Proposal “nytimes-full-page-ad“ (Closed)Back

Title:New York Times Ad
Owner:feedbands
One-time payment: 345 DASH (20719 USD)
Completed payments: no payments occurred yet (1 month remaining)
Payment start/end: 2018-03-19 / 2018-04-18 (added on 2018-03-23)
Final voting deadline: in passed
Votes: 316 Yes / 350 No / 22 Abstain

Proposal description

This proposal was removed for privacy reasons. For copy of the proposal please contact proposal owner. 

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Discussion: Should we fund this proposal?

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-1 point,4 years ago
I certainly don't regard the NYTs as an agency of integrity. The flagrant "news" bias is clear: https://www.nytimes.com/interactive/2016/upshot/presidential-polls-forecast.html
This said, I certainly appreciate the clever adversing designs. .....voting YES.
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-1 point,4 years ago
Feedbands I appreciate your expertise and that you are looking for other outlets for us to use. It's amazing how much power social media has. Anyway, I have to admit, I kept passing this one over (not voting) because I couldn't believe that a one page, one day ad could cost so much. If you were to do this again, I think I'd need more convincing that Facebook apology. I mean, they already were in the news and it basically effected everyone in the world, so that's not a very good example.... But I love that you are trying and really giving it all you got this month!!!
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0 points,4 years ago
No worries Tante! We hope that you always vote how you feel and we thank you for doing so!

We have been having some incredible brainstorming sessions with the team here on our end, how to leverage this opportunity to truly bolster adoption and if and when we do bring it back to the network, it will be more fully developed than the current proposal, and hopefully something people can get excited about!
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0 points,4 years ago
*than that facebook apology ...
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1 point,4 years ago
It might not matter now since only 4 days left and the proposal is 341 votes short of passing at the moment..
But I checked https://imgur.com/a/j6Exi and don't get it. I think the best advertising angle for Dash is that it is BTC, except production ready, not a prototype which is what BTC really is. Dash is fast, scarce, fungible and (soon to be) easy to use, and shares the proven reliability of BTC, while BTC is scarce and reliable.
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0 points,4 years ago
Thanks for the feedback, we will work on your concept
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0 points,4 years ago
What segment of our target market reads the NY Times?
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0 points,4 years ago
Technologists, investors, entrepreneurs, professionals
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3 points,4 years ago
Not going to vote yes blindly for an inspiration board.

Would like to see actual drafts so I can see what the message will be.

Would like a detailed cost breakdown, rather than "90k to 140k".

Would like to know more about the effectiveness of such ad, i.e. who reads paper newspapers these days, who reads the NYT, and where are these people? How does that overlap with our target, both demographically as well as geographically? Are we doing this only as an expensive badge of honor or are there case studies of the effectiveness of one-time print ads?
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0 points,4 years ago
All great points and we apologize for not providing all this from the start.

We are working on draft creatives as well as talking to them to get a finalized quote on a full page, back cover, in color as well as demographics.

More than a badge of honor, what I feel we get with this is a dramatic uptick in awareness. It will put us on the map, so to speak.
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0 points,4 years ago
I think advertising as instant, low cost and fast is pointless to the general public almost 100% of their transactions are done with contactless debit cards....

Dash is both a payment system and a currency. It's not the payment system you need to sell for quite simply there is no demand or need for it. So it's the currency you need to sell for this is were we excell and where there is demand.
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0 points,4 years ago
This is great feedback and we will focus on this for one of our creatives.
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2 points,4 years ago
I like it but it can wait IMO.
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1 point,4 years ago
It really rubs me the wrong way showing does awesome picture of other Ads which are all simply brilliant. I makes it feel like you will deliver of equal quality. It a clear form of trickery.

You how should have shown the one which will go in first.

perhaps this was an honest mistake but, I will certainly look allot harder to any all proposal you bring forward.
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-1 point,4 years ago
This is our inspiration board that we are drawing from. All professional designers tale this step. We do hope to deliver on this level.

We are working on four concepts that the community will be able to vote on.

Not trying to mislead anyone, simply showing what we are drawing inspiration from.
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0 points,4 years ago
Doubling down !?! Or does that mean your a novice. Either way your Jedi Marketing tricks don't work on me
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0 points,4 years ago
One more Teaser- Biotech LLC was recently awarded 4 cannabis patents on ALL TypeII plants. These patents cover the plant. They do not cover the DNA as per Myriad vs ACLU. By putting this sequence public all someone has to do to invalidate those 2013 patents is sequence a strain they have from before 2013 and show that it matches this genome. This is a Freedom issue.
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2 points,4 years ago
Sorry- wrong thread.. moving to the other thread..my bad
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0 points,4 years ago
Ha. I was very curious to see where that one was going. :)
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0 points,4 years ago
My opinion is that I have seen these months strong amounts financed by the treasury in digital marketing, with dubious ROI ... demonstrable.
And I believe that the MNOs community, we should stop financing these activities, since the great actors of digital marketing, facebook, google, etc. they are imposing censorship, with the recent bans.

I think that we should finance proposals like this, which focus on generalist media. Newspapers, TV, and radio. Since that gives credibility in addition to a serious and reliable image for a person who does not know anything about crypto. With an age over 30 years and a solvent economic profile, it can impact you.

What I do think is very important is the message to be shown, which must be direct and simple to understand.

Show a breakthrough ad in the NYT is something disruptive and differentiating.
And the dash guys, we are disruptive, right? ;)

You have my support
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-1 point,4 years ago
Thanks for your support. One breakthrough ad coming up ?
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1 point,4 years ago
I'm interested to vote 'yes' on this, but would need to see a rough template of the ad first -- to make sure it's more-or-less on point.

You seem to have tried uploading an image to your proposal, but only a small strip of the top is showing. Care to fix the problem?
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1 point,4 years ago
Ah Maude is working on some concepts and we'll share as soon as we have them but we can't rush the process. Full page NYT ads are a brilliant legacy.

We would never just run with something like this without several rounds of feedback from MNOs, discord community, and Core. That said, we are going for something that is iconic, something clever that offers incredible branding, and something that incorporates the new branding. We'll show initial concepts as soon as we have them, which may or may not be before the voting deadline this cycle.
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0 points,4 years ago
I'm not against the idea but without at least a rough idea I'd be voting blind. I'd also like to see a cost breakdown.
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0 points,4 years ago
We did post a cost breakdown but can go into greater detail if you like.

We're working on concepts and wil post some soon. In the meantime we'll post our inspiration board.
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3 points,4 years ago
This would be very cool though not so sure if it's actually worth it. In any case, I don't see why this has to be funded this cycle. It should work just as well if we fund it next cycle or later and just run the add later.
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0 points,4 years ago
It's an unknown whether or not advertisers like the NYT will follow suit with the cryptocurrency advertising bans currently being put in place by Google, Facebook and Twitter. That's the only potential issue that could prevent us from doing it in the future.
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0 points,4 years ago
Great plan, but the bank is pretty much broken this month. Glad you're committed to this project regardless, we'll definitely see this through eventually, even if it's not this month.
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0 points,4 years ago
Agreed. No particular attachment to it this month so long as the NYT doesn't ban crypto ads as well.
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1 point,4 years ago
Feedbands, thanks so much for continuously bringing us this great work and ideas. If this doesn't get the funding this month, I hope you'll re-present it next month. Advertising works, people!
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-1 point,4 years ago
Thanks and not to worry, we'll keep working in the full page Times ad undeterred by any outcome this cycle.
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1 point,4 years ago
You cannot do this with the old branding, needs to be the branding that gets chosen at the end of this month.
Resubmit for next month and I will vote yes!
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0 points,4 years ago
We will absolutely be waiting for the new branding, even in the event that funds are obtained this cycle.
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0 points,4 years ago
Excellent! There is just too many proposals this month, please resubmit next month and add another 5 dash to recoup the loss if it doesn't pass this month, I will vote yes for this for sure.
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0 points,4 years ago
Actually, screw it, I am voting yes, a full page ad in the Times is epic with new rebranding :) DO IT!
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0 points,4 years ago
We're with you. Let's do it!!
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1 point,4 years ago
I love this. Too much good stuff this cycle!! Ahhh!
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0 points,4 years ago
Too much things on this cycle. Voting NO just because of that.
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-1 point,4 years ago
I disagree that this needs to happen now. Later, yes.
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0 points,4 years ago
Actually, I'm changing my mind on this already. I have voted down other proposals this cycle which I feel did not bring enough value for the price. This may just have to be a month of hard choices, and I hope others will see the value in this over some others. You have my vote. Hope to see some concepts soon.
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0 points,4 years ago
Thanks Kalon. We agree that a full page ad in the New York Times provides unparalleled awareness and brand recognition.
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0 points,4 years ago
I am for this, I just don't if this cycle is the one for it. I think if we approved this next cycle we could publish the ad right around when advertising on other platforms is shut off, maybe generating more of a conversation.

Plus there is already so much stuff in this cycle.
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-1 point,4 years ago
Thanks for your input. We'll keep this thread going regardless the outcome this cycle.

It is looking like digital platforms will still be available at volume through direct relationships.
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0 points,4 years ago
I'm hyped for this. But indeed, timing is bad with the budget this month. Wait until the new branding has been decided on. Thanks feedbands for the great work you are doing.
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0 points,4 years ago
Will do! Absolutely would not move this forward without the new branding.
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0 points,4 years ago
Seems like a lot of money to me - with all the other stuff going on - but then I am not a US citizen, so it probably seems less important from this far away.
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0 points,4 years ago
I support this. Feedbands did an amazing job with the Dashfest and conducted it like pros. Dash has decided to fund every "alternative" news program out there it seems like. These programs have paltry followings and there audiences consist of many that are already aware of Dash. This is ballsy and powerful. This shows the rest of the crypto community the power of a two-tier treasury model at the same time attracting new followers. I trust this plan. Voting yes.
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0 points,4 years ago
Thanks friend, see you at the next SXSW ?
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0 points,4 years ago
For sure! Lets get a bigger venue!
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0 points,4 years ago
yeah that was the main takeaway from the event, that we didn't have a large enough capacity or enough separate vendors. Could easily do a 1500 capacity with four to eight separate vending stations. Onward ho!
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-1 point,4 years ago
DASH in the "NY Slimes" ? No thanks, not for me.
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0 points,4 years ago
To each his own!
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