Proposal “scale-internet-ads-dashinformer“ (Closed)Back
|Monthly amount:||513 DASH (22322 USD)|
|Completed payments:||2 totaling in 1026 DASH (1 month remaining)|
|Payment start/end:||2018-02-17 / 2018-05-17 (added on 2018-02-14)|
|Final voting deadline:||in passed|
|Votes:||642 Yes / 482 No / 85 Abstain|
This proposal has been removed for privacy reasons. For a copy of the proposal please contact the proposal owner.
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Discussion: Should we fund this proposal?
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Continue Targeted Advertising At Scale: Dashinformer.com & Continue Global Translation and Proposal Integrations. (Core Escrow) by feedbands
Dash Watch’s April 27th Video Report Summary on
Continue Targeted Advertising At Scale: Dashinformer.com & Continue Global Translation and Proposal Integrations. (Core Escrow) by feedbands
Thus, the Dashwatch report accounts for the spend but not the results unfortunately because those are just starting to come in.
Stats for April:
348,000 targeted visits to Dashinformer.com
37,000 visits to Dashinformer.com/merchants
Average time on site since April 6 (when we doubled down on CoinDesk and Cointelegraph): 5 minutes 2 seconds
Average time on merchant site: 4 minutes 57 seconds
Achieving display on nearly 100% of pageloads of reddit r/cryptocurrency, r/bitcoin, r/ethereum, r/coinbase and others.
Successfully ramped up CoinDesk impressions to 200,000 impressions per day.
Successfully ramped up CoinTelegraph to 200,000 impressions per day.
Launched ads on CCN.com, what I believe is the third most visited crypto news site.
Executed partnership with TechCrunch to write a native content piece calling on entrepreneurs and startups to build on Dash's payment platform and surround it with a native advertising campaign as well.
Ad spend breakdown so far this month:
$60,000 spent with CoinDesk
$45,000 spent with CoinTelegraph
$72,000 spent with TechCrunch
$20,000 spend with CCN.com
$8.5 spend on Google
$6k spend on remarketing
New Proposal integrations this month:
Agreed to integrate into the Dashinformer site Pieter Eralith's new video, funded by the treasury, according to the locations and countries that make strategic sense for them.
Made introduction between to Joel Venezuela and a brick and mortar restaurant industry sales veteran who can "bring dash thousands of restaurants" who first contacted us through the Dashinformer help desk.
Dashinformer continues to seek to integrate and raise awareness around treasury funded projects.
Desire for Dash to build a single email list
As Dash gets closer to evolution, a strong email list is going to make the launch that much more successful. An email list is a critical organizational asset for important announcements and marketing communications. Dash is in a very unique situation as many different marketers have large budgets to conduct marketing across different platforms, accounts and properties. I believe this calls for a unique approach to email list building. I would like to formally advocate for using a shared email collection form to build a single list instead of every marketing proposal building a separate email list. Usage of this list or access to it could be granted via vote from the treasury. We would be happy to use a shared form, or share our form with other marketers, or merge our list with other lists into one single Dash list. Regardless of the path we take to get there, we maintain that it is absolutely essential for Dash to have unified email list that all the significant marketing spends can be helping to build.
Now that most of our ad spend is happening via direct relationships with news properties in the crypto space, they will be giving me reports directly on impressions and clicks. I have requested these reports for the month of April and will post them here once received.
Can you share some data and information on the merchants that have signed up as a result of this campaign and the approx number of transactions they are processing every day?
Impressions are good but easily forgotten. Do you have any data points outside of views that show that this campaign is working?
As you know we target hundreds of searches on Google similar to "how to accept bitcoin" and "how to accept cryptocurrency. These people land on a page tailored specifically to merchants which offers them integration options and information, offers a helpdesk, and touts dash's benefits.
Through this approach we were contacted via our helpdesk by an industry veteran, someone in the restaurant industry who has a massive rolodex and connections to thousands of restaurants who claims he can easily bring us "thousands of restaurants." I had a few phone calls with him, reviewed his resume, and he seems incredible solid. Next, I reached out to the community for help as to how best direct this resource. Unfortunately I didn't get much response or input, so perhaps now would be the best time to get some help / discussion going as to how best to utilize someone that our campaign found who is willing to "sign up thousands of restaurants"
Aside from that, measuring the effectiveness is obviously incredibly challenging. Say a merchant were to review our site and sign up, they likely would not send us an email to tell us they did so. The statistics we can provide are only metrics from our own advertising and site visitation.
We realize the limitation of this and are working on initiatives for some point in the future that will directly and indisputably and measurably impact transactions per day.
Most sponsorships and ads have a hard time converting users if not tied correctly to applications or uses.
We were unable to move forward because these essential questions are not answered. But, our site seems to be having at least some success getting us to that point.
First if you haven't seen the new dashinformer.com please check it out. We're pretty proud of it, and again, this is just the landing page we built for tracking purposes for the campaign.
We have a slew of new ads incorporating the new branding ready to go. Here are the general concepts behind them, focusing on our core feature set: transaction speed, transaction cost, and privacy.
Those are just to give you an idea of the messaging and the look and feel of it all, but we have the ads in many more formats and sizes that in the album.
We continue to believe that a huge portion of the global crypto-following population is unaware of Dash's existing core feature set. These ads directly help address that, which we hope will help us to bring new partnerships & integrations, recognition in the space, and new, interested community participants.
Google is still delivering at full volume, as are our retargeting partners, with yahoo and bing also delivering.
We have formed direct partnerships with CoinDesk and Cointelegraph, with ads beginning to roll next week in all formats. We are in talks with TechCrunch and New York Times. Techcrunch appears to be going the route of Google / Facebook with not running cryptocurrency ads. We suspect the New York Times will likely drop out.
Ad networks are a funny thing. There are the two main ones that everyone's heard about, and then a large handful of second tier networks that actually have massive reach and very high quality sites. We've begun working with some of these.
As you may or may not have heard, mailchimp is cutting off service to cryptocurrency related entities. This is insane to us but alas our dashinformer mailing list is hosted with mailchimp so we are expecting to lose service to it.
Our remarketing list is currently over 100,000 people and we expect that to jump to several hundred more thousand. Remarketing is currently delivering at great volume and they are now offering facebook lookalike audiences based on interest matching and we are going to start experimenting with that.
As we move forward we are brainstorming ways that the advertising can more directly foster adoption. One idea we had was to promote a social media meme asking visitors to tell us on social media where they want to be able to #spenddash and to tag dash and the merchant. Many providers who have integrated with various cryptocurrencies often report that they integrated based on a customer request. We feel this could be a powerful move to help drive integrations.
We continue to believe in the value of communicating our unique and useful feature set to people following the space who are unaware. There is such a massively larger audience following the cryptocurrency space today than there was a year ago. Most of them have never heard of Dash or what Dash does.
We are working hard and around the clock over here to get the word out in a clean, professional way at scale while we still can.
In the last week alone the dashinformer.com landing page has seen 150,000 unique users, 30 million ad impressions, 250k clicks. 250k sessions, all people who have come from something crypto related on the web, whether it was a keyword search or a content page about crypto.
Here is the imgur album with them: https://imgur.com/a/m1cHm
The kinds of efforts you're making here really are needed, but it seems to me that you ought to focus on just one or two of your current efforts first. Pursuing five or six different goals, as it appears you're doing, seems to be stretching your efforts too thin to justify $200,000+ monthly funding.
Voting no for now, but will keep watching for you to get really, really good at just one or two things.
It was somewhat overwhelming for us to realize no one was professionally running internet ads for Dash, and also that there was no professional landing page open to the Network as a whole to report goal and traffic metrics. Of course we did not intend to take this on, but the network needed it, and so we worked many days into the night to make it all happen.
We will be re-evaluating how we spend our time and energy with Dash moving forward to provide our skills and vision where they can deliver the greatest impact.
1.) our new site has launched at dashinformer.com check it out.
2.) we have launched a full spend reporting site at roi.dashinformer.com -not all the data is piping in yet but we are getting close to presenting it to the network. note the pagination bottom left.
3.) Google is delivering at full volume. We are working to ramp up yahoo, bing, and remarketing. Facebook was running great but they've cut us off.
Big budget! My concern is that Dash is not actually "getting into the hands" of users / investors but.........
Good days for dash !!!
Please vote yes and put this prop well into the positive.
Also, this proposal is alligned with the Core Team main goals. I hope this it gets funded, Dash will receive a high ROI from it.
Dash Help Venezuela
The information gathered from this campaign will not be going to waste and will help feed back into the Core team's marketing strategy as they get to try multiple approaches at once.
Not everyone is going to agree with his methods, but nobody should be attacking his motivation and dedication.
This budget would be better divided among projects asking for 50 or 100 dash and letting more people work on different things instead of centralizing the budget with just a few people without any defined objective. I would have continued to voted yes for this project if this was 200 dash but at this ask I have to vote no to avoid overspending on the same thing..
1. Possibility of ad spend fraud. Feedbands provides us spreadsheet + screenshot with spent budget, but no one has access to an actual account. There is no need in publishing access publicly, but I ask someone from Dash Core to get personal access and to check declared expenses with actual ones. This will be specifically important during next cycle when he's asking quite huge budget.
2. The fact that we engage freelancer to work with budget more than million dollars. I think we are able to involve first-class companiesinstead of random fellows. Agencies are machines. If ad buyer or project-manager is ill or he breaks his leg or something – no problem, there is a big team to catch up and get the work done. Here we have one freelancer charged with million dollars with 10% service fee. It's just not serious. I hope we can find the way to do things differently.
3. I am quite sceptical about reports which feedbands provides. Clicks, conversions – yes, that's cool, but when he writes "...during the course of our campaign, the price of Dash increased from $395 to $679 from the day we began running our ads to the day we paused the ads..." I feel being fooled. It's just ridiculous. It's obvious that we are exeperiencing new tide across all the market or may be feedbands want to say that Bitcoin's growth is also connected with the results of these campaigns? When feedbands use formulas like this one I am just starting feel being manipulated and fooled as if I am on bazaar.
4. I am concerned about the level of professional expertise which feedbands provides. We need external audit of his marketing approach, reports which he makes and campaign settings made by respectful big agency.
I totally agree that we need facebook and google ads, but I am concerned about the way how feedbands executes it and vote "no" for now.
P.S. And, please, stop label every post of criticism as troll-attack.
1. We absolutely agree that anyone engaged in large scale marketing on behalf of Dash should of course need to simply provide screenshots. Our ad spend is legally binding in a contract we have executed with Core, and we are required to prove our Ad spend to them. This will likely either involve personal access or someone from our team popping in to the Dash Core office once per month to open up all the accounts. Yes, absolutely, someone at Dash Core will be verifying the ad spends. The screenshots that we provide are just to the entire internet.
2. Feedbands is not a Freelancer but is in fact a company with a team. I hope that others feel our team is providing first-class work. In fact, I think there are many reasons why our team runs a campaign that is advantageous over what a large company would provide. A large company has many clients and likely cares less about individual clients with less involvement. We are passionate about Dash and active members of the community and feel driven every day to help Dash succeed and not waste Dash's money. Our team is over ten people. We are not "just one freelancer" as you claim, we are a team of highly talented designers, engineers, videographers, marketers, etc.
3. We say 100% that in no way do we at all claim that the price of Dash is correlated in any way to our campaign. There would be no way to prove it . However, if one were to run tens of thousands to hundreds of thousands of dollars worth of ads, it absolutely should impact demand for Dash. If the network prefers, we will stop reporting how Dash performed over the course of our campaign. There are many, many people, people making Dash succeed. We do not want to give the impression that we are responsible for anything. However, we do want hope that people understand that yes, targeted ads are incredibly powerful and do hold massive potential for Dash.
4. Yes, absolutely, campaign settings should be verified by other professionals. I have personally been running targeted ad campaigns like these for the last 14 years and have spent nearly a million dollars of my own money on ads to generate several more in revenue in return. I of course have no doubt that I, and my team, possess the expertise necessary for Dash to execute an incredible and effective campaign.
DashAgora, we respect your position and your viewpoints and hopefully we have shown that yes, we will be 100% confirming our ad spend with Dash Core and yes, we are more than willing to audit our campaign settings by other knowledgeable professionals.
Also, this thread was attacked by trolls. Rango weeded them out and deleted their comments. It's unfortunate now because visitors to the thread can't see what was said. However, their plan worked and now real criticism was mistakenly labeled trolling and divided the community further. Of course folks have real concerns that are not trolling. We hope to address them in a productive, professional, and intelligible way.
2. Could you, please, provide any information about your company? Who are your clients? Could you show any testimonials? What are your average budgets? What channels/markets/type of projects are you specialised in? Where is your team? What is your website? How many people in your team are going to work for Dash project? If you would like to be positioned as a professional agency and not as a freelancer, please, show us some facts confirming this.
3. Thanks for clarification. I infuriated because in your reported you literally said following: "During the course of our campaign, the price of Dash increased from $395 to $679 from the day we began running our ads to the day we paused the ads." Please, don't manipulate the audience. I totally agree that we have to keep's our finger on the pulse of Dash's price, but let's not make sweeping statements.
Now in terms of resume, company history and background, you are right I have not discussed it much and I should focus on it more.
I am an internet entrepreneur who has been active since 2007 and every company I have built, I have built on top of pay per click marketing. My last two companies were acquired. My current company, Feedbands, is my passion project which I do for love, and is also a profitable company in the music industry which is actually more than Spotify and Pandora can claim :) I have never taken on a client outside of my own startups, because I have never had the desire to. I have never had the desire to use my methods and techniques to build someone else's company when I could build my own, and I get excited by putting together the many pieces of building a company. And yet, Dash is different. Dash is not "someone's company" -Dash is the first decentralized autonomous organization. It is exciting to me. My efforts feel like they are for everyone. Helping build Dash is something I am truly passionate about and it is the first organization outside of my own startups that I have ever had the desire or initiative to execute a sophisticated pay per click advertising campaign for.
Our team is in Austin, Texas, Asheville, North Carolina, and Hanoi, Vietnam. I'll post a photo of our office and everyone in it to help connect the team. The website is Feedbands.com -but it is not an advertising agency website. It is the website of my current music streaming startup which again, has all the resources and skills to launch an incredibly effective and sophisticated pay per click marketing campaign for Dash. Everyone on the team, at one point or another, will be involved in the Dash project but the most involved will be our chief designer, a talented engineer, a project manager, and a researcher/content writer whom we will be hiring.
Over the course of my career I have spent about a million dollars of my own money on pay per click advertising and generated several more in revenue in return and I've confirmed this in my previous proposals.
My summary of your story:
1. You spent around million dollars on marketing during last 14 years of your marketing practice (read: less than $100K a year. Around $6K a month on average). And now you are requesting $1M+ for 3 months. MNOs, I'm convinced that we need a contractor who has an experience managing decent budgets.
2. You said that you run a start-up in musical industry. So, it means that your company is not specialised in marketing (and doesn't generate any profit).
3. "...I am an internet entrepreneur who has been active since 2007 and every company I have built, I have built on top of pay per click marketing...". So, you haven't had any clients in marketing and all budgets you had were budgets of your own companies and start-ups.
4. "...My last two companies were acquired..." By the way, what are the names of those acquired companies? What was the value of those companies? I understand that it's private information, but I think in our case it's worth disclosing it.
1. The marketing was not done daily for the total amount divided by fourteen years. We often did it in spurts of tens of thousands of dollars per month, and then optimized and refined, and then did another spurt. There has also been gaps of a few years at a time after exits and then new project formation and development to the point we were ready to run ads. I have spent 50k/month on pay per click ads during such spurts. There is a difference in the way one runs a campaign for oneself versus for someone else. Agencies do not care as much as individuals since it is not their own money they are losing if the campaign does not convert. I will run this campaign the only way I know how: to convert.
2. I stated clearly the company is profitable. We have been so for four years. And pay per click marketing *is* my specialization as I have also stated clearly. It is the reason I have not had to work for anyone else for the last fifteen years and have had two successful exits. I've just never done PPC for anyone other than my own startups.
3. Yes, I have only ever used pay per click marketing to build my own companies.
4. The most recent company was entrecard.com which was a digital currency for bloggers that started before Bitcoin, although we did not have the blockchain :) Using PPC I grew it to be used by over 40,000 bloggers and advertisers before it was acquired by Ziprunner. Before that, when I was 18 I started a pay per page version of Wikipedia which was called the Million Dollar Wiki -silly sounding perhaps but I was 18 and through pay per click marketing I grew it to several hundreds of thousands of dollars in revenue before selling it to NamePros.com. I have never publicly disclosed the acquisition prices of these companies.
Mns might not remember but this his is the 4th or 5th proposal in the last 3 months. It is ridiculuous that they are organizing a full scale musical event(for 550 dash) , running the Feedbands business and website and now trying to act like a marketing agency. I am sure if this passes we will see another couple from them next month..
The claim that they probably helped increase the price deserves no comment.
You are right, A good agency will probably never make a page as poor as they one they have made.. I cringe at the thought of diverting a million dollars advertising to it. If the quality of the page doesnt improve, it will do much more harm than good.
Yes, we can run Feedbands and a marketing campaign for Dash at the same time, it is not so unbelievable. We have a wonderful and expanding full time team of hardworking talented people who show up to the office every day 9-5 to win it for Feedbands and win it for Dash.
Carry on, have fun, win! solarguy
I would urge everyone to vote NO
I like how feedbands has provided reporting but $1M is a lot to spend on getting traffic without doing anything with it. I read merchant adoption but there no clear strategy or gameplan there.. I have spent some time on going through this. It is a buzz word being used to get funding and thats why this support for this proposal is going down.
Also, I went to the page dashinformer and it is not up to the standards that could take $1M in advertising. Badly designed and full of text; Sorry, just not upto standard I would expect from an agency that wants a $1m.. To sign off on this budget without asking the right questions would land us with a lots of advertisements that lead to nothing..
Much as I want to see rango weed out all the trolls, specially on the operaincubator proposal using foul language against the op, but Drowning out all criticism is not the same thing as moderation..
Here is how we are driving merchant adoption:
First, we are targeting merchants on Facebook and Google, as well as yahoo search and Bing.
Second, we created a merchant QuickStart guide which is actually not available anywhere else on the Internet and based on our own integration experiences.
Third, we track all merchant related goals like clicks away to block cypher, clicks to view key documentation, github libraries, etc.
Fourth, we tag merchants for remarketing and optionally collect an email, allowing us to reach them with follow up messaging.
Last cycle we completed over 400 merchant related goals, and grew our merchant remarketing list to over 10,000 people.
Thank you very much for collaboration, particularly for your help with translation dashinformer.com in Russian for our proposal "Digital marketing campaigns for Russian-speaking internet".
I wish you good results executing this proposal and totally support you. I am sure that Dash needs extensive digital marketing efforts, and this game is worth the candle.
You write in your report that you are planning to direct 75% of future budgets to acquire merchants. Please, consider that there is no volume for that. 75% of your future budget is collosal amount of money for that tiny segment. It's not a problem, you will be able to put that money into customer segment, but I think it's better to take that into account in advance.
Good luck and looking forward for further collaboration!
Perhaps we can brainstorm together what the follow up strategy might look like?
I think using email and remarketing to share updates especially around the exciting voting cycles and fundings could really draw people in month after month as well as bolster a deeper understanding of the ecosystem itself and perhaps even catalyze their eventual participation.
And you are right, it may not be possible to effectively shift an entire 75% of the budget into merchant acquisition at a cost effective rate, but it is our goal. We may end up closer to 50% or even short of that, we just need to see what kind of volume is available.
Excellent feedback, questions and points.
I'm working with feedbands as a spanish translator for his website www.dashinformer.com since 2 months ago and I can't say more than good things about our work relationship.
Good luck my friend.
Strike are experts in targeted youtube ad buys, and feedbands is concentrating on merchant adoption using totally different means. BOTH ARE GOOD.
I'm pretty damn sure that the only people ragging on this proposal right now are Monero trolls who are scared that Dash is about to blow it out of the frickin' park.
(It's bchamz, not bechamz, lol)
Yes from me.
Carry on, have fun, win! Solarguy
Doesnt make sense to fund two projects of the same nature.. Instead of duplicating the same work you can have a word with patrick and see if there some collaboration possible..
Best of luck..
We utilize a full time engineer because we are planning to deploy to hundreds of countries and tens of languages. It would be unwise to tackle this without full time engineering support.
Thanks for the proposal.
• drove 451 merchant related goals
• drove 3094 exchange related goals to purchase Dash
• drove 1556 wallet related goals downloads including 700 mobile wallet goals
• drove 1094 proposal related goals including 390 escrow goals
Very clear ROI, in our opinion.
What happens if this campaign is very successful and then all the good work in brand recognition is undone by the new Dash core branding ?
If we're doing our job right then we're onboarding merchants and consumers based on an understanding of Dash's features and benefits and not logo recognition : )
And the metrics he provides on his proposals are unmatched by any other proposal I have seen.
It is, indeed, a lot of budget to lock up. But having a strong Facebook presence while all the shitcoins have been banned seems to have great value. And, like any other multi-month proposal, MNOs can always change their votes down the road to pull funding if we are suddenly dissatisfied.
Given the lack of quality competition this month, it's an easy yes for me.
The budget ask is huge, we dont want to be spending all our money on just this kind of advertising, unless there is a clear demonstrable outcome or use-case for it.
I am also concerned about feedbands running other proposals at the same time. There was some festival for which he was paid 500+ dash, havent seen any results from there.. I will be voting No.
In fact, we provide infrastructure to other proposal owners to report *their* ROI.
We can tell you exactly how many people took further action to download a wallet, submit a proposal, contact escrow, or integrate as a merchant.
The Feedbands Dashfest is in full swing and happening on March 15,16,17 in Austin Texas at 1010 E Cesar Chavez Ave from 1PM to 11PM. We have secured the venue, all permits, all flights and lodgings for artists, signage, swag, and everything. It will be glorious. If you are at Anarchapulco this week you will no doubt see our bracelets which we ordered for the event, which we also provided to Anarchapulco free of charge. The event is 100% happening as planned despite hundreds of thousands of dollars wiped from the value of our Dash for the project.
We hope you will see the clear ROI and critical infrastructure this proposal provides.
1. translate into 27 languages which requires 50 individual translators (costs a lot of money)
2. design ads like our new video intro for dash (see proposal) and to hire comic book artists for web ads (see proposal)
3. pay for enterprise level solutions which alone cost thousands of dollars per month, including transifex, geotargetly, uptime monitoring and mailchimp
4. hire content writers to research and write the content that will automatically display based on country, this is over 200 pieces of individual country-specific content
5. employ a full time engineer to continue developing the site
6. employ a full time designer to re-skin the website and make it beautiful
7. employ a full time project manager to manage the content creation and deployment, manage the translators, manage the designers and engineers
All these things obviously cost money and the full cost breakdown is in the proposal doc. This is a very ambitious project and the agency fee is essential to allow us to create a truly scalable global experience that will display Dash Informer to any language and show people how to buy Dash in their country.
At the most, this should be a 80-90 dash project since we are already spending 300 with Strike Social on this. You have set your expectations sky high in my opinion. Not at all convinced about this.
It would be tragic if we ran hundreds of thousands of dollars worth of video ads that point to no destination but not hundreds of thousands of dollars worth of ads aimed at merchants already searching for how to accept bitcoin, and onboard them to accept Dash.
These campaigns are very, very different.
I would have to vote no
Strike Social runs video adverts on youtube and does not even appear to be directing traffic to a landing page that can even measure ROI. If you don't believe, me, ask them how many people from their campaign went on to download wallets or submit proposals or buy dash. They can't tell you because they aren't directing traffic to a page that measures ROI.
No other landing page even exists to accurately measure and report ROI for other proposal owners generating web traffic but we offer this ROI reporting to any proposal owner free of charge, just ask Cryptobadger or AlejandroE or MaxPopov.
No other website has a merchant quickstart guide to help merchants get started immediately in a clear and concise way. We built one based on our own integration experience and began sending merchants to it.
No other ad campaign is targeting merchants with surgical precision.
I do not see redundancy at all, I see us paving the way forward with speed and skill.
You are free to call me a shill or whatever you like, but my point remains. This budget is far too high for an activity like this..Maybe you arent aware but agency fees drops to 5% when larger budgets like these are involved.
I have noted your comments and you display a complete lack of judgement by supporting anything and everything. I will take this into account while voting for any proposal that you may bring up.
Strike Social is not measuring ROI to our knowledge nor are they enabling ROI reporting or geographical integration for other proposals so not similar at all to what they are doing.