Proposal “pr-winter-cmp-201612“ (Closed)Back

Title:Public Relations (December)
Owner:babygiraffe
One-time payment: 677 DASH (236743 USD)
Completed payments: no payments occurred yet (1 month remaining)
Payment start/end: 2016-12-05 / 2017-01-19 (added on 2016-11-27)
Final voting deadline: in passed
Votes: 808 Yes / 20 No / 0 Abstain

Proposal description

This is a cross-post from the Dash Forum

This proposal seeks funding to provide for ongoing public relations services through our current PR firm, Wachsman PR. Our current contract concludes the first week of December, and the core team recommends extending our relationship with them. In our assessment, Wachsman PR's strategy and efforts have provided the project with substantial value, and achieved many firsts. These include our first mainstream article publications, our first top-tier payments industry publications, and our first print-media publication.

The most recently published monthly report covering their efforts can be found at the following link. You can see previous reports in the same thread. We have also identified the media placements which were "organic" vs. those that were driven by the efforts of Wachsman PR directly. Wachsman PR provided roughly half of the most recent month's coverage, so the impact is substantial. In addition, Wachsman supported our efforts to prepare for the laBITconf in Argentina this month.

Full report: https://www.dash.org/forum/threads/wachsman-pr-dash-pr-agency.11077/#post-107578

The holiday period is typically a less intense one for news media, so we are currently evaluating whether PR coverage will be extended uninterrupted, or if we intend to break coverage until the beginning of January. Regardless, the initial payment for the next contract will be due prior to the January budget cycle. A large part of the final decision rests on whether specific announcements will be ready during the month of December, which we are evaluating as a team this week.

The monthly rate will remain the same, at $6,000 per month. This is the same rate as our previous PR firms, but we feel is a better value given the results.

If you have additional questions, feel free to ask them on the Dash Forum and include @kot, @babygiraffe, or @Minotaur along with your question to ensure it is seen by the team.

Requested funding is as follows for the December 4th budget cycle:
Total: 677.27 Dash

Note: Any unused budget will be applied toward future public relations expenses

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Discussion: Should we fund this proposal?

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0 points,9 months ago
just to mention that advertising can be a black hole if the business case is missing. Cryptocurrency itself is not a business case. What is needed is a market that drives up the tx numbers
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0 points,9 months ago
These guys charge out the wazoo, but you're right -- the placements they've gotten us so far have been rather impressive.
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0 points,9 months ago
I like their itemized list of achievements posted in the forum. Such detail is greatly appreciated.
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