Proposal “dash-latam-expansion“ (Active)Back

Title:Dash Latam Mass Adoption Marathon & Expansion into Uruguay, Paraguay, Chile, Haiti, Buenos Aires: Low-Cost Merchant-Centric Strategy
Monthly amount: 87 DASH (22655 USD)
Completed payments: no payments occurred yet (2 month remaining)
Payment start/end: 2018-07-18 / 2018-09-16 (added on 2018-07-10)
Final voting deadline: in 12 days
Votes: 193 Yes / 33 No / 1 Abstain
Will be funded: No. This proposal needs additional 291 Yes votes to become funded.
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 0935812d2b947704fe35fe7b91103f1f2941ae05ba1e4df6904b11a8088b0e7c funding yes

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Proposal description

Latin American Dash leaders collaborate to tell the world about the mass adoption of Dash happening in Latam right now, and prove it by accelerating the growth of 5 new Dash marketing organizations using a low-cost merchant-centric strategy.

(video coming soon)

Problem: The identity of Dash gets lost among other cryptos and the price of Dash has an overly high correlation with the prices of Bitcoin and Monero.

Challenge: Distinguish and separate the image of Dash from that of other cryptos, making Dash’s identity unique, so that the price of Dash can move independently of other cryptos.

Solution: Expand the identity of Dash, branding it as the crypto most adopted by Latin America, drawing the attention of investors, merchants, users and media to the impressive work that Dash has carried out so far in Latin America. Demonstrate Dash’s great mass adoption power by taking Uruguay from zero Dash use to a complete Dash Uruguay team and 50 Dash merchants in Montevideo.

While other cryptos struggle to work, or test pilot programs in Africa, or reinvent the wheel, or only offer promises and possibilities, Dash already has a tremendous presence in Latin America that has achieved important results towards the mass adoption of Dash, and continues to achieve important new results every day.

Dash Latam’s professional team of Dash leaders will redefine Dash in the minds of the public as the crypto leader in Latam that is already achieving mass adoption. With this project, Dash can distinguish itself from the other cryptos as digital cash that is seeing real use in Latin America due to the 4 strong projects that Dash already has - and the 5 more that we are building right now.

There is no other crypto that can say that. There is no other crypto that has our marketing and adoption power anywhere in the world.

Download our full proposal in English [PDF] | Español [PDF] (soon).

Media Coverage

Dash Force News: Latin American Leadership Forum Hashes Out Expansion Strategies


  • An expanded and unforgettable identity for Dash as the leading digital cash in Latin America.
  • Creation of Dash Uruguay, Dash Paraguay, Dash Chile, Dash Buenos Aires, accelerated growth for Dash Haiti.
  • Training of 25 new Dash leaders in Uruguay, Paraguay, Chile, Haiti and Argentina.
  • 400 new Dash wallets in Uruguay with USD $6 each.
  • 50 new Dash merchants in Montevideo.
  • The Dash Latam Summit with media coverage, where we will publicly demonstrate that Dash is the cryptocurrency of Latin America.
  • A mini-documentary that shows the results of Dash in Latin America.
  • Eugenia Alcalá as a speaker at Blockchain Summit Uruguay 2018, presenting the mass adoption success story of Dash in Venezuela.
  • Dash as a sponsor of Blockchain Summit Uruguay 2018.
  • A Dash leadership and mass adoption training video series that draws on the experience of Dash Latam leaders, produced by Rodrigo Ambrissi with the support of Pepe Martinez of Todo Sobre Dash.
  • A Dash Latam alliance that continues to develop important new results in Latin America for Dash.
  • Continuous and constant support to Dash Uruguay, Dash Paraguay, Dash Chile, Dash Haiti and Dash Buenos Aires from Dash Venezuela, Dash Argentina, Dash Brazil and Dash Colombia.
  • 1 daily vlog of what we did that day, posted on YouTube during the mass adoption marathon.
  • A text and video report documenting everything we did, with lessons learned, so that other teams can replicate our innovative experiment in accelerating the growth of Dash, published no later than September 30, 2018.


We’re requesting 2 payments of 87 dash each. We’ve worked hard to reduce our ask without
jeopardizing our milestone deliverability.

Progress to Date

  • We have identified teams of capable people who are excited about Dash in Uruguay, Paraguay, Chile and Haiti (team already existed but is ready to grow) and are developing relationships and agreements with further teams in Peru, Ecuador, Guayana and Mexico. These are serious, trustworthy people we have spent, in some cases, months vetting.
  • We are developing a training curriculum to bring these leaders up to speed on a low-cost, merchant-centric Dash mass adoption strategy that is already working in other parts of Latin America.
  • We negotiated a 43% discount on the cost of the Uruguay Blockchain Summit sponsorship.

We continue our work organizing Dash in new Latin American countries and cities despite the fact that funding seems unlikely this cycle. Keep in touch!

More information: Download our full proposal in English [PDF].

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
1 point,4 days ago
It makes more sense to invest in marketing DASH in countries where DASH is needed and the message is more receptive and where it can do more good than in countries in Europe and USA. Not only this we get considerably greater value for money since the labour is cheaper in South America.

Voting YES!
1 point,4 days ago
Unlike Africa, Latam has the reliable and high-quality electrical and internet access infrastructure needed for Dash mass adoption.

Unlike Asia, Latam is ruled by 26 fractured governments, none with the power to stop Dash mass adoption.

Latam also has the benefit of 400m people who speak the same language (Spanish) and another 200m who speak Portuguese.

Dash mass adoption is happening right now in Latin America.

Thanks for your support! I'd love to hear your ideas, too, as we are always on the lookout for ways to grow more effectively, sustainably and rapidly.
1 point,1 day ago
Hello George, I have given some thought to your request on being more effective, sustainable and rapid.

Financial sustainability is probably one of the most important out of the three although attention could be given to all at the same time sometimes it is beneficial to focus on one to improve efficiency in it.

If the LATAM teams cannot sustain themselves financially during scale up then the model will not work. We need to develop a model of sustainability. In order to do that we need a model of scale up so that we know how much is required to grow. Have your team created a model for expansion? If so do you know yet how much money it would cost for all the LATAM countries you are working on to have converted to DASH. Do you also have a definition yet of "converted"? I think as a start a model needs to be developed for the entire conversion and then work out how the finances would work to achieve that. I think at the moment there are many small individual projects all working on small aspects of the problem. These are all valuable however there needs to be a global strategy worked out in order for all these smaller projects to have their effect. Presumably this is part of the objective of your proposal to work out that strategy and start implementing it.

One discipline that I do a lot and proves to be most valuable is to write out a goal or objective and then ask a series of questions to solve that issue. I then repeat the question over many times on the day and see what ideas come up. I have an app (called paperless) to record the response. I have found it is important to be able to capture the ideas in the moment and not wait until later, not even a few minutes, because the idea is lost for ever if I did this. I then capture all the ideas, even if they are not that good. I continue to do this until the ideas dry up. But I continue to ask the question or adapt the question to get better results. I then continue to ask the questions. Even if there is no reply I continue this discipline. Then inevitably something miraculous happens. I find a totally creative idea that I had never thought of before and often times many other ideas are connected to this. It is these later ideas that are often the most valuable and creative. I have used this procedure for many years and some of the ideas captured have been worth millions in returns but I would not have got to those ideas without exhausting the obvious ones first. If more than one person does this and they share their ideas at a meeting it is quite amazing what results can come from it.

My immediate thoughts on sustainability are to have a focus group on this subject and ensure that all teams share their knowledge of making any projects sustainable and to work on this each day. e.g. I was speaking with DASH youth about their training and I learned that in giving their lectures some parents and teachers wanted to pay for personal training. Although not completely sustainable this does hint that some people or businesses, who have the money, or can see the benefits are willing to pay for training. Perhaps a system can be developed whereby training is given for free however as the demand increases a prioritization system is created ? Then people or businesses could pay to be trained quicker than others.

A similar concept is found in PPC advertising where the highest bidder wins the highest position. Do you, and the other LATAM teams have a strategy for attracting companies and individuals that will pay for the training in order to be trained faster? If not this might be worth considering. If it could be visually displayed as well this could create a sense of competition where one company might be willing to bid more to be trained quicker than its competitors to gain a competitive advantage. Ideas such as these take time to evolve but there needs to be a system in place where some time is devoted each day to this task and the results shared with the teams in a systematic approach. Within a very short time period someone in the team will discover a means to make your projects self financially self sustaining and those opportunities may simply be waiting to be found. I have had this experience myself many times in the past. The solution to my problem was in fact staring me in the face for years however I always saw it as a problem, not an opportunity. The problem was the opportunity in disguise. Often times the bigger the problem the bigger the solution it gave. When I realised the opportunity I made more product sales in the last 3 months of my business than I did in the preceding 4.5 years. The revenue I made in those 3 months funded me for the next 3 years and my next business. Sometimes the problem is in fact the solution it just takes us some time to change our perspective and view it from a different angle to see it, and that is why I used this discipline to this day whenever I have a challenging situation to solve. I don't know if you are doing this already however I thought I would share this as maybe it could be helpful, as it has been for me. I know incentives are given to people to undertake actions however sometimes that can have negative consequences. In such circumstances people do not see the value of it unless they pay. Then there is a commitment also to make things work because there is an investment made, even if it is a small investment. Remember the story of Huckleberry Finn, how he re-framed the idea of painting a fence? In the end everyone want to do the work, originally however nobody wanted to do it. He used social proof and re-framing work to fun to make it work.
1 point,1 day ago
> there needs to be a global strategy worked out in order for all these smaller projects to have their effect

Absolutely. We are at an early stage here, learning new things daily, and I have no doubt that a successful and reproducible low-cost strategy will become obvious to us all within 6-12 months at the latest barring any further funding problems.

Some parts are clear to me already, including:

- merchant focus
- minimal full-time employees, maximum incentives-based compensation
- focus on unbanked, cash-using businesses in middle class and lower class areas
- unrelenting production of video and instagram content
- the humility to listen to the users and merchants and the courage to try walk the streets and try new things

> One discipline that I do a lot and proves to be most valuable is to write out a goal or objective

Amen. I journal. I write. I make videos. I bounce ideas off of people. I meditate. I run. I write down or voice memo dozens of ideas per day, especially on the way back home after promotional events or merchant marathons. In fact, I have a backlog of ideas to be processed on Dash Colombia alone.

Some of our best ideas so far have come from listening very carefully to new merchants and users during and after the wallet opening and dash spending process.

> that all teams share their knowledge of making any projects sustainable

This is the culture we have with Dash leaders in Latin America. For example, Eugenia and her team have been kind enough to keep open lines of communication with me and ideas pass among us all the time.

In fact, we created a Telegram group where 120 Latam Dash leaders communicate openly daily, sharing new ideas in a constructive and supportive environment.

Likewise, Angel, Eduardo and Adrian of Dash Argentina are people I talk to almost daily.

Rodrigo and Edward Stoever of are two other wonderful Latin American leaders I am fortunate enough to exchange ideas with regularly.

There's even a Core developer here in Medellín who frequently makes time to attend our events, where he gathers real-world feedback from brand-new users on the wallets and general experience. He helped me, personally, get up to speed rapidly on the Android wallet.

I also had long conference calls with new Dash leaders recently in Paraguay, Colombia and Chile, as well as a team that is organizing in Mexico, where we exchanged ideas.

Most of us in Latam are in regular and productive communication.

> Do you, and the other LATAM teams have a strategy for attracting companies and individuals that will pay for the training in order to be trained faster?

Training in Dash quite frankly (for users and merchants) is easily handled with 10 minutes of one-on-one time and a series of videos that millions of people can watch on their own time while drinking coffee, riding the metro or relaxing at home.

Juan Usuga (my head of merchant adoption for Dash Colombia) and I rapidly learned that the meetup-centric (or conference-centric) model of growing new Dash communities is inefficient at best.

Once people learn how the wallets work, they can start engaging in commerce. The rest they will learn as they go via our bite-sized educational videos.

And during a 3h promotional event, we regularly bring 30-40 people (who are without any special level of educational attainment) up to speed on using Dash, not by addressing them as one huge group in a classroom setting but by working with them one on one or in small groups at a Dash-accepting merchant location.

> paying for training

Think about any B2B product, maybe a payment terminal, a computer, an app, anything. Would you walk into a business and say I have this great product for you but you have to pay me to learn about it?

In any case, Dash is very easy to use. Extensive training is not required. With small merchants, they are happily accepting payments in minutes.

Larger enterprises require POS software like the wonderful DAO-funded AnyPay, and we are still waiting on word as to when that will be available in Colombian Pesos and Spanish.

> He used social proof and re-framing work to fun to make it work

We're using similar techniques to draw people to events at merchant locations where they open wallets and immediately have the chance to spend some Dash, something that merchants are thrilled about.

We have merchants coming to us now about accepting Dash as a payment method, and in numbers so large, our 2-person team is having trouble keeping up.

The bottom line on funding is that:

- Latam is where mass adoption is going to happen first, so it's worth some funding.
- Dash Venezuela is at an intermediate stage but Dash Colombia and Dash Argentina are just barely getting started
- This is not the time to ration funding on new projects. New Latam leaders have been watching superstar project Dash Venezuela get denied funding 3 months in a row. They watched 14 community projects this cycle apparently waste a collective 70 dash over what appears to be a communications oversight.

This is the time to make a commitment to Latin America not just in terms of (reasonable) funding but in terms of attention and mentoring.

A note on funding amounts. You don't have to spend 200 dash per month forever on each and every Dash country. You can (depending on the Dash price) spend 25-40 dash per month and get excellent results when deploying a low-cost merchant-centric strategy that focuses on unbanked, medium and lower class business owners who work in the business and relies on a network of incentivized collaborators rather than full-time employees.

16 national Latam projects x 35 dash per month is 560 dash per month. This could be a reality within a year and it is only 9% of the budget.

Great care has to be taken to recruit, train and support good leaders who are excited about Dash and are willing to burn some shoe leather walking the streets and talking directly to potential new merchants at their places of business.

The projects that I am mentoring are focusing on the low-cost merchant-centric approach that Juan and I are pioneering here in Colombia.

Any team that has their "pilas puestas" (batteries plugged in) as we say here, will have a dozen solid business ideas within 12-24 months that will enable them to transition to for-profit business plans where it will be in their interests to continue promoting and support dash users and merchants, and treasury funding will not be a life-or-death matter anymore.

I have developed several ideas on this front over the last 6 weeks, and I may be ready to share some of them soon. We're still developing and testing them privately here for now.

On a side note, it is critical that new Dash projects are marketing-conscious because all of this, IMHO, needs to move the needle on the Dash price and we're only going to do that if we're marketing as we go, showing off our results.

If you have any ideas on how we can do that better, I'd love to hear them. Here is our YouTube channel:

If you'd like to do a voice call with me, let me know at anytime.
1 point,1 day ago
Hello George, thanks for the link to your youtube channel. The merchants look delighted about accepting DASH and you are building up a good collection of videos. I've mentioned this to the DASH Merchants previously to post up hundreds of videos because this demonstrates first hand how easy it is to sign up merchants. These videos are not only useful to the DASH network to see your progress but also for other merchants to see how many merchants have been signed up.

I think one of the biggest challenges you face is getting your message across to the MNOs in a way they can see for themselves how effective these campaigns are in signing up merchants and how keen they are once they have signed up. I don't think MNOs fully appreciate this fact yet. Conversion of LATAM simply requires funds to scale up what you're doing and if only MNOs could see how effective, quick it is I think you, and the other teams would secure more funds.

If signing up a 2 or 3 merchants could be achieved in 1 month in the USA it would be hailed as a great achievement however your team and DASH HELP can easily do this in a few hours, and infact as you say you have more merchants than you can handle now because they are coming to you. I don't see that happening in USA, UK or Canada any time soon.

Your main challenge is getting the message across in a demonstrable way so that you can get the funds. There is practically no barrier to entry in South America.

I don't understand MNOs spending huge sums trying to get into highly regulated industries such as the Cannabis industry when the money would be better spent in LATAM making hundreds of thousands of conversions easily and quickly without resistance and with minimal barriers to entry. If the whole of Latin America converted to DASH that would give substantial strength to DASH and we could then go into the more difficult industries later, however for some reason MNOs are willing to spend years and huge sums of DASH fighting the system to get into extremely difficult industries with a lot of regulation. To me that does not make much sense. They may well achieve it eventually but by then we could have converted all of South America to DASH, then have the resources and stability to tackle the more complex difficult markets. We really ought to focus our time, money and energy on the low hanging fruit, where is it considerably easier to get established and there are very low barriers to entry. South American countries really ought to be our focus of efforts to get results for DASH now and that is where our funding should go.

I have got your email and will send you a message this week to arrange a call to discuss further. Perhaps I can give the perspective from an MNO which may help in your fund raising campaigns.
1 point,1 day ago
Wonderful. I look forward to your email.

I think your strategy is right on. So far, I have been making weekly MNO reports summarizing our results, and sharing them to reddit, discord, twitter and other places where MNOs can see them:

I would love to put subtitles on every video I make, but I just don't have the resources for it at this time.

DFN wrote an article about the conference we held for Dash Latam leaders last month:

And I thought we'd scheduled a podcast session with them for the top Latam leaders, but they decided they aren't interested in interviewing people who have proposals in front of the DAO.

We're doing an interview with Rodrigo tonight at 10PM Central time (Chicago time) with the discord. And we're starting a Dash Latam Podcast every Thursday at 7P Colombia time that will be livestreamed on YouTube and be in English for the first 10 to 15 minutes:

We in Latam definitely need to do a better job of marketing ourselves to the DAO and we're taking steps to improve. Ideas are always welcome! Thanks!
1 point,1 day ago
Have you perhaps tried speak to @craigmason I can't say if he would agree to do an unpaid interview or not but I think he believes in what we are doing in Venezuela and he has undertaken interviews for DASH HELP and DASH Merchants. He might be willing to do a short interview. Perhaps speak with AlejandroE to see how he got the interview setup.

I would like to see Craigmason back doing the interviews for the proposals it made it much easier for MNOs to learn more about the proposal owners themselves. DashWatch written reports are good but the video format of Craig's interviews gives us a feel of what the proposal owners are like and what their background is.
0 points,1 day ago
I just wrote him on the Dash forums. I'll let you know if I hear back from him.
1 point,4 days ago
Very interesting reply George and most helpful. I've read several of your other replies here and in other places. From these replies I can see you have clearly some form of business acumen. Would you mind giving a little detail of your background in a general, non specific manner. If you could share this type of info it would be helpful for me and others so I can modulate my response according to your experience.
1 point,4 days ago
Absolutely, very kind of you to ask.

I've got experience in sales, investment banking, teaching, web development, *nix systems administration, digital marketing, forming and running international businesses, as a copywriter, blogger, content creator, story coach, science fiction author and liberty activist.

I've had success in developing networks of people and systems to achieve innovative goals.

I'm from the US but lived in Japan for 4 years and have been living full time in Colombia for 17 years, 24 years total experience with Colombia and Latin America.

I started and ran a tech company for 10 years with 500 customers in 40 countries.

I've been doing digital marketing for 20 years.

I'm at near-native fluency in Spanish.

I've been involved in crypto since 2011. I hosted one of the first conferences (online) where there where presentations about bitcoin.

I believe the time has come to make crypto mass adoption happen, that Latin America is the place for it and Dash is the coin for it. I'm cultivating leaders across Colombia and the region.
1 point,4 days ago
Thank you George.
3 points,6 days ago
I have had the privilege to meet every member of this team, each one a proven asset to the Dash community. The idea of this project originally came from Angel Arri of Dash Argentina. This proposal is the result of many hours of team work! George Donnelly has worked particularly hard to fine tune the proposal for maximum impact at a low cost to the DAO.

I strongly support this initiative with my YES vote and my recommendation for other MNOs to vote YES.
0 points,4 days ago
Thank you for your support!
3 points,7 days ago
Hello, everyone.

So far, it has been a pleasure to work with this highly professional team, commited to make of Dash the greatest cryptocurrency in Latam.

I expect nothing but high ROI and high quality results and reports fram this super team.

I invite the Master Node Owners to read and get to know the members of this team and their achievements so far before voting (hopefully YES)

Thank you!
0 points,4 days ago
It has been wonderful working on this project with you, Eugenia, and I hope to continue working with you on it indefinitely.
2 points,6 days ago
Well done, so i hope Masternode will understand the importance of building community and Dash as a community crypto need to build community around the world, so it is very important that we work like that as people in Africa are doing it so i hope a long life of this project and i am already ready to collaborate in Haiti and the caraibean country for the expansion of Dash Latam.
0 points,4 days ago
Thanks for your comment. (Carlo is the leader of Dash Haiti.)