Proposal description
Dash’s masternodes have demonstrated that they will only allow their IT, legal, and business development needs to be served by specialists—that is, by experienced professionals. Luckily, there have always been qualified IT, legal, and business specialists to fill open positions. There has never, however, been a Dash-dedicated team of specialists who’ve offered to serve the network’s growing—and global—marketing and PR needs.
Until now.
PROPOSAL
Fund the Dash Marketing Association (DMA) to produce and promote Dash Ambassadors, a reality series designed by entertainment and cryptocurrency professionals. Approve of the registration of the DMA in the United States as a for-profit corporation (for the same reasons as Dash Core Group, Inc. has selected this particular legal status).
Why a Marketing Association?
The Dash Marketing Association’s mission is to serve the interests of Dash’s investors/users by implementing professional marketing and PR that’s designed to keep a constant upward pressure on Dash’s market capitalization. We seek to achieve this mission by:
1. Designing strategic promotional campaigns for Dash
2. Carrying out these campaigns with the assistance of current Dash promoters
3. Providing campaign results to masternode owners for examination
4. Networking with governmental authorities worldwide on behalf of Dash
5. Researching and analyzing Dash’s current and potential positions within the market
6. Representing Dash in mass media outlets as well as other promotional channels
7. Creating (and correcting where needed) Dash’s image based on our existing brand
TEAM
Elena Besedina, PhD: STRATEGY
Elena has been a sales and marketing professional in Russia for 21 years, working in software, real estate, and luxury automotive. Elena was named among the “Top 50 Women in Moscow and St. Petersburg” in 2015 for sales. She’s participated in over 15,000 business negotiations and has personally closed over 5,000 of them, the highest in value of which was a $2.5 million contract. She successfully completed a three-month Dash treasury proposal in early 2018, and is the leader of the Dash Marketing Association (DMA).
Amanda B. Johnson: SHOW HOST
In 2015 Amanda became the first person outside Dash Core Group to be hired by the Dash network. She attracted a considerable amount of human and financial capital to the project via her creation of the YouTube series DASH: Detailed /DASH School, the viral #FirstDashWallet social media campaign, and live public appearances throughout North America. In addition to video hosting, Amanda provides advisement to the DMA.
Nathan Pettijohn: MEDIA PRODUCTION
Nathan is a talent manager, film producer, and growth hacker based in Los Angeles. In 2011 he founded Cordurouy, a group that’s lead the digital marketing strategy for numerous brands and influencers like William Shatner and Jeremy Renner. Nathan publishes a column in Forbes which details his successful growth-hacking strategies, and is the Amazon best-selling co-author of Zen and the Art of Admin Tasks.
Aleksander Katyshkin: INTERNATIONAL OPERATIONS
Aleksander has been a leader in Russia’s import/export industry for 20 years. He founded ТТЛ-Сервис, a St. Petersburg-based customs-brokerage firm that was recently ranked by the Russian Federal Service as the country’s top performer by volume. He’s an early adopter of cryptocurrency and an early investor in its infrastructure.
Maria Katyshkin: PRESS RELATIONS
Maria is a linguist/translator and copywriter who also studies magistracy at university.
CURRENT SITUATION
Problem: Unlike our IT, business, and legal needs, marketing within Dash is currently underserved — we lack a long-term strategy. As a result, we mis-allocate resources and limit growth.
The network’s current marketing efforts are siloed, short-term, and often undertaken by those lacking prior relevant experience. We believe Dash’s continuing slip in market capitalization is, in part, a result of this ongoing non-ideal allocation of resources.
What’s more, the slip also means that Dash’s budget is now tight. This means we must bring an exceptionally unfamiliar product to market (constraint #1) with an extremely limited budget (constraint #2). Only an outside-the-box approach can possibly satisfy both these constraints.
Solution: Hire the DMA to create, execute, and continually refine a long-term marketing and PR strategy, starting with the Dash Ambassadors reality series.
Fortunately, making Dash sales the primary goal of an organization is likely to create some additional positive externalities. We expect the following three conditions to manifest within the first 12 months of our work:
1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security
12 MONTH STRATEGY
We at the DMA assert that cryptocurrency represents such a radical mental shift for most people that simple advertisements could never effectively sell our product. To sell something as trust-based and culture-based as currency, we need real people demonstrating real goodwill.
Many current Dash investors witnessed the steady influx of new interest in the project during the year-long tenure of the YouTube series DASH: Detailed. However, this series was lacking professional production, advertising, and press relations.
Imagine what a Dash-themed show hosted by Amanda B. Johnson could do if it actually had professional production, advertising, and press relations? And what if the series also encouraged real-time product usage? And most importantly, what if this series appealed to all demographics, not just cryptocurrency early-adopters seeking industry news?
DASH AMBASSADORS
Dash Ambassadors is a YouTube-distributed reality series that employs three elements we view as crucial to selling Dash: real people creating goodwill, education about the product, and audience participation with the product.
The physical setting of the series will be various public places throughout the world—strategically chosen by country—that are in need of a serious cleanup: a beach, a park, a street, etc. The Dash Ambassadors will visibly transform these places from bad to good, from dismal to useful. Physical transformation is an angle already proven successful by several reality shows. More importantly, however, is that this theme of transformation serves to illustrate the transformative power of Dash itself.
Real people: The Ambassadors will wear branded swag, and Dash branding will be placed throughout the cleanup area. Arrangements will be made with local merchants to accept Dash in exchange for necessary cleanup supplies. These Dash transactions will be made on-camera, which is a huge benefit to our intended audience, much of whom have never even seen a cryptocurrency transaction, much less made one.This is called product familiarity, and Dash will benefit from it greatly.
Education about the product: Short educational segments peppered throughout the show will allow it to remain entertaining—like a reality show must be—while also communicating some necessary information. Because the prevailing lay sentiment around cryptocurrency is still “I don’t understand it,” these short segments will allow even the most un-initiated audience members to become conversant about the basics of the product.
Audience participation: We view this element as the one with the most potential to “go viral.” First, we’ll incorporate a local, worthy individual into each of the shows, and give the audience a glimpse of his/her backstory. Then, at the end of each episode, the QR code/Evolution payment address of this person will be shared on-screen for donations.
Real-time donations are the clincher: we demonstrate the transformative power of Dash by linking to our sympathetic individual’s “donation watch” page. This means that after learning about Alice, Bob can click her watch page and see Dash donations being sent to her in real time. Maybe he cares to donate a dollar or two? Or maybe only five or ten cents? Any amount is a respectable amount, as the watch page explicitly shows how Dash enables many small things to add up to something greater—all at the speed of the internet.
The magical feeling created by pressing “send” on a digital wallet,
and seeing the effect that can be made on a real person in real time, cannot be overstated.
This is how we sell Dash.
and seeing the effect that can be made on a real person in real time, cannot be overstated.
This is how we sell Dash.
CURRENT AND FUTURE COSTS
October and November funding requests ($52,500/month) will fund the creation of the DMA (registration, hiring, and onboarding), as well as secure the necessary elements to begin production of Dash Ambassadors in December (location scouting, film permits, production contracts, casting, etc).
Come December, the DMA will then request the additional funding required to begin film production ($135,500/month). These two budgets—the DMA administration budget, and the Dash Ambassadors production budget—will thereafter be requested concurrently for a total of $188k/month for the remainder of the 12-month plan.
HOW WILL WE GET VIEWS FROM REGULAR PEOPLE?
To bring in the views, we’ll solicit retweets by highly-followed Twitter accounts. We’ll pursue appearances on top-rated podcasts and talk shows. We’ll seek public mentions by influential individuals. These tactics will take Dash Ambassadors content to audiences we could never have reached on our own. The promotional portion of the budget is what will purchase this exposure.
Even better, many well-known individuals (“celebrities”) are willing and interested to promote good causes for little or even no pay, which will enable us to stretch our promotional budget even further. For an idea of the kinds of celebrities we’ll target, see here, here, and here.
For further reference, consider the following top companies that currently have a dedicated YouTube channel for their own marketing purposes: BMW, Nike, Lego, GoPro, Disney, Victoria’s Secret, League of Legends, BlendTec, Red Bull, PlayStation, and SixPackAbs, among many others.
12 MONTH CALENDAR: PRODUCTION AND DELIVERABLES
This calendar details the activities and deliverables you can expect from the DMA on a month-by-month basis over the period of the next year:
BUDGET BREAKDOWN
October and November
December and onward, plus above
TRANSPARENCY AND LONGEVITY
Cooperation
Professionalizing Dash’s marketing efforts does not discount its current promotion enthusiasts. We believe these enthusiasts are among the network’s more valuable assets. This is why, when appropriate, the DMA will invite existing promotion enthusiasts to join our efforts, ensuring that these individuals have the resources, incentives, and guidance needed to make their efforts successful, brand-compliant, and cost-effective. You’ll see initial recruitment of outreach enthusiasts in the Milestone Chart above (October and November 2018).
Reporting
The DMA’s policy will be that of a monthly video report, in which key team members give status updates and take questions. We will also cooperate fully with DashWatch should they contact us.
Relationship to Dash Trust
The DMA recognizes that treasury funds invested into our organization should result in ownership for the network—that is, ownership of physical and/or intellectual property created or obtained by us. There also exists the potential that leadership changes may need to be made in the future. For this reason, we offer full ownership of the DMA to the masternode-controlled Dash Trust registered in New Zealand. At the outset, the DMA’s board membership will consist of the individuals behind this proposal. But because the DMA is owned by the masternode network, these board members can be replaced at will by vote.
Longevity
The network can rest assured that the campaign described herein is extensible. What’s more, should market research and emerging trends dictate, our team is both able to revise existing efforts, as well as create new ones from scratch, over an indefinite period of time.
We hope for the opportunity to demonstrate our ability to sell Dash.
Thank you.
Thank you.
Show full description ...
Discussion: Should we fund this proposal?
Submit comment
We’d like to thank you for voting and especially those Dash members who supported our Proposal ( Dash Marketing Association, Featuring Amanda B. Jonson) and gave us their “Yes” votes.
We saw that active debates carried out demonstrated a great interest to the Dash marketing problem which we had illuminated.
We believe, our DMA marketing plan will be accepted by most of Dash members in the future at last because Dash is in need of a unified marketing strategy. We think, Dash deserves more benefits that can be achieved only by galvanizing efforts of all Dash promoters in one promotion direction.
Perhaps, time or certain circumstances are demanded for some Dash members to realize the necessity.
We’re going to wait.
At least, we know that many Dash promoters act for Dash interests and want Dash to prosper.
Our team will keep working on Dash.
By taking into account the voting results we think how to implement the plan with less efforts and money.
Best,
Elena
I'm baffled to see it isn't passing. Voted yes.
Amanda, you can do so much more for Dash, and for so much less money.
If ABJ is looking for a way to make DASH Detailed scalable all it would need is a team of people to support her to do the research and put the show together. A video person, editor, lighting, research, and scripting then Amanda as the presenter.
Amanda has several qualities. She understands the tech behind DASH but more importantly she knows how to present it in such a way that newbies can understand. That is no mean feat in cryptocurrency. Amanda comes across as natural in front of the camera. relaxed, focused and a good listener - someone almost anyone could connect with.
Dash Detailed with Amanda B. Johnson was great PR for DASH. She also gave DASH credibility and she has inspired many people that now have gone on to great things e.g. Eugenia of DASH Venezuela - look what is happening in Venezuela. It could well end up being the first country in the World to use cryptocurrency as its go to currency. How many more Eugenia's are out there needing to be inspired?
DASH Detailed is scalable with the right team, however I suspect the reason ABJ left is not just due to scalability of the project but perhaps due to other reasons.
What we do know is that it seemed that marketing via the likes of Ben Swan, has had very little impact (both for dash and smartcash). Even do these people watch love to talk about all that is wrong in the World have seen to be unwilling to step up or understand that Dash was the reason it truth started to be broadcast-ed again. Personally do I did expect that as well from this category of people. I hope far better from people that donate.
Secondly It's unfortunate that these statements where made as they are working against you:
1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security
Because most of us have heard them all before, they are like "the boy that cried wolf" at least for us that have been in crypto for a couple of years.
Having that said do, it's not impossible, and I do not mind if such a goal is set as an aim. I also know from regularly looking into CMC, and learning all there needs to be know about about at least the top 100 and at time up to top 500. Dash is the coin to beat, I am not saying this because I own Dash, because I would switch my investments in a heartbeat I knew there was a better project out there, that actually the reason why I (wasting) my time reading up on all those new up and comers. (please take note that the only technical projects that beat dash are magnitudes more centralized, like for example all DPOS all coins, and projects such as XRP and Stellar, they are not permission-less and are therefore excluded).
Last but not least, voting no because there are to many uncertainty's if we can keep up paying this fairly large asking price.
Furthermore the impact of this will be far greater, once Dash evolution is out.
*donate = exchange fiat into dash
Unfortunately, we are up against the hard reality of the current bear market. It could continue like this for another 6 months, and it could get much worse. Nobody knows. I think it would be ideal to wait until DCG has filled it buffers and their piece of the pie is reduced.
I also fear endangering anything happening in Latin America, where real boots on the ground are making real non-speculative adoption. I'd also like to see enough free space available that Edward decides to relaunch dash.red.
Please continue to develop your ideas and lay the groundwork where you can, but hold off till we can be more sure we can keep this running once we start it. I guarantee you my future yes vote.
The Dash product needs a better user experience before we go for large scale marketing. I understand the argument for marketing to increase price to drive development and adoption. But, as it stands, I think treasury funds may be better spent elsewhere. I will reconsider if we have capacity, but for now, voting no.
A. I am sure you can always find a cheaper parachute on the market. But in the end everyboEconomising may not be such a good thing. If we want something to be done effectively we have to invest.
B. Concentrating on some geographical areas may not be a good idea, either. Even if DASH becomes the leading cryptocurrency in Africa or Iran, it will not lead to universal adoption in the rest of the world.
C. If we don't promote Dash energetically now, we will end up as the BETAMAX of cryptocurrencies. I mean there is no time to wait for evolution. We must show the world that Dash superior in every respect. To do that we must act now.
D. We should not focus on the past. If there is a chance to boost market awareness, we should go for it. Even if that means working with Russia’s state TV propaganda network or a person not liked by some of her employees.
But like the others MNO(s) i have to vote NO, due to a few inconsistencies
1) dash prices will not be consistent for 12 months
2) its a quite A large ask
3) for this price I would expect professional marketters
3) not advertisers from another geographic region.
4) attempting to pass speculation as fact ( dash will be top 5 etc)
5) no pre-prop discussions
Further clarification is also required why, Elena et al beleive that it was apropriate to have no pre-prop, and chose to speak with 'handful' of MNO, is this supposed to be an inference that all the other MNO votes dont count?
"tungfa, you know, we were discussing the strategy among some MNOs who we believed to be our co-thinkers."
Concerns me because the PO beleives that, this was the correct step instead of addressing the wider community and doing a pre-prop
I have to respectfully disagree.
many proposal owners (ideas) come to me to talk their ideas through , that is totally fine , but as said that is not a pre proposal discussion ; )
You say we need specialists / experienced marketing professionals, but the team behind the proposal is a PhD economist who worked in sales and someone who wrote and marketed a book. They might not be complete amateurs, but In my view they aren't a team of 'specialists' or 'experienced marketing professionals' either.
The budget you're requesting is also huge. There are a lot of things we could do for $2m that would be a better use of
money, for example funding projects in Venezuela, or KuvaCash in Zimbabwe. If we did want to spend $2m on marketing, I imagine we would be better served by hiring a professional advertising agency, but I'm not even sure we want to do that and especially before Evolution is out the door.
I also think advertising to a broad western audience is the wrong way to go - as Ryan points out, people in western countries already have payment systems and fiat currencies that work well enough already for most people. If we want to spend this kind of money on marketing, it should be directed towards specific demographics and geographical areas where Dash serves a particular niche.
Re: Helena Besedina, I'm a little mistrustful. I did enjoy her dash-people interviews, but if I remember correctly she tried to take credit for a deal with Saifu that actually was negotiated by the DASH Embassy (DACH), which has soured my opinion of her.
I would love to have you working for Dash again Amanda, but this proposal is a no go.
Quoting from the proposal:
"We expect the following three conditions to manifest within the first 12 months of our work:
1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security"
Wow.
With all due respect, this demonstrates an absolte lack of understanding how crypto markets work and is thus a gigantic red flag. It's a sure NO from me. I really appreciate Amanda's and Elena's previous work for the DAO. That's why I'm baffled to see these three goals in this proposal.
I’m sure the Dash Community has quite a lot of hard-core software guys. (Maybe, many of them lead these all discussions in the proposal. I don’t know). Dash as a product is good. But our Dash software members should trust marketing management to qualified marketers to reach the goals that , as you said, look strange for you. For professional marketers these aims are reasonable and real to get within a certain period of time.
I actually understand reactions of MNOs who vote “No”. Some of them think it’s useless and expensive until Evolution is released. Others don’t see how to operate with the Treasury if DMA is founded. I mean, they can’t predict what will happen with the Dash promoters who already work and execute their projects funded.
Moreover, many people in the crypto world do believe that crypto currencies usually develop without marketing stunts and tools just due to the reason users like them. And of course, due to the idea of decentralization.
You know, in my analysis and opinion, the Bitcoin’s legend of Satoshi Nakamoto is the most talent organized PR action in the crypto history. But many people buy the story so far that Bitcoin exists without centralized marketing.
I wish we as the Dash Community could apply this trick to Dash. It is already occupied by Bitcoin.
Regarding our designed strategy, I do hope that MNOs- investors who are really interested in Dash wellbeing and understand the timely need in OUTSTANDING and EXTRAORDINARY marketing campaign for Dash will vote “ yes”.
However, marketing is a creative process of trial and error. Trying to start large-scale activity immediately from the start - we get a big chance to make big inavoidable mistakes at the beggining and so have a big wasting of the budget.
For example, an attempt to solve environmental problems puts our project under the blow of potential trolling and FUD. Solving environmental problems right way is very expensive - even the largest transnational corporations with huge budgets do not get involved in it - ask yourself a simple question "why?"
In addition, in conditions of a limited budget, few will support the financing of the creation of additional companies, the payment of additional taxes, etc. - the experience of Core team shows that the American company, taxes, legal, employees, ... are very expensive.
Therefore, I would like to see (It's pity that there was no pre-budget discussion) gradualness in such projects and teams - from a minimum budget and testing with a minimum team and minimum budgets, then finding a really successful marketing combination "promo-channel" and gradually increasing the budget, with maximum savings on all stages.
Good luck Amanda, Elena and the rest of your team!
There was some discussion. Elena contacted some people (myself included) privately. I don't know about others, but I raised a lot of concerns. Those were either dismissed or ignored. It's sad to see a proposal fee wasted like this.
I see exactly what they are doing here and I love it. The scope is big and should be. We need several organizations running unique campaigns like this to stay relevant and be the coin that's beyond hype and about real world action and adoption.
The glass half empty thinkers in Dash are justified scaring off some new proposal owners but this is a different case completely. True blue Dash Supporters made up this proposal and deserve to be given a yes vote of confidence at this point.
I hope to God this passes and Dash can start connecting with the people on a much larger scale from yet another angle of dedicated Dash Ambassadors expanding our ecosystem and getting more believers behind what the digital currency movement is all about.
Expensive !
267 DASH (44294 USD) is only per month - for 2 month to "Set up"
then after : "Elena_Besedina (proposal owner) 0 points,12 hours ago. Correct. If the Dash Community are ready to launch large-scale marketing campaign with results described in the Proposal, then this 12-month plan will be required about $2 000 000 for one year."
tbh how can we invest 88k US$ now, to then know we still need 2 Mill $ per year! With the price movement in the moment i believe we are in no position to commit to something in that scale
i talked with the team beforehand they went live and told them too that this is way too much money to commit to in a bull market (2 Mill % 12 Month = 166k US$ per month)
Elena was a CEO of O2 Development company. Most of mentions are related to an apartment complex "Sily Prirody" (ЖК "Cилы Природы") that O2 was building, lots of people were pissed off (https://www.domkontrol.ru/forum/viewtopic.php?f=3&t=13842&hilit=%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82+%D0%AE%D0%B6%D0%BD%D1%8B%D0%B9+%D0%AE%D0%B6%D0%BD%D1%8B%D0%B9&start=2960 - a brief mention of Besedina).
Police searches in the O2 office - https://news.rambler.ru/incidents/31672344-v-ofise-o2-development-rabotaet-sledstvennyy-komitet/
Besedina interview, explanation of the police search in the office - https://karpovka.com/2015/11/06/262866/
Apartment owners storming an O2 office - https://spb.dolgostroyunet.ru/novosti/8052-dolshchiki-zhk-sily-prirody-shturmuyut-ofis-o2-development.html
My О2 experience.
“O2Девелопмент” ( О2Development) is one of the Russian construction developers who has been operating in the Russian market since 2011.
This construction developer ( as a Holding) consists of several companies:
1) “О2 Девелопмент” - investments;
2) “ Романтика” - a land owner and a customer who invited “О2Девелопмент” to build the residential area “Силы Природы”;
3) “Строй-Ресурс” - a building company/ contractor;
4) “O2 Проектирование”. Architecture and design/arrangements with governmental authorities.
5) “Проекты Северо-Запада”- a company which was engaged in issues of commercial spaces.
6) “O2Недвижимость” (О2 Nedvighimost)- a real estate broker (agency), where I WAS OFFICIALLY TAKEN ON BOARD AS a CEO in 2013;
This agency was in charge of selling condominiums mainly constructed by “O2 Девелопмент”.
We had an agency agreement with the construction developer and were receiving a brokerage commission;
In 2012, O2Development launched constructing of the “Силы Природы” residential area.
In 2015, this construction developer started experiencing problems with finishing the project on time due to engineering issues and money scarcity.
Herewith, in 2015 , О2Development’s owners broke up with a big conflict and court proceeding. As a consequence, that fight coursed mutual provocative searches in office spaces of both parties with police involvement. ( you see the info posted by some of Russian Dash members in discussions).
“O2 Nedvighimost”, managed by me, never gave reasons to be involved in that fight and had no provocative police searches!!!
In 2015, alone side with the construction delay, customers negative feedback and spoiled O2Development’s image, sales began to fall down.
In February 2016, I had to disband my team due to the fact that O2Development stopped salary payments.
In fact, the developer had stopped payments in December 2015. But my team had believed that the situation could start to improve by Spring’2016, as O2Development had promised.
My agency had no access to O2Development incomes from apartments selling.
We had no influence concerning money distribution for construction.
If I could, I would do everything my best to prevent that situation. Because, I was and I am a buyer of the property in that residential area.
In March 2016, I left О2Nedvighimost.
But, as I said, I am still an investor of “ Силы Природы”! Moreover, my family, many friends and clients are investors of this project too.
So, I am highly interested in the story coming to the end. So far, we wait for the construction being finished. The latest news, the construction developer promised to finish the condo to 2019.
Conclusion, I believe, that my private experience with one of the Russian companies doesn’t refer to the strategy presented by the Proposal.
Otherwise, we as the Dash Community should request CV and bio of each Dash promoter befor funding. But this approach seems to destroy all principles of DAO.
Guys, if you would like to know more about this issue, please, contact with me on Telegram.
https://www.reddit.com/r/dashpay/comments/9de24c/amanda_johnson_wants_to_make_a_comeback/
Please do some basic research about Elena Besedina and her previous company o2 Development before voting.
https://antijob.net/black_list/besedinaelena_gendiro_nedvizhimost/
https://www.novostroy.su/companies/o2-development/
----
I will vote 'no', until we figure out who is this new lady that wants extravagant sums from the Dash network. Although I trust Amanda, I don't trust her new allies, esp. considering sums involved.
Anyone who has a hate page has invariably created something useful in this life. When you create useful things, you attract mostly admirers, but always a few haters. Surely as an investor in Dash, you know this.
amanda_b_johnson I think you have the right idea, I encourage you to find a new partner and do a series of videos with them so the dash network has a chance to get to know them, and they can earn trust. Then you will have a much better chance at a proposal of this magnitude passing. Also the timing is bad with the current budget constraints. Keep up the good fight amanda_b_johnson, good luck!
So, quickly arrange an AMA or this proposal will be voted down into an oblivion.
BUT I doubt the competency of the proposal owner, Elena, after discovering the negative image she has in her previous workplace...
Sources:
https://antijob.net/black_list/besedinaelena_gendiro_nedvizhimost/
https://www.novostroy.su/companies/o2-development/
I can read Russian, but even if you use a plug-in to translate the websites into English you will understand some serious accusations and negative reviews.
There needs to be a discussion...
You dodged my question though...
Walter
But do I read correctly that this is only to set up the organization and does not include any actual marketing?
Do I read correctly that the full plan requires over $2,000,000?
Before the reality series will be released in December we’ ll have made all preparations needed. I mean, settle arrangements with partners, production companies, contractors and other participants. Legal, hr and administrative issues, as well.
This is huge work indeed.
Can we have amanda provide some feedback, in respect to her involvement and confirmation
Thank you
I can confirm that I am indeed involved with this proposal in the capacity that it describes. I would hope that the video would have made as much clear -- did you happen to get the chance to view it?
Thanks for your question,
Amanda
Breaking this up in to multiple stages with the first one laying the necessary groundwork is, I believe, the best way to approach this, as that foundation will be essential as a platform from which to drive further Marketing and PR efforts, but also to demonstrate to the DAO that further efforts--and the funding required of them--will be merited.
I believe it is also worth noting that this project attempts to fulfill something that we as MNOs have discussed at length on a number of occasions, and that is the development of separate entities geared for the production of Marketing and PR content and efforts directly answerable to the DAO independent of those efforts undertaken by Dash Core Group.
Dash is doing a number of things that have never been done before in this or any other space or market, and the way in which we are represented and offered to the world at large--as that is indeed our goal--needs to reflect that in terms of scale, of professionalism, and relatability. If we want Evolution, Dash, and the Dash DAO to be recognized for the truly revolutionary, all-encompassing technology and organization that they are--and all the good that will do for us and the world as a whole--then the ivory tower of cryptocurrency has to be opened up and the world at large needs to be met in ways they can understand and with which it can connect.
Seeing Dash doing real good in the world and meeting real needs gives Dash the attention and mental and emotional real estate it needs in order for the average person to take the time to understand its value, utility, and ground-breaking and world-changing implications. Without something to bridge that gap of relatability so that the process of education can commence, the average person--particularly in the developed world that is not suffering from imminent or ongoing circumstances--won't really even understand what they've got even if you drop Dash in their lap. This approach makes that connection, and that is a connection that will be need to be made if Evolution and Dash as a whole is going to have worldwide impact and usage that we all wish to see.
There were talks from the Dash community, that a sub-DAO for marketing and PR is in need and this DMA proposal could possibly fill that need.
I do think it would have been better to have had a pre-discussion about this proposal instead of directly creating this budget proposal. I will check the comments to see how the Dash community feels about this initiative, before making a final decision. So consider me "abstain" for now.
"We expect the following three conditions to manifest within the first 12 months of our work:
1. Dash will have the single best image within the cryptocurrency industry
2. Dash will once again rank within the top five cryptocurrencies by market capitalization
3. Dash will be perceived as equal to Bitcoin in terms of viability and security"
Actually achieving these three conditions will be a difficult challenge i think.
That is why we put these aims that are absolutely real to achieve if the Dash Community follows the strategy thoroughly.
Of course, while we implement DMA’s plan we will face different cases and feedback. We will just ensure that we react on time and correct our activity with keeping our needed results in our minds.
Additionally, the field we are going to play on is rich with potential applications -- if something doesn't work, we can easily pivot.
- car engineering is “easy” go from A to B ... to get to Z
- Marketing is much more fluent and flexible (as of changing markets , regulations , competition ,...)
Point 2 , you are aiming VERY high here , i am not sure how you can promise something like that a year before !
- Point 1 / 3
i wonder how u will measure this
Dash has already reached the scale of a big organization where tasks should be assigned based on experience and aptitude.
Sure, we could maybe get more bang for the buck in a country with cheap labor, but quality production costs money, and is seen everywhere in the world, so we're basically marketing to whole world, not just the West. Consider that average 30-minute reality show costs approximately $100,000-$500,000 per episode, and that the average cost of an original network TV show in 2015 is about $3.5 million. It's estimated that a one-hour scripted broadcast drama costs about $3 million per episode to produce, while a cable drama costs about $2 million. The team is planning (from what I heard from them, not sure if this is final) 3 seasons, 8-9 episodes each, supported by several short 3-5 minute videos with participants and celebrities. So the cost per episode + additional clips comes to about $78k per episode, which is way way below any abovementioned values. I think we might be getting a pretty good deal for our money.
Would you be collaborating with existing "amateur" marketers? If so, which ones?
More specifically, my question is:
how would you include the Dash Core Group CMO and Dash Force News? Have you had discussions?
I think you should have really socialized this beforehand in order to get community input.
Lastly, I think you should've considered bootstrapping your proposed operations with less of the heavy upfront costs to show MNOs results first. This way, you can show us later that we can trust you all to go full force (verify then trust). Despite the fact that we all respect ABJ, performance comes first IMO.
Looks like everything from "Team" down is huge font making the proposal hard to read. There's also a stray "[/size]" at the top.
Is that a typo?
Dash has been somewhat lacking a voice in the media since Amanda ended DASH: Detailed; a lot of us discovered Dash through her work. Personally, I believe DMA and professional marketing effort can continue that work and complement efforts on that front exactly where DCG and Dash Force News are lacking. We do need a sustained, long-term marketing effort.
This is a 12-month project, with the possibility of extension, and this is a proposal for a first, minimal 2-cycle engagement to get things rolling provided that MNOs like the proposal. First deliverables start in October, with first season coming in December.
While the proposal is about making a few seasons of Dash-related reality show, it would be a mistake to judge this proposal by that deliverable alone. My belief is that creating a strong Dash marketing team is the essence of what we're voting for here. There are many fertile possibilites for season themes, and I bet the team will pivot several times and produce better content based on our and viewers feedback.
I'm excited the most by the plan to make DMA a legal entity, owned by Dash Trust, which seems to have been cut from proposal due to Dash Central proposal length limits. My belief is that in the long term, we need to fund and own (through Dash Trust) a number of smaller, specialized entities besides DCG. That would create a healthy professional competition for allocation of the budget and increase decentralization. More importantly, having already formed and specialized professional teams that are used to working together and have a track record would allow MNO voting to be more like company strategy meetings and less like venture capital bets.
Voted yes.
Additionally, for you and anyone else unable to view the bottom portion of the proposal, try signing in to your DashCentral account and looking again. I had the same issue and this worked for me.
Amanda
Can you clarify if you will be asking the hard question to DCG. Will you be helding them to account in terms of their delivery (or not) of evoltuion? Will you be asking the hard questions? The same applies to Alt 36.
Dash Force News, at this time skim over this issue as if it is a non issue and that to me is not independet journalism.
Let us know...
NOTE: $180k/months is somewhat expensive considering that current Dash price tanks between $140-$180 per Dash. Please try to get budget under control and request lower amounts, which will give you much better chance to secure a ‘yes’ vote from the Masternode Majority (MM).
I’d prefer a budget of under $20000 per month, until Dash price recovers.
I would like to be clear that my simply setting up another solo YouTube effort is not what Dash needs, so I have no intentions of doing such.
Dash needs a full-scale, specialist-packed, global team headed up by a legitimate marketing executive. I cannot be and don't wish to be an executive of any kind -- rather, my strength is on-camera communication. That is why I was so eager to join this effort -- because they offered me a role that I can actually scale in without hitting a capacity ceiling like I did when on my own.
I hope this makes sense. Thanks again for your confidence.
Maybe this DMA 2.0 proposal could actually become a reality if you collaborate with DF and your other external contacts in the crypto world. You would get more credibility from MNOs this way.