Proposal “dash-vs-other-cryptos-marketing-campaign“ (Closed)Back

Title:Dash vs. Other Cryptos Marketing Campaign
Owner:dashcrypto
One-time payment: 1083 DASH (41495 USD)
Completed payments: no payments occurred yet (1 month remaining)
Payment start/end: 2019-07-17 / 2019-08-15 (added on 2019-07-17)
Final voting deadline: in passed
Votes: 53 Yes / 514 No / 29 Abstain
External information: app.dashnexus.org/proposals/dash-vs-other-cryptos-marketing-campaign/overview

Proposal description


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Discussion: Should we fund this proposal?

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1 point,4 years ago
'Dash vs. other blockchain-currencies' (investing use case) VS. this funding could be used for consumer adoption in the #1 country in the world for consumer desire to switch to a new currency product (Venezuela) (currency use case)
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3 points,4 years ago
julio act like a bitch, get treated like a bitch
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1 point,4 years ago
Haha, @julio lost his marbles
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-1 point,4 years ago
Most of the price is not just for the videos - it is for reaching audiences.

It is not enough to have a superior product (beta vs VHS). You also have to make sure everybody knows it exists and what advantages it offers.

So in my view, this proposal is a bargain - just think what exposure Dash can get and how much every MNO will benefit.
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0 points,4 years ago
Was going to vote yes until I saw the price tag... holy shit. Too much for a few youtube videos. Yes they are pretty neat, but this is 2 years worth of a full time paycheck.

Why can't we ever have a smaller proposal for ads that proves it works and THEN asks for more?
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1 point,4 years ago
The Apple ads that these ads are derived from came out when Apple was already kicking Microsoft's butt in the marketplace, and so it was more of a "mopping-up" operation. I don't think these ads will be effective on regular crypto folks because people are emotionally invested in their coins, and don't want to hear them being trashed. They will have a bunch of reason why BTC or LTC, or ETH is actually better after all (market cap, volume, coinbase?, etc.) and reject the overall message.

MNOs of course like these ads because they're designed to appeal to MNOs. (Aren't we so smart to be hodling DASH!)
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8 points,4 years ago
Last year Dash spent over $200,000 in advertisements including Coindesk, Cointelegraph, CCN, Google Adwords and TechCrunch.
https://www.dashcentral.org/p/dashinformer
https://www.dashcentral.org/p/scale-internet-ads-dashinformer

During the course of this advertising campaign, the price of Dash fell substantially. Why is your ad campaign likely to be more successful at "protecting the price" than the one we previously tried? What is the success criteria for the advertising?

"Advertising budget will be used to advertise the videos exclusively and not dashcrypto.org" but the videos each prominently display dashcrypto.org at the end?

The videos, twitter campaign and bot look like they are high quality. But does spending on these kinds of ads directly correlate to increased price?
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4 points,4 years ago
very unlikable proposal owner but the videos seem good. Voting no, would vote yes for a proof of concept to see that it is a good use of funds. You can advertise on CMC for much less than 50k to see what results it yields (and how you would go about measuring such a thing - beyond just view count)
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8 points,4 years ago
Easy "No" for me at this ask and after departure of key personnel.
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2 points,4 years ago
Love the videos. Would potentially vote for this if the $DASH price was more robust, but it sits at $100 right now. At this price, this kind of marketing spend feels like a luxury.
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0 points,4 years ago
The price is low because not many people know about Dash. This campaign may reverse the situation.
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