Proposal description
PLEASE DOWNVOTE AND VOTE INSTEAD ON OUR REVISED PROPOSAL
1. Summary
This proposal is a continuation of the Dash Marketing Hub, an official fork of the Dash Incubator, focused on grassroots marketing and promotion of Dash, and on community energizing/engagement.
This cycle we are continuing with the more decentralized leadership which replaced the initial single Proposal Owner role with the Director roles. Hub Directors at this time are myself (TheDesertLynx), Kanuuker, and Pozo, with one (myself) acting as a Treasurer (no change since last cycle). Full details on governance particulars can be found in our Rulesdocument, with no changes since last cycle and changes since the previous cycle remaining highlighted in yellow.
Current Admins (in addition to the Directors who also act as Admins) remain unchanged and are GreekNick, Rion, whysmh4dash, and VVALTER_DASH.
2. Updates
Here are updates on our progress. In brief, DashDirect’s virtual card launch represented the majority of our focus last cycle. Unfortunately, the program was suspended, and naturally we were unable to execute our promotion strategy as the product we were prepared to focus all our resources on promoting simply ceased to exist. In retrospect, focusing so heavily on promoting a single product presented certain risks, and while a heavy DashDirect focus was unavoidable given the circumstances, we do consider this a hard lesson learned. However, the majority of the funds earmarked for this purpose thankfully remain unspent, in particular those for a Brave Browser campaign (please see this decision proposal to vote on how the funds are used), meaning that we can come out strong this quarter with a variety of promotional initiatives.
We have continued to build and solidify our social media distribution channels and land media appearances, securing appearances on four additional shows this past quarter. We completed an ambitious Dash ecosystem infographic project, which has since been moved to the Incubator to develop it into a living and more permanent resource. Additionally, after being unable to secure assistance for the better part of a year, we were finally able to produce videos of Dash’s Bitfy integration (one of the Dash Investment Foundation’s key investments) live in Brazil, showing Dash’s ability to be spent at millions of merchants in the country.
This quarter we are working closely with the Dash Core Group product and marketing team to coordinate on landing pages and other resources to promote key products more efficiently than we have previously been able to. This represents key cooperation with DCG that we were not able to secure in past quarters, and we’re excited for the benefits this synergy can deliver.
Below is a breakdown of our available budget and expenditures over the past quarter:
3. Roadmap
Here we give our current priorities to the areas of funding in Hub, to enable better management and allocation of resources between Bounties. Our priorities have shifted significantly since last cycle due to the suspension of the DashDirect virtual card program, which previously made up the majority of our focus. These will be updated at least in each Quarterly proposal, and are referenced in our Rules.
This quarter the base monthly funding ask remains at 300 DASH. This represents roughly 6% of the total Dash treasury. Due to the decrease of the price of Dash, this amount represents a significant budget reduction since last cycle, however with additional treasury constraints such as new supplemental asks from Dash Core Group, we will make due with less purchasing power.
We previously submitted a separate supplemental funding proposalto aggressively market the DashDirect virtual card launch. These proposal funds, combined with donations we have received from the community, [color=#333333]total[/color][color=#333333]ed[/color] 369 Dash, and were converted to approximately 20,000 USDT to fund a Brave Browser campaign, which reside at this address. Due to the suspension of the virtual card program, we’re seeking guidance from the network in repurposing these funds in this decision proposal.
4. Terms
All operations of the Hub funded by this proposal are subject to the latest Rules published here:
https://docs.google.com/document/d/1bpTl-7TuzYPAy7_kGPNpHZo3biLxq6oE5tOjPv-Z-oo/edit?usp=sharing
1. Summary
This proposal is a continuation of the Dash Marketing Hub, an official fork of the Dash Incubator, focused on grassroots marketing and promotion of Dash, and on community energizing/engagement.
This cycle we are continuing with the more decentralized leadership which replaced the initial single Proposal Owner role with the Director roles. Hub Directors at this time are myself (TheDesertLynx), Kanuuker, and Pozo, with one (myself) acting as a Treasurer (no change since last cycle). Full details on governance particulars can be found in our Rulesdocument, with no changes since last cycle and changes since the previous cycle remaining highlighted in yellow.
Current Admins (in addition to the Directors who also act as Admins) remain unchanged and are GreekNick, Rion, whysmh4dash, and VVALTER_DASH.
2. Updates
Here are updates on our progress. In brief, DashDirect’s virtual card launch represented the majority of our focus last cycle. Unfortunately, the program was suspended, and naturally we were unable to execute our promotion strategy as the product we were prepared to focus all our resources on promoting simply ceased to exist. In retrospect, focusing so heavily on promoting a single product presented certain risks, and while a heavy DashDirect focus was unavoidable given the circumstances, we do consider this a hard lesson learned. However, the majority of the funds earmarked for this purpose thankfully remain unspent, in particular those for a Brave Browser campaign (please see this decision proposal to vote on how the funds are used), meaning that we can come out strong this quarter with a variety of promotional initiatives.
We have continued to build and solidify our social media distribution channels and land media appearances, securing appearances on four additional shows this past quarter. We completed an ambitious Dash ecosystem infographic project, which has since been moved to the Incubator to develop it into a living and more permanent resource. Additionally, after being unable to secure assistance for the better part of a year, we were finally able to produce videos of Dash’s Bitfy integration (one of the Dash Investment Foundation’s key investments) live in Brazil, showing Dash’s ability to be spent at millions of merchants in the country.
This quarter we are working closely with the Dash Core Group product and marketing team to coordinate on landing pages and other resources to promote key products more efficiently than we have previously been able to. This represents key cooperation with DCG that we were not able to secure in past quarters, and we’re excited for the benefits this synergy can deliver.
Below is a breakdown of our available budget and expenditures over the past quarter:
3. Roadmap
Here we give our current priorities to the areas of funding in Hub, to enable better management and allocation of resources between Bounties. Our priorities have shifted significantly since last cycle due to the suspension of the DashDirect virtual card program, which previously made up the majority of our focus. These will be updated at least in each Quarterly proposal, and are referenced in our Rules.
- Top Priority
- Promotion of the new Dash mobile wallet complete feature set via social media boosting, advertising, and partnerships with media outlets and influencers
- Promotion of the in-wallet CrowdNode staking feature, particularly the upcoming trustless shares option
- Promotion of the upcoming THORChain integration to maintain interest and visibility
- Promotion of the new Dash mobile wallet complete feature set via social media boosting, advertising, and partnerships with media outlets and influencers
- High Priority
- Continue to showcase DashDirect’s real use case of allowing users to easily spend their Dash
- Promotion of Bitrefill’s bill pay functionality to close the living on crypto loop
- Highlighting Dash’s DAO and the long-term sustainability and trust in the project this imparts, even in bear markets
- Continue to showcase DashDirect’s real use case of allowing users to easily spend their Dash
- Medium Priority
- Increasing Dash’s public visibility through securing media appearances and article placements
- Securing interviews for key DCG members, developers, and other key ecosystem players
- Creating supplemental Dash content not including depictions of its use as a payments system
- Increasing Dash’s public visibility through securing media appearances and article placements
- Low Priority
- Any bounties not focused on or a dependency of the above
- Any bounties not focused on or a dependency of the above
This quarter the base monthly funding ask remains at 300 DASH. This represents roughly 6% of the total Dash treasury. Due to the decrease of the price of Dash, this amount represents a significant budget reduction since last cycle, however with additional treasury constraints such as new supplemental asks from Dash Core Group, we will make due with less purchasing power.
We previously submitted a separate supplemental funding proposalto aggressively market the DashDirect virtual card launch. These proposal funds, combined with donations we have received from the community, [color=#333333]total[/color][color=#333333]ed[/color] 369 Dash, and were converted to approximately 20,000 USDT to fund a Brave Browser campaign, which reside at this address. Due to the suspension of the virtual card program, we’re seeking guidance from the network in repurposing these funds in this decision proposal.
4. Terms
All operations of the Hub funded by this proposal are subject to the latest Rules published here:
https://docs.google.com/document/d/1bpTl-7TuzYPAy7_kGPNpHZo3biLxq6oE5tOjPv-Z-oo/edit?usp=sharing
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Discussion: Should we fund this proposal?
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For long-term continuing task (twitter etc) they should not need to be approved more than once per month, or really even once per quarter/per proposal cycle.
That would slash admin cost massively, from getting paid 4 times a month/12 times in a proposal cycle to once per month/per proposal cycle.
If that is what's happening then that's a hell of a grift! Say it ain't so guys.
Changing the frequency of task approval, payouts, etc. would have absolutely no effect on total amounts paid out. Admin fees are not a per-task bounty, but a percentage (10%, higher for very active admins up to 15%) of the task managed. This is to ensure that admin costs don't get out of proportion of the cost of our output. The same as the Incubator has done since the start.
Please feel free to read our Rules document to clear up any confusion on the basics of how we operate.
I don't think Twitter and Facebook engagement needs weekly approval. Once per month would work for those, no? I mean its basically just you guys tasking, evaluating and approving each other right?
Can we get a pie chart of who is getting paid and how much per month. A chart for May and another chart for June would be helpful.
Kanuuker gets x amount per month, Pozo gets x amount per month etc. Including admin fees and task.
https://docs.google.com/spreadsheets/d/1lPo5ORDA36u03Zk-5rWMB98ZQ5e0f-o0gj3nYB3PX9k/edit?usp=sharing
And no, we have no plans on reducing our administrative fees. Compared to traditional businesses, our administrative (management) overhead is already very low.
How about two different pie charts, one with and one without the reserve funds. Or maybe just a footnote on the one chart that xxx reserve Dash holdings are not included in the pie chart for clarity.
solarguy
AND GET OUT THERE AND VOTE. Every Dash is Prescious for the next few cycles until the Dash price/value crawls out of the gutter again.
Regardless of why it happened, it certainly threw a wrench in our marketing plans. That's hardly the fault of the Marketing Hub. In my view, the best thing we can do is try some smaller things that don't involve Dash Direct, and pile up Dash until we have something else big to shout from the rooftops.
I very much appreciate that the admins of the hub rapidly polled the Dash community for guidance in how to proceed in this awkward position. This is a fantastic example of more and better communication (aka transparency) in the Dash ecosystem.
For this post, I speak only as Solarguy, not as Trust Protector.
Of course it's an attack. Them being inept does not preclude that.
If you think the system is not against Dash you will fail again and again in the same way.
> That's hardly the fault of the Marketing Hub.
Yes it is. You need to think and build in ways that CANNOT be attacked....
You know the WHOLE IDEA BEHIND THE BLOCKCHAIN.
You are like a guy in a submarine being surprised he cannot go outside for a walk.
You cannot escape being in an economic war by pretending to be a tech startup. The war is real whether you close your eyes or not.
This means:
* All projects, especially including core, should be paid directly from the treasury and NOT have registered offices etc..
* Forget ANY projects relying on traditional finance and exchanges.
* Prioritize P2P solutions, small merchants, ATMs and decentralized blockchain solutions.
It would not surprise me at ALL if one day or even tomorrow the whole core team was arrested.
1. How much are we paying for the twitter post?
2. How much for Facebook?
3. How much for insta
4. How much for tic tok?
Instagram: 14/mth
Tiktok: 14/mth
Facebook: 18/mth
Regarding each platform: we are happy with how twitter is going and don't plan on any changes. We are not happy with Instagram and TikTok and are discussing what we want to do about them. With Facebook, the account is being run well but there's not enough engagement so I will be lowering the rewards to a more appropriate level.
I like the Twitter engagement but not sure it is worth almost $1000 a month, I guess it is what it is and I'm glad we are engaging more there.
Facebook engagement has been dead for many many years. Multiple people/teams have tried to no avail. 18 Dash a month for FB is outrageous, I would not allocate more than $100 a month. Same goes for Insta, Tiktok and any other platforms y'all are engaging on, unless there are KPI's that would justify more.
What other platforms are we paying for engagement on and how much are we paying monthly?
https://mnowatch.org/proposalowners/?po=the_desert_lynx $233k paid to date, it's sensible that we ask the question if we got more value back than what we've invested.
Can we get a pie chart so we can see where all the money is going. The detailed accountability payout documentation is amazing (I wish DCG would do that) but there is so much it is overwhelming. It needs a nice clean pie chart so we can easily see who is getting paid and for what.
I like the DMH twitter engagement and that seems to be the most effective part of DMH IMO. From my brief observations it looks like the tik tok and insta are way overpaid for the results I’ve observed. A pie chart and some KPI's would help to see what is going on there without spending hours trying to comb through the spreadsheet data.
Over one year of operation and 3000+ dash received. There is no chance that the hub has generated even 3000 dash in sales.