Proposal “DMA“ (Active)Back

Title:Image Makeover Strategy by the Dash Marketing Association, Featuring Amanda B. Johnson
Owner:Elena_Besedina
Monthly amount: 267 DASH (54603 USD)
Completed payments: no payments occurred yet (2 month remaining)
Payment start/end: 2018-09-17 / 2018-11-15 (added on 2018-09-05)
Final voting deadline: in 5 days
Votes: 330 Yes / 467 No / 33 Abstain
Will be funded: No. This proposal needs additional 622 Yes votes to become funded.
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 0422d129794897c8e3489bf125980e9851783d2e24b3613b51644c4acdba3aa0 funding yes

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Proposal description

Dash’s masternodes have demonstrated that they will only allow their IT, legal, and business development needs to be served by specialists—that is, by experienced professionals. Luckily, there have always been qualified IT, legal, and business specialists to fill open positions. There has never, however, been a Dash-dedicated team of specialists who’ve offered to serve the network’s growing—and global—marketing and PR needs.

Until now.



PROPOSAL

Fund the Dash Marketing Association (DMA) to produce and promote Dash Ambassadors, a reality series designed by entertainment and cryptocurrency professionals. Approve of the registration of the DMA in the United States as a for-profit corporation (for the same reasons as Dash Core Group, Inc. has selected this particular legal status).

Why a Marketing Association?

The Dash Marketing Association’s mission is to serve the interests of Dash’s investors/users by implementing professional marketing and PR that’s designed to keep a constant upward pressure on Dash’s market capitalization. We seek to achieve this mission by:

  1. Designing strategic promotional campaigns for Dash
  2. Carrying out these campaigns with the assistance of current Dash promoters
  3. Providing campaign results to masternode owners for examination
  4. Networking with governmental authorities worldwide on behalf of Dash
  5. Researching and analyzing Dash’s current and potential positions within the market
  6. Representing Dash in mass media outlets as well as other promotional channels
  7. Creating (and correcting where needed) Dash’s image based on our existing brand

TEAM

Elena Besedina, PhD: STRATEGY 

Elena has been a sales and marketing professional in Russia for 21 years, working in software, real estate, and luxury automotive. Elena was named among the “Top 50 Women in Moscow and St. Petersburg” in 2015 for sales. She’s participated in over 15,000 business negotiations and has personally closed over 5,000 of them, the highest in value of which was a $2.5 million contract. She successfully completed a three-month Dash treasury proposal in early 2018, and is the leader of the Dash Marketing Association (DMA). 

Amanda B. Johnson:  SHOW HOST 

In 2015 Amanda became the first person outside Dash Core Group to be hired by the Dash network. She attracted a considerable amount of human and financial capital to the project via her creation of the YouTube series DASH: Detailed /DASH Schoolthe viral #FirstDashWallet social media campaign, and live public appearances throughout North America. In addition to video hosting, Amanda provides advisement to the DMA. 

Nathan Pettijohn:  MEDIA PRODUCTION 

Nathan is a talent manager, film producer, and growth hacker based in Los Angeles. In 2011 he founded Cordurouy, a group that’s lead the digital marketing strategy for numerous brands and influencers like William Shatner and Jeremy Renner. Nathan publishes a column in Forbes which details his successful growth-hacking strategies, and is the Amazon best-selling co-author of Zen and the Art of Admin Tasks

Aleksander Katyshkin: INTERNATIONAL OPERATIONS 

Aleksander has been a leader in Russia’s import/export industry for 20 years. He founded ТТЛ-Сервис, a St. Petersburg-based customs-brokerage firm that was recently ranked by the Russian Federal Service as the country’s top performer by volume. He’s an early adopter of cryptocurrency and an early investor in its infrastructure. 

Maria Katyshkin: PRESS RELATIONS 

Maria is a linguist/translator and copywriter who also studies magistracy at university.

CURRENT SITUATION

Problem: Unlike our IT, business, and legal needs, marketing within Dash is currently underserved — we lack a long-term strategy. As a result, we mis-allocate resources and limit growth.

The network’s current marketing efforts are siloed, short-term, and often undertaken by those lacking prior relevant experience. We believe Dash’s continuing slip in market capitalization is, in part, a result of this ongoing non-ideal allocation of resources.

What’s more, the slip also means that Dash’s budget is now tight. This means we must bring an exceptionally unfamiliar product to market (constraint #1) with an extremely limited budget (constraint #2). Only an outside-the-box approach can possibly satisfy both these constraints.

Solution: Hire the DMA to create, execute, and continually refine a long-term marketing and PR strategy, starting with the Dash Ambassadors reality series. 

Fortunately, making Dash sales the primary goal of an organization is likely to create some additional positive externalities. We expect the following three conditions to manifest within the first 12 months of our work:

  1.    Dash will have the single best image within the cryptocurrency industry
  2.    Dash will once again rank within the top five cryptocurrencies by market capitalization
  3.    Dash will be perceived as equal to Bitcoin in terms of viability and security

12 MONTH STRATEGY

We at the DMA assert that cryptocurrency represents such a radical mental shift for most people that simple advertisements could never effectively sell our product. To sell something as trust-based and culture-based as currency, we need real people demonstrating real goodwill.

Many current Dash investors witnessed the steady influx of new interest in the project during the year-long tenure of the YouTube series DASH: Detailed
However, this series was lacking professional production, advertising, and press relations.

Imagine what a Dash-themed show hosted by Amanda B. Johnson could do if it actually had professional production, advertising, and press relations? And what if the series also encouraged real-time product usage? And most importantly, what if this series appealed to all demographics, not just cryptocurrency early-adopters seeking industry news?

DASH AMBASSADORS

Dash Ambassadors is a YouTube-distributed reality series that employs three elements we view as crucial to selling Dash: real people creating goodwill, education about the product, and audience participation with the product.

The physical setting of the series will be various public places throughout the world—strategically chosen by country—that are in need of a serious cleanup: a beach, a park, a street, etc. The Dash Ambassadors will visibly transform these places from bad to good, from dismal to useful. Physical transformation is an angle already proven successful by several reality shows. More importantly, however, is that this theme of transformation serves to illustrate the transformative power of Dash itself.

Real people
: The Ambassadors will wear branded swag, and Dash branding will be placed throughout the cleanup area. Arrangements will be made with local merchants to accept Dash in exchange for necessary cleanup supplies. These Dash transactions will be made on-camera, which is a huge benefit to our intended audience, much of whom have never even seen a cryptocurrency transaction, much less made one.This is called product familiarity, and Dash will benefit from it greatly.

Education about the product
: Short educational segments peppered throughout the show will allow it to remain entertaining—like a reality show must be—while also communicating some necessary information. Because the prevailing lay sentiment around cryptocurrency is still “I don’t understand it,” these short segments will allow even the most un-initiated audience members to become conversant about the basics of the product.

Audience participation: We view this element as the one with the most potential to “go viral.” First, we’ll incorporate a local, worthy individual into each of the shows, and give the audience a glimpse of his/her backstory. Then, at the end of each episode, the QR code/Evolution payment address of this person will be shared on-screen for donations.

Real-time donations are the clincher: we demonstrate the transformative power of Dash by linking to our sympathetic individual’s “donation watch” page. This means that after learning about Alice, Bob can click her watch page and see Dash donations being sent to her in real time. Maybe he cares to donate a dollar or two? Or maybe only five or ten cents? Any amount is a respectable amount, as the watch page explicitly shows how Dash enables many small things to add up to something greater—all at the speed of the internet.

The magical feeling created by pressing “send” on a digital wallet,
and seeing the effect that can be made on a real person in real time, cannot be overstated. 
This is how we sell Dash.
 

CURRENT AND FUTURE COSTS

October and November funding requests ($52,500/month) will fund the creation of the DMA (registration, hiring, and onboarding), as well as secure the necessary elements to begin production of Dash Ambassadors in December (location scouting, film permits, production contracts, casting, etc). 

Come December, the DMA will then request the additional funding required to begin film production ($135,500/month). These two budgets—the DMA administration budget, and the Dash Ambassadors production budget—will thereafter be requested concurrently for a total of $188k/month for the remainder of the 12-month plan.

HOW WILL WE GET VIEWS FROM REGULAR PEOPLE?

To bring in the views, we’ll solicit retweets by highly-followed Twitter accounts. We’ll pursue appearances on top-rated podcasts and talk shows. We’ll seek public mentions by influential individuals. These tactics will take Dash Ambassadors content to audiences we could never have reached on our own. The promotional portion of the budget is what will purchase this exposure. 

Even better, many well-known individuals (“celebrities”) are willing and interested to promote good causes for little or even no pay, which will enable us to stretch our promotional budget even further. For an idea of the kinds of celebrities we’ll target, see herehere, and here

For further reference, consider the following top companies that currently have a dedicated YouTube channel for their own marketing purposes: BMW, Nike, Lego, GoPro, Disney, Victoria’s Secret, League of Legends, BlendTec, Red Bull, PlayStation, and SixPackAbs, among many others.
 
12 MONTH CALENDAR: PRODUCTION AND DELIVERABLES

This calendar details the activities and deliverables you can expect from the DMA on a month-by-month basis over the period of the next year:

https://axecap.ru:9100/~alex.ivanov/protected/pwd/yhFdwm4X/Picture1.png

BUDGET BREAKDOWN

October and November
https://axecap.ru:9100/~alex.ivanov/protected/pwd/lELbETbS/Picture2.png


December and onward, plus above
https://axecap.ru:9100/~alex.ivanov/protected/pwd/EjsMlqUI/Picture3.png

TRANSPARENCY AND LONGEVITY


Cooperation

Professionalizing Dash’s marketing efforts does not discount its current promotion enthusiasts. We believe these enthusiasts are among the network’s more valuable assets. This is why, when appropriate, the DMA will invite existing promotion enthusiasts to join our efforts, ensuring that these individuals have the resources, incentives, and guidance needed to make their efforts successful, brand-compliant, and cost-effective. You’ll see initial recruitment of outreach enthusiasts in the Milestone Chart above (October and November 2018).

Reporting
 

The DMA’s policy will be that of a monthly video report, in which key team members give status updates and take questions. We will also cooperate fully with DashWatch should they contact us.

Relationship to Dash Trust
 

The DMA recognizes that treasury funds invested into our organization should result in ownership for the network—that is, ownership of physical and/or intellectual property created or obtained by us. There also exists the potential that leadership changes may need to be made in the future. For this reason, we offer full ownership of the DMA to the masternode-controlled Dash Trust registered in New Zealand. At the outset, the DMA’s board membership will consist of the individuals behind this proposal. But because the DMA is owned by the masternode network, these board members can be replaced at will by vote.

Longevity 

The network can rest assured that the campaign described herein is extensible. What’s more, should market research and emerging trends dictate, our team is both able to revise existing efforts, as well as create new ones from scratch, over an indefinite period of time.


We hope for the opportunity to demonstrate our ability to sell Dash. 
Thank you.

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
0 points,7 hours ago
If Dash funds a show with a multi-million dollar annual budget that employs ambassadors to improve urban areas, and then requests donations from viewers, the show will certainly become troll fodder.

Amanda, you can do so much more for Dash, and for so much less money.
Reply
3 points,3 days ago
Amanda has stated she has no intention to start up DASH Detailed again because it was not scalable. It would be good to know what that statement means exactly. Millions can watch DD videos, how is that not scalable? Dash Detailed was also great PR for DASH. Perhaps some of the best PR that DASH has received to date.

If ABJ is looking for a way to make DASH Detailed scalable all it would need is a team of people to support her to do the research and put the show together. A video person, editor, lighting, research, and scripting then Amanda as the presenter.

Amanda has several qualities. She understands the tech behind DASH but more importantly she knows how to present it in such a way that newbies can understand. That is no mean feat in cryptocurrency. Amanda comes across as natural in front of the camera. relaxed, focused and a good listener - someone almost anyone could connect with.

Dash Detailed with Amanda B. Johnson was great PR for DASH. She also gave DASH credibility and she has inspired many people that now have gone on to great things e.g. Eugenia of DASH Venezuela - look what is happening in Venezuela. It could well end up being the first country in the World to use cryptocurrency as its go to currency. How many more Eugenia's are out there needing to be inspired?

DASH Detailed is scalable with the right team, however I suspect the reason ABJ left is not just due to scalability of the project but perhaps due to other reasons.
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1 point,20 hours ago
Agree. I don't want something that features Amanda, I want something that is Amanda. If ABJ put forward a proposal to restart DASH Detailed, with sufficient support staff, I would vote for that.
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0 points,10 days ago
Firstly I would like to say, that they idea's presented at the end of the video are worth exploring, I do not know of the success do. They are targeted at people that I believe also give to donations, globally donations given each year are in the 100's of billions each year ! By showing we care about the world by spending part of the treasure on it we could chip into it market. How big of impact it has is unknown to me.

What we do know is that it seemed that marketing via the likes of Ben Swan, has had very little impact (both for dash and smartcash). Even do these people watch love to talk about all that is wrong in the World have seen to be unwilling to step up or understand that Dash was the reason it truth started to be broadcast-ed again. Personally do I did expect that as well from this category of people. I hope far better from people that donate.

Secondly It's unfortunate that these statements where made as they are working against you:
1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security

Because most of us have heard them all before, they are like "the boy that cried wolf" at least for us that have been in crypto for a couple of years.

Having that said do, it's not impossible, and I do not mind if such a goal is set as an aim. I also know from regularly looking into CMC, and learning all there needs to be know about about at least the top 100 and at time up to top 500. Dash is the coin to beat, I am not saying this because I own Dash, because I would switch my investments in a heartbeat I knew there was a better project out there, that actually the reason why I (wasting) my time reading up on all those new up and comers. (please take note that the only technical projects that beat dash are magnitudes more centralized, like for example all DPOS all coins, and projects such as XRP and Stellar, they are not permission-less and are therefore excluded).

Last but not least, voting no because there are to many uncertainty's if we can keep up paying this fairly large asking price.
Furthermore the impact of this will be far greater, once Dash evolution is out.

*donate = exchange fiat into dash
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0 points,10 days ago
I'll vote abstain to show my support, maybe change to yes if it remains out of reach of the budget cycle
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-3 points,10 days ago
The aims declared in our Proposal are quite reasonable. We all actually want Dash to reach them. Therefore, we all often talk about it. That’s it. Another question is how to achieve this. A_node_to_a_Master, I know, you heard about all of it many times, yes. So did we. But nobody have suggested you a trick strategy as we have done!!! Now I see, 225/369 and can , of course, predict the voting result. I realize, that many MNOs underestimate the plan. But it doesn’t mean the plan is bad. Many people don’t like Apple, but Apple doesn’t become worse of it. I see, our Dash Community would prefer to postpone the strategy until Evolution is released. However, in Spring, for example, it’s gonna be late to perform with the strategy in the market. I am sure, another crypto currencies will have executed it by the moment Dash will become ready. So, we will loose time and money. This is my position.
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3 points,12 days ago
As others have said, this is something we need and have been hoping for. Having Amanda on board is a slam-dunk.

Unfortunately, we are up against the hard reality of the current bear market. It could continue like this for another 6 months, and it could get much worse. Nobody knows. I think it would be ideal to wait until DCG has filled it buffers and their piece of the pie is reduced.
I also fear endangering anything happening in Latin America, where real boots on the ground are making real non-speculative adoption. I'd also like to see enough free space available that Edward decides to relaunch dash.red.

Please continue to develop your ideas and lay the groundwork where you can, but hold off till we can be more sure we can keep this running once we start it. I guarantee you my future yes vote.
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6 points,14 days ago
I dislike all personal attacks on people who care about Dash, and I know that Helena and Amanda both do very much. I think their proposal is actually pretty good albeit quite costly. I have voted yes, but mostly to show support at this point, and I might have switched to abstain later in the month if better proposals had come along, mostly because it's quite clear that if the price of Dash does not go up we will not have the money to vote yes on phase 2. Maybe take into account some things some MNOs have said here and resubmit once our price is over 500$ again. In the meantime we will need some videos explaining 12.4 which is the biggest update pretty much ever for Dash, I could think of no one better to do them than Amanda :)
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10 points,15 days ago
Thank you for submitting this proposal. However, I don't think the time is ripe.

The Dash product needs a better user experience before we go for large scale marketing. I understand the argument for marketing to increase price to drive development and adoption. But, as it stands, I think treasury funds may be better spent elsewhere. I will reconsider if we have capacity, but for now, voting no.
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3 points,13 days ago
For what it's worth, when Evolution rolls out and we *do* have a better user experience, we'll need a significant PR and Marketing push, and in order to have that ready to go, it will have to be made beforehand unless we want our PR and Marketing push to occur asynchronously...
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0 points,15 days ago
Thank you. We got it.
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1 point,15 days ago
The price is too damn high. No from me.
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0 points,15 days ago
I am convinced that this proposal is something we have need for a long time.
A. I am sure you can always find a cheaper parachute on the market. But in the end everyboEconomising may not be such a good thing. If we want something to be done effectively we have to invest.

B. Concentrating on some geographical areas may not be a good idea, either. Even if DASH becomes the leading cryptocurrency in Africa or Iran, it will not lead to universal adoption in the rest of the world.

C. If we don't promote Dash energetically now, we will end up as the BETAMAX of cryptocurrencies. I mean there is no time to wait for evolution. We must show the world that Dash superior in every respect. To do that we must act now.

D. We should not focus on the past. If there is a chance to boost market awareness, we should go for it. Even if that means working with Russia’s state TV propaganda network or a person not liked by some of her employees.
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0 points,15 days ago
Pressed "post" by accident and didn't finish the thought. I meant that the cheapest solution isn't always the best. And everybody will learn it sooner or later.
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0 points,14 days ago
PrzemyslawK, thank you for your thoughts and support!!! We totally agree. This is what we try to say by our Proposal too.
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7 points,16 days ago
Im sorry Amanda,

But like the others MNO(s) i have to vote NO, due to a few inconsistencies

1) dash prices will not be consistent for 12 months
2) its a quite A large ask
3) for this price I would expect professional marketters
3) not advertisers from another geographic region.
4) attempting to pass speculation as fact ( dash will be top 5 etc)
5) no pre-prop discussions

Further clarification is also required why, Elena et al beleive that it was apropriate to have no pre-prop, and chose to speak with 'handful' of MNO, is this supposed to be an inference that all the other MNO votes dont count?

"tungfa, you know, we were discussing the strategy among some MNOs who we believed to be our co-thinkers."


Concerns me because the PO beleives that, this was the correct step instead of addressing the wider community and doing a pre-prop

I have to respectfully disagree.
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3 points,15 days ago
they were asking some MNO for advise , i do not understand this as a “pre proposal discussion”
many proposal owners (ideas) come to me to talk their ideas through , that is totally fine , but as said that is not a pre proposal discussion ; )
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4 points,15 days ago
I understand many of the criticisms of this proposal, but not the one about the pre-proposal discussion. Very few MNOs provide feedback in pre-proposal threads, so in my opinion even doing them at all is little more than a formality - a box to be checked that MNOs for some reason seem to value way more than it is actually worth. I would guess that they received much more feedback by approaching MNOs individually than they would have if they had only done a pre-proposal thread on the forum. What seems to have happened here (from what others are saying) is that the proposal owner did receive lots of feedback but did not heed some of the advice, which is a separate matter.
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2 points,14 days ago
Yep, how MNOs actually even look at pre-proposals, let alone comment on them? I do both on almost every pre-proposal. I don't see many of you there offering feedback or criticism. If you're not going to take the time to participate in Pre-Proposals, why should you feel entitled to expect that effort out of Proposal Owners? I would be delighted to not be literally the only MNO consistently commenting there, but until I'm not, it's not really fair to hold that against POs.
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0 points,15 days ago
Well said TroyDash. Only a few MNOs even look at pre-proposal discussions. I think they are good when new unknown members come around, for this proposal though I also think it was not necessary.
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-2 points,15 days ago
Thank you.
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12 points,17 days ago
Sorry Amanda, it's a NO vote from me.

You say we need specialists / experienced marketing professionals, but the team behind the proposal is a PhD economist who worked in sales and someone who wrote and marketed a book. They might not be complete amateurs, but In my view they aren't a team of 'specialists' or 'experienced marketing professionals' either.

The budget you're requesting is also huge. There are a lot of things we could do for $2m that would be a better use of
money, for example funding projects in Venezuela, or KuvaCash in Zimbabwe. If we did want to spend $2m on marketing, I imagine we would be better served by hiring a professional advertising agency, but I'm not even sure we want to do that and especially before Evolution is out the door.

I also think advertising to a broad western audience is the wrong way to go - as Ryan points out, people in western countries already have payment systems and fiat currencies that work well enough already for most people. If we want to spend this kind of money on marketing, it should be directed towards specific demographics and geographical areas where Dash serves a particular niche.

Re: Helena Besedina, I'm a little mistrustful. I did enjoy her dash-people interviews, but if I remember correctly she tried to take credit for a deal with Saifu that actually was negotiated by the DASH Embassy (DACH), which has soured my opinion of her.

I would love to have you working for Dash again Amanda, but this proposal is a no go.
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9 points,17 days ago
This proposal triggered me to register an account here on DashCentral.

Quoting from the proposal:

"We expect the following three conditions to manifest within the first 12 months of our work:
1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security"

Wow.

With all due respect, this demonstrates an absolte lack of understanding how crypto markets work and is thus a gigantic red flag. It's a sure NO from me. I really appreciate Amanda's and Elena's previous work for the DAO. That's why I'm baffled to see these three goals in this proposal.
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-7 points,16 days ago
dashfriend, your statement is what I am talking about! By this proposal we suggest Dash to use high-class marketing. High-class! But for you it looks odd. No surprise to me, actually. We expected such kind of reaction. The reason is, only qualified marketers can understand the approach. Qualified marketers— means people who have lived the most part of their life in Marketing and Sale. Everyday and every moment, year by year, in this business!!!

I’m sure the Dash Community has quite a lot of hard-core software guys. (Maybe, many of them lead these all discussions in the proposal. I don’t know). Dash as a product is good. But our Dash software members should trust marketing management to qualified marketers to reach the goals that , as you said, look strange for you. For professional marketers these aims are reasonable and real to get within a certain period of time.

I actually understand reactions of MNOs who vote “No”. Some of them think it’s useless and expensive until Evolution is released. Others don’t see how to operate with the Treasury if DMA is founded. I mean, they can’t predict what will happen with the Dash promoters who already work and execute their projects funded.

Moreover, many people in the crypto world do believe that crypto currencies usually develop without marketing stunts and tools just due to the reason users like them. And of course, due to the idea of decentralization.

You know, in my analysis and opinion, the Bitcoin’s legend of Satoshi Nakamoto is the most talent organized PR action in the crypto history. But many people buy the story so far that Bitcoin exists without centralized marketing.
I wish we as the Dash Community could apply this trick to Dash. It is already occupied by Bitcoin.

Regarding our designed strategy, I do hope that MNOs- investors who are really interested in Dash wellbeing and understand the timely need in OUTSTANDING and EXTRAORDINARY marketing campaign for Dash will vote “ yes”.
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7 points,17 days ago
It's nice to see that Amanda continues her creative search and wants to help Dash project again (few people could do it as effectively as she did) + Elena and so on...

However, marketing is a creative process of trial and error. Trying to start large-scale activity immediately from the start - we get a big chance to make big inavoidable mistakes at the beggining and so have a big wasting of the budget.
For example, an attempt to solve environmental problems puts our project under the blow of potential trolling and FUD. Solving environmental problems right way is very expensive - even the largest transnational corporations with huge budgets do not get involved in it - ask yourself a simple question "why?"

In addition, in conditions of a limited budget, few will support the financing of the creation of additional companies, the payment of additional taxes, etc. - the experience of Core team shows that the American company, taxes, legal, employees, ... are very expensive.

Therefore, I would like to see (It's pity that there was no pre-budget discussion) gradualness in such projects and teams - from a minimum budget and testing with a minimum team and minimum budgets, then finding a really successful marketing combination "promo-channel" and gradually increasing the budget, with maximum savings on all stages.

Good luck Amanda, Elena and the rest of your team!
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5 points,16 days ago
> It's pity that there was no pre-budget discussion

There was some discussion. Elena contacted some people (myself included) privately. I don't know about others, but I raised a lot of concerns. Those were either dismissed or ignored. It's sad to see a proposal fee wasted like this.
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0 points,16 days ago
I would help and support this effort in anyway I could. When people are willing and able to get out and promote Dash with a great plan laid out that have proven themselves to be trustworthy to the team what else could we ask for in a proposal.

I see exactly what they are doing here and I love it. The scope is big and should be. We need several organizations running unique campaigns like this to stay relevant and be the coin that's beyond hype and about real world action and adoption.

The glass half empty thinkers in Dash are justified scaring off some new proposal owners but this is a different case completely. True blue Dash Supporters made up this proposal and deserve to be given a yes vote of confidence at this point.

I hope to God this passes and Dash can start connecting with the people on a much larger scale from yet another angle of dedicated Dash Ambassadors expanding our ecosystem and getting more believers behind what the digital currency movement is all about.
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-1 point,14 days ago
Thank you,bchamz.
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-1 point,16 days ago
Yes I would love to see amanda Back but 267 is a bit pricey for a downmarket, 100k usd for 2 months just makes it very expensive. I would rather see 60k for 4 months, and everyone is happy, also might end up being more beneficial as the price of DASH recovers.
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-2 points,14 days ago
JZA, I appreciate your opinion, you know. But we just can’t execute a large-scale strategy with using $20K/mon! The large-scale strategy means: huge united efforts of many-many people; hard and painstaking work; time and money resources as well. Herewith, I should point out, while we all as Dash passionate followers/investors, can work for Dash almost free, other people and companies who will be involved as specialists in this project won’t. We should consider this important nuance. Dash has got already the current effect of distributing funds on separate projects and activities. We suggest to consolidate all our promotion efforts in one strong marketing vector.
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10 points,17 days ago
Crosspost from Reddit:
Expensive !
267 DASH (44294 USD) is only per month - for 2 month to "Set up"
then after : "Elena_Besedina (proposal owner) 0 points,12 hours ago. Correct. If the Dash Community are ready to launch large-scale marketing campaign with results described in the Proposal, then this 12-month plan will be required about $2 000 000 for one year."
tbh how can we invest 88k US$ now, to then know we still need 2 Mill $ per year! With the price movement in the moment i believe we are in no position to commit to something in that scale
i talked with the team beforehand they went live and told them too that this is way too much money to commit to in a bull market (2 Mill % 12 Month = 166k US$ per month)
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9 points,17 days ago
Edit: sorry meant “bear market” obviously
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3 points,17 days ago
And now we have mounting evidence against Elena Besedina and her previous corporation, that she managed, O2 development:

Elena was a CEO of O2 Development company. Most of mentions are related to an apartment complex "Sily Prirody" (ЖК "Cилы Природы") that O2 was building, lots of people were pissed off (https://www.domkontrol.ru/forum/viewtopic.php?f=3&t=13842&hilit=%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82+%D0%AE%D0%B6%D0%BD%D1%8B%D0%B9+%D0%AE%D0%B6%D0%BD%D1%8B%D0%B9&start=2960 - a brief mention of Besedina).

Police searches in the O2 office - https://news.rambler.ru/incidents/31672344-v-ofise-o2-development-rabotaet-sledstvennyy-komitet/

Besedina interview, explanation of the police search in the office - https://karpovka.com/2015/11/06/262866/

Apartment owners storming an O2 office - https://spb.dolgostroyunet.ru/novosti/8052-dolshchiki-zhk-sily-prirody-shturmuyut-ofis-o2-development.html
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2 points,14 days ago
I got it. I need to clarify the situation.
My О2 experience.

“O2Девелопмент” ( О2Development) is one of the Russian construction developers who has been operating in the Russian market since 2011.
This construction developer ( as a Holding) consists of several companies:
1) “О2 Девелопмент” - investments;
2) “ Романтика” - a land owner and a customer who invited “О2Девелопмент” to build the residential area “Силы Природы”;
3) “Строй-Ресурс” - a building company/ contractor;
4) “O2 Проектирование”. Architecture and design/arrangements with governmental authorities.
5) “Проекты Северо-Запада”- a company which was engaged in issues of commercial spaces.
6) “O2Недвижимость” (О2 Nedvighimost)- a real estate broker (agency), where I WAS OFFICIALLY TAKEN ON BOARD AS a CEO in 2013;
This agency was in charge of selling condominiums mainly constructed by “O2 Девелопмент”.
We had an agency agreement with the construction developer and were receiving a brokerage commission;

In 2012, O2Development launched constructing of the “Силы Природы” residential area.
In 2015, this construction developer started experiencing problems with finishing the project on time due to engineering issues and money scarcity.

Herewith, in 2015 , О2Development’s owners broke up with a big conflict and court proceeding. As a consequence, that fight coursed mutual provocative searches in office spaces of both parties with police involvement. ( you see the info posted by some of Russian Dash members in discussions).

“O2 Nedvighimost”, managed by me, never gave reasons to be involved in that fight and had no provocative police searches!!!

In 2015, alone side with the construction delay, customers negative feedback and spoiled O2Development’s image, sales began to fall down.

In February 2016, I had to disband my team due to the fact that O2Development stopped salary payments.
In fact, the developer had stopped payments in December 2015. But my team had believed that the situation could start to improve by Spring’2016, as O2Development had promised.

My agency had no access to O2Development incomes from apartments selling.
We had no influence concerning money distribution for construction.
If I could, I would do everything my best to prevent that situation. Because, I was and I am a buyer of the property in that residential area.

In March 2016, I left О2Nedvighimost.
But, as I said, I am still an investor of “ Силы Природы”! Moreover, my family, many friends and clients are investors of this project too.
So, I am highly interested in the story coming to the end. So far, we wait for the construction being finished. The latest news, the construction developer promised to finish the condo to 2019.

Conclusion, I believe, that my private experience with one of the Russian companies doesn’t refer to the strategy presented by the Proposal.
Otherwise, we as the Dash Community should request CV and bio of each Dash promoter befor funding. But this approach seems to destroy all principles of DAO.

Guys, if you would like to know more about this issue, please, contact with me on Telegram.
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3 points,17 days ago
it was found by “normal glass” from our Dash reddit:
https://www.reddit.com/r/dashpay/comments/9de24c/amanda_johnson_wants_to_make_a_comeback/
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5 points,17 days ago
"normalglass" wants to wanr us AGAINST DOING ANY BUSINESS with Elena Besedina:

Please do some basic research about Elena Besedina and her previous company o2 Development before voting.

https://antijob.net/black_list/besedinaelena_gendiro_nedvizhimost/

https://www.novostroy.su/companies/o2-development/

----
I will vote 'no', until we figure out who is this new lady that wants extravagant sums from the Dash network. Although I trust Amanda, I don't trust her new allies, esp. considering sums involved.
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3 points,17 days ago
Technologov, if a web page made by an anonymous online hater is enough to turn you off, then you shouldn't trust me, either. In fact, it was working for Dash in the first place that earned me my first "hate page": https://bitcointalk.org/index.php?topic=1740313.40

Anyone who has a hate page has invariably created something useful in this life. When you create useful things, you attract mostly admirers, but always a few haters. Surely as an investor in Dash, you know this.
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-1 point,17 days ago
I've been looking at this with Google Translate but I don't see any substantial evidence of any wrongdoing. It's just an ex employee complaining mostly about her character and behaviour - pretty subjective things. There's one positive review of her as well on that page. Does anyone know more?
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0 points,17 days ago
Technologov, I am sorry you think this way. You seem to harm the voting process because of your personal dislike of me. This is weird. If I wanted to hide something regarding my previous experience I would use a nickname as you, for example.
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2 points,17 days ago
Thank you Elena_Besedina for this comment, all the red flags make for an easy no vote. I encourage you to make a proposal using a nickname and see how that works out.

amanda_b_johnson I think you have the right idea, I encourage you to find a new partner and do a series of videos with them so the dash network has a chance to get to know them, and they can earn trust. Then you will have a much better chance at a proposal of this magnitude passing. Also the timing is bad with the current budget constraints. Keep up the good fight amanda_b_johnson, good luck!
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0 points,17 days ago
and until more community members review this proposal
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-3 points,17 days ago
You offer MNOs to make a decision about this proposal based on an anonimous comment at one of my previous jobs. I honestly don't understand why.
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2 points,17 days ago
After reading all these comments I think it makes sense for the proposal owners to arrange an live AMA to dispel any misunderstanding and to explain how they intend to achieve their strategy. While the poor reviews do not look good regrading Elena, there are always two sides to a story and she needs to be able to address these without people automatically jumping to conclusions so quickly.

So, quickly arrange an AMA or this proposal will be voted down into an oblivion.
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1 point,17 days ago
Sounds great!
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-1 point,17 days ago
Let’s do it.
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1 point,16 days ago
Well that is up to your team to set a date and time!
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0 points,14 days ago
HotFlow, we think of it. Sorry. But 345 negative votes are on 09/09. Almost 100 of “No” votes are poured one-timely into voting on Friday. This is another situation already.
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10 points,18 days ago
Why didn't I see a pre-proposal for this?
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-10 points,18 days ago
We didn’t think it was appropriate for this particular proposal.
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12 points,17 days ago
Preproposals are really a must tbh (to get the main bulk of discussions out of the way before proposals go live)
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-3 points,17 days ago
tungfa, you know, we were discussing the strategy among some MNOs who we believed to be our co-thinkers.
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8 points,17 days ago
Sorry, what does that actually mean?
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0 points,17 days ago
They reached out to few MNOs (I was one of them) and asked us for our opinion and comments before submitting the proposal.
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6 points,17 days ago
This worries me. At first glance, I was inclined to vote 'yes' just because of Amanda (apparently I'm not the only one with 178 yes votes on the first day...).

BUT I doubt the competency of the proposal owner, Elena, after discovering the negative image she has in her previous workplace...

Sources:
https://antijob.net/black_list/besedinaelena_gendiro_nedvizhimost/
https://www.novostroy.su/companies/o2-development/

I can read Russian, but even if you use a plug-in to translate the websites into English you will understand some serious accusations and negative reviews.

There needs to be a discussion...
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-4 points,17 days ago
My answer is: Nothing surprising. For my 20-year career there is one anonymous comment from an employee who seemed to be unsatisfied by dismissal. No name, no fact. The statement pointed can be regarded to everyone, even to you. When you a boss of a big company and manage serious tasks, you can’t be loved by each employee. Moreover, if an employee doesn’t succeed in his work.
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4 points,17 days ago
Elena, how long were you the boss (managing director) of O2 Development? It's not only one anonymous comment, but 374 opinions with an average score of 1,3 stars (out of 5) about this company. This raises questions about the professionalism and business ethics. Usually, the CEO takes the blame for business performance, correct me if I'm wrong.
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-2 points,17 days ago
Uppercut, see my job position , you try to talk about, carefully. the link attached https://youtu.be/Gan5Q9K3EsY?t=40s
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2 points,16 days ago
*General Director

You dodged my question though...
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7 points,17 days ago
Why?

Walter
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1 point,17 days ago
Let that be the first lesson.
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1 point,17 days ago
Yeah, watch out Elena - if you don't follow the exactly correct Dash proposal protocol you'll be nannied to death by the whingers.
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1 point,17 days ago
If you're unable to see the bottom half of the proposal, simply try signing into your DashCentral account and looking again. I had this same issue and it worked for me.
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7 points,18 days ago
This proposal requests about $100,000.
But do I read correctly that this is only to set up the organization and does not include any actual marketing?
Do I read correctly that the full plan requires over $2,000,000?
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-2 points,18 days ago
Hi, masternube. Glad to see you here.
Before the reality series will be released in December we’ ll have made all preparations needed. I mean, settle arrangements with partners, production companies, contractors and other participants. Legal, hr and administrative issues, as well.
This is huge work indeed.
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-3 points,18 days ago
Correct. If the Dash Community are ready to launch large-scale marketing campaign with results described in the Proposal, then this 12-month plan will be required about $2 000 000 for one year.
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1 point,16 days ago
Im sorry but your ask is for a 2million dollars for one year, let alone you cant even communicate Effectively with poor use of language
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4 points,18 days ago
I am a bit concerned about the costs and logevity of the project,

Can we have amanda provide some feedback, in respect to her involvement and confirmation

Thank you
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1 point,18 days ago
Hi, Realmrhack.

I can confirm that I am indeed involved with this proposal in the capacity that it describes. I would hope that the video would have made as much clear -- did you happen to get the chance to view it?

Thanks for your question,
Amanda
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1 point,17 days ago
While previous expenditures and efforts toward the popular representation of Dash have largely fallen flat, with Evolution looming on the horizon, we're going to need a commensurate and concerted Marketing and PR push to drive awareness about what Dash can do to change the world. We've made some progress in generating awareness about Dash in the cryptosphere over the last few months, but by far the most effective efforts to this end and those that have garnered the most recognition lately have been the undeniable impact we've made on people and markets outside the cryptosphere (Venezuela, etc). I believe the strength of this project and its approach is that it doesn't come off half-cocked trying to market to the cryptosphere, but rather attempts to serve as a well-founded way to bring *everyone*--or at least the untapped market of everyone who isn't exclusively a crypto speculator--on board in to an awareness of the implications and potential of this technology for real world usage beyond speculation, which is more or less Dash's primary value proposition, Digital Cash for a decentralized, prosperous world.

Breaking this up in to multiple stages with the first one laying the necessary groundwork is, I believe, the best way to approach this, as that foundation will be essential as a platform from which to drive further Marketing and PR efforts, but also to demonstrate to the DAO that further efforts--and the funding required of them--will be merited.

I believe it is also worth noting that this project attempts to fulfill something that we as MNOs have discussed at length on a number of occasions, and that is the development of separate entities geared for the production of Marketing and PR content and efforts directly answerable to the DAO independent of those efforts undertaken by Dash Core Group.

Dash is doing a number of things that have never been done before in this or any other space or market, and the way in which we are represented and offered to the world at large--as that is indeed our goal--needs to reflect that in terms of scale, of professionalism, and relatability. If we want Evolution, Dash, and the Dash DAO to be recognized for the truly revolutionary, all-encompassing technology and organization that they are--and all the good that will do for us and the world as a whole--then the ivory tower of cryptocurrency has to be opened up and the world at large needs to be met in ways they can understand and with which it can connect.

Seeing Dash doing real good in the world and meeting real needs gives Dash the attention and mental and emotional real estate it needs in order for the average person to take the time to understand its value, utility, and ground-breaking and world-changing implications. Without something to bridge that gap of relatability so that the process of education can commence, the average person--particularly in the developed world that is not suffering from imminent or ongoing circumstances--won't really even understand what they've got even if you drop Dash in their lap. This approach makes that connection, and that is a connection that will be need to be made if Evolution and Dash as a whole is going to have worldwide impact and usage that we all wish to see.
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0 points,17 days ago
Arthyron, thank you a lot for your support.
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2 points,18 days ago
Looks like we have a another sub-DAO emerging here, called the Dash Marketing Association (DMA). It has a focus on Dash marketing and Public Relations, is fully accountable by Dash governance system and operates independently from Dash Core Group.

There were talks from the Dash community, that a sub-DAO for marketing and PR is in need and this DMA proposal could possibly fill that need.

I do think it would have been better to have had a pre-discussion about this proposal instead of directly creating this budget proposal. I will check the comments to see how the Dash community feels about this initiative, before making a final decision. So consider me "abstain" for now.
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3 points,18 days ago
I'm not sure though it is wise to state the following in other to gain traction for this budget proposal :

"We expect the following three conditions to manifest within the first 12 months of our work:

1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security"

Actually achieving these three conditions will be a difficult challenge i think.
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-2 points,17 days ago
Based on my multi-year experience, I can see what marketing tools will work and which will not. Like an engineer who constructs a car knows that his vehicle will run definitely.
That is why we put these aims that are absolutely real to achieve if the Dash Community follows the strategy thoroughly.

Of course, while we implement DMA’s plan we will face different cases and feedback. We will just ensure that we react on time and correct our activity with keeping our needed results in our minds.
Additionally, the field we are going to play on is rich with potential applications -- if something doesn't work, we can easily pivot.
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5 points,17 days ago
sorry , “marketing and car engineering” have really nothing to do with each other !
- car engineering is “easy” go from A to B ... to get to Z
- Marketing is much more fluent and flexible (as of changing markets , regulations , competition ,...)

Point 2 , you are aiming VERY high here , i am not sure how you can promise something like that a year before !
- Point 1 / 3
i wonder how u will measure this
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-1 point,18 days ago
qwizzie, thank you for the comment. We hope most Dash investors will support the idea to take Dash’s marketing under professional control with a concrete strategy.

Dash has already reached the scale of a big organization where tasks should be assigned based on experience and aptitude.
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-2 points,17 days ago
I see a lot of comments complaining about a cost. I am concerned about the cost as well and at first I thought the timing was unfortunate, but I changed my mind. Crypto markets traditionally trend higher at the end of the year, especially after a bear market like this years, and if this proposal was submitted in a month or two, they wouldn't be able to deliver season one in December.

Sure, we could maybe get more bang for the buck in a country with cheap labor, but quality production costs money, and is seen everywhere in the world, so we're basically marketing to whole world, not just the West. Consider that average 30-minute reality show costs approximately $100,000-$500,000 per episode, and that the average cost of an original network TV show in 2015 is about $3.5 million. It's estimated that a one-hour scripted broadcast drama costs about $3 million per episode to produce, while a cable drama costs about $2 million. The team is planning (from what I heard from them, not sure if this is final) 3 seasons, 8-9 episodes each, supported by several short 3-5 minute videos with participants and celebrities. So the cost per episode + additional clips comes to about $78k per episode, which is way way below any abovementioned values. I think we might be getting a pretty good deal for our money.
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2 points,18 days ago
Interesting concept.

Would you be collaborating with existing "amateur" marketers? If so, which ones?
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-2 points,18 days ago
Yes, sure! We expect the most active Dash promoters to join us and we all as the Dash Community will get a great synergy effect!
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2 points,17 days ago
Re: "we expect the most active Dash promoters to join us"

More specifically, my question is:
how would you include the Dash Core Group CMO and Dash Force News? Have you had discussions?

I think you should have really socialized this beforehand in order to get community input.

Lastly, I think you should've considered bootstrapping your proposed operations with less of the heavy upfront costs to show MNOs results first. This way, you can show us later that we can trust you all to go full force (verify then trust). Despite the fact that we all respect ABJ, performance comes first IMO.
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1 point,18 days ago
FYI
Looks like everything from "Team" down is huge font making the proposal hard to read. There's also a stray "[/size]" at the top.
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1 point,18 days ago
"Why a Marketing marketing?"

Is that a typo?
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0 points,18 days ago
We were editing at the moment you came in.
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0 points,18 days ago
We were editing.
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0 points,17 days ago
I was in contact with the team about this proposal in length privately as they contacted me while creating the proposal to gather feedback from MNOs before posting it. I have no affiliation with the proposal or the team otherwise, so hopefully my coments will be those of an objective observer. I raised a few concerns and asked for some more details, and got detailed answers and a bit of insight into how they think - and I like what I saw, and more than anything, I'm certain that this team can deliver.

Dash has been somewhat lacking a voice in the media since Amanda ended DASH: Detailed; a lot of us discovered Dash through her work. Personally, I believe DMA and professional marketing effort can continue that work and complement efforts on that front exactly where DCG and Dash Force News are lacking. We do need a sustained, long-term marketing effort.

This is a 12-month project, with the possibility of extension, and this is a proposal for a first, minimal 2-cycle engagement to get things rolling provided that MNOs like the proposal. First deliverables start in October, with first season coming in December.

While the proposal is about making a few seasons of Dash-related reality show, it would be a mistake to judge this proposal by that deliverable alone. My belief is that creating a strong Dash marketing team is the essence of what we're voting for here. There are many fertile possibilites for season themes, and I bet the team will pivot several times and produce better content based on our and viewers feedback.

I'm excited the most by the plan to make DMA a legal entity, owned by Dash Trust, which seems to have been cut from proposal due to Dash Central proposal length limits. My belief is that in the long term, we need to fund and own (through Dash Trust) a number of smaller, specialized entities besides DCG. That would create a healthy professional competition for allocation of the budget and increase decentralization. More importantly, having already formed and specialized professional teams that are used to working together and have a track record would allow MNO voting to be more like company strategy meetings and less like venture capital bets.

Voted yes.
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2 points,17 days ago
Thanks for taking the time to make these insights, Domchi.

Additionally, for you and anyone else unable to view the bottom portion of the proposal, try signing in to your DashCentral account and looking again. I had the same issue and this worked for me.

Amanda
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2 points,17 days ago
Thank you for pinpointing this bug Amanda. I was unable to see the last but very important part of the proposal (TRANSPARENCY AND LONGEVITY). I was signed in and had to sign out to see it...
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1 point,17 days ago
Domchi, thank you very much for your encouraging comment and support!
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-4 points,17 days ago
Dear Amanda, I admire you for your work, charisma and block chain evangelaism. You are the Joan of Arc of Blockchain.

Can you clarify if you will be asking the hard question to DCG. Will you be helding them to account in terms of their delivery (or not) of evoltuion? Will you be asking the hard questions? The same applies to Alt 36.

Dash Force News, at this time skim over this issue as if it is a non issue and that to me is not independet journalism.

Let us know...
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-3 points,17 days ago
Okay, I will vote ‘yes’ for Amanda Johnson and while I don’t know the other team members, whole team performance will be monitored and evaluated on a month to month basis.

NOTE: $180k/months is somewhat expensive considering that current Dash price tanks between $140-$180 per Dash. Please try to get budget under control and request lower amounts, which will give you much better chance to secure a ‘yes’ vote from the Masternode Majority (MM).

I’d prefer a budget of under $20000 per month, until Dash price recovers.
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4 points,17 days ago
Also note, that if this proposal fails on budget or other criteria , I suggest Amanda to make a separate proposal in her own name and request a much more moderate funding of under $10000 for her alone. (so she can host Dash detailed videos on Youtube)
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2 points,17 days ago
Thanks for your "yes" vote, technologov.

I would like to be clear that my simply setting up another solo YouTube effort is not what Dash needs, so I have no intentions of doing such.

Dash needs a full-scale, specialist-packed, global team headed up by a legitimate marketing executive. I cannot be and don't wish to be an executive of any kind -- rather, my strength is on-camera communication. That is why I was so eager to join this effort -- because they offered me a role that I can actually scale in without hitting a capacity ceiling like I did when on my own.

I hope this makes sense. Thanks again for your confidence.
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2 points,15 days ago
Amanda, you've got Dash Force to help manage the hardest part for you (research, interview content and scripts) and they've got an external PR service now to get things out to reputable media sources.

Maybe this DMA 2.0 proposal could actually become a reality if you collaborate with DF and your other external contacts in the crypto world. You would get more credibility from MNOs this way.
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19 points,17 days ago
Hi Amanda, in the event that this proposal doesn't get network support. I would like to extend my offer for a on-camera communication role at Dash Force as we have discussed in the past. I'm always happy to talk.
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5 points,16 days ago
Yes please! Make that happen!
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-4 points,14 days ago
Heaven forfend that Dash move beyond webcam production quality. Let's pigeon-hole ourselves forever in the good-old, time tested, chicken raffle, clueless give-away, half-arsed stab-in-the-dark marketing to no-one that has served us true believers so well. None of you pathetic fucks have the courage to do what it takes to make Dash great.
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