Proposal “mrktg-graphic-201611“ (Closed)Back

Title:Marketing - Brand & Design
One-time payment: 355 DASH (58902 USD)
Completed payments: 1 totaling in 355 DASH (0 month remaining)
Payment start/end: 2016-11-04 / 2016-12-19 (added on 2016-10-28)
Final voting deadline: in passed
Votes: 668 Yes / 59 No / 0 Abstain

Proposal description

This is a cross-post from the Dash Forum

This proposal seeks funding for professional graphics design services for our logo, background graphics, print media, document templates, upcoming website design work, and other deliverables outlined below.

Dash's current graphics - including the logo and color palate - have been in use since Q1 2015. The logo was the result of a community contest and has served us very well during that time. However, our monotone logo lacks the sophisticated look and feel of a professionally-designed logo, especially when compared to other projects in the digital currency space. Graphic design is critical as we approach a more mainstream audience in the near future, because our branding and other media communicate a great deal about the credibility of Dash through visual queues such as visual texture and depth, color choices, and design creativity.

Over the past several months, the Evolution team has been working closely with EtherDesign on the Evolution graphics, layout, and design and are impressed with the work to date. EtherDesign is a design firm that focuses on the cryptocurrency space, and they have demonstrated a keen eye for creating a modern look and feel throughout their work and excellent foresight to design in a manner that delivers a consistent experience across various devices. See more about the firm and examples of their work here:

The proposed deliverables include the following:
- New logo or an improved Dash logo
- New color palate for use in various media types
- Background graphics and headers designed specifically for Facebook, Twitter, Reddit, and the Forum
- Business cards
- Word and Powerpoint document templates
- New logos for InstantSend, PrivateSend, Masternodes, and the Budget System
- Dash presentation (slides and presentation) samples leveraging the template
- Dash conference handouts
- Marketing materials for conferences, including stickers and flyers
- Future website design - Evo version, incorporating the new graphics

The fees for these deliverables will total 350 Dash. Work would begin in November and extend through the release of Evolution.

Requested funding is as follows for the November 4th budget cycle:
Total: 355.00 Dash

Note: EtherDesign is assuming the currency risk associated with this proposal.

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Discussion: Should we fund this proposal?

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0 points,7 months ago
So will there be a rebranding of the dash mobile in the future?? Also can I please get some swag to hand out at the events we attend?
0 points,7 months ago
Very forward-thinking proposal.
1 point,7 months ago
I don't hate our current logo, but it definitely looks half-amateurish, it lacks something. I'll vote yes.
0 points,7 months ago
This one makes a lot of sense. DASH CI is still far behind its marketcap.
1 point,8 months ago
I see the need for an upgrade even though I like our current logo. I will be voting yes, but I have high expectations for that kind of investment.
0 points,8 months ago
I assume this is well known:
it was for free
0 points,8 months ago
We should also give away all kinds of free swag stuff at conventions like coffee mugs t-shirts etc with the Dash logo on it. Maybe that could be part of another proposal.
0 points,8 months ago
Yes, we generally include conference swag expenses in the proposals for the specific conferences.
0 points,8 months ago
I love our current logo, but let's see what the pros can come up with. I really like their prior work.