is going to be a big name in this scene.
-1 point,8 days ago
Please don't bro me.

What more features do you need to develop and why did the first event no need them? If those new events want those features, I would assume they can pay for them.
But if you need help bridging the gap, would you give Dash Ventures a stake of your company?
1 point,7 days ago
Sorry for that.

Yes, we need some support to get the solution ready for marketing.
We have not heard of Dash Ventures before. Does Dash Ventures own a stake of KuvaCash, Anypay or anything else related?

Dash will get enough ROI from this without owning a stake.
Please realize that this is a major opportunity to go mainstream. Dash is going to be exclusively used as the blockchain backbone of our solution.
1 point,9 days ago
I am not sure how this can be called a success ?
1000 wallets created divided by about 150k, 150k a person, I call that a free party.

Maybe there are metrics you're not posting but, this adoption is very expensive, especially when comparing it to Dash Venezuela. They are probably able to deliver 1000 merchants for that price.
3 points,8 days ago
@A_node_to_a_Master - From the DFN news article linked above: "On the first day, some of the WiFi connected POS devices stopped working, but were up and running again within hours. However, due to the hiccup, festival organizers decided to also accept cash and card payments, whereas the initial plan was to be 100% cashless. Nevertheless, this technical issue and decision had the unforeseen effect of providing an excellent natural experiment. Consumers were now free to choose whether they wanted to pay in Dash, cash, or card and the results showed that around 25% of attendees opted-in to using the Dash-enabled NFC wristbands as a payment method."
-1 point,8 days ago
Thank you Arthyron, I actually read about the failed wifi connected POS devices, I thought that was a different project because this one was called a success.
-1 point,8 days ago
At any rate, that not a success, that's call a failed product launch. This negatively affects how the visitors view Dash.

I find it alarming that fellow masternode owners actually view that as a success.
1 point,6 days ago
It wasn't their product that failed, but the WiFi system. Their Dash solution worked, the festival itself had other extenuating technical issues. I don't think it's fair or reasonable to blame them for a secondary technical issue. Similar things have happened at other festivals (Porcfest, for example, where WiFi was spotty to non-existent).

Once that issue was solved, the system they designed performed as intended and performed quite well, even with competing against cash/card. I'd say that's a pretty valuable test case, even if it didn't go quite as planned.
2 points,7 days ago
I assume that you did not visit the festival. Sorry, but how can you say something like that?
There was no vibe of a failed product launch, only good feedback regarding it’s speed, security and ease of use.
-3 points,8 days ago
Thanks for pointing that out. That does reflect badly on the proposal. It also sounds like a breach of contract for the previous proposal if they promised to be Dash exclusive.
1 point,9 days ago
The proposal was never about a single event. It was a very successful cornerstone project, leading to further possibilities. You’re citing $150 per person, but keep forgetting that we’ve developed an NFC point of sale system that kicks ass by solving actual real life problems!
No other cryptocurrency has ever been used like this. Does DASH want to stand out from the crowd? This is it.
-1 point,8 days ago
If it wasn't about a single event, why are you asking more money to do more events?
2 points,7 days ago
Please read the proposal - we are not asking money to do events.
The funds are for developing an actual product that would work in many environments.
-1 point,9 days ago
I just checked the title:
28 POS / 13 merchants / 4000+ guests / 4 days / 100% DASH only / Mass adoption cornerstone in Estonia and beyond

100% Dash ? 4000 guests yet only 1000 wallets ? what up with that ?
-1 point,9 days ago
*$150 dollar person I meant
1 point,10 days ago
Relatively cheap coming from a team that has a proven track record and genuinely seems committed to Dash. I'm happy to vote yes on this one.
-1 point,5 days ago
Relatively cheap ? compared to what ?
1 point,10 days ago
@name3 Thank you!