Proposal “nytimes-full-page-ad“ (Closed)Back
Title: | New York Times Ad |
Owner: | feedbands |
One-time payment: | 345 DASH (19434 USD) |
Completed payments: | no payments occurred yet (1 month remaining) |
Payment start/end: | 2018-03-19 / 2018-04-18 (added on 2018-03-23) |
Final voting deadline: | in passed |
Votes: | 316 Yes / 350 No / 22 Abstain |
Proposal description
This proposal was removed for privacy reasons. For copy of the proposal please contact proposal owner.
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Discussion: Should we fund this proposal?
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This said, I certainly appreciate the clever adversing designs. .....voting YES.
We have been having some incredible brainstorming sessions with the team here on our end, how to leverage this opportunity to truly bolster adoption and if and when we do bring it back to the network, it will be more fully developed than the current proposal, and hopefully something people can get excited about!
But I checked https://imgur.com/a/j6Exi and don't get it. I think the best advertising angle for Dash is that it is BTC, except production ready, not a prototype which is what BTC really is. Dash is fast, scarce, fungible and (soon to be) easy to use, and shares the proven reliability of BTC, while BTC is scarce and reliable.
Would like to see actual drafts so I can see what the message will be.
Would like a detailed cost breakdown, rather than "90k to 140k".
Would like to know more about the effectiveness of such ad, i.e. who reads paper newspapers these days, who reads the NYT, and where are these people? How does that overlap with our target, both demographically as well as geographically? Are we doing this only as an expensive badge of honor or are there case studies of the effectiveness of one-time print ads?
We are working on draft creatives as well as talking to them to get a finalized quote on a full page, back cover, in color as well as demographics.
More than a badge of honor, what I feel we get with this is a dramatic uptick in awareness. It will put us on the map, so to speak.
Dash is both a payment system and a currency. It's not the payment system you need to sell for quite simply there is no demand or need for it. So it's the currency you need to sell for this is were we excell and where there is demand.
You how should have shown the one which will go in first.
perhaps this was an honest mistake but, I will certainly look allot harder to any all proposal you bring forward.
We are working on four concepts that the community will be able to vote on.
Not trying to mislead anyone, simply showing what we are drawing inspiration from.
And I believe that the MNOs community, we should stop financing these activities, since the great actors of digital marketing, facebook, google, etc. they are imposing censorship, with the recent bans.
I think that we should finance proposals like this, which focus on generalist media. Newspapers, TV, and radio. Since that gives credibility in addition to a serious and reliable image for a person who does not know anything about crypto. With an age over 30 years and a solvent economic profile, it can impact you.
What I do think is very important is the message to be shown, which must be direct and simple to understand.
Show a breakthrough ad in the NYT is something disruptive and differentiating.
And the dash guys, we are disruptive, right? ;)
You have my support
You seem to have tried uploading an image to your proposal, but only a small strip of the top is showing. Care to fix the problem?
We would never just run with something like this without several rounds of feedback from MNOs, discord community, and Core. That said, we are going for something that is iconic, something clever that offers incredible branding, and something that incorporates the new branding. We'll show initial concepts as soon as we have them, which may or may not be before the voting deadline this cycle.
We're working on concepts and wil post some soon. In the meantime we'll post our inspiration board.
Resubmit for next month and I will vote yes!
Plus there is already so much stuff in this cycle.
It is looking like digital platforms will still be available at volume through direct relationships.