Proposal “dash-nigeria-biz-dev-august---october“ (Completed)Back
|Title:||Video updated: Make or Mar funding - BizDev, Merchants, Industry Conferences, Marketing, etc - Dash Nigeria|
|Monthly amount:||90 DASH (6130 USD)|
|Completed payments:||3 totaling in 270 DASH (0 month remaining)|
|Payment start/end:||2019-07-17 / 2019-10-14 (added on 2019-07-12)|
|Votes:||778 Yes / 257 No / 58 Abstain|
Dash Nigeria: BizDev + Merchants
August - October 2019
Table of Contents
- Executive Summary
- February - June Results
- Proposal Scope
- Why Vote Yes?
- Budget Breakdown
Over the next 3 months we will onboard 132 merchants and complete 6 partner integrations.
We plan to hold 33 of our consumer activation events and open 990 new wallets.
We base these numbers on what we have consistently achieved over the last 6 months in which we have been funded and a 10% growth rate in deliverables per month which we can and need to achieve in order to make Dash successful.
Additionally we will release and distribute 6 explainer videos to complement our in person marketing for users and merchants and continue our successful merchant retention and value add program.
Furthermore we will speak at 6 finance and crypto conferences to network and generate new integration leads.
Lastly we want to execute a social media marketing pilot we have been planning, because to efficiently scale into the market we will need to push down our cost per result considerably especially in consumer acquisition.
2. February - June Results
- Dash integrated into kurepay.com.
- Dash launched on yellowcard.io (we have also convinced them to drop LTC, BCH and ETH).
- Dash integrated at gigalayer.com.
- Dash integrated into bitfxt.com exchange.
- Dash integrated into quidax.com exchange.
- Dash payments enabled for 2 car importers, saving them cross border fees.
- Working with bitpal.africa for priority Dash Integration and launch in mobile app. (Dash already integrated into the Bitpal payment gateway API).
- Dash integrated into nelbuc.com and flintsmen.com.ng (e-commerce merchants).
- UniFyre Wallet
- Kudi Exchange
- Infinity DEX
- Sub-Zero Wallet
- Currently having partnership discussion with transsion, parent company of ITEL, infinix, Tecno, Oraimo.
- Over 200 merchants thus far.
- Started verifying and extending merchant support to kurepay merchants, about 1,000 merchants.
- Continued merchant support, engaging them on a regular basis.
- Held Dash usage conference, effectively bringing together and growing the Lagos Dash ecosystem.
- Organized 45 low cost Dash meetups, teaching users to acquire and use Dash.
Attended 12 events, speaking, creating & tipping new wallets, b2b marketing
Dash Nigeria new website launched
Learn with Dash:
10 videos in Pidgin English for learning and promoting Dash https://www.youtube.com/playlist?list=PL3vgzw56aHfa15tOVJrK4fV4DZxpOpCLD
One of our produced videos on Saving/ investing in Dash - Shared Masternodes
20% discount paying with Dash at gigalayer.com
20% discount paying with Dash for Unplug & Play Beach Party
60 day transaction fee wave on kurepay.com
#EndBankingFraud twitter campaign, 9,050 impressions, 820 engagements.(#EndBankingFraud is a Dash independent growing social movement against current bank practices in Nigeria).
Cryptotvplus: Dash adoption conference - seeking to promote cryptocurrency use in Nigeria
Cryptobriefing: Dash Nigeria: Bitcoin dominance challenged by unstoppable adoption
Coinnewstelegraph: Dash Nigeria: Bitcoin dominance challenged by unstoppable adoption
Dashnews: Gigalayer web services integrates Dash
Dashnews: Nigeria’s E-Commerce Problems and Dash As a Potential Solution
3. Proposal Scope:
Over the next 3 months we will enable and support Dash acceptance at several new merchants and financial infrastructure/high value companies, build out our media contacts and social media activities. We will also continue our consumer adoption strategy.
Going forward we will scale our deliverables by 10% every month, in order to consistently increase our impact for Dash and Nigeria. We believe Dash needs stronger and more tangible growth to become a widespread success.
Over the last couple of months we have integrated many exchanges so we can now work on integrating Dash with traditional payment service offerings. We have already integrated Dash into kurepay and can now approach their merchants.
40, 44 and 48 merchants in august, September and October respectively.
Continue our merchant service program with consistent outreach in person as well as online support and engagement.
Close existing leads.
Replenish lead pipeline at conferences and through direct outreach.
2 integrations/ business development partnerships monthly.
10, 11 and 12 consumer usage events in august, September and October respectively.
More content for Dash Nigeria academy.
Attend events to promote Dash, create new wallets, get integration leads.
2 conferences monthly.
Have a feel of people paying with Dash for their cinema tickets:
Create videos promoting Dash with an overview of current activities of the network. Our videos can be seen here.
2 videos monthly
Social Media Marketing:
Increased marketing of Dash via social media platforms like Twitter, Instagram, Telegram, WhatsApp
Dash Nigeria Help/ Support Line:
More newbies and users keep reaching out to us with questions and issues that need support. These range from wallet issues, to buying Dash OTC, to shared masternode enquiries, to more education, merchant enquiries, etc.
Pilot program on Users & Consumers acquisition:
This will produce a detailed document proposing ideas on how to strategically get our message out to onboard new users/ consumers.
4. Why Vote YES?
We have been executing the proposed strategy already successfully for a couple of months. We have been able to constantly increase all relevant metrics: Integrations, merchants, users, transactions and have recently branched out into engaging media partners.
We’re constantly among the cheapest teams in the category “General Dash adoption”. We believe to have generated a high return on investment for the DAO and are pushing to get even more cost efficient.
We don’t promise the pie in the sky. We don’t expect you to pay us many months in advance. We work step by step, unlocking new Dash adoption along the way. Support us and continue to see ongoing results month over month.
Nigeria is hungry for Dash:
Campaigns like #EndBankingFraud prove that Nigeria’s financial infrastructure is ripe for disruption. When we approach Nigerian consumers and merchants with Dash we are met with excitement about all the new possibilities Dash offers them. We’re introducing reliable payments, free “banking” infrastructure and economic cross border payments, capabilities that many Nigerians are experiencing for the first time and are reaping the corresponding strong results.
This tweet on a Dash Adoption cycle in Nigeria has over 7,000 impressions.
Instagram video with over 11,000 organic views.
In depth budget
90 Dash per month for 3 months price @147USD 7/12/2019
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