Proposal “vista-trans-holding-and-dash“ (Active)Back

Title:Vista Trans Holding and Dash. How we will advertise Dash to about 50 million people a month during a year. 
Owner:VistaTransHolding777
Monthly amount: 480 DASH (187970 USD)
Completed payments: no payments occurred yet (4 month remaining)
Payment start/end: 2018-05-18 / 2018-09-15 (added on 2018-05-04)
Final voting deadline: in 10 days
Votes: 26 Yes / 282 No / 17 Abstain
Will be funded: No. This proposal needs additional 732 Yes votes to become funded.
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 4a545bc1461a1c27a7be8252f5bcaf5dab7d4831db1e1bd21508a67eaa04500b funding yes

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Proposal description

Hello!
Our team wants to present you a project on development and popularization of Dash!

Our Official website: https://www.vistatrans.com

Vista Trans Holding is a company that provides freight forwarding services in the territory of 48 states of the USA,Canada and Mexico.We established our business in 2003 with one truck, and now, after 15 years, Vista Trans Holding owns and operates 256 vehicles with current capital of 52 million dollars per year.
In 2017,we were among 100 most rapidly growing companies in the United States.

Trucking Industry Statistics USA
This is an industry that topped $ 726.4 billion of revenues in 2017 and it is responsible for six percent of all jobs in America. In the US, 33.8 million trucks were registered in 2017.Truck sales grew by 8.3% from 2017-2018.

International Trucking:
Trucks transported 60.1% of the value of trade between the United States and Canada in 2017.
Trucks transported 70.1% of the value of trade between the United States and Mexico in 2017.
In 2017, the value of truck-transported trade fell by 1.4% to $ 372.8 billion with Mexico;
Truck-transported trade with Canada fell by 2.4% to $ 327.2 billion.

As for the transportation related industries which are involved:
Over 1500 track stops
Over5000 repair shops
 Over 15 thousand large warehouses
16000 licensed brokerage companies.

https://i.imgur.com/BYkwSva.jpg

https://i.imgur.com/oWCJihX.jpg

Our story USA operation

We would like to tell you something more about our company and how we have been developing.
In 2014, our company owned a fleet of 100 trucks and 142 trailers.
In 2015, we purchased a warehouse and a repair shop in Lake in the Hills, IL, where at present we have our main office, parking, as well as the warehouse for TL cargo and auxiliary premises.
Our company employs more than 370 people.

Our fleet:
256 trucks
261 dry van trailers
5 flat bed trailers
25 reefer trailers

Our offices in the USA:
Lake in the Hills, IL
Sayreville, NJ
Miami Gardens, FL
Atlanta, GA
Grand Prairie, TX

Canadian operation
2016 - opening of a branch in Toronto, ON

Our fleet:
32 Volvo trucks
3 Freightliner trucks
53 dry van trailers
3 flat bed trailers


European operation
At the end of 2016, we opened an office in Serbia and began to provide logistics dispatch services on the European market, and in this way, we are learn and analyze the European freight market. From the beginning of 2018, we have been  negotiations to buy a company with a fleet of 16 trucks in Serbia.

In the development plans of our company, we have a goal to expand our fleet up to 655 trucks in the US and 235 trucks in Canada and 50 trucks in the European Union by 2025.

Vista Trans Holding Partnerships:

Brokerage companies:
CH Robinson -18%
Total Quality Logistics -12%
Transport RJW -15%
Landstar
ABF Logistics -6%
Echo Global Logistics 5.8%
Redwood Multimodal Logistics -4.3%
JB Hunt -3.8%
Schneider
-3.7 % Casestack -2.4%
Coyote Logistics - 2.1%
and 670 other companies!

Warehouses and Shippers:
 Wallmart
Amazon
Jewel
Target company
Costco
Kroger Company
Walgreen's
and others

 
Our models of our future trailers with Dash ads can be found here: https://imgur.com/a/tJTISBP

Our suggestions:

1) Place the outdoor advertising Dash on
-100 trailers 

2) Install mud guards  with Dash logo on
-100 trucks
-100trailers

3) Dress drivers into the uniforms with Dash logo.
Every day they tank up on different truck stops (mostly Pilot, which we cooperate with), load and unload at different warehouses throughout America, Canada and Mexico, stop at a rest area, in the parking lots of large supermarkets, where millions of people, potential investors of Dash can see us.

4) On each trailer, we will install a radio transmitter "Beacons" that will advertise Dash within a 300-feet radius for Android and iOS

5) Install large screens in each of our offices, where various videos and news about Dash will be constantly broadcasting. 

6) Employees of at service stations will be provided with the working outfit containing the Dash logo.

7) Promote the Dash payment system and ShakePay Dash Debit Cards among our employees.

8) Advertisement on the load boards (360 TransCore, Link (Canada), Internet truck stop)

9) Advertise Dash and our company in the "Truck Driver" magazine, which is distributed throughout all the US truck stations and is printed for the English and Russian-speaking drivers!

10) Publicize the Dash logo in all the printable sources where we advertise.

Why do we think that about 50 million people a month will see us?

In 2017, Vista Trans Holding:
25788 pick ups
26895 delieveries
28,000,000 miles covered   
1 truck on average:
traveled 11,000 miles a month,   
loaded up twice +unloaded twice per week

March 2018:
per truck:
235 hours of driving   
240 stops
12800 miles traveled   
25 times of refueling 
 
The working week of a driver in the USA - 70 hours.
After 70 hours of work, restart (or off duty) for 36 hours.

Working day:
11 hours of driving.
10 hours of sleep. 
3 hours off duty on duty.

Loading up - unloading: 4 times a week.
Refueling: 6 times a week.
Shopping: twice a week.
Truck stop: 3 times a day.

The average speed of a driver is 65 miles per hour   
The minimum that can pass by a truck - 15 cars per minute
The minimum of people, who will see us per a minute - 20 people

per hour - 1200 people   
per11 hours - 13200 people
per 70 hours - 84000 people x 100 cars = 8 400 000 people per week.

Refueling: 6 times per week for 30 minutes.
We can be seen by - 100 people x 6 times x 100 cars = 60,000 people per week
Breakfast: 6 times a week for 30 minutes. 
We can be seen by - 70 people x 6 times x 100 cars = 42000 people per week.
Lunch: 6 times a week for 30 minutes. 
We can be seen by - 70 people x 6 times x 100 cars = 42000 people per week.
Dinner: 6 times per week for 30 minutes 
We can be seen by - 70 people x 6 times x 100 cars = 42000 people per week.
Restart: 36 hours. 
We can be seen by - 3600 x 1 x 100 cars = 360 000 people per week.
Loading up / unloading: (4 + 4) times a week x 40 people x 100 cars = 32000 people per week

Advertisement in "Truck paper" magazine: 20% of all truck drivers (33.8 million) will see ads = 6.76 million drivers a month.
Advertising in all other newspapers, magazines and online resources = about 1 million people a month.

Total = a minimum of 11 728 000 million people will be able to see Dash and Vista Trans Holding ads a week; it is about 50 million a month!

Here is the real photo of our ad!
https://i.imgur.com/hH2OyjE.jpg
 
Considering the growing freight market in the US and Canada, and the fact that Vista Trans Holding is an experienced company operating on this market, a large number of potential investors, both small and large, can turn their attention to Dash. We will get the idea of ​​Dash across to our partners, companies with which we cooperate and hold meetings to promote and develop the Dash network.

We are ready to give you our sites for advertising and we make a commitment to publicize the Dash Platform according to all of the above-mentioned points for 12 months!

Budget:

Our expenses on Dash advertising!

1) As you saw on the video and in the photo, one demonstration pasted truck with a trailer containing Dash ads costs $ 5900 (the price includes installation and uninstallation)
the price of pasting 100 trailers   
Total = $ 590,000

2) Mud guards on trailers and trucks with the Dash logo (very often drivers lose them, so we take into account 2 sets per truck and trailer per year)
1 piece - $ 25
Per 100 trucks and 100 trailers, 800 mud guards are needed 
Total = $ 20000

3) Outfit:
-150 drivers (50% of trucks - team drivers)
-60office workers 
-10 workers at  service station
Total = 220 employees
-T-shirts: 5 items per person a year x 220 employees = 1100 x 15 $ per one t-shirt = $ 16500-
-Blazers: 1 piece per person a year x 220 employees = 220 items x $ 20 per item = $ 4400
-Winter jackets: 150 drivers + 10 service station workers  = 160 items x $ 50 per item  = $ 8000
-Working clothes: 10 service station workers - 3 items per person a year = 30 items x 70 $ = $ 2100
-Stationary
Total = $ 31000

4) Installation of 7 large screens in 7 offices    
Total = $ 4900

5)The  "Beacons" radio transmitter, that will be in each of the trailers, and will advertise Dash on Android and iOS within a  300 feet radius, a  price of 1 piece - 45 $
Total = $ 4500

6) Advertisement on the Load Boards (360 TransCore, Link, Canada, stopping the Internet truck)

7) Put an advertisement in  "Truck Driver" magazine, which is distributed throughout all the US truck stations and is printed for the English- and Russian speaking drivers!
- "Truck paper" is also distributed across all truck stops.
-Place an advertisement with the Dash logo in all the newspapers where we advertise and invite drivers to cooperate with our company.

8) Return 5 Dash = $ 2125;

Total: $ 652 525

Vista Trans Holding expenses and compensation of the company: +25% of total amount = $ 163 131

Total Budget: $815 656
Total Dash Budget: 1919 Dash


It will take 2 months from the time of receiving the first payment to prepare and paste all the trucks of the company.After finishing pasting the last truck, our Dash advertisement will begin and it will last 12 months.

For this purpose, we apply for funding in the amount of 1919 Dash at an average rate according to April 425$ +-20% due to the unstable price on the cryptocurrency market.

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
-2 points,8 days ago
Too expensive for only 1 month of advertising at 7K per vehicle. Would have been more tempting if it was 1 year the vehicles had the advertising on them.
Reply
2 points,10 days ago
Like others, I am impressed by the quality of your proposal. But I think it is a little bit premature. When Evolution launches, I would like to see this proposal again. At the moment, I would rather approve proposals that teach people how to open wallets, and to encourage merchants to accept Dash.

solarguy
Reply
2 points,10 days ago
voting NO. We mainly need Dash in peoples wallets with payments happening or Dash development. Once Dash is easier to use with the coming Evolution releases, this proposal with some 'user' strategies might be great. Slick YT video! I love the grass roots trucking aspect! Thanks for your proposal and I look forward to seeing something from you guys in the future.
Reply
2 points,10 days ago
This does sound interesting but there is absolutely nothing in there about you accepting Dash. So as a pure marketing proposals i don't think there is any chance of this passing especially if you look at how many proposals we had the last months.
Reply
3 points,12 days ago
Sorry, definite NO from me.
Far too expensive and imo Dash needs to rethink its above-the-line advertising strategy before spending lumps of money out of treasury for marketing projects. Any major-budget advertising needs to demonstrate driving real-world adoption and be measurable, especially at the stage that Dash is at right now and an initiative like this is just not going to cut it.

Thanks,
Drako
Reply
4 points,13 days ago
Mark ting like this has proven to be quit unsuccessful
- So right now this should be an easy no

If you would come up with a plan which would include paying with Dash both for your business, and for your drivers than that would become interesting, but only if there is some way to ensure that you'll actually push smart and hard to use it and accept it. With a minimum amount of transaction done by your company and your drivers, if you did not meet your target money should be sent back. This can not be a good will thing, it needs to be with some sort of contract and penalty clause.
Reply
4 points,14 days ago
I see nothing about your company actually accepting Dash. If I were to ship something though your company or stop at one of your service stations with an employee wearing a Dash logo would I be able to actually pay in Dash?

Now if you were tell all your customers that you prefer to be paid in Dash and here's how they can get some, and told all your suppliers we prefer to pay in Dash here's how you can start accepting it and these are the advantages of doing so, that I would be interested in.
Reply
2 points,12 days ago
Very good points. Accepting Dash as payment method would be better.
Reply
2 points,14 days ago
Good points
Reply
0 points,13 days ago
Thank you for your interest in our project!

We came up with the idea of advertising Dash on our company's trailers in mid-May 2017,when Dash cost about $ 100.To set up our project we needed 8100-8300 Dash and at that time, it was difficult to obtain such funding.At the beginning of 2018,we returned to the idea of our project.First of all,we conducted a survey of all employees in our company to understand what they knew about cryptocurrencies such as:Bitcoin,Litecoin,Ethereum and Dash.
Answers impressed!

Office workers:
Bitcoin: 82% of such workers knew it, and 5 of them were engaged in mining
Ethereum: 73% of such workers knew it, and 5 of them were engaged in mining
Litecoin: 69% of office workers knew it
Dash: 61% knew it, but nobody was engaged in mining

Drivers and maintenance workers:
Bitcoin: 74% of them knew it, but were not involved in mining
Ethereum: 71% knew it, 6 of them were engaged in mining
Litecoin: 71% knew it, but nobody was engaged in mining
Dash: 47% knew it, but nobody was involved in mining

Based on these data, we decided to do this project in order to get the idea of Dash across to all categories of the population, and popularize among them not only the US dollar, but also the cryptocurrency such as Dash.

We were thinking about the number of trailers needed to start the project: 50, 100 or 200.The idea of 200 trailers was immediately dropped, because the Dash system budget would not allow us to allocate that amount of Dash to implement our plans and we had to decide upon the number of 100 trailers!

We calculated via GPS that, on average, 100 cars pass along all major highways and go through most big cities, over 100 times they visit petrol stations and almost every day they have loading up and unloading.

Now imagine some commercial of a good product, which is broadcast on television once a day.What are your chances to see this ad and decide to try this product?
The same thing is with the advertisement of Dash.Our drivers can meet one another twice or three times a day, which means that we can cover a large area a day and pass several times through the same place.

Compared to billboards, our ads are much cheaper and tenfold more effective.The prices of a Billboard advertisement vary depending on a state and city ranging from $ 1500-5000 per month.

The price list of billboard advertisement in the USA:
https://www.billboardsin.com/illinois/chicago/index.html

We suggest running a comprehensive advertisement on 100 trailers and doing everything that we have indicated in the proposals (the budget $815 656 divide by 100 trailers and divide by 12 months = $679 i.e. the of one trailers for a month of advertising and this advertisement is constantly moving in all the states of the US and Canada).

At the end of the year we need to pay from 20% of tax. If Dash continues to grow within 4 months ,accordingly, we will plaster the additional number of trucks in percentage correlation.

Our transport company is ready to become an official carrier of equipment for all Dash conferences in the territory of the USA and Canada.

After the end of 12-month deal, we can resume cooperation (the trailers are already plastered and so there will not be great spending for the Dash community as before).
Reply
3 points,14 days ago
Voting no until escrow
Reply
5 points,15 days ago
Not interested in advertising at this point sorry.
Reply
1 point,13 days ago
Thank you for your answer, this is your choice.
Reply
6 points,15 days ago
Thanks for the interesting data and insight into your industry, and putting together the information and presentation. Having browsed some of your other videos, I must say your video production quality and presentation is impressive for a *trucking company*!

Was there a pre-proposal discussion about this? If you made a pre-proposal, you might get feedback on how to tweak the proposal for the best chance of success.

Did you consider using an escrow service? The community has been "burnt" on past proposals by proposers not following through. Also you might consider "locking in" to a flat fiat price, or explaining what would happen to excess or reduced funds due to currency fluctuation.

It does sound like you're familiar with the community though. Good that you broke the funding into multiple monthly amounts so as not to take up the whole budget.

Unfortunately, many in the community are concerned that big ads shouldn't come until after Evolution is released or the platform has matured more, perhaps in 6-12 months time or longer.

That said, this does look like a good way to raise broad awareness.... imagine driving on a highway and seeing that huge DASH truck driving by! Would definitely pique people's interest.
Reply
3 points,15 days ago
Also interested in what you said here:

"...Vista Trans Holding is an experienced company operating on this market, a large number of potential investors, both small and large, can turn their attention to Dash. We will get the idea of ​​Dash across to our partners, companies with which we cooperate and hold meetings to promote and develop the Dash network."

Compared to airplanes, boxers, exchange giveaways, and marathons, this seems to have a much better cost/benefit ratio! Glad to see the quality of proposals increasing.
Reply
2 points,15 days ago
This is a very interesting proposal. It is expensive - ok. But if I compare it to some of the other expensive proposals it really has some real world foot print. I just imagine all the petrol stations who see the DASH logo every day. The drivers have a Shakepay debit card and may want to use it. The trucks are visible on the road every day. ...
Reply
1 point,13 days ago
Thank you for your support, and that our views coincide!
Reply
2 points,15 days ago
Maybe start with 5-10 trucks first rather than the large proposal?
Also, the 25% overhead seems too high imho
I'm sure there's advertisers and escrow agents out there who could just apply for billboards or such with less administrative cost.
Reply
1 point,13 days ago
Thank you for your support, and that our views coincide!
Reply
1 point,13 days ago
There is no sense to do this project with 5-10 trucks.

Now imagine some commercial of a good product, which is broadcast on television once a day.What are your chances to see this ad and decide to try this product?
The same thing is with the advertisement of Dash.Our drivers can meet one another twice or three times a day, which means that we can cover a large area a day and pass several times through the same place.

Compared to billboards, our ads are much cheaper and tenfold more effective.The prices of a Billboard advertisement vary depending on a state and city ranging from $ 1500-5000 per month.

The price list of billboard advertisement in the USA:
https://www.billboardsin.com/illinois/chicago/index.html

We suggest running a comprehensive advertisement on 100 trailers and doing everything that we have indicated in the proposals (the budget $815 656 divide by 100 trailers and divide by 12 months = $679 i.e. the of one trailers for a month of advertising and this advertisement is constantly moving in all the states of the US and Canada).

At the end of the year we need to pay from 20% of tax. If Dash continues to grow within 4 months ,accordingly, we will plaster the additional number of trucks in percentage correlation.
Reply
0 points,5 days ago
"At the end of the year we need to pay from 20% of tax."
I'd rather vote for a custodian who can spend the funds in a location as trustee without paying any taxes for those expenses if possible.
Reply