Proposal “dash-people“ (Active)Back
|Title:||"Dash People" - Dash Sport Channel, Dash Ambassador, Dash Adventure|
|Monthly amount:||27 DASH (9983 USD)|
|Completed payments:||2 totaling in 54 DASH (1 month remaining)|
|Payment start/end:||2018-03-19 / 2018-06-16 (added on 2018-03-07)|
|Votes:||707 Yes / 161 No / 12 Abstain|
|Will be funded:||Yes|
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Hello, DASH Community!
We are new Dash members and very glad to be a part of you. We contribute to DASH interests and do it with great pleasure.
Being DASH digital money investors we want DASH to develop dynamically and reach its objective to turn into a full widespread payment service with multiple useful options.
We follow DASH news and watch videos from DASH conferences. Especially, Amanda B.Jonson’s DASH detailed and Ryan Taylor’s reports are very inspiring for us. Obviously, DAO potential is huge. Therefore, we’re passionate as the active followers to be among leading DASH promoters. We’re sure that our marketing activity specially designed for DASH will provide great benefit to the Community.
We are going to promote DASH digital money system throughout the Russian market via professional sport and different sport communities. DASH promotion especially through sport is the main key of our marketing concept. This project is considered to be held for 6 months with extension. As experts, we do believe that in most cases short-term actions provide short-term effects. Therefore, we always prefer thinking of several steps ahead doing coherent and scrupulous work. These 6 months are divided into two periods of 3 months each.
Here is our Proposal for the first 3 months.
Supported by DASH, we intend to develop Dash Sport Channel on YouTube with DASH attributes and symbols. We’re going to promote DASH a specific way. Namely, we will invite athletes and sport media persons for 15-minute dynamic and positive interviews that will contain different actual issues. However, every time we will lead our dialogs to DASH digital cash topics (Dash People YouTube Channel).
On the one hand, this way we give our audience an opportunity to find out opinions of media people according to crypto currency and digital money market. On the other hand, we follow our interests and expand our DASH promotion among viewers and increase the number of DASH members.
The fact is that digital cash era has already begun. This is inevitable process. Our conversations are considered to convince people that each sane person who owns assets and wants to be aware about the latest phenomenon should plan the future in line with the new crypto currency reality.
In the framework of our Proposal, additionally we will support our media activity with a sponsorship program for athletes who participate in domestic and international competitions. The program includes providing DASH branding for sports apparel and sports accessories.
Key points why we chose namely this DASH promotion strategy.
There are three main factors:
1. The common interest effect.
An environment, where people bond with one activity or lifestyle, is always favourable for a new product introduction. Often practice demonstrates that inspiration of one or several persons is quite enough to attract others in a certain group. It happens since people trust each other and they are loyal mutually. They connect easier and ready to share thoughts. However, more valuable point is that they are often ready to follow their colleagues’ recommendations. Obviously, the sport sphere has got this factor well performed.
2. The hyper segmentation.
This is an actual tool for each good marketer today. It already proved its effectiveness. Therefore, we involve people to DASH community using careful targeting and spread our influence not throughout Russia in common but first of all among the certain community.
3. Our own sphere of influence.
During our long business activity we’ve gained huge base of customers and business partners. There are also athletes of high qualification in our list. They reached great sport achievements in Russian competitions and International games. Starting with them we are going to realise our project.
How will our activity benefit DASH?
- DASH will obtain about thousands audience via our promotion work within 3 months .
- New DASH members will be qualitatively informed and prepared to upcoming DASH Evolution. Supported by our enthusiasm, these people will become active DASH followers. They will also influence business and make it use DASH payment system.
- DASH will gain new investors. We are going to attract people who can also become efficient promoters too. DASH will get new ideas and proposals.
- DASH will get our team as long-term solid partner with rich experience in business and marketing on the Russian market.
Our concrete actions now.
1. We‘ re praparing materials to take interviews regarding to our concept. Now we've got only interviews on our YouTube channel that we previously made on actual issues for our Russian people (such as gavermental cryptocurrency, disapearing jobs, smart-contract) to start gathering a real audience step by step. We've prapared promo animated video about Dash.
2. We’re collaborating with really crazy guys who experience Incredible Motorised Off-road Expeditions around the world. One of the guys is in our Dash promoters. Shortly, they perform dozens of expeditions with different vehicles: aqua bikes, snowmobiles, ATVs and outboard engine vessels. The total mileage of these trips has already exceeded 100,000 km. These shows are broadcast on 170 Russian federal TV channels along our country. For instance, in the TV Channel list are: “My Planet”, “Russian Extreme”, “World”, “Common Russian TV”. Outzone YouTube Channel.
We started sponsoring this team. Dash logo coverage on ATVs is upcoming.Additionally, we’re negotiating with some of the TV Channels to decorate the expedition shows with “Powered by Dash”.The nearest off road trip is going to perform on Georgia-Armenia route (Caucasus)/ Start – in April.
3. We’ve already made DASH branding for a cycling team : “Favorite”, Russia, Vyborg.
Now we prepare for DASH Race Championship to be organised with DASH prize Awards to the champions.Upcoming races that we are going to highlight on our Channel:
-The Main Spring Championship. Sochi, Russia ( April ‘18)
-International Race in Turku, Finland (04/20/18-04/22/18); Tampere, Finland (05/18/18-05/20/18)
4. We started preparing to perform a big crypto currency conference at International Bank University (Saint-Petersburg, Russia).
We’re expecting for DASH support to enforce our DASH promotion activity.
Our team is already in process to get this marketing concept realised. We love doing this.
Of course, we will be very glad to make it in collaboration with DASH.
Thank you very much for your attention.
Total: 81 Dash for 3 months / 27 Dash/month.Full breakdown of cost is below:
1. Events (to perform/to highlight):
-Dash branding for the Extreme Off-road team (“Outzone”)/ sponsorship - 3,3 Dash for 3 months;
-Dash branding for the cycling team “Favorite”, Russia, Vyborg/sponsorship – 1,7 Dash for 3 months;
-Dash Race Championship with Dash Awarding (of 2Dash Prize)/performance - 11,7 Dash;
-The Extreme Off-road Expedition by ATVs/ Caucasus route/ video reports/following the team - 3,3 Dash;
-Crypto currency conference at International Bank University (Saint-Petersburg, Russia)/ organising on 22th, April - 5 Dash;
-The Extreme Off-road shows broadcast on TV Channels with “Powered by Dash” logo - 6,7 Dash for 3 months.
2. Our work-team:
1) Interview manager (full-time work) - 7 Dash for 3 months/ 2,33 Dash/month;
2) Sponsorship program manager (full-time work) - 7 Dash for 3 months/ 2,33 Dash/month;
3) Marketer and Speaker - (full-time work) - 7 Dash for 3 months/ 2,33 Dash/month;
4) SMM and PR specialist - (full-time work) – 4,5 Dash for 3 months/ 1,5 Dash/month;
5) SMM promotion – 8 Dash for 3 months / 2,67 Dash/month;
6) Cameraman#1 and Light (full-time work) – 6 Dash for 3 months/ 2 Dash/month;
7) Cameraman#2 for field events – 1 Dash for 3 months/ 0,3 Dash/month;
8) Makeup artist and fashion stylist – 1,2 Dash for 3 months/ 0,40 Dash/month;
9) Postproduction specialist - (full-time work) – 5 Dash for 3 months/ 1,7 Dash/month;
10) Animator -2,5 Dash for 3 months/ 0,8 Dash/month.
Additional description of cost for Dash Race Championship organisation:
1) Dash Prize - Dash Wallet with 2Dash for a winner;
2) Authorities' permission - 2,83 Dash;
3) Road signs and the Route signs, pylons, banners - 0,26 Dash;
4) Locker rooms for athletes and a warm-up area - 0,62 Dash (it's going to be up to 100 participants);
5) Food for athlets -0,83;
6) Start-Finish/Awarding place equiped - 1.83 Dash;
7) Host of the event, commentator - 1 Dash;
8) Dash souvenir production (standard stuff: key chains, magnets) - 1,67 Dash;
9) Mass Media invitation - 0,66 Dash;
10) Volunteers - free;
11) SMM and PR will be associated with Vyborg merchants who want to advertise their products and service at the event.
Additionaly, the Cycling team "Favorite" will provide huge SMM support over their SMM channels.
12) Wellcome treats for the guests and fans are going be also provided by merchants.
Our team consists of 5 people. Main 3 participants are:
- Aleksandr - an entrepreneur with 20-year experience in the banking sphere. He successfully runs a company that has been operating on the international market for many years.
- Anton – a Vice President of North-West Crypto currency and Blockchain system Association. He has over 10 years of experience in the banking sphere and especially in the financial consultation.
- Helena - an economist, a PhD holder in economic science. She is also a marketer with over 18 years of working in Sale and Marketing. Closing contracts is her real lifestyle. She is invited periodically to deliver lectures as a business master at one of the Universities in Saint-Petersburg.
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