Proposal “scale-internet-ads-dashinformer“ (Active)Back

Title:(please vote down) Continue Targeted Advertising At Scale: Dashinformer.com (please vote down)
Owner:feedbands
Monthly amount: 513 DASH (189548 USD)
Completed payments: 2 totaling in 1026 DASH (1 month remaining)
Payment start/end: 2018-02-17 / 2018-05-17 (added on 2018-02-14)
Final voting deadline: in passed
Votes: 693 Yes / 475 No / 85 Abstain
Will be funded: No. This proposal needs additional 258 Yes votes to become funded.
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many b4f826185b0422e957ec27502ef517f2f548d531846c783559ece959ac9a88f4 funding yes

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Proposal description

Update: After months of targeted advertising, we have come to the conclusion that this is not an effective route to foster Dash adoption. We ask you to please vote this proposal down.  We thank the Dash Network for placing faith in us and allowing us to run this campaign. We performed this campaign to the absolute best of our ability. In total, we drove over 500,000 targeted visitors to Dashinformer.com who spent a collective 1.4 million minutes on our landing page learning about Dash. We completed 25,000 goals, including clicks to exchanges to buy, clicks to the wallet download page, clicks to merchant integration information, etc. And yet, there was no noticeable impact on Dash's transaction volume and we continue to lose market share. We are proud of the work we have done for Dash, but we now question the effectiveness of this type of marketing to further Dash's goals and we cannot ask the network to continue funding an approach that we now believe is ineffective. The amount this proposal requests is significant, and we would rather see it go to other proposals with greater potential to have wider impact on actual usage. 

We believe that what Dash needs more than anything right now is actual use cases, and that effective Dash marketing will directly result in the measurable increase of Dash's real world usage. 


UPDATE 1: Achieving Incredible Reddit Penetration
Ads are delivering with incredible penetration on the following reddit channels:
r/cryptocurrency 
 /r/bitcoin 
r/rethereum
r/coinbase

It looks like we are achieving impressions on 99% to 100% of the pageloads on those subreddits. It took some tooling with the Adwords account but we got there and according to Google we're good to go through end of May. 

UPDATE 2: Coindesk and Cointelegraph

Ads are now delivering on coindesk and cointelegraph at 20% of their daily impressions. We have formed direct relationships with these essential web properties so that we can tell Dash's story directly in a way that Google and Facebook have no control over. Head over to coindesk or cointelegraph and refresh the site a few times to see our ads. 

Update 3: The CNN Video 
We've added the CNN video of Joel to the top of the Dash informer Landing Page. This CNN piece was a watershed moment not only for Dash, but for the whole crypto space as it followed our very own Joel Valenzuela as he uses Dash for all the purchases in his day to day life. Having this kind of reporting from CNN be the first thing that people see and associate Dash with lends us unimaginable credibility.  

Update 4: Help Desk
We've added a help desk and are fielding support tickets from all sorts of folks who want to understand Dash better. Mostly noobs. Some people who need proposal help. One partnership request from a smallish crypto news site.

Update 5: Venezuela integrations
We've integrated direct links to Dashhelpme.com (Dash Help Venezuela) and GetFreeDash.com. You can test this via our venezuela mirror, vz.dashinformer.com. As soon as the translations are complete for all the new content we will be rolling out targeted ads for Venezuela. 

Update 6: TechCrunch, CCN and newsBTC
We've successfully formalized partnerships with TechCrunch, CCN, and newsBTC. Insertion orders are in hand and campaigns are launching shortly. newsBTC and CCN are some of the most frequently appearing crypto related news sites on Google. The TechCrunch campaign is going to be a call to get entrepreneurs and startups to start building on the Dash Network. We intend to cite Feedbands as an example of a startup that received funding to integrate Dash, demonstrating that other startups can also receive funding to build on top of Dash. Hopefully folks don't see this as a conflict of interest.



Hey Folks, we've been working super hard over here and have lots of updates.

New Landing Page
First if you haven't seen the new dashinformer.com please check it out. We're pretty proud of it.

New Branding, New Ads 
We have a slew of new ads incorporating the new branding ready to go. Here are the general concepts behind them, focusing on our core feature set: transaction speed, transaction cost, and privacy.

Those are just to give you an idea of the messaging and the look and feel of it all, but we have the ads in many more formats and sizes than in the album.

We continue to believe that a huge portion of the global crypto-following population is unaware of Dash's existing core feature set. These ads directly help address that, which we hope will help us to bring new partnerships & integrations, recognition in the space, and new, interested community participants.

Status of Advertising Platforms
Google is still delivering at full volume, as are our retargeting partners, with yahoo and bing also delivering. Facebook has stopped delivering. We are beginning to work with new high volume third party advertising platforms to ensure continual delivery across relevant, high quality web properties. 

Partnerships Update
We have formed direct partnerships with CoinDesk and Cointelegraph, with ads beginning to roll next week in all formats. We bought 1.5 million impressions from Cointelegraph and 1.6 million impressions from Coindesk. We are in talks with TechCrunch and New York Times. Techcrunch appears to be going the route of Google / Facebook with choosing not to run cryptocurrency ads. We suspect the New York Times will likely drop out as well given the recent trends.

Mailchimp
As you may or may not have heard, mailchimp is cutting off service to cryptocurrency related entities. This is insane to us but alas our dashinformer mailing list is hosted with mailchimp so we are expecting to lose service to it. Strange times indeed.

Remarketing
Our remarketing list is currently over 100,000 people and we expect that to jump to several hundred more thousand. Remarketing is currently delivering at great volume and they are now offering facebook lookalike audiences based on interest matching and we are going to start experimenting with that.

Our global remarketing list is currently at 149,000 people and our merchant remarketing list is currently at 22,000 people. 

Fostering Adoption
As we move forward we are brainstorming ways that the advertising can more directly foster adoption. One idea we had was to promote a social media meme asking visitors to tell us on social media where they want to be able to #spenddash and to tag dash and the merchant. Many providers who have integrated with various cryptocurrencies often report that they integrated based on a customer request. We feel this could be a powerful move to help drive integrations.

We continue to believe in the value of communicating our unique and useful feature set to people following the space who are unaware. There is such a massively larger audience following the cryptocurrency space today than there was a year ago. Most of them have never heard of Dash or what Dash does.

We are working hard and around the clock over here to get the word out in a clean, professional way at scale while we still can.

Recent Statistics:
In the last ten days the dashinformer.com landing page has seen 150,000 unique users complete over 5000 goals, driven by 30 million ad impressions, 250k clicks. 250k sessions. Average time on homepage was just under 2 minutes, whereas average time on merchants page was 2.5 minutes, so it's nice to see the merchants spending longer on the page overall. Everyone we're reaching through targeting are people who are coming from something crypto related on the web, whether it was a keyword search or a content page about crypto. "Merchants" are people coming via search terms like "how to accept bitcoin" and "how to accept cryptocurrency payments."

"Cryptocurrency payments" was our 10th most popular search term, while "accept bitcoin" was our 18th most popular search term and "bitcoin for merchants" was our 20th most popular search term as ranked by volume of paid clicks from search. 

https://i.imgur.com/iqvCWiG.png

https://i.imgur.com/PDJLGsS.png

https://i.imgur.com/dDNiJ1s.png

And that's about where we're ad with the ads. There's always ways to keep advertising effectively, and in today's climate we need to stay one step ahead always thinking of a next move.

Current roadmap and efforts supporting other treasury funded initiatives.
Right now we are laser focused with AlejandroE's team in Venezuela, finishing up the Spanish translation of the new dashinformer site, adding Venezuelan specific content including access to DashHelp Venezuela's helpdesk and new remittance info, and translating all of our new ads into Spanish and launching them with the ads targeting in Venezuela. We are doubling down all of our advertising efforts moving forward into Venezuela and supporting the teams there as much as we can.

By mid next week we should have DashHelp Venezuela's helpdesk integrated into Dash informer, along with remittances info and GetFreeDash content as well. Our Spanish language ads should be complete and serving by mid next week as well. 

We support all treasury funded projects however we can but Venezuela is the main focus with community integration currently. The country continues to suffer from a collapsing currency, creating a powerful vacuum for Dash to enter.

https://i.imgur.com/77z6WOi.pnghttps://i.imgur.com/agDKNmc.pnghttps://i.imgur.com/nozWYwl.png
* these ad concepts have been worked into approximately 15 different sizing formats for desktop and mobile web

Benefits of continuing this campaign:
  • Continue delivering messaging regarding our core feature set to people unfamiliar with Dash
  • Continue building a remarketing list to utilize after major advertising platforms shut off
  • Continue building direct relationships with relevant news sites in crypto and tech industries could have additional benefits
  • Continue cementing awareness of our brand and gaining mindshare
  • Translations in progress in 27 languages
  • Empowers other community projects


  • This proposal is fully escrowed by Dash Core. 
  • Payouts are pegged to the USD
  • Raw-ad-spend is legally binding at 90% of the payout with completely transparent ad-spend reporting
  • 10% of the payout covers agency expenses, see breakdown below
  • This proposal also assigns ownership of Dashinformer.com assets to the DAO, as we push to translate it into every language and integrate geo-specific content around the globe to help merchants easily integrate Dash and consumers easily purchase Dash. 
  • Forum Thread Here 

Hello Dash Nation,

Every day, merchants around the world are searching google for terms like "How to Accept Bitcoin" and "How To Accept Cryptocurrency". These merchants are already in the process of making their cryptocurrency payment integrations and are turning to Google to learn how to do it. This is called consumer intent and it is the reason why Google is so powerful: it allows you to intersect with people at the exact moment they are making their decisions. 

At the same time, there is an entire world of people wading into cryptocurrency for the first time as it explodes around the globe. They're curious and learning about cryptocurrency, on the hunt for ones that show promise. This is called consumer interest and it is the reason facebook is so powerful: they know more about what you are interested than anyone in the world, perhaps even you yourself. 

And finally, we have Dash proposal owners, funded by the treasury to launch things like fiat gateways and help centers in regions around the globe. They need their services to become known. 

We would like to scale up our efforts to target both merchants and consumers, as well as drive geographical awareness to treasury funded projects -and we do it all with a scientifically optimized landing page, geographically based content management, an army of translators, and targeted web traffic. We bring a decade and a half of experience to the effort, but first some background:

For the last two months our ambitious campaign has been funded by the DAO: build a Dash landing page (dashinformer.com) that undergoes continual scientific optimization through A/B split testing and heatmapping, translate it into every important language and display unique content for visitors informing them how to buy Dash based on their location and treasury funded projects active in their location (treasury funded fiat gateways, treasury funded help centers, etc). Then of course, we send incredible amounts of targeted internet traffic with a legally binding raw-ad-spend and completely transparent cost accounting with the Network, all while developing critical marketing infrastructure which will allow for detailed measurement of ROI not only for ourselves but for anyone else in the network. 



Please review our phase II results doc to see how we did with 70 dash in funding from last cycle. We:

  • Drove 370,000 targeted users to the Dashinformer.com landing page
  • Completed 7300 total goals (goals are defined as further action taken to download a wallet, purchase dash, submit a proposal, integrate as a merchant).
  • Completed 440 Merchant-related goals (defined as people who took some further action to integrate dash payment)
  • Reduced Average cost per goal to just $6 (down from $10 last cycle)
  • Determined a benchmark average for merchant related goals at approximately $35
  • We added 725 emails to our consumer email list
  • Our consumer remarketing list ballooned to 208,000
  • We launched a merchant remarketing list and grew it to 10,000
  • We gained approval for an ad campaign on Facebook presenting Dash as a payments provider
  • Our site maintained 100% uptime which you can check anytime from our monitor
  • Deployed nine language translations and paid all our translators from Dash Discord in Dash. 

With a scaled-up budget, this proposal:
  • Is fully escrowed through Dash Core
  • Is pegged to the US dollar with a legally binding ad spend of $300,000 per month and a capped agency fee of $30,000 which covers paid enterprise services, engineering, an army of translators, designers videographers and more. 
  • Will send 3.5 million targeted users *per month* to our landing page
  • Will complete 70,000 goals per month and thousands if not tens of thousands of merchant related goals per month in the most clearly measured ROI of any proposal ever.
  • Will allow us to translate into 27 additional languages
  • Will allow us to deploy country-specific Dash purchasing info for all of Latin America (22 countries) as well as a remittances guide for all of Latin America
  • Will allow us to incorporate feedback from Dash Core for our video and merchant facing *approved* Facebook campaign. 
  • Will allow us to completely re-skin the site and make it gorgeous. 

How did our first two campaigns perform?
Glad you asked! 
https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/21164853/Screen-Shot-2018-02-21-at-10.48.25-AM.pngLet's talk about Merchants
In our most recent campaign we launched 12 Google Search campaigns to target merchants in the US, UK, Australia and New Zealand who are already searching the internet to find out how to accept Bitcoin and other cryptocurrency payments. 

Here is a snapshot of our pilot US mobile and pilot US desktop campaigns from Google Adwords:
https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/17150038/google1.png

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/17150041/google2.png


As you can see, our clickthrough rates and conversion rates were through the roof because of the extreme relevance of our search queries, our ads, and our content.

And here is how the heatmap looked for our Merchant Quickstart guide. It is very clearly connecting. 

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/17150047/merchantheatmap.png

Moving forward we are going to target merchants at scale in languages and countries around the world. We also tag each merchant with a remarketing cookie and optionally collect an email address for follow up messaging. 

Is it worth it to begin attracting merchants before evolution? Well, every day merchants are integrating cryptocurrency payments. Most successful merchants  will have developers and IT support who can easily implement our quickstart guide. So why let them integrate other cryptocurrencies when they could be integrating Dash?

Let's talk about the landing page
If you visit Dash informer today, you may not feel as though this landing page is worthy of a massive advertising budget. However, our top designers have been working on it, and it did not make sense to complete a redesign before we had all the content ironed out. Now that we've gone through a few rounds of feedback with the community and Dash Core, we feel we are ready to implement the redesign. There is a sneak peak of it in the full proposal doc but here it is anyway:

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/17151220/newdesign.png

The redesign will be launched by the time the scaled up campaign begins. 


Here are our most recent display ads:
We contract manufactured chocolate Dash coins and our chief designer Maude used them to create some beautiful new Dash ads. Here they are:

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/18031536/original.jpg

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/18031534/original-1.jpg

These ads are just one example of what we are doing. We actually run nearly a thousand ad variants and are testing them all for clickthrough rate. You can continue to expect Feedbands to create interesting, impactful and visually stunning imagery and videos for our campaigns. 

What About Facebook?
As you know, Facebook recently banned advertising for cryptocurrencies. Not for Dash though. We worked around the clock to make a video ad that paints Dash as a payments provider. We worked with Facebook to get it approved, and it did. Then we paused to cover some bases and incorporate some feedback but it will turn back on with this proposal. 

With a small portion of our agency fee last cycle, we created this Dash intro video. We didn't spend much time on it because we didn't know if Facebook would approve it. Here's the pilot video that we made just to see if Facebook would allow it (which they did):



Now that we know Facebook is allowing it to run, we are going to improve it a thousand times over with the feedback we've received. 

We integrate with other proposals:
A big part of Dash informer's mission is to generate awareness and demand for other treasury funded projects to help them succeed. Since Dash Informer is able to drive targeted traffic from around the globe and report ROI granularly, we offer integrations to successful proposals that serve geographically specific regions. Using our enterprise level geo services, we display content related to these proposals only to the regions they serve and then we make sure to drive lots of targeted traffic from those regions.  
  • AshFrancis' UK fiat gateway. We have agreed with user AshFrancis to recommend their fiat Gateway to UK visitors to Dashinformer as the recommended fiat gateway and drive UK traffic. Proposal link here.
  • RocketTeam Southeast Asia: We have agreed to include information regarding RocketTeam fiat-Dash exchange service and make them the recommended fiat gateway for users visiting from Malaysia, Indonesia and Singapore and we will drive traffic from these countries.  Proposal link here. 
  • AlejandroE's Dash Help Venezuela: We have agreed to add email support and livechat support to the dashinformer site for visitors in Latin American countries and drive traffic from Latin America. This support will be handled by Dash Help team. Proposal link here. 
  • We are also working with AlejandroE's team to develop a remittance guide for Latin America which will display only to Latin American countries. Remittances are a 50 billion to 70 billion yearly market. These are people from Latin American countries who work abroad and send money home. We believe Dash is an ideal solution for Remittances. 
  • Cryptobadger SXSW sponsorship: Cryptobadger wanted to send traffic from the SXSW website somewhere with granular analytic reporting. He chose to send traffic to dashinformer.com so that we could provide goal reporting and tracking. Expect a report soon. Proposal link here. 
  • Maxjaja Russian Ad Campaign: Masternode and proposal owner MaxJaja wanted us to create a Russian mirror for Dashinformer to send traffic to, which we did for his split testing purposes. Proposal link here.


What else has our agency accomplished for the network?
  • We're the only place on the internet with simple and straightforward escrow information and merchant integration information.
  • We successfully set up a meeting between Square Inc. and Dash Core.
  • We successfully set up a meeting between the Shift Card / Shift Payments and Dash Core. 
  • We never stop working in the background in a myriad of ways wherever we can. 

What are goals?
Goals are how we measure ROI.  Every time someone visits the site and takes further action, whether it be to visit the wallet download page, or to go to the pre proposal forum, or to go to an exchange where they can buy dash, we count these as goals. These are the ROI drivers of the campaign and they are how we measure effectiveness. 

Clear ROI
Dashinformer was built from the ground up to be an ROI-measuring machine. For example, we can tell you that with $44,000 we
• drove 451 merchant related goals
• drove 3094 exchange related goals to purchase Dash
• drove 1556 wallet related goals including 700 mobile wallet goals
• drove 1094 proposal related goals including 390 escrow goals

In fact, we can report this goal breakdown free of charge for any proposal owner in the entire ecosystem who sends traffic to Dash Informer. Dash Informer is an ROI measuring machine. Measuring ROI is literally what we built it to do. 

Any Language, Any Country
Dash Informer aims to be a landing page that will support any language and any country. This means that if someone visits from France, the site will display in French, translated by an actual human who speaks French and understands cryptocurrency, and the visitor will also see information on how to buy Dash in France.  Merchants will see step-by-step information about how to integrate Dash in French. This is actually already happening and already deployed in a handful of pilot countries. With this proposal we will be able to expand to 27 languages and, we hope, 50 countries. 

Targeting Merchants With Surgical Precision
Every day, tens of thousands of people are searching google for terms like "How to Accept Bitcoin" and "How to Accept Cryptocurrency". Dash informer began capturing these searches this month, and brought these merchants to a page that shows them step by step how to integrate Dash for payments on their businesses. We ended up driving 451 merchant related goals which included visiting BlockCypher, viewing key developer documentation, visiting the Github library, etc. Our plan is to shift as much as 75% of the advertising budget to achieving merchant related goals. Please read through our full proposal. We know we can target and drive consumers into the Dash ecosystem at scale and for an effective price, but we also recognize that driving merchants is more important to Dash's long term success.

Empowering the Greater Ecosystem
Dash Informer was built from the ground up to be a tool that measures ROI, and so we work directly with other proposal owners to report ROI from their web traffic, including @CryptoBadger and @MaxPopov. We also work with other proposal owners such as @AlejandroE and @AshFrancis to display geographically targeted information. In this case we are displaying the Dash Help support portal to Latin American countries as well as a remittance guide for Latin American countries. Remittances to Latin America alone represents a 50 billion dollar market. Visitors from these countries would automatically see this content, while it would not display for visitors from other countries. 

Empowering Global Dash Initiatives 
If the treasury funds a fiat gateway for the UK, how will people in the UK find out about it? If the treasury funds a help center for Latin America, how will people in Latin America find out about it. Dash informer has already solved this problem. We make the treasury funded fiat gateway the recommended fiat gateway on the Dash Informer page, but only to visitors in the UK. We offer DashHelp support portal, but only to visitors in Latin America. Dash Informer helps bridge the gap between treasury funded proposals that target specific geographical regions, and the need to publicize and grow demand for their services. Then we use our scaled up budget to make sure we are driving targeted traffic to the site from these regions to help ensure the success of these treasury funded projects. 

We have worked tirelessly to implement enterprise level geographical content solutions so that we can display content only to visitors in the UK, or only to visitors in Latin America, and to make sure it works flawlessly with our translation software which both run on javascript. It was no easy task but it is performing 100% as it should now and we are ready to scale up and generate traffic and demand for other location-based services that the treasury is funding. 


Translations
When Dash Informer has achieved it's goal it will automatically display to the language of the visitor in almost any language. So far we have translated and deployed nine languages with the help of the Dash Discord community and all translators thus far have been paid in Dash. In addition we've migrated to full enterprise level solutions for both our translation management and geographic content display. This took some fine tuning. In the end we got everything working in a perfect symphony of translation and Geo Content. We are, more or less, ready to scale around the globe. 

Big thanks to:
  • Spanish translators @AlejandroE, @Coach Digi, @akeviniron
  • Polish translator @AnarchicCluster
  • Lithuanian translator @Uppercut
  • French translator @RedAstray
  • Dutch translators @chinmi, @fuzzyduck, and @ErikFietskop
  • Japanese translator @Samurai33

As you can see in ourfull proposal, the top languages of Dash Informer visitors this past cycle were English, Arabic, French, Spanish, and Russian. These translations were complete before we even launched the campaign and visitors automatically saw the landing page in these languages. 

Open Communication with Dash Core
We are in full communication with Dash Core regarding all of our efforts, and receiving great feedback from them as well as escrow services for this proposal. To date we've receied feedback regarding our Merchant Quickstart Guide, our Facebook Campaign, our Dash Intro Video, etc. 

All Ownership Assigned to the DAO
We are pleased to announce that the escrow agreement we have already signed and executed with Dash Core assigns full ownership of the Dashinformer.com web property, translations and all associated IP to the DAO. Dash, you can defund Feedbands at any time and Dashinformer.com is the networks to keep. 

Benefits of our campaign:
  • Transparent: See exactly how much we’re spending and what we’re getting for that. You’ll know exactly how much a click costs us, exactly how much a goal costs us.
  • Goal driven: Every ad dollar we spend is measured across well defined actions. This ensures that no spend is wasted. We should, at any time, be able to tell you exactly how many people are taking further action to download wallets, buy dash, explore proposals, and engage with recent news. 
  • Continually optimizing: We use data to optimize our landing page every step of the way through A/B split tests and we expect to deliver 10x the amount of goals next month.
  • Community Powered: Our translators are from Dash Discord. The videos on our site are from community members. The news articles we link to are from treasury funded sites like DashForce News. Our landing page is an amalgam of YOU, Dash community! Because that is the story of Dash. It is the greatest community on earth and the first Decentralized Autonomous Organization on Earth. 
  • Decentralized: We are making every effort to decentralize our campaign every step of the way through conscious choices to use more services independent of each other. For example, we use PerfectAudience to run our remarketing, even though we could do it through Google. This small choice makes a big difference. If there is ever a hiccup with Google, remarketing can continue in full effect. Another example of Reddit. Instead of relying on Reddit for Reddit ads alone, we can decentralize further and display ads on Reddit using Google as well, which gives us more freedom in terms of the destination of traffic. 
  • Data provided to Core: All data provided on-demand to Core. Anything they ask for we give them. Simple as that.
  • We move fast. Who knows if advertising cryptocurrency will even be allowed by internet advertising providers in six months? We move quickly to capture audiences rapidly.  

What if the value of Dash goes up or down?
Our proposal is fully escrowed through Dash Core. Payouts are pegged to the US Dollar. The price of Dash could triple and we will still get paid a flat $330,000, of which $300,000 is a legally binding ad spend and $30,000 is an agency fee to cover engineering, paid services, translation into 27 languages, etc. (see proposal doc for full budget breakdown). Regardless of the fluctuation in the price of Dash, our funds are disbursed based on US dollar. 

Budget:
  • $300,000 - 100% liquidated for legally binding ad spend
  • 5 Dash - to cover this proposal fee and the other proposal fee this cycle
  • $30,000 - agency fee 
Agency Fee Breakdown:
  • $500 / Month for Transifex service (enterprise level translation management and display)
  • $500 / Month for Geotargetly service (geographic based content display)
  • $400 / Month for Mouseflow (heatmapping)
  • $4000 / Month for Translation (will allow us to fully deploy 27 critical languages over three months)
  • $4000 / Month for Design (for things like video ads, comic book style ads, and beautifully redesigning the website)
  • $11,000 / Month for Engineering (to implement redesigns, setup mirrors, reduce load time, continue optimizing code and troubleshooting issues with language and geographic services)
  • $3600 / Month for Project Management (to constantly be harmonizing the efforts of designers, engineers, translators, researchers and content writers)
  • $4000 / Month for Research and Content Writing (we need unique content for every country on earth explaining how to buy dash. this pays for that research and writing)
  • $2400 / Month for Campaign Optimization and Scaling. This is basically to have someone eating and breathing the campaign 24/7 to constantly be adjusting it, monitoring it, optimizing it to maximize value for Dash. This is not a "set it and forget it" approach. We will have someone in the trenches day and night maximizing value. 


Benefits of sending traffic to Dash Informer:
  1. Dash informer is translated into nine languages (and expanding to 37). These are not machine translations, but human translations. These languages automatically display based on the browser language of the visitor.
  2. Dash informer supports a growing list of countries and will soon reach all of Latin America, meaning visitors in these countries automatically see the best way to buy dash in their country, since it is different all over the world.
  3. Dash informer can provide full ROI tracking and goal reporting for anyone who sends us traffic meaning we can tell you exactly how many people took further action to buy dash, to interact with the proposal system, to integrate as a merchant, etc.
  4. We can create a dedicated mirror for any country, and force the display of content for that language and country regardless of the location or language of the visitor.
  5. The site offers a "quickstart" guide for merchants to quickly and easily start accepting dash payments. We're not sure if this information is conveyed in a super clear and concise way anywhere else on the internet, as we haven't been able to find it anywhere other than lengthy and difficult  documentation. 
  6. The site is constantly being optimized for effectiveness based on data collected from our treasury funded ad campaigns.
  7. We build an opt-in email list from visitors, email list is owned by the DAO 
  8. We tag visitors with a remarketing cookie, allowing us to reach them again with messaging down the road.
  9. We segment consumers vs. Merchants so both can be reached separately via follow up emails and display campaigns. 
  10. Sending traffic to Dash Informer offers perhaps the clearest measurement of ROI in the Dash Ecosystem and helps build email lists and remarketing lists, owned by the DAO and used for the sole benefit of Dash. 

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Discussion: Should we fund this proposal?

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0 points,3 days ago
Voted down as requested.
Reply
0 points,17 days ago
considering dash marketcap is falling against other coins that have no advertising I have to conclude that all advertising proposals are not working not even a bit. you may have had 370,000 hits but I guess not one of those converted into a new dash user.
Reply
1 point,17 days ago
We agree that pay per click advertising is not an effective route for dash adoption.
Reply
0 points,23 days ago
Dash Watch April 25th 2018 PDF Report on
Continue Targeted Advertising At Scale: Dashinformer.com & Continue Global Translation and Proposal Integrations. (Core Escrow) by feedbands
https://dashwatch.org/files/1524992896298.pdf

Dash Watch’s April 27th Video Report Summary on
Continue Targeted Advertising At Scale: Dashinformer.com & Continue Global Translation and Proposal Integrations. (Core Escrow) by feedbands
https://youtu.be/6kgkP0hWpdo
Reply
0 points,23 days ago
Just want to jump in here and say the Dashwatch report takes into account the spend but not the results. Almost all of the spend required a period of negotiation with the techcrunch ads delivering mid next month and the newly ramped coindesk / cointelegraph / CCN ads only starting to deliver after the Dashwatch report was made.

Thus, the Dashwatch report accounts for the spend but not the results unfortunately because those are just starting to come in.
Reply
-1 point,25 days ago
Hey everyone, here is an update on the Dash informer campaign and how we did this month.

Stats for April:
348,000 targeted visits to Dashinformer.com
37,000 visits to Dashinformer.com/merchants
Average time on site since April 6 (when we doubled down on CoinDesk and Cointelegraph): 5 minutes 2 seconds
Average time on merchant site: 4 minutes 57 seconds
Achieving display on nearly 100% of pageloads of reddit r/cryptocurrency, r/bitcoin, r/ethereum, r/coinbase and others.
Partnerships:
Successfully ramped up CoinDesk impressions to 200,000 impressions per day.
Successfully ramped up CoinTelegraph to 200,000 impressions per day.
Launched ads on CCN.com, what I believe is the third most visited crypto news site.
Executed partnership with TechCrunch to write a native content piece calling on entrepreneurs and startups to build on Dash's payment platform and surround it with a native advertising campaign as well.
Ad spend breakdown so far this month:
$60,000 spent with CoinDesk
$45,000 spent with CoinTelegraph
$72,000 spent with TechCrunch
$20,000 spend with CCN.com
$8.5 spend on Google
$6k spend on remarketing
New Proposal integrations this month:
Agreed to integrate into the Dashinformer site Pieter Eralith's new video, funded by the treasury, according to the locations and countries that make strategic sense for them.
Made introduction between to Joel Venezuela and a brick and mortar restaurant industry sales veteran who can "bring dash thousands of restaurants" who first contacted us through the Dashinformer help desk.
Dashinformer continues to seek to integrate and raise awareness around treasury funded projects.
Desire for Dash to build a single email list

As Dash gets closer to evolution, a strong email list is going to make the launch that much more successful. An email list is a critical organizational asset for important announcements and marketing communications. Dash is in a very unique situation as many different marketers have large budgets to conduct marketing across different platforms, accounts and properties. I believe this calls for a unique approach to email list building. I would like to formally advocate for using a shared email collection form to build a single list instead of every marketing proposal building a separate email list. Usage of this list or access to it could be granted via vote from the treasury. We would be happy to use a shared form, or share our form with other marketers, or merge our list with other lists into one single Dash list. Regardless of the path we take to get there, we maintain that it is absolutely essential for Dash to have unified email list that all the significant marketing spends can be helping to build.

Partner Reports
Now that most of our ad spend is happening via direct relationships with news properties in the crypto space, they will be giving me reports directly on impressions and clicks. I have requested these reports for the month of April and will post them here once received.
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2 points,29 days ago
Hey Feedbands

Can you share some data and information on the merchants that have signed up as a result of this campaign and the approx number of transactions they are processing every day?

Impressions are good but easily forgotten. Do you have any data points outside of views that show that this campaign is working?

Jeremy
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0 points,29 days ago
Hey Jeremy, great question although the answer is not so cut and dry and requires more steps and community input.

As you know we target hundreds of searches on Google similar to "how to accept bitcoin" and "how to accept cryptocurrency. These people land on a page tailored specifically to merchants which offers them integration options and information, offers a helpdesk, and touts dash's benefits.

Through this approach we were contacted via our helpdesk by an industry veteran, someone in the restaurant industry who has a massive rolodex and connections to thousands of restaurants who claims he can easily bring us "thousands of restaurants." I had a few phone calls with him, reviewed his resume, and he seems incredible solid. Next, I reached out to the community for help as to how best direct this resource. Unfortunately I didn't get much response or input, so perhaps now would be the best time to get some help / discussion going as to how best to utilize someone that our campaign found who is willing to "sign up thousands of restaurants"

Aside from that, measuring the effectiveness is obviously incredibly challenging. Say a merchant were to review our site and sign up, they likely would not send us an email to tell us they did so. The statistics we can provide are only metrics from our own advertising and site visitation.

We realize the limitation of this and are working on initiatives for some point in the future that will directly and indisputably and measurably impact transactions per day.
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0 points,27 days ago
I appreciate your honest inputs but it looks like it might have been a good idea to develop some clear aims for adoption before starting to spend on ads.

Most sponsorships and ads have a hard time converting users if not tied correctly to applications or uses.
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0 points,27 days ago
You raise an excellent point and it is one that we strongly agree with. While we are happy to help Dash with advertising, and do feel it is important, we also recognize the shortfalls of advertising and feel that the most effective way to spend treasury funds is to fund initiatives that directly result in usage.
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0 points,29 days ago
So, we need a clear strategy for people with large numbers of contacts to manually sign up brick and mortar businesses. What are they signing them up for? What are they offering? What is the POS integration that they are offering?

We were unable to move forward because these essential questions are not answered. But, our site seems to be having at least some success getting us to that point.
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0 points,29 days ago
Also we need a payment structure and a budget for this activity which we didn't want to request since our budget is already so large. This guy is willing to work on commission, but not for free.
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0 points,29 days ago
Perhaps we can assign him to the anypay team to sign up the brick and mortars with anypay POS and their dashback program and pay his commissions out of appreciation int he dash price from the anypay proposal that's being escrowed by DFN?
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-4 points,1 month ago
Hey everyone. We've been working super hard and around the clock over here.

First if you haven't seen the new dashinformer.com please check it out. We're pretty proud of it, and again, this is just the landing page we built for tracking purposes for the campaign.

We have a slew of new ads incorporating the new branding ready to go. Here are the general concepts behind them, focusing on our core feature set: transaction speed, transaction cost, and privacy.

Those are just to give you an idea of the messaging and the look and feel of it all, but we have the ads in many more formats and sizes that in the album.

We continue to believe that a huge portion of the global crypto-following population is unaware of Dash's existing core feature set. These ads directly help address that, which we hope will help us to bring new partnerships & integrations, recognition in the space, and new, interested community participants.

Google is still delivering at full volume, as are our retargeting partners, with yahoo and bing also delivering.

We have formed direct partnerships with CoinDesk and Cointelegraph, with ads beginning to roll next week in all formats. We are in talks with TechCrunch and New York Times. Techcrunch appears to be going the route of Google / Facebook with not running cryptocurrency ads. We suspect the New York Times will likely drop out.

Ad networks are a funny thing. There are the two main ones that everyone's heard about, and then a large handful of second tier networks that actually have massive reach and very high quality sites. We've begun working with some of these.

As you may or may not have heard, mailchimp is cutting off service to cryptocurrency related entities. This is insane to us but alas our dashinformer mailing list is hosted with mailchimp so we are expecting to lose service to it.

Our remarketing list is currently over 100,000 people and we expect that to jump to several hundred more thousand. Remarketing is currently delivering at great volume and they are now offering facebook lookalike audiences based on interest matching and we are going to start experimenting with that.

Moving Forward
As we move forward we are brainstorming ways that the advertising can more directly foster adoption. One idea we had was to promote a social media meme asking visitors to tell us on social media where they want to be able to #spenddash and to tag dash and the merchant. Many providers who have integrated with various cryptocurrencies often report that they integrated based on a customer request. We feel this could be a powerful move to help drive integrations.

We continue to believe in the value of communicating our unique and useful feature set to people following the space who are unaware. There is such a massively larger audience following the cryptocurrency space today than there was a year ago. Most of them have never heard of Dash or what Dash does.

We are working hard and around the clock over here to get the word out in a clean, professional way at scale while we still can.

Recent Statistics:
In the last week alone the dashinformer.com landing page has seen 150,000 unique users, 30 million ad impressions, 250k clicks. 250k sessions, all people who have come from something crypto related on the web, whether it was a keyword search or a content page about crypto.
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0 points,1 month ago
Sorry, the link to the new ads got formatted out.

Here is the imgur album with them: https://imgur.com/a/m1cHm
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2 points,2 months ago
The new website looks better than the old one. Well done.

The kinds of efforts you're making here really are needed, but it seems to me that you ought to focus on just one or two of your current efforts first. Pursuing five or six different goals, as it appears you're doing, seems to be stretching your efforts too thin to justify $200,000+ monthly funding.

Voting no for now, but will keep watching for you to get really, really good at just one or two things.
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0 points,1 month ago
Thanks n00bkid. It has been an incredible ride with Dash so far. We want to help Dash to the best of our ability, and I can see how it seems as though maybe we've stretched ourselves a bit too thin with a music festival and a sales platform launch and also a sophisticated ad campaign.

It was somewhat overwhelming for us to realize no one was professionally running internet ads for Dash, and also that there was no professional landing page open to the Network as a whole to report goal and traffic metrics. Of course we did not intend to take this on, but the network needed it, and so we worked many days into the night to make it all happen.

We will be re-evaluating how we spend our time and energy with Dash moving forward to provide our skills and vision where they can deliver the greatest impact.
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1 point,2 months ago
Update?
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0 points,1 month ago
Update, yes.

1.) our new site has launched at dashinformer.com check it out.
2.) we have launched a full spend reporting site at roi.dashinformer.com -not all the data is piping in yet but we are getting close to presenting it to the network. note the pagination bottom left.
3.) Google is delivering at full volume. We are working to ramp up yahoo, bing, and remarketing. Facebook was running great but they've cut us off.
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0 points,1 month ago
Also we have formed several direct advertising partnerships including coindesk, cointelegraph, TechCrunch and New York Times to help ensure ads can continue to deliver after the ban.
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1 point,2 months ago
Glad to here the Dash is flowing. Can't wait for the updates on how things are going.

solarguy
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0 points,2 months ago
Escrowed funds have been received! We'll be firing this up in just a few days folks.
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1 point,2 months ago
Is this up and running yet??
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1 point,2 months ago
Getfreedash still hasn't gotten their funds from Dash Core escrow yet.. Are you having the same problem? I find that more than unacceptable.
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0 points,2 months ago
We have not received our funds yet, no.
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0 points,2 months ago
Despite the delay receiving funds, we never stopped working on this, we only paused the ads. New landing page should be complete in just a few days, along with a powerful tool for MNOs to monitor progress in real time.
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0 points,2 months ago
Also, it's not really a delay at all, up to 14 days to receive funds is in the standard escrow agreenent.
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1 point,2 months ago
YES.
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2 points,2 months ago
Cool beans! Can't wait to get an update on this one. Great work.
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0 points,2 months ago
We've got a solid update for the MNO's soon!
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1 point,2 months ago
Yes, feedbands has proven itself already and should be given opportunity to execute on its plans further
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0 points,2 months ago
Thanks for your support ancestor.
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1 point,2 months ago
MNO Australia.
Voting YES.
Big budget! My concern is that Dash is not actually "getting into the hands" of users / investors but.........
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2 points,2 months ago
Congrats on the pass mate , very happy to see this happen.
Good days for dash !!!
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0 points,2 months ago
Thanks and congrats to you as well! Looking forward to working together.
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3 points,2 months ago
If you follow the conversations on Discord, nobody works harder for Dash than Feedbands. He provides more and better data in the effectiveness of his ad campaign than any other marketing proposal, and possibly any proposal. We have seen an unprecedented level of trolling on a number of proposals this cycle, including this one. Feedbands is the real deal, and he is attacking nobody on core.

Please vote yes and put this prop well into the positive.

solarguy
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4 points,2 months ago
in my opinion , this is an absolute game changer for dash , please vote positively , dont get distracted by the trolls and shills , Feedbands has always delivered what he promised , i can see his ads pop-up time and gain even in UK
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3 points,2 months ago
Yeah, he is definitely getting the ads out there, saw one last night on a news website.
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0 points,2 months ago
trolls and shills shouldn't distract us from our mission , Dash Dao can't be compromised for silly reasons... With his support getfreedash gets lot more legitimacy in the eyes of users
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0 points,2 months ago
Can sherlockholmes and feedbands both make similar spelling errors? I am happy the proposal passed but don't say that sherlockholmes is some shill account. Feedbands and sherlockholmes are the same people.

Trollpatrol
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3 points,2 months ago
i think troll patrol should be banned hes creating so much distraction
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1 point,2 months ago
Graham (feedbands) is one of the most committed person in the Dash community. I have worked with him in the dashinformer website and he has been very proffesional. He has always delivered a lot of benefits with his proposal and he is very transparent. You also can watch the interview with Craig Mason where he explains the details of his last proposals and the job he has made.

Also, this proposal is alligned with the Core Team main goals. I hope this it gets funded, Dash will receive a high ROI from it.

Alejandro Echeverria
Dash Help Venezuela
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2 points,2 months ago
Besides, Fernando from Core team has confirmed that this proposal will br escrowed by the Dash Core Escrow. Scroll doen and you can check it out
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0 points,2 months ago
Happy to inform that we have partnership arrangements with the Venezuelan team as well as Dashinformer both of which create a powerful ecosystem for Dash's continuing growth in Venezuela.. so make sure we pass this proposal guys
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0 points,2 months ago
I can vouch for Feedbands' dedication to Dash. I've had numerous conversations with him and come away impressed even when asking tough questions.

The information gathered from this campaign will not be going to waste and will help feed back into the Core team's marketing strategy as they get to try multiple approaches at once.

Not everyone is going to agree with his methods, but nobody should be attacking his motivation and dedication.
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3 points,2 months ago
We would like to state clearly, as we have stated in the past, that we fully support Dash Core, Fernando, and everyone involved in the dash marketing effort. Our entire campaign has been built on cooperation amongst the ecosystem as a whole. We hope that folks can see that through all of the noise.
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-4 points,2 months ago
You should have stopped at promoting your proposal, graham. Going after fernando and core was not very nice.
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1 point,2 months ago
Also, given the anonymous and highly volatile nature of comments this cycle, we urge folks to be wary of any comments attempting to divide the community.
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0 points,2 months ago
I support advertising but With core requesting a spend of 1.23million on ads and another 500 dash being spent by strike social on youtube , spending another 8% of the whole treasury budget on the same thing for 3 consecutive months is no longer useful...

This budget would be better divided among projects asking for 50 or 100 dash and letting more people work on different things instead of centralizing the budget with just a few people without any defined objective. I would have continued to voted yes for this project if this was 200 dash but at this ask I have to vote no to avoid overspending on the same thing..
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3 points,3 months ago
I am concerned about many things in this proposal and here is why:

1. Possibility of ad spend fraud. Feedbands provides us spreadsheet + screenshot with spent budget, but no one has access to an actual account. There is no need in publishing access publicly, but I ask someone from Dash Core to get personal access and to check declared expenses with actual ones. This will be specifically important during next cycle when he's asking quite huge budget.

2. The fact that we engage freelancer to work with budget more than million dollars. I think we are able to involve first-class companiesinstead of random fellows. Agencies are machines. If ad buyer or project-manager is ill or he breaks his leg or something – no problem, there is a big team to catch up and get the work done. Here we have one freelancer charged with million dollars with 10% service fee. It's just not serious. I hope we can find the way to do things differently.

3. I am quite sceptical about reports which feedbands provides. Clicks, conversions – yes, that's cool, but when he writes "...during the course of our campaign, the price of Dash increased from $395 to $679 from the day we began running our ads to the day we paused the ads..." I feel being fooled. It's just ridiculous. It's obvious that we are exeperiencing new tide across all the market or may be feedbands want to say that Bitcoin's growth is also connected with the results of these campaigns? When feedbands use formulas like this one I am just starting feel being manipulated and fooled as if I am on bazaar.

4. I am concerned about the level of professional expertise which feedbands provides. We need external audit of his marketing approach, reports which he makes and campaign settings made by respectful big agency.

I totally agree that we need facebook and google ads, but I am concerned about the way how feedbands executes it and vote "no" for now.

P.S. And, please, stop label every post of criticism as troll-attack.
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3 points,3 months ago
Hi Dash Agora, and thank you for raising these points.

1. We absolutely agree that anyone engaged in large scale marketing on behalf of Dash should of course need to simply provide screenshots. Our ad spend is legally binding in a contract we have executed with Core, and we are required to prove our Ad spend to them. This will likely either involve personal access or someone from our team popping in to the Dash Core office once per month to open up all the accounts. Yes, absolutely, someone at Dash Core will be verifying the ad spends. The screenshots that we provide are just to the entire internet.

2. Feedbands is not a Freelancer but is in fact a company with a team. I hope that others feel our team is providing first-class work. In fact, I think there are many reasons why our team runs a campaign that is advantageous over what a large company would provide. A large company has many clients and likely cares less about individual clients with less involvement. We are passionate about Dash and active members of the community and feel driven every day to help Dash succeed and not waste Dash's money. Our team is over ten people. We are not "just one freelancer" as you claim, we are a team of highly talented designers, engineers, videographers, marketers, etc.

3. We say 100% that in no way do we at all claim that the price of Dash is correlated in any way to our campaign. There would be no way to prove it . However, if one were to run tens of thousands to hundreds of thousands of dollars worth of ads, it absolutely should impact demand for Dash. If the network prefers, we will stop reporting how Dash performed over the course of our campaign. There are many, many people, people making Dash succeed. We do not want to give the impression that we are responsible for anything. However, we do want hope that people understand that yes, targeted ads are incredibly powerful and do hold massive potential for Dash.

4. Yes, absolutely, campaign settings should be verified by other professionals. I have personally been running targeted ad campaigns like these for the last 14 years and have spent nearly a million dollars of my own money on ads to generate several more in revenue in return. I of course have no doubt that I, and my team, possess the expertise necessary for Dash to execute an incredible and effective campaign.

DashAgora, we respect your position and your viewpoints and hopefully we have shown that yes, we will be 100% confirming our ad spend with Dash Core and yes, we are more than willing to audit our campaign settings by other knowledgeable professionals.

Also, this thread was attacked by trolls. Rango weeded them out and deleted their comments. It's unfortunate now because visitors to the thread can't see what was said. However, their plan worked and now real criticism was mistakenly labeled trolling and divided the community further. Of course folks have real concerns that are not trolling. We hope to address them in a productive, professional, and intelligible way.
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0 points,3 months ago
1, 4 – that's great

2. Could you, please, provide any information about your company? Who are your clients? Could you show any testimonials? What are your average budgets? What channels/markets/type of projects are you specialised in? Where is your team? What is your website? How many people in your team are going to work for Dash project? If you would like to be positioned as a professional agency and not as a freelancer, please, show us some facts confirming this.

3. Thanks for clarification. I infuriated because in your reported you literally said following: "During the course of our campaign, the price of Dash increased from $395 to $679 from the day we began running our ads to the day we paused the ads." Please, don't manipulate the audience. I totally agree that we have to keep's our finger on the pulse of Dash's price, but let's not make sweeping statements.
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2 points,3 months ago
Hi DashAgora, re:price, you pulled the first part of the statement and left out the second part of the statement which states: "We will never claim that price movement is directly correlated to our campaign. Still, we will always report how Dash performed during the course of our campaign."

Now in terms of resume, company history and background, you are right I have not discussed it much and I should focus on it more.

I am an internet entrepreneur who has been active since 2007 and every company I have built, I have built on top of pay per click marketing. My last two companies were acquired. My current company, Feedbands, is my passion project which I do for love, and is also a profitable company in the music industry which is actually more than Spotify and Pandora can claim :) I have never taken on a client outside of my own startups, because I have never had the desire to. I have never had the desire to use my methods and techniques to build someone else's company when I could build my own, and I get excited by putting together the many pieces of building a company. And yet, Dash is different. Dash is not "someone's company" -Dash is the first decentralized autonomous organization. It is exciting to me. My efforts feel like they are for everyone. Helping build Dash is something I am truly passionate about and it is the first organization outside of my own startups that I have ever had the desire or initiative to execute a sophisticated pay per click advertising campaign for.

Our team is in Austin, Texas, Asheville, North Carolina, and Hanoi, Vietnam. I'll post a photo of our office and everyone in it to help connect the team. The website is Feedbands.com -but it is not an advertising agency website. It is the website of my current music streaming startup which again, has all the resources and skills to launch an incredibly effective and sophisticated pay per click marketing campaign for Dash. Everyone on the team, at one point or another, will be involved in the Dash project but the most involved will be our chief designer, a talented engineer, a project manager, and a researcher/content writer whom we will be hiring.

Over the course of my career I have spent about a million dollars of my own money on pay per click advertising and generated several more in revenue in return and I've confirmed this in my previous proposals.
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-1 point,3 months ago
In terms of Dash price and following phrase: "We will never claim that price movement is directly correlated to our campaign. Still, we will always report how Dash performed during the course of our campaign". Ok, solved. Thank you!

My summary of your story:

1. You spent around million dollars on marketing during last 14 years of your marketing practice (read: less than $100K a year. Around $6K a month on average). And now you are requesting $1M+ for 3 months. MNOs, I'm convinced that we need a contractor who has an experience managing decent budgets.

2. You said that you run a start-up in musical industry. So, it means that your company is not specialised in marketing (and doesn't generate any profit).

3. "...I am an internet entrepreneur who has been active since 2007 and every company I have built, I have built on top of pay per click marketing...". So, you haven't had any clients in marketing and all budgets you had were budgets of your own companies and start-ups.

4. "...My last two companies were acquired..." By the way, what are the names of those acquired companies? What was the value of those companies? I understand that it's private information, but I think in our case it's worth disclosing it.
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0 points,3 months ago
We're still misunderstanding each other a bit:

1. The marketing was not done daily for the total amount divided by fourteen years. We often did it in spurts of tens of thousands of dollars per month, and then optimized and refined, and then did another spurt. There has also been gaps of a few years at a time after exits and then new project formation and development to the point we were ready to run ads. I have spent 50k/month on pay per click ads during such spurts. There is a difference in the way one runs a campaign for oneself versus for someone else. Agencies do not care as much as individuals since it is not their own money they are losing if the campaign does not convert. I will run this campaign the only way I know how: to convert.

2. I stated clearly the company is profitable. We have been so for four years. And pay per click marketing *is* my specialization as I have also stated clearly. It is the reason I have not had to work for anyone else for the last fifteen years and have had two successful exits. I've just never done PPC for anyone other than my own startups.

3. Yes, I have only ever used pay per click marketing to build my own companies.

4. The most recent company was entrecard.com which was a digital currency for bloggers that started before Bitcoin, although we did not have the blockchain :) Using PPC I grew it to be used by over 40,000 bloggers and advertisers before it was acquired by Ziprunner. Before that, when I was 18 I started a pay per page version of Wikipedia which was called the Million Dollar Wiki -silly sounding perhaps but I was 18 and through pay per click marketing I grew it to several hundreds of thousands of dollars in revenue before selling it to NamePros.com. I have never publicly disclosed the acquisition prices of these companies.
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0 points,3 months ago
Also the reason this is so exciting is I have witnessed first hand the incredible power of a 50k/month budget. You would not believe what can be accomplished marketing in this way. I have no doubt that given a 300k monthly budget using these techniques to advertise in this results driven way, you would not believe what is possible. It will almost defy belief.
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2 points,3 months ago
You have put this well, Dashagora.

Mns might not remember but this his is the 4th or 5th proposal in the last 3 months. It is ridiculuous that they are organizing a full scale musical event(for 550 dash) , running the Feedbands business and website and now trying to act like a marketing agency. I am sure if this passes we will see another couple from them next month..

The claim that they probably helped increase the price deserves no comment.

You are right, A good agency will probably never make a page as poor as they one they have made.. I cringe at the thought of diverting a million dollars advertising to it. If the quality of the page doesnt improve, it will do much more harm than good.
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0 points,3 months ago
Hopefully you have seen the screenshots of the new page we are designing. The original page was done for a budget of 1 dash and our chief designer is working on a beautiful new one, here is a sneak peak:

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/02/17151220/newdesign.png

Yes, we can run Feedbands and a marketing campaign for Dash at the same time, it is not so unbelievable. We have a wonderful and expanding full time team of hardworking talented people who show up to the office every day 9-5 to win it for Feedbands and win it for Dash.
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3 points,3 months ago
Dash can afford this. Let's get on with changing the world shall we? Just a very few month ago, people were desperate and vocal for more digital marketing. Ok, here it is. Go vote yes. Sure, Strike is also doing digital media stuff. Sure, go vote yes on that one too. I say again, Dash can afford this. More marketing, more exposure, more use and adoption, more winning.

Carry on, have fun, win! solarguy
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1 point,3 months ago
Absolutely
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0 points,3 months ago
You got my support, good luck.
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5 points,3 months ago
I support this proposal and will be voting in favor...We need professional reporting and digital ads. The proposal is a little light on what it wants to achieve but i anticipate that the team will try hard to make this successful. Voting yes..
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1 point,3 months ago
Thanks for your support Wixamlee, we won't let you down.
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-6 points,3 months ago
Fellow MNO please stop and consider feedbands existing proposals and how much funding they have asked for, coupled with the fact they peddle snake oil

I would urge everyone to vote NO
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1 point,3 months ago
Please get Dash Core's CMO to comment on this $350k proposal. Voting no until official support.
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3 points,3 months ago
Fernando did comment below that it is escrowed, and we've received valuable feedback from several folks at core.
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1 point,3 months ago
There is an attempt to brand everyone who doesnt support this proposal as shills and a xmr troll(whatever that means) and drown out all questions. I have been accused of shilling by another Mn, when I suggested was for the budget to be more reasonable and agency fees be lower, especially since this is already being done by another agency.

I like how feedbands has provided reporting but $1M is a lot to spend on getting traffic without doing anything with it. I read merchant adoption but there no clear strategy or gameplan there.. I have spent some time on going through this. It is a buzz word being used to get funding and thats why this support for this proposal is going down.

Also, I went to the page dashinformer and it is not up to the standards that could take $1M in advertising. Badly designed and full of text; Sorry, just not upto standard I would expect from an agency that wants a $1m.. To sign off on this budget without asking the right questions would land us with a lots of advertisements that lead to nothing..

Much as I want to see rango weed out all the trolls, specially on the operaincubator proposal using foul language against the op, but Drowning out all criticism is not the same thing as moderation..
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2 points,3 months ago
I agree with krum6653 comments.
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2 points,3 months ago
Hey great questions and yes Rango has deleted the shill comments so fruitful discussion should be back on track.

Here is how we are driving merchant adoption:

First, we are targeting merchants on Facebook and Google, as well as yahoo search and Bing.

Second, we created a merchant QuickStart guide which is actually not available anywhere else on the Internet and based on our own integration experiences.

Third, we track all merchant related goals like clicks away to block cypher, clicks to view key documentation, github libraries, etc.

Fourth, we tag merchants for remarketing and optionally collect an email, allowing us to reach them with follow up messaging.

Last cycle we completed over 400 merchant related goals, and grew our merchant remarketing list to over 10,000 people.
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2 points,3 months ago
Finally there is a beautiful redesign in the works for the scaled up proposal. You can see screenshots of it in the full proposal doc. The pilot site was built for a budget of 1 dash. The new skin will be gorgeous and again you can see it in the proposal document.
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1 point,3 months ago
Also we are going to add a limited merchant support portal with the eventual goal of offering support to every merchant who requests it to help integrate.
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0 points,3 months ago
You got my support, good luck.
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1 point,3 months ago
This is a potentially strong new growth route I think. I like feebands approach and the fact that he appears motivated, experienced and productive. I'm going to give this a chance to succeed and vote yes.
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2 points,3 months ago
feedbands is building a really good track record with full transparency, documentation, and good communication with MNOs. This proposal exemplifies the kind of professional, data-driven operations that we should be funding. Escrow through core is appreciated as well. This has my full support.
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3 points,3 months ago
Hi, feedbands!

Thank you very much for collaboration, particularly for your help with translation dashinformer.com in Russian for our proposal "Digital marketing campaigns for Russian-speaking internet".

I wish you good results executing this proposal and totally support you. I am sure that Dash needs extensive digital marketing efforts, and this game is worth the candle.

However, I think that your (and mine too) approach needs further refinement because effective marketing is not just driving traffic to LP and tracking views/clicks/conversions. We also need to come up with something conclusive in terms of users' retention by involving them into Dash's eco-system. Onetime site visit will not convince a person to buy this coin. Yes, I understand that we are growing retargeting lists and email lists – that's definetely great for future campaigns, but you know what I mean. This further strategy must be at least defined.

You write in your report that you are planning to direct 75% of future budgets to acquire merchants. Please, consider that there is no volume for that. 75% of your future budget is collosal amount of money for that tiny segment. It's not a problem, you will be able to put that money into customer segment, but I think it's better to take that into account in advance.

Good luck and looking forward for further collaboration!
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3 points,3 months ago
Max, this is an excellent observation and you are absolutely right. Building an email list and a remarketing list and gaining initial exposure is only the first half of effective marketing. We've been so absorbed in creating the foundation and framework for all this that we haven't defined the second half yet.

Perhaps we can brainstorm together what the follow up strategy might look like?

I think using email and remarketing to share updates especially around the exciting voting cycles and fundings could really draw people in month after month as well as bolster a deeper understanding of the ecosystem itself and perhaps even catalyze their eventual participation.

And you are right, it may not be possible to effectively shift an entire 75% of the budget into merchant acquisition at a cost effective rate, but it is our goal. We may end up closer to 50% or even short of that, we just need to see what kind of volume is available.

Excellent feedback, questions and points.
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3 points,3 months ago
Yes, sure!
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3 points,3 months ago
Really appreciate your involvement and the excellent work you do. Thanks for being a routine contributor to the Dash Network.
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5 points,3 months ago
feedbands, you're running a great campaign. you are getting trolled to shit by people who hate Dash and are being paid to destroy it, though. Rango - check your server logs and you'll see that this entire comment thread is shills. It's about fucking time you make comments limited to MNOs only. For anyone who knew bitcoin in 2013, blockstream/monero and all the other cocksuckers who hate freedom are about to roll and fuck shit up here. You heard it from me first.
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4 points,3 months ago
Yes i agree , i think we need to limit dash central to MNOs only , MNOs need a private space , please else we lose the discussion in the endless garbage of discussion , Dash forum can be open to anyone ... but limit dash central to just MNOs please
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3 points,3 months ago
Absolutely agree.
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4 points,3 months ago
a coordinated attack to stop Dash from running targeted ads to drive merchant integrations on a large scale?
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3 points,3 months ago
@feedbands , this proposal if passed couple change the face of dash , other coins dont like to see that , they come up with all weird reasons to stop this from happening, stop non MNOs or non proposal owners from participating in this forum
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1 point,3 months ago
It's an attack to stop Dash from spending its war chest on any ads whatsoever. You and other proposal owners are being attacked right now. Free to make a shill account, so why not?
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1 point,3 months ago
yes yes
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4 points,3 months ago
Responsible, responsive, great reporting and very promising results from previous proposals. Best exposure money can buy managed by a smart team. Escrow's just the cherry on top here. Easy yes.
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3 points,3 months ago
Thanks for your support Macrochip.
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3 points,3 months ago
I can say that feedbands has been one of the most active person working with Dash. He has delivered a lot for the Dash community.

I'm working with feedbands as a spanish translator for his website www.dashinformer.com since 2 months ago and I can't say more than good things about our work relationship.

Good luck my friend.
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3 points,3 months ago
Thank you friend and I am very much looking forward to tackling remittances to Latin America with you and the Dash Help team!
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4 points,3 months ago
GUYS, LISTEN UP: Feedbands and Strike Social are BOTH helping Dash. They are advertising in DIFFERENT channels. This is a GOOD thing.

Strike are experts in targeted youtube ad buys, and feedbands is concentrating on merchant adoption using totally different means. BOTH ARE GOOD.

I'm pretty damn sure that the only people ragging on this proposal right now are Monero trolls who are scared that Dash is about to blow it out of the frickin' park.
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4 points,3 months ago
Totally agree , Monero shills have hit a new low
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0 points,3 months ago
Doesnt look like something a masternode would post.
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1 point,3 months ago
CONFIRMED: Monero trolls are in this forum and they do not want us to advertise.

(It's bchamz, not bechamz, lol)
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2 points,3 months ago
I confirm that the payout address of this proposal is controlled by Dash Core Group and that we have an agreement in place to do escrow of the funds.
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3 points,3 months ago
Thanks Fernando.
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1 point,3 months ago
Feedbands, I am very happy with the results and frequent, detailed updates from your previous proposal. I also want to thank you for going the extra mile and setting up escrow. You support of other related projects, such as with the russians, is also great to see.
Yes from me.
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2 points,3 months ago
I liked the previous project. I like the transparent and granular reporting of results. The cost per conversion seems very reasonable. Feedbands has repeatedly delivered the promised results. Let's try the bigger version now.

Carry on, have fun, win! Solarguy
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3 points,3 months ago
Thanks Solarguy. Your support means a lot to us.
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2 points,3 months ago
You are asking for a lot of dash, there is another approved proposal already working on the same area. Have you seen this: https://www.dashcentral.org/p/strike-social-youtube

Doesnt make sense to fund two projects of the same nature.. Instead of duplicating the same work you can have a word with patrick and see if there some collaboration possible..

Best of luck..
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1 point,3 months ago
We feel there is a huge difference between running video adverts on youtube that are display only and do point to a destination to capture ROI vs building a worldwide scalable landing page that will display in any language and provide country-specific information for any country and provides clear and measurable ROI and sending merchants to it with surgical precision.
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-1 point,3 months ago
I dont support locking nearly 8% of the treasury budget on this approach. in addition to what Strike Social is doing. Surely, making a landing page doesnt cost $90,000 or anything close; maybe you could have a fresh look on costs. Dont want duplicate Strike Social's efforts...
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0 points,3 months ago
Respectfully, We already made the landing page and we did it with a budget of 1 dash and Strike Social does not use a landing page, nor are they capturing the tens of thousands of merchants searching google every single day to integrate crypto payments this week.

We utilize a full time engineer because we are planning to deploy to hundreds of countries and tens of languages. It would be unwise to tackle this without full time engineering support.
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2 points,3 months ago
Feedbands, don't be a fucking idiot and respond to these trolls. These fuckers aren't mnos, they don't hold Dash, never have, never will. They were hired to come into the proposal board and wreck shit and convince the stupider mnos not to vote for you. Classic fucking blockstream/monero shilling. They're either bankers in USD toiletpaper, or they're holding Monero/Litecoin.
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2 points,3 months ago
I don't see an ROI, and I share the vision of colleagues that there are several overlapping campaigns. I'm sorry but I'll vote no.
Thanks for the proposal.
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2 points,3 months ago
In terms of ROI, with $44,000 we:
• drove 451 merchant related goals
• drove 3094 exchange related goals to purchase Dash
• drove 1556 wallet related goals downloads including 700 mobile wallet goals
• drove 1094 proposal related goals including 390 escrow goals

Very clear ROI, in our opinion.
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0 points,3 months ago
I like this so far. I think an effective click-campaign (or whatever online marketing is called nowadays) is essential for minimum visibility. But I have one concern: The current Dash logo is getting a lot of airtime. Ryan said in the last quarterly call that (as I understood it) the logo is getting a makeover.

What happens if this campaign is very successful and then all the good work in brand recognition is undone by the new Dash core branding ?
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3 points,3 months ago
We're in communication with Core of course and ready to switch over to the new branding.

If we're doing our job right then we're onboarding merchants and consumers based on an understanding of Dash's features and benefits and not logo recognition : )
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0 points,3 months ago
super easy yes
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-1 point,3 months ago
I don't understand the logic of those saying we shouldn't vote for this (seemingly superior) project because we already voted for StrikeSocial. I don't recall how I voted on StrikeSocial, but I do know Feedbands is on Discord chat every single day engaging in dialogue gathering feedback to try and optimize Dash penetration. I could be wrong, but I don't recall any similar posts by StrikeSocial people.

And the metrics he provides on his proposals are unmatched by any other proposal I have seen.

It is, indeed, a lot of budget to lock up. But having a strong Facebook presence while all the shitcoins have been banned seems to have great value. And, like any other multi-month proposal, MNOs can always change their votes down the road to pull funding if we are suddenly dissatisfied.

Given the lack of quality competition this month, it's an easy yes for me.
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0 points,3 months ago
absolutely disgusting shills from other coins , unless you are an MNO , you get no Vote , do you know that , your rambling doesnt matter , you can't sabotage dash get a life !!
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2 points,3 months ago
Last addition : I believe I voted against the Austin Dashfest because I didn't (and still don't) quite see the ROI there. So I can't be accused of being a Feedbands fanboi. But this proposal clearly brings much greater and more quantifiable value.
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0 points,3 months ago
In addition, I would sooner reverse my votes on StrikeSocial and appmatch proposals than I would deny Feedbands funding. Fortunately Dash can still afford all of these.
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1 point,3 months ago
This kind of adverts are already being done by strike social and many others. Too much overlap to spend another 1539 dash on it. No ROI..

The budget ask is huge, we dont want to be spending all our money on just this kind of advertising, unless there is a clear demonstrable outcome or use-case for it.

I am also concerned about feedbands running other proposals at the same time. There was some festival for which he was paid 500+ dash, havent seen any results from there.. I will be voting No.
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0 points,3 months ago
@Undash63 your name suggests you might be out to there to destroy dash , why should any one pay heed to your words ??
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0 points,3 months ago
With all respect Undash63, we report our ROI in to a greater extent than perhaps any other proposal owner.

In fact, we provide infrastructure to other proposal owners to report *their* ROI.

We can tell you exactly how many people took further action to download a wallet, submit a proposal, contact escrow, or integrate as a merchant.

The Feedbands Dashfest is in full swing and happening on March 15,16,17 in Austin Texas at 1010 E Cesar Chavez Ave from 1PM to 11PM. We have secured the venue, all permits, all flights and lodgings for artists, signage, swag, and everything. It will be glorious. If you are at Anarchapulco this week you will no doubt see our bracelets which we ordered for the event, which we also provided to Anarchapulco free of charge. The event is 100% happening as planned despite hundreds of thousands of dollars wiped from the value of our Dash for the project.

We hope you will see the clear ROI and critical infrastructure this proposal provides.
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-2 points,3 months ago
$30,000/month in agency fees is a lot of money. Most agencies use a scale where their cut goes down as the amount of adspend rises. You havent done that and have kept $30000 for yourself.
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1 point,3 months ago
I'm sorry but we are not "keeping it for ourselves" as you suggest. In fact we are using it to:
1. translate into 27 languages which requires 50 individual translators (costs a lot of money)
2. design ads like our new video intro for dash (see proposal) and to hire comic book artists for web ads (see proposal)
3. pay for enterprise level solutions which alone cost thousands of dollars per month, including transifex, geotargetly, uptime monitoring and mailchimp
4. hire content writers to research and write the content that will automatically display based on country, this is over 200 pieces of individual country-specific content
5. employ a full time engineer to continue developing the site
6. employ a full time designer to re-skin the website and make it beautiful
7. employ a full time project manager to manage the content creation and deployment, manage the translators, manage the designers and engineers

All these things obviously cost money and the full cost breakdown is in the proposal doc. This is a very ambitious project and the agency fee is essential to allow us to create a truly scalable global experience that will display Dash Informer to any language and show people how to buy Dash in their country.
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-1 point,3 months ago
I dont doubt the expenses, I doubt that if we need to spend so much money on this in the first place. 1530 is more than a million dollars. Strike Social is doing the same general adverts. This project doesnt have any real meat in it to justify the price.

At the most, this should be a 80-90 dash project since we are already spending 300 with Strike Social on this. You have set your expectations sky high in my opinion. Not at all convinced about this.
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3 points,3 months ago
Well consider this. Every day tens of thousands of people around the world are searching Google for "How To Accept Bitcoin". Do we want to capture these merchants before they make their integration? Or do we want to let them find a plethora of non-dash services?

It would be tragic if we ran hundreds of thousands of dollars worth of video ads that point to no destination but not hundreds of thousands of dollars worth of ads aimed at merchants already searching for how to accept bitcoin, and onboard them to accept Dash.

These campaigns are very, very different.
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1 point,3 months ago
cut down the spending on strike social if need be , but this project is a rocket ship having said that there is not such as a good enough marketing the more the better , dash needs to go back in top 5 rankings
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-3 points,3 months ago
I feel this should be exclusively handled by Dash Core Marketing. Voting no, sorry.
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5 points,3 months ago
@dashed , this proposal is being escrowed by dash Core , fernando just confirmed that , please check his confirmation below
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7 points,3 months ago
Thanks for your feedback and we can understand this perspective. That said, Dash Core has given us some great feedback on language, messaging and key features they want highlighted in our marketing. They're also escrowing the proposal. But we are and always will be an independent entity.
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0 points,3 months ago
I also belrive we are now being redundant when strike social is working on this especially with the high ask price

I would have to vote no
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1 point,3 months ago
@realmrhack ,you are not an MNO , so you dont get to vote No for game changing proposals like this , sorry
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-1 point,3 months ago
Respectfully,

Strike Social runs video adverts on youtube and does not even appear to be directing traffic to a landing page that can even measure ROI. If you don't believe, me, ask them how many people from their campaign went on to download wallets or submit proposals or buy dash. They can't tell you because they aren't directing traffic to a page that measures ROI.

No other landing page even exists to accurately measure and report ROI for other proposal owners generating web traffic but we offer this ROI reporting to any proposal owner free of charge, just ask Cryptobadger or AlejandroE or MaxPopov.

No other website has a merchant quickstart guide to help merchants get started immediately in a clear and concise way. We built one based on our own integration experience and began sending merchants to it.

No other ad campaign is targeting merchants with surgical precision.

I do not see redundancy at all, I see us paving the way forward with speed and skill.
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-2 points,3 months ago
Also we are completely transparent with the network and show you exactly how much every click and impression costs us which is not something any other proposal owner has offered to the best of our knowledge.
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3 points,3 months ago
Feedbanks - DO NOT RESPOND TO THESE SHILLS. Are you an idiot savant? You can run a decent marketing campaign but you can't even recognize or match these names up. THEY DON"T HOLD DASH. CARRY ON WITH YOUR BUSINESS AND SAVE YOUR BREATH. (Rango - turn this fucking site into an mno only board.) Dash is about to get rickrolled by the same Blockstream strategies that brought the original bitcoin down.
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2 points,3 months ago
Got it. These responses were posted before the shills were outed as such.
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0 points,3 months ago
Voting YES!
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1 point,3 months ago
Thanks, we won't disappoint you and it is an honor to serve the DAO.
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-2 points,3 months ago
Strike social is doing almost the same thing; the amount of dash asked is too much. Should be 200 Dash or less. 51 dash in agency fees per month is also high .
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3 points,3 months ago
@krum6653 we never seen you before , are you a dash MNO or are you a shill ??
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-2 points,3 months ago
For somebody with one or two masternodes, you sure create a lot of unnecessary fuss with offensive comments. I vote via node40 and I will rather not vote than to give out my private key. Not on a buggy platform like this..

You are free to call me a shill or whatever you like, but my point remains. This budget is far too high for an activity like this..Maybe you arent aware but agency fees drops to 5% when larger budgets like these are involved.

I have noted your comments and you display a complete lack of judgement by supporting anything and everything. I will take this into account while voting for any proposal that you may bring up.
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-2 points,3 months ago
The agency fee and payout amount is pegged to USD. If the price if price of dash goes up we still spend 300k in raw ad spend, and 30k in agency fee which covers engineering, paid services, and translation into 27 languages.

Strike Social is not measuring ROI to our knowledge nor are they enabling ROI reporting or geographical integration for other proposals so not similar at all to what they are doing.
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