Welcome!

This is a one month project that will require 422 + 5 refund = 427 Dash.

Find full breakdown of cost and more details below.

Pre-proposal discussion here:  https://www.dash.org/forum/threads/pre-proposal-video-with-danny-trejo-to-promote-dash-on-social-platforms.31397/#post-173887

• Description of project

To create an engaging, high-quality video to promote Dash on social media. All current Dash social media campaigns
make use of an older, animated explainer video. Dash needs much more. This video will have all the elements necessary
to drive brand awareness and generate great results to the community.
Regarding recent news about changes in online advertising policies for these
kinds of campaigns, we think this spot makes sense right now because:
1) Dash needs something in the short term to attract viewers and drive awareness other than an explainer video.
2) A funny, high-quality piece of content is more likely to be shared on
social media which will help with long-term exposure and virality.

• Creative summary (30 second spot)

A group of questionable cholo characters discuss/argue about their current payment platform.  Suddenly, Danny
Trejo arrives in a low rider and tells them about something better.
Through extremely intelligent and clever dialogue, Danny quickly
educates them about the key benefits and features of Dash.
Tone examples include this Wayne’s World scene where the dialogue is unexpectedly intelligent and informative.

More about Danny Trejo


Danny Trejo is an American actor who has appeared in numerous Hollywood films and TV shows. His work has appeared in Breaking Bad,The X-Files, Con Air, Sons of Anarchy, among others.

• Production schedule

Production and principal photography will take place the week of April 2nd.
Final product expected to be delivered on April 11th*.
* This could shift by a week or so (max) as Danny is currently filming three things and will be fitting this in as well.

• Budget breakdown

$50K - Approximate Key Talent fee (actors)
$10K - SAG (Screen Actors Guild), Admin, Legal (this will be recognized as a
SAG/AFTRA project and digital usage, meaning we would only be using the
content for digital distribution — i.e., not broadcast television).
$60K - Principal Photography (Includes all gear, production team, location, props, extras, etc.)
$30K - Post production (Edit, Music, Sound, Mix, Color, Graphics, Titles)
Total: $150K

• Who we are (2 Key Partners)

1) Cordurouy
My name is Nathan Pettijohn, Founder and CEO of Cordurouy, based in Los Angeles, CA. We've partnered with dozens of influencers,
celebrities and top-tier production companies. My strategy clients
include Jeremy Renner, William Shatner and public companies such as National CineMedia. I have overseen product launches and digital branding campaigns for
brand clients such as NVIDIA and Vizio. I also serve as a talent manager
to business innovators and leaders such as Janice Bryant Howroyd (the
first African American woman to own a billion-dollar company, The ActOne
Group) and am a contributing writer for Forbes on topics related to
growth hacking.

2) Substance Over Hype
Substance Over Hype (SOH) is a creative agency and production company specialized
in cutting-edge content at a first-class execution level. SOH is led by
writer / director Daniel Malakai Cabrera and its work speaks for
itself.  The company has recently delivered successes for brands such
as: JW Marriott, Fiat, Sony, Ritz-Carlton, and more. One great example
of their work with Strike Social and Marriott is parts 1-3 of “Two Bellman” short films for JW MARRIOT. Substance Over Hype wrote, produced and directed this series for Marriott. Strike Social ran the media.
Malakai and Cordurouy have worked closely together the past several years and
look forward to bringing stylized, fun and memorable content to Dash.
They will execute content that raises awareness while staying in line
with the objectives put forth by Ryan Taylor, Fernando and the Core
team.
This partnership and creative plan is supported and sourced by [b]Strike Social[/b], the No. 17 fastest-growing private company in the U.S. by Inc. Magazine. Strike Social harnesses the power of artificial
intelligence to drive the best outcomes in YouTube and social media
advertising. The company is currently running two YouTube video
advertising campaigns to promote Dash. Learn more about Strike's
approved proposals:
https://www.dashcentral.org/p/strike-country-expansion
https://www.dash.org/forum/threads/strike-social-update-increase-dash-awareness-on-youtube.30461/

• The benefits of this proposal

(A) Efficiency - We are more nimble and less bloated than most agencies. As a result, we are able to deliver content
at rates far below the competition.
(B) Relationships - We are based in Los Angeles and have relationships with
the types of celebrities and influencers that will be needed in the
long term in order to ever truly get Dash mainstream exposure. Our
relationships often come with better rates.
(C) Experience - Both Malakai and myself have a range of work experience to
point to for high quality content, branding and growth hacking.

• Goals

As this is our first proposal, our goal is to exceed the community’s expectations so that we can continue working
with Dash.  We are asking for a modest $150k while delivering content
that actually looks like a million-dollar commercial.
We have secured Danny Trejo for the first week of April, the crew is
locked, and we are securing locations now. We are prepping for the shoot
in good faith — with the trust that this value will be seen and
appreciated by the community.
Our target market will be English-speaking audiences, though with Danny
Trejo we have an opportunity to also deliver a Spanish-language version
of the commercial (the sooner this proposal passes the sooner we can
coordinate those logistics according to his availability to make this
version also happen.)
In addition to the 30 second spot we also intend to deliver cuts for
promotion on Snapchat as well as stills for online display promotions.

• How will Masternodes know what’s going on?

We will be posting updates at every step of this project, from pre-production to the final result.

We are very excited to serve the Dash community with excellence!