Proposal “dash-marketing-hub-brave-maya“ (Completed)Back

Title:Maya Protocol Integration Brave Ad Campaign - Dash Marketing Hub
Monthly amount: 175 DASH (5080 USD)
Completed payments: 3 totaling in 525 DASH (0 month remaining)
Payment start/end: 2023-03-12 / 2023-06-09 (added on 2023-03-12)
Votes: 550 Yes / 68 No / 14 Abstain

Proposal description

This proposal is to fund promotion of Dash’s upcoming addition to the Maya Protocol through a Brave advertisement campaign and the creation of promotional materials.

We seek to replicate and improve on the success of our previous Brave advertisement campaign to maximize the impact of the integration of Dash into the Maya Protocol, which is targeted for early April. Please see the report with analysis of the previous Brave campaign below:

The Maya Protocol is a friendly fork of THORChain and is a cross-chain decentralized finance protocol powering a decentralized exchange and automated market maker. Maya shares the majority of its codebase with THORChain, which thankfully means that the Dash Incubator was able to repurpose most of its prior work on the ill-fated THORChain integration. Most importantly, Maya will enjoy much of the same network effect. Popular interfaces including launch partner THORWallet will seamlessly aggregate Maya and THORChain (as well as other single-chain DEXes such as Uniswap, Pancake Swap, etc.) under a single user interface. Dash’s addition to Maya means that it will be able to be swapped for any THORChain-supported asset (and more) in a decentralized manner.

We aim to specifically target the "Dash joins DeFi" angle: users can one-click swap Dash for any number of tokens, earn trustless yield in Dash for any amount (essentially providing the perfect user experience to the trustless shares offering that Dash is currently lacking), and in the future even obtain collateralized decentralized loans. The targeted call-to-action is for users to stake Dash on Maya, and swap other coins for Dash.

Our reputational goal is for targets to see that Dash is a modern project that has prioritized being a part of the exciting new Web3 and DeFi ecosystem, instead of an old coin being left behind. We aim to demonstrate that Dash has the reputation and capital to be included in cutting-edge project launches, and will participate in the increasingly interconnected DeFi ecosystem in the future.

Our conversion goals are for targets without Dash to swap to it from one of the many coins supported by the greater THORChain/Maya network. Existing Dash users will use Maya for swapping between other coins instead of the CEX they were using. Both groups will also stake Dash in the Maya Savers function, and will earn from swap volume.

We are targeting:

-A $20,000 Brave advertisement campaign

-One professional video showcasing the integration and instructing users on how to use Dash on Maya

-One Twitter space with the Maya team highlighting the partnership to both communities.

We are requesting 525 Dash total, split up over three months for 175 Dash per month so as to compete as little as possible with other DFOs. The precise figure for the $20,000 ad campaign target depends on price fluctuations (Brave’s campaign minimum is $10,000, so barring a catastrophic event we should have no issues), while the other costs are in fixed Dash amounts due to the Marketing Hub’s model.

In the extremely unlikely event that the officially-announced integration falls through for whatever reason, we will put these funds towards a future Brave campaign. Key targets coming up this year (for which we plan to do Brave campaigns in the future) include the relaunch of DashDirect’s private debit cards, the Evolution release, and another yet-to-be-announced major integration.

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Discussion: Should we fund this proposal?

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2 points,1 year ago
"Out of caution, we've halted the Liquidity Auction for the time being until we have a better understanding of the potential vulnerability.

Maya is a few versions behind THORChain. We are confirming if we are affected in any way. "
2 points,1 year ago
Yes and it was just now re-started again. In the coming days I am sure we will get an assessment of what the issue was.
1 point,1 year ago
I like this idea and wish you would do it with the funds you are already receiving / have received.

Hit a homerun with what you have, and everyone will rush to give you more.

If your belief is that regular Marketing Hub proposals don't currently request enough funding to hit a homerun in much of anything, then it ought to be double-or-nothing: ask for double and show us a real win, or close up the shop.
4 points,1 year ago
They *did* hit a home run. See the report on the last Brave ad campaign. It is difficult to prove causality, but the last Brave ad campaign did coincide with Dash going up substantially in price and gain several ranks on CoinMarketCap.

And just as you suggest, they are now asking for more. Everyone should now rush to approve this one.

Also, funding another Brave ad campaign will give us more evidence of the effectiveness of this kind of ad campaign.

Big YES from me.

-2 points,1 year ago
if campaigns were structured properly it wouldn't be difficult to prove causality.
2 points,1 year ago
There is another option available, too, I think: close up any ongoing Hub operations while continuing to design and request funding for specific marketing campaigns--such as the one you've envisioned here. Become the advertising pros, and you'll command higher and higher compensation every campaign.
0 points,1 year ago
I think that this proposal could have been patiently meditated, first in a pre-proposal in the forum to receive feedback. We don't has need haste.. for this.

Now, if we look the Treasury funds there are not enough funds to be able to approve all the proposals presented .. and you already have another approved proposal. Now you have 2 proposals in conflict with other proposals with added value verified.
Friend, this conflict to the MasterNodes owner could have been avoided..
3 points,1 year ago
I like this proposal, you have my vote.
-3 points,1 year ago
Maya Protocol has 93 members on their subreddit and 5,141 Followers on twitter.
I like the idea of pushing Dash and Defi. I don't like DAO funds being used to provide the marketing for another project, especially one this small.
Add into the equation that this is being ask is to be performed by a team that can't market dash effectively, and the whole thing seems rightfully absurd.