Proposal “internet-ads-phase-2“ (Active)Back

Title:**PLEASE VOTE DOWN** Escrowing and resubmitting through Core. Continue Funding + Scaling Google ads / Reddit ads / Facebook ads. Translate into every language and provide regionally specific Dash purchasing info for every country.
Owner:feedbands
Monthly amount: 768 DASH (652921 USD)
Completed payments: no payments occurred yet (3 month remaining)
Payment start/end: 2018-01-17 / 2018-04-17 (added on 2018-01-10)
Final voting deadline: in 10 days
Votes: 58 Yes / 319 No / 5 Abstain
Will be funded: No. This proposal needs additional 712 Yes votes to become funded.
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 940d8490953e5806d6ff665e76174f95cb095e701ca464a71d8df7a1c0fedb67 funding yes

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Proposal description

Full Proposal and Pilot Results Here
***
  • Please vote this proposal down.
  • We are working with Fernando at Dash Core to escrow this project and fully harmonize our marketing efforts with his. 
  • Payouts will be pegged to USD and ad spend will be legally binding. 
  • At the request of the community, we are scaling the ad spend down to $10k/day or $300k/month to continue proving what we can deliver
  • With enough budget deployed into targeted online advertising we are confident that we can secure a position for Dash as one of the top 5 cryptocurrencies. We believe Dash would already be there if not for an information gap. We intend to close that gap around the world.  
***
Pilot Update Thread Here

Have you seen ads for Dash popping up around the internet lately? Would you like to see them continue? Would you like to see Dash become one of the top 5 cryptocurrencies? Folks who understand the power of targeted ads know that intelligent, large-scale use of internet advertising realistically offers us this opportunity. No other cryptocurrency can spend hundreds of thousands of dollars every month in targeted ads because no other crypto has a treasury like we do. It is a game-changing competitive advantage that we should utilize. 

I have spent a decade building my career on internet advertising and have spent nearly a million dollars of my own money and have generated several more in revenue in return. Nothing teaches you faster than playing with your own money. What I see here is that we have an incredible opportunity right now and we don't know how long we will have it for.  

We've already successfully completed our Phase I pilot and now we just need to continue running and optimizing it. Here's what the Dash Community had to say about our work on Phase I of this campaign:

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In our previous proposal we designed and launched Dashinformer.com for a mere budget of 1 dash and sent tens of thousands of dollars (30 dash) worth of targeted advertisements to it. The concept of the site was simple on the surface but complex under the hood: explain the features and benefits of dash and provide all the essential links to the exchanges, wallets, the forum, the treasury, recent major announcements etc. Track every result, visit and action and tie it to it's originating campaign / keyword / site and ad, and optimize the hell out of everything to get the most bang for our buck, just as carefully as I would if I was spending my own money. Our campaign educated 47,000 unique, targeted users about Dash and I kept the community updated play-by-play on our conversion rates, cost per results, the ramping of our ad spend. 

We propose to educate 470,000 targeted users about Dash next month by intelligently ramping the budget up from 30k to 300k while maintaining our cost per result. With enough budget deployed into targeted online advertising we are confident that we can secure a position for Dash as one of the top 5 cryptocurrencies. (Our original more ambitious budget aimed to educate 1.5 million targeted users which we feel would virtually guarantee a top 5 spot for Dash)

Every language, every country
The scope of this project includes translating dash informer to every major language in the world, and provide country-specific instructions to purchase dash for every country in the world. We cannot accomplish this with the funding from this proposal alone, but we will begin working towards this goal as fast as our funding and budget allows. There are 195 countries in the world and buying dash is going to be a little bit different in most of them. This information, and ultimately their native language, will display automatically to visitors from any supported country. 

Here is a snapshot of our location gear already in action (visitors in India and New York State can easily confirm)

https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/01/15154436/Screen-Shot-2018-01-15-at-9.44.15-AM.png



https://dsd7huazccen8.cloudfront.net/vinyl/wp-content/uploads/2018/01/17143951/dash.png

https://media.discordapp.net/attachments/403760341131198484/403774363343519766/unknown.png
Content automatically displays based on visitor's country
Because buying Dash is different in New York State, and different in India, we display specific content how to buy Dash in those regions. We would like to use funding from this proposal to immediately begin expanding this dynamic content to every country in the world. 


What's the difference between targeted and non targeted users?
Glad you asked. A non-targeted user is someone who has never heard of cryptocurrency, maybe has heard of bitcoin, and doesn't have a coinbase account. A targeted user, on the other hand, is well informed on cryptocurrencies, has already purchased altcoins, already has accounts on exchanges, and is trying to figure out which of the zillion coins hold real promise and why. These are, exclusively, the type of people our campaign is targeting. 

Our budget is simple: 90% will be spent on ads and 10% will be our agency fee to cover costs / team / services / translators / regional researchers. 



Concerns:

Speculators
One concern with this type of campaign is that we will attract speculators and people purely interested by a profit motive, which we and the Dash community agree is a type of person we do not want to attract.

We have taken every effort to minimize this risk. No where on our page do we once mention the price of Dash or Dash’s performance over the last year, two years, etc. No where on the page do we mention gains of any sort. This is done intentionally to discourage interest from speculators.

The Size of the Budget Being Deployed

One concern that was voiced is that the size of the budget is too large. While we look at the budget and see a direct ability to influence Dash's ranking as one of the top cryptocurrencies and are excited to push Dash as high as it can go, we have adjusted the budget down to $300K/month from what we originally proposed. You will see this reflected in the revised escrow submission from Core. There is currently talk in the comments as to whether or not the budget should be adjusted further. Please voice your opinion. 

Currently, our ads have scaled to $20,000 per day in spend from the first proposal. We will scale that down to $10,000 per day and be legally bound by Dash core to spend that amount.

The Quality of the Landing Page
Some folks have voiced concern over the quality of the landing page. This initial page was built for a budget of 1 Dash and our highest level designer (Maude) has not touched it yet. She will be giving the site a beautiful facelift now that we have enough data to optimize it’s layout intelligently. We've already made a number of improvements including animated icons. 

THE BUDGET:
Total: 330k USD 

300k raw ad spend: We will intelligently deploy $10,000 per day at a target cost per result of less than $10.

30k agency fee:

Engineering
40 hours per week; $75 / hour to geofence site and deploy location-specific and language-specific experiences, and work to continually reduce page load times as we add layers of complexity. 

Design
20 hours / week; $50 / hour to refine and redesign ads 

Translation
200 translator hours allocated per month @ $20 / hour
2 translators per language, 10 hours per translator per language
10 languages per month

Research / Content Writing
40 hours / week; $25 / hour to research and write "How To Buy Dash" information for every country on earth

Project Management
20 hours / week; $45 / hour

24/7 Campaign Monitoring, Optimization & Social Media Response
$5000 / month. Running campaigns at this level is going to bring a lot more people into our channels. We'll be ready and waiting, night and day, to field conversations happening on Reddit, on Facebook, etc. 


Paid Services:
Mailchimp pro: $199 / month
Mouseflow: $399 / month
Geoscreenshot: $15 / month
Weekly .1 dash giveaway: $400 / month

Show full description ...

Discussion: Should we fund this proposal?

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5 points,8 days ago
The quality of the page you made is below average- just stale old content.

Doesnt look like you have any marketing experience. There is no clear call to action on your page.. On one hand you are talking about dash treasury proposal and on the other you are talking about dash wallet. Who are you actually targeting? This is not to way to promote a concept..Putting out every bit of information out there..

If you pay for advertising, you will get link clicks but what the point of it..
Most of the data you have put out is from free softwares, it means little because you cant track wallet installs.

And what is the tearing hurry to try and get a third proposal approved in 30 days, when you already have other paid out proposals. I agree with Muhammed that you should deliver on the previous proposal first before coming back to ask more money..

Do you have so much time on your hands that you can multitask between a 550 dash and a 2300 dash proposal?

Escrow or no escrow- I am completely against giving so much money to one person with other projects running already without delivery of previous work.. Voting NO...
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-1 point,7 days ago
I hear your concerns, but to answer them:
1. We would argue that the page clearly and succinctly communicates the core values and features of Dash. It was built on a budget of 1 dash and has not even been touched yet by our high level designer. Wait until you see it after it is.

2. I have a great deal of marketing experience and have personally spent nearly a million dollars advertising Google / Facebook / Reddit and optimzing over the last decade. See my original proposal for proof.

3. The point is to increase awareness of Dash. What is the point of any proposal submitted to the treasury?

4. While there are excellent free services available from google, mailchimp and mouseflow aren't free. Mouseflow alone costs $400 per month at this tier.

5. We would argue that this data means a great deal.

6. The hurry is that I have been repeatedly urged by people on the forum and Discord to get this going and scale this up.

7. At this point I am not doing much other than working on this campaign and working on Feedbands. I'm hooked. Feedbands has hired an assistant to handle all of the travel / lodging / flights / etc. with the artists. A professional event production company High Beam is being paid nearly a hundred thousand dollars to handle every aspect of the event aside from us plugging in the artists. There is a ton of work to do. I am pretty much giving my soul to Dash this year.
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4 points,8 days ago
Voting no, this is over 10% of the budget going to an approach I don't agree on. A lot of people don't take Dash seriously after seeing the types of ads you would normally only see for ICOs blasted on web sites. I don't want to attract dumb money to our project.
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-1 point,7 days ago
We are certainly not trying to attract dumb money to the project. What we are trying to do is communicate to the world the the features of Dash. You'll notice that no where on our landing page do we once even mention the price of Dash.
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0 points,7 days ago
We will also adjust the budget down as per your request.
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1 point,7 days ago
Honestly, I am having weird emotions with this proposal, especially because you are posting some screenshots from Discord chat... of people saying how good you are or showcasing your results, that seems very amateur. Not to mention that once we said you need an escrow service, you wrote something like "LARGE PROPOSALS: YOU NEED ESCROW SERVICE!!!", no sh*t Sherlock. Yes, you are doing a great job and you are a valuable member of this community, but is it really worth trusting you with $1.8 million? Everyone saw Ben Swann get a few million, and now all of a sudden everyone is ambitious with million dollar proposals. How about being reasonable and starting with $300,000 given that we already know you? We can invest $1000 and some people will see ads popping up on Reddit. Moreover, taking $1.8 million for marketing and charging a "10% agency fee" is a lot of money that can be used to hire agencies that work with clients like Microsoft and Google. If Dash price scales, you will be making a lot of money, almost two Masternodes worth of it. Escrow or not, I think that you should start with a much smaller proposal and show us a plan with creative marketing strategies that will actually convert users. Most people on pages like Reddit already know about Dash, there is not point in advertising it to them or similar people in general.
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1 point,5 days ago
Also, speaking to the agency fee, there are over 200 countries that we are wanting to provide translation to and specific information for. The size of our agency fee simply governs how fast we can accomplish this. All told, to translate into 100 languages will take 200 people as we are hiring two translators for each translation.
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0 points,7 days ago
Also you are not trusting me with 1.8 million dollars, Dash Core is legally binding me to spend 1.8m on targeted ads.
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0 points,7 days ago
Yes, they are legally binding you to spend $1,8 million, but why should we legally bind you to spend that money if we do not even know what kind of results you will get with $300,000. Nonetheless, Dash Core is not able to control the quality of your work, they are not legally binding you to deliver quality, only to spend the money we are giving you. Anyone in this community can spend $1.8 million and drive traffic. Escrow should be mandatory for anyone, regardless of trust or reputation - this might be an decentralized community, but with the results we want to achieve long term and budget we have, we need to act as professionals. 10% that you are charging is a lot of money, you can hire reputable people you listed for a quarter of that budget on Upwork. Start with a small budget, for example, $300,000, ask for additional 10 Dash for proposals, and then submit another proposal in two months. Once you have two proposals like that behind you, feel free to come with a presentation of your results (not just traffic graphs) and ask for a million. You have my support, but I am personally asking you to be more professional and reasonable.
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1 point,6 days ago
Also I do hope you know that I am not just blindly dumping money into these campaigns. If you read my proposal doc you will see that we take great care to measure all of our goals and constantly optimize for them to arrive at an acceptable cost per result. Only an inexperienced internet marketer would dump money into a campaign with no goals regarding conversion rate or cost. Hopefully I have demonstrated that everything we do with regards to internet advertising we do with the highest level of quality and skill.
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0 points,7 days ago
You also bring up an excellent question. What types of results do people want to see quantified from marketing campaigns. Wallet downloads? Proposal submissions? Ranking? I am genuinely curious what folks would consider a successful campaign.
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0 points,7 days ago
I totally hear this and am certainly open to a monthly budget of 300k. I'd like to hear from more members of the community how much budget they would like deployed. We have already lowered the monthly spend from 750 to 600 and would be more than happy to lower to 300k if that's what the community voices support for. That would be a 15k daily spend and our campaigns have already scaled beyond that so that budget would involve scaling down. We'd like to keep our campaigns at least at the level they've already scaled to since they are performing so well but again we are totally open to this.

10% is a completely standard fee for this type of service. I do believe that I am bringing talent into the equation. No, the translators and the researchers do not take up this whole budget, but when you add all the engineering work, the design work, the increasing fees from hosting and other service providers and every waking moment of my day for the next three months, I do think it is fair.
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0 points,7 days ago
correction, 300k would be a $10k daily spend and a reduction of 50% in scale from what we have already ramped up to.
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0 points,7 days ago
1. I posted the screenshots which were all public comments on discord and chat to evidence the support I have in the community. People seem to think that I am posting this proposal out of no where with no support when the fact is that I have been *urged* to do so by many people in the community. Lots of people aren't on the Discord chat and wouldn't know that.

2. Look, there are problems with escrow any way you slice it. This has been a long standing debate. If the community trusts someone, then escrow is unnecessary. For this campaign, the escrow situation is slightly scary. We are proposing to ramp our spend to 100k every four days. If the escrow didn't come through for any reason, we would suddenly owe hundreds of thousands of dollars to Google. This is why we did not want to escrow.

3. I'm fine with starting at a lower budget. 300k, 600k these are all very powerful budgets. I'd like to hear from the community how much they would like to deploy. So far I've only heard from people saying they want 10% of the budget allocated for this kind of advertising.

4. If Dash price scales, we get the exact same payout. Payouts are being pegged in USD by Dash Core. We will get paid the exact amount in USD worth of Dash with each payout from Core.

5. We have many creative strategies and ongoing optimizations planned. The important part is getting enough budget that we do not need to turn the ads off and can continue running them.

6. People in the Dash community have literally demanded reddit ads. I am trying to service that request and I do feel it is valuable.

7. The agency fee is to cover a team of translators, our engineers, research assistants to continually create country-specific and regionally-specific information on how to buy Dash, as well as translate the content of our page into languages so that we can reach countries with non-english speaking populations.
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0 points,7 days ago
As per the community's request, we are officially revising the budget down to $10k per day / $300k per month in legally binding ad spend.

When Dash Core submits the new escrowed proposal, it will reflect the new budget.

Thanks you for everyone's input. We're excited to get this going.
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0 points,7 days ago
Also I'd like to make it clear that since we are scaling down our ad spend by 50% per day, we can target a much more aggressive cost per result and hope to come in well under $10.
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3 points,8 days ago
I think that you should deliver on your last proposal first, which was large in terms of funding requirements, and where a lot of us voted "Yes" and gave you large funds that you can use to promote Dash and contribute to its development. Once that happens, come back with this proposal organized in a few milestones and an escrow service where you submit a report prior to every payment milestone, and based on the results, receive further payments. Also, there is no need in rushing things, serious marketing campaigns take time and they are usually slow, but they are efficient, as they are organized well and have all the media connections ready for publishing. I love all the work that you are doing, no pun intended, I am just being honest. Nonetheless, if you get an escrow for this proposal and other people vote "Yes", you will have my support as well.
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-2 points,8 days ago
we are resubmitting with escrow. And we did deliver on our previous ad campaign proposal. We started small and proved we could scale rapidly.

As for the feedbands proposal, beta site integration is hitting today/tomorrow!
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1 point,8 days ago
I think pushing escrow is just dumb. Have some trust in people guys! Do not just trust multi millions in the hands of 1 escrow holder... that only has 2 handlers of the funds.
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-1 point,8 days ago
Hopefully I have established my trust by this point. But I also want to respect the wishes of masternodes who believe in the importance of the escrow model.
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-1 point,8 days ago
Will vote YES -- thanks for the work, feedbands
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-1 point,8 days ago
Thanks for your confidence Troy.
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-1 point,8 days ago
Hey everyone so Greencandle has informed us they are unavailable to escrow this cycle, so we will plan on resubmitting with them next month. Or, you can vote this up if you want to see it happen this month.
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-1 point,8 days ago
Greencandle has informed us they are unavailable to escrow this project this cycle.
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0 points,8 days ago
I also want to point out that we did not request any escrow from Ben Swann, which is not fair towards other community members as there is no real value of decentralization if you are going to judge people and their intentions by their media "reputation" in a centralized world. Escrow should be mandatory for anyone asking more than 250 Dash.
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-2 points,8 days ago
Voting NO! As per your request. But I am poised to vote YES! when you resubmit. Liked the first round, ready for the second (much bigger round).

Carry on, have fun, WIN!
solarguy
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-2 points,8 days ago
sorry about this , waiting for the new one !!
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-2 points,8 days ago
Looks good. You have clearly delivered. However, I must still vote no without escrow.
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-2 points,8 days ago
+1
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-3 points,8 days ago
How exactly would the escrow work? We are going to be spending $100,000 every four days. We need liquidity immediately. The entire amount would be liquidated upon successful funding and held to fund the massive spend.
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1 point,8 days ago
It works by: once you deliver 1st stage you get funding for next, etc. For this amount, escrow is more than required.
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-2 points,8 days ago
Also if there were any issues at all with the escrow coming through we would be totally screwed as the charges hit.

The way escrow would need to work is to give us full liquidity on the first of each month, which is exactly how the treasury already works.
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-3 points,8 days ago
Good stuff on the results , can i get a job :) ??
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-3 points,8 days ago
Everyone please vote down this proposal. We are going to resubmit with escrow.
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-3 points,8 days ago
I'm getting a 500 server error every time I try to save the rest of the proposal. To see the full proposal, go here: https://docs.google.com/document/d/1W2OY3kUCw0D7oUfNSjB_vTz_WJ2NQr1ElBnn6nXA_OA/edit?usp=sharing
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