Proposal “official-dash-newsroom-communications--p“ (Completed)Back
|Title:||Official Dash NewsRoom [Communications / Public Relations]|
|Monthly amount:||189 DASH (14295 USD)|
|Completed payments:||3 totaling in 567 DASH (0 month remaining)|
|Payment start/end:||2020-07-15 / 2020-10-12 (added on 2020-07-11)|
|Votes:||920 Yes / 13 No / 0 Abstain|
Requested funding is as follows:
3 month proposal
189 Dash per month ($13,230 USD @ $70 USD per Dash)
5 Dash proposal reimbursement
Note: Should any funding remain, we will apply it toward future expenses and marketing efforts.
What is the main objective of this proposal?
To improve Dash's communication and media outreach in an official capacity by bringing public relations (PR) efforts in-house by creating positive change and delivering results.
Who is the team behind this proposal?
This initiative and proposal is led by Mark Mason who will be directing media and PR efforts on behalf of the Dash network.
Main team consists of: Mark Mason, Amanda B. Johnson and Dan Sessoms Jr. We also have several part-time members in the team including translators and freelancers to perform jobs when required.
This proposal is funded and managed independent of Dash Core Group. We have a strong collaborative working partnership and agreement with Dash Core Group. Dash Core Group is in full support of our efforts and strategy.
“Bringing PR in-house is a long-desired goal, and I can't think of a better way to do it than with a cross-DFO collaboration with Mark Mason. I am sure that we'll get increased exposure for Dash in the media, and serve our international communities much better than we are now.”
Statement from Fernando Gutierrez Dash Core Group Chief Marketing Officer.
What does this proposal fund?
- Dash Newsroom at newsroom.dash.org
- Dash Platform 5-Part Video Series with Amanda B. Johnson.
- Original video content for the official Dash YouTube channel.
- External Media Coverage and PR.
- Dedicated Graphic Designer / Content Creator For Dash’s Official Social Media.
The newsroom unifies collaborative efforts by all DFO’s including DCG performing business development by providing assistance with partners and an official outlet for announcements. ([i]Click here for report detailing deliverables and performance related info including metrics and links.[/i])
Dash Platform 5 Part Video Series with Amanda B. Johnson
The scripts for a five part video series on Dash Platform are now completed. We are now in the storyboard phase of the process. The funding of this proposal will pay for the creation of these videos and custom animated graphics. The first video in the series will bridge the gap from when Dash Evolution was first announced and bring people up to speed today with Dash Platform. The remaining four videos will explain Dash Platform features and functionality Dash Drive, the Decentralized API (DAPI), Usernames via the Dash Platform Name Service (DPNS), and the Dash Platform Protocol (DPP).
I would like to extend a personal thank you to Amanda for doing a fantastic job on the scripts for new video series. Also a special thank you to Dana Alibrandi, Andy Freer and other Dash Devs that have helped provide insight, feedback and guidance to help our efforts perfecting and fine-tuning the details of the scripts.
Original Video Content For The Official Dash YouTube Channel
Amanda B. Johnson is the host of a weekly show called Dash Talk where we feature and interview Dash partners to help assist and support Business Development efforts. In the past we have both created content solely directed at the community. The main objective of this weekly series is to raise awareness about Dash and new integrations by reaching new audiences outside our community channels with the goal to bring new users to Dash. With this approach we hope to growth-hack the network by utilizing and bootstrapping our partners network as they will syndicate video interviews to their social media followers. This will not only help grow our own official Dash channels but also deliver insightful Dash content that will reach new audiences with retail investors that are already involved in the cryptocurrency space.
Dash Insights is a show hosted by Mark Mason that shines the spotlight on professional market analysis from industry experts and respected leaders in finance and cryptocurrency. The idea behind this video interview series is to highlight industry professionals and services in the blockchain industry in a business style setting to appeal to a wider more diverse audience beyond the internal community with content aimed more at targeting external professional and institutional investors. Guests include OTC Trading Desks, Hedge Fund Managers, Investment funds and high-profile blockchain individuals of interest. ([i]Click here for report detailing deliverables and performance related info including metrics and links.[/i])
External Media Coverage and PR
I'm currently working with a team of journalists on the creation and development of concepts for unique news articles about Dash. This includes writing, pitching and lead generation securing placements on publications. I did a one month trial in June. The campaign goal for the month was: A minimum of 6 organic publications about Dash in Tier1 / Tier2 crypto / tech / finance / business media publications.
*Tier1 refers to crypto media with a monthly traffic of more than 1M readers.
I was very satisfied with the results of the campaign and the external media coverage we achieved for Dash. I have started a new 1 month campaign on July 9th with the same team and mission objective with new story concepts.([i]Click here for report detailing deliverables and performance related info including metrics and links.[/i])
In addition Mark continues to network independently with media and journalists as a key point of contact for Dash liaising and providing quotes for publications and arranging external guest interviews for Ryan Taylor and Dash Core Group on Podcasts, YouTube Channels etc.
Official Dash Social Media
Mark was granted access to official Dash social media accounts for Twitter, Facebook, Linkedin and Instagram via Buffer and has created and published content for Dash and additional graphics to promote press releases for partnership announcements.
To help bolster and professionalize Dash's social media efforts. Danny Sessoms Jr. has joined the team and will be creating original content in the form of graphics, featured images for DCG, short animated videos promoting Dash's features and functionality in addition to educational resources such as infographics. Danny will also be creating Dash creating video content and is the animator for the Dash Platform video series.
Mark is actively involved with business development performing a crucial and fundamental role in communicating as an ambassador for Dash. This involves onboarding and introducing the DCG Biz Dev team to new high-level integration opportunities for the network. Mark remains committed to seeing Dash succeed and is the chair and moderator of the weekly Biz Dev coworking meeting with DCG and other DFO's lending his experience, history and contacts, giving his time and efforts into helping facilitate onboarding new partners for Dash. Often big partners want something in return for integration and Mark more often than not plays a key role in the process of onboarding many partners by offering media exposure via video interviews, podcast appearances or simply by raising awareness on social media with video or graphical content.
Reporting and Transparency
Mark remains fully committed to reporting to Dash Watch and is in close communication with the team.
I have had a number of requests from masternode owners to create and produce a new updated Dash School video series with Amanda. I have also received a few requests to create new marketing video content in the style of the Dash vs. Bitcoin video series that was previously funded and published by Dash Crypto project, who owns the rights to those videos. The priority right now is to finish and publish the Dash Platform video series. However, as the scripts for the Dash Platform series are now complete, I'm discussing topics and starting to work on an outline for an updated Dash School video series with Amanda but it's in the very early stages, it will take time to develop the scripts. I want the videos we create to have a long shelf life. I was also asked and encouraged to pursue funding for a marketing budget for advertising purposes. This is an area I'm very keen to expand on in the future, as of right now I personally feel that we need to focus on creating the appropriate content before we entertain promotion efforts in the form of paid advertising.
Deliverables and Performance Related Info
([i]Click here for report detailing deliverables and performance related info including metrics and links.[/i])
On behalf of the Dash Newsroom team I would like to give my sincere thanks to the masternode network for their continued support.
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