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Proposal “strike-country-expansion“ (Active)Back

Title:YouTube Awareness - Country Expansion (Strike Social Inc. 500 No.17)
Monthly amount: 195 DASH (68351 USD)
Completed payments: 1 totaling in 195 DASH (2 month remaining)
Payment start/end: 2018-02-17 / 2018-05-17 (added on 2018-02-15)
Votes: 716 Yes / 221 No / 50 Abstain
Will be funded: Yes
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 21eca959e49fb35db979ca17f6361349c48cdfb26fa4ed642ab585beb6469467 funding yes

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Proposal description

This is a 3-month project that will require 195 Dash/month (585 dash total).

Full breakdown of cost is below.

Pre-proposal discussion here:  https://www.dash.org/forum/threads/pre-proposal-youtube-awareness-country-expansion-strike-social-inc-500-no-17.28969/

Description of the project:

Google’s largest third-party YouTube advertising partner, Strike Social https://strikesocial.com/, will promote new Dash videos from Ogilvy Spain on the world’s second most viewed website
http://www.alexa.com/topsites: YouTube.

This is an extension of the currently live proposal with a focus on driving awareness for Dash in
additional countries.  The currently live campaign has gotten off to an
incredibly strong start with metrics well above benchmarks. The latest
report can be found here https://spaces.hightail.com/receive/EgskuvoLLs.

You can view updates on the currently running awareness campaign here:  https://www.dashcentral.org/p/strike-social-youtube  ( We have delivered over 1,000,000 views and counting.  Weekly updates have been reported onto the Dashcentral page.)

At the moment, the world is interested in digital currency and
cryptocurrency, and there is an opportunity to increase awareness
surrounding Dash. As the second largest search engine in the world,
YouTube is the best platform to promote a video ad focused on it. The
platform reaches 1.5 billion monthly users
across the globe.  (Think of YouTube like TV 2.0 - targeted TV ads.)

The video will be promoted in five (5) of the most popular countries for Crypto: Australia, Russia, Venezuela, Indonesia and South Korea. YouTube can automatically add subtitles to account for the local
language in all five countries weare targeting. These five (5) countries
are different than the currently live campaign and represent some of
the largest opportunities for Dash.  It’s Strike Social’s goal to
continue to spread the Dash message to countries where it will be well
received.  This video promotion will ensure that awareness of Dash
increases, that video views are added to the view counter and that
viewers engage with this

About Strike Social Strike:

Social harnesses the power of artificial intelligence to drive the best outcomes in YouTube and social media advertising. Through media-buying software and service, Strike
Social helps major agencies and brands, such as Beats, Xbox, Honda, Mattel, Lionsgate
and Trunk Club, scale their campaigns. With a workforce presence in 16
major markets — including headquarters in Chicago and offices in Kraków
and Manila — Strike Social was recently named the No. 17 fastest-growing
private company in the U.S. https://www.inc.com/profile/strike-social by Inc. Magazine. Learn more at strikesocial.com https://strikesocial.com/.Visit our news center to see what the press has been saying about us: https://strikesocial.com/news/

We recently started accepting payments in Dash. Learn more about our global campaign to promote Dash
here: https://www.dash.org/forum/threads/strike-social-inc-500-no-17-official-update-thread.24120/


(Ryan Taylor, January 18, 2018 TNABC Miami Announcing the Strike Social Integration)

How can Strike Social guarantee results?

By running the video as a YouTube TrueView Ad
https://www.thinkwithgoogle.com/products/youtube-trueview/.YouTube Trueview Ads are those ads that can be skipped after five seconds.
These are a great advertising option as you only have to pay for views
if somebody reaches the 30-second mark of the video. If they skip before
hitting that threshold, you aren’t charged.  This ad method also
ensures payment is only needed if Strike Social reaches an engaged
viewer. It is a win-win situation — viewers only watch videos they are
curious about and we know all the views come from people that are really
interested in the video.

How many views does the budget allow for?

The plan is to run this campaign for three (3) months to reach everybody
interested in digital currency/cryptocurrency in the five countries
mentioned above.  Strike Social’s data science and planning tools https://strikesocial.com/software/ have identified the number of people that fall into these interest
groups across each country. We are also taking learnings about what has
been working during the currently live campaign.  It’s recommended that
we try to garner at least 1,000,000 views per country during the (3)
months flight.  All of these views will be hyper targeted to reach a
correct/relevant user.  

Country Breakdown:

- Australia: 1,000,000 views
- Russia: 1,000,000 views
- Venezuela: 1,000,000 views
- Indonesia: 1,000,000 views
- South Korea: 1,000,000 views

Each country has more than 1,000,000 people interested in crypto but
Strike Social wants to start slow and learn before promoting more. What
videos will we be promoting? Strike Social recommends promoting a video
that will help drive awareness and educate viewers on what Dash is
within these countries.

Strike Social would recommend promoting that ‘What is Dash’ video but we
know the Masternodes would like to promote updated videos.  Strike
Social has been working with Fernando and Ogilvy Spain to understand
when new video assets will be ready.  The goal for this campaign
starting in March
will be to use updated, fresh videos to reach relevant viewers.  

Why did we choose YouTube to drive awareness?

There are 1.5 billion monthly YouTube users https://www.thinkwithgoogle.com/consumer-insights/youtube-audience-marketing-myths/ across the globe with over one billion hours of video footage being watched
each day. YouTube viewers also spend an average of 40 minutes per
session on YouTube, which means they are engaged.  These are just
statistics on the platform itself.

How about advertisements on the platform?

Recent studies https://www.thinkwithgoogle.com/int...a-shows-online-video-ads-drive-consideration/ show that advertisements on YouTube generate on average a 17% lift in brand awareness and a 13% lift in consideration.

How will we reach a qualified audience?

YouTube is a great platform to reach an audience that fits within your
target. Why? YouTube allows you to target various interests, create
custom audiences and tap into what keywords viewers are searching for.  
targeting options also allow you to target people that have already
shown interest in Dash (a process called remarketing). Strike Social has
built a proprietary recommendation engine https://strikesocial.com/software/ that uses historical YouTube performance and social media listening to
find the perfect audience on YouTube. A full targeting plan has been
developed and will be translated into the language of each country.
Strike will use all the keywords present in the targeting plan at the
beginning of the campaign. Then, keywords and audiences that aren’t
working will be paused in real time. The keywords and audiences that
perform well will be
optimized for maximum performance.  Granular, 24/7 optimization guided
by machine learning leads to the best performance in the YouTube
advertising space. As a global company https://strikesocial.com/company/, we are able to have media buyers monitoring the performance of
campaigns night and day. On top of that, our AI-powered technology
helpsimprove performance to drive optimal results.

Metrics that matter

Strike Social will guarantee a set number of views per country (Yes, we are currently losing money on our first proposal because of the Dash
price drop - but this is our guarantee, and we are in this for the
.  that will be reported on to show that viewers are engaged with Dash. It is always Strike Social’s job to try and beat the
guarantee so there is an over-delivery of views to the video.Strike
Social will also conduct a brand lift study https://www.thinkwithgoogle.com/products/brand-lift/ that can effectively
determine if the video advertisement drove a lift in brand awareness or
consideration.This study provides ancillary metrics to prove if the
campaign worked or not. The benchmark will be a 17% lift in awareness
and a
13% lift in consideration.

How will Masternodes know what’s going on?

Strike Social’s dedicated campaign managers will be posting weekly
updates recapping campaign performance to ensure Masternodes are able to
keep a pulse on the campaign.This recap will include views by country
and also insights such as which audiences and keywords are working.  
Masternodes will also notice that the video view count will be going up
as the campaign is flighted.


This will be a 3-month long campaign starting after the March
superblock, and running through the end of May. The campaign will be
evenly split between each month.

Future Efforts

Strike Social wants to continue to learn and will aim to deliver more views in the future for the countries that
have been exposed to Dash videos.  Strike Social will then continue to
expand updated videos to new countries that over-index with

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
2 points,11 days ago
WOW - you guys have delivered SO MANY VIEWS to the Dash video. Love this, yes yes yes. More countries, more budget, please.
1 point,10 days ago
3 points,11 days ago
Love this, Strike Social!! So grateful to have your team working for Dash.
3 points,11 days ago
looks great, voting yes!
3 points,17 days ago
It’s a yes from me. Looking forward for seeing how this goes.

1 point,18 days ago
MNO Australia.
Voting YES.
I see the comments regarding Japan (good). Are we getting Dash into the hands of those interested though? This is a major part of Dash's challenge.
2 points,21 days ago
YouTube is the TV of the 21st century and we must have good metrics of marketing campaigns in this medium to know about potential users and improve.

I would like to have seen Australia change for Japan, as a target country. There are many resources in English and I think almost nothing in Japanese.
Thanks for the proposal, you have my support.
2 points,21 days ago
Thanks for the support. Japan is running successfully right now in Strike Social's original awareness campaign: https://www.dashcentral.org/p/strike-social-youtube

Check out that thread for weekly updates regarding stats and engagements levels. (2M+ views delivered, at 36%+ video completion rate so far.)

Note that this month's awareness campaign is a country expansion which adds 5 new countries (including Australia).
1 point,27 days ago
Well aslong as it is the real patrick which it does seem like.

Its a solid Yes, reputable company decent pricing
1 point,27 days ago
Thanks for the support, Realmrhack.
-1 point,27 days ago
- Are you the owner or representative of Strike Social? Can we I see proof? Might have used a better name than pmckenna12.
- Why isn't this escrowed?
- Do you have a contract with Core?
- What videos exactly are you going to promote?
- Is Core and/or Ogilvy vetting these videos? (Show me proof).
3 points,27 days ago
Hi Dashed,

I'm the CEO of Strike Social. I proved identity through LinkedIn on our last awareness proposal: https://www.dashcentral.org/p/strike-social-youtube You can also see updates from our press release proposal here, where you will also get to see photos of our Chicago office, along with various status updates and press mentions.

I've been in contact with many MNOs by phone, and attended the Miami conference in January, where I got the opportunity to meet Ryan, Bradley, and others.

You will see that we have delivered over 1M views and counting to the "What is Dash?" video, which is on the "Dash - Digital Cash" Youtube channel. Username "aselby" is the account manager currently producing regular updates to the MNOs regarding views/engagement. When Ogilvy comes out with the new creative, we will do a swap.

3 points,27 days ago
Here is our update thread on the Dash forum: https://www.dash.org/forum/threads/strike-social-inc-500-no-17-official-update-thread.24120/

Any MNOs are welcome to PM me for a phone call or interview at anytime.
0 points,25 days ago
Hi Patrick, I really appreciate the work you have done so far and voting yes on this proposal!

It is however a significant, unescrowed amount and as you are aware there has been quite a bit of impersonation happening recently on this site. I would really appreciate you verifying your identity cryptographically using keybase.io or some similar service if you do not use escrow - it would be a terrible accident to accidentally pass a 500+ Dash proposal put in by an imposter, and an offer for a phone call simply doesn't scale to several thousand voting masternodes.
1 point,25 days ago
Thanks for the support, and for the suggestion, strophy. I'm enjoying these 1 on 1 MNO calls and learning a lot, but you're right that it doesn't scale well.

I'm going to look into keybase, but in the meantime, please anyone feel free to contact my linkedin account to verify identity: https://www.linkedin.com/in/patrick-mckenna-846a9b2
1 point,28 days ago
I have noted yes, although I'm not completely sold. The words are right but I am not quite convinced when I look at the detail. Probably me at fault here. Its a good proposal - I expect
1 point,28 days ago
Hi kevmate, thanks for the support and for the vote. We want you to see and understand the value, not just take our word for it.

One way to think of Youtube ads are TV 2.0. TV advertising is a core part of any brand's awareness strategy, but with Youtube, we're able to target only the crypto people, and optimize based on their engagement with the videos.

Let me know if there are specific questions we can answer, or other explanations we can provide.