This proposal seeks funding to provide for ongoing public relations services through our current PR firm, Wachsman PR. Our current contract restarted at the end of December. This budget will provide for our payment due on February 28th.
In our assessment, Wachsman PR's strategy and efforts have provided the project with substantial value, and achieved many firsts. These include our first mainstream article publications, our first top-tier payments industry publications, our first print-media publication, and earlier this month, our first US national television appearance on the subscription-based Cheddar news network.
The final report covering their efforts through their previous contract can be found at the following link. You can see previous reports in the same thread. We have also identified the media placements which were "organic" vs. those that were driven by the efforts of Wachsman PR directly. As our current contract is still in its first month, this is the most recent report. We will provide a report covering the first month of the current contract once it is concluded, but there has been a lot of activity so far in January.