Proposal “dash-growth-marketing-budget“ (Active)Back
| Title: | Dash Growth Marketing Budget: 2026 Year-End Push |
| Owner: | the_desert_lynx |
| Monthly amount: | 200 DASH (10947 USD) |
| Completed payments: | no payments occurred yet (6 month remaining) |
| Payment start/end: | 2026-06-26 / 2026-12-16 (added on 2026-07-10) |
| Final voting deadline: | in passed |
| Votes: | 473 Yes / 247 No / 0 Abstain |
| Will be funded: | No. This proposal needs additional 86 Yes votes to become funded. |
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Proposal description
This proposal is to build a marketing fund to promote Dash’s upcoming releases and features through the end of the year and beyond.
Motivation
Dash has made a series of technological and adoption leaps over the past 2-3 years: Evolution, shielded transactions, DEX integrations into the Maya Protocol and NEAR Intents (and soon THORChain), global bill pay, spending tools, and much more. However, the vast majority of our focus as an ecosystem has been in development and partnerships, for the simple fact that we haven’t been fully ready for mass-scale promotion.
For years we haven’t had usernames and contact lists in more wallets than DashPay Android, sufficient development tools to build meaningful apps on Evolution, user-friendly and competitive privacy functions (especially for mobile users), and integrations and partnerships directly into our wallets to make the top-of-the-line Dash experience workable for all.
Now, over the next few months, we’ll have all that: usernames, contact lists, and shielded privacy in both our Android and iOS wallets, as well as at least one multi-coin third party wallet. We’ll have our DEX and spending integrations built into our mobile wallets so that users don’t have to juggle multiple apps to use Dash. And, most importantly, we’ll have a growing ecosystem of Evolution apps to promote and also serve as examples to third-party developers to build more.
At Dash Growth’s current budget, we have enough for light promotion and content marketing, conference appearances, and some strategic KOL partnerships, but not enough to deliver our message to adequately let the market know what we’ve built, and to onboard the users we need.
What we need to promote
Medusa/Orchard: Very soon, Dash will have the most advanced privacy in the industry, using the same tech as industry leader Zcash, yet with a more elegant implementation: scalability, instant sync, instant settlement. This also gives us more robust privacy than industry runner up Monero for at least until FCMP++ is released on mainnet. We have the opportunity to position ourselves as the top project in cryptocurrency’s hottest sector.
Evolution: Finally, Evolution and its development tools will be in a sufficiently workable state to build and release many apps. Web3 still struggles to create basic Web2-style apps built fully on decentralized user-owned data, and we have an opportunity to finally get momentum on this front.
Dash-to-Anything: Thanks to our multiple DEX integrations, including ones like Maya which support InstantSend, Dash is now interoperable with the rest of the space in a truly practical way: a Dash user can receive or get paid in almost any coin and send Dash out to almost any other coin, faster than any other competitor. Zcash gained great acclaim for the built-in CrossPay feature, which is a much more limited version of what we have, with much slower swaps than we can achieve.
DashSpend: Dash’s built-in spending features work well for US users, but once we integrate partners like AEON Pay and Bitrefill, it will truly be a global spending tool. Then we can truly promote Dash as money to the world.
Dash the asset: The crypto space is rapidly consolidating, with many projects going bankrupt or being acquired by private equity. Dash has remained independent, decentralized, and innovating for over 12 years, and we’re starting to see it outpace much of the space in growth and reputation. If we can position Dash as one of the safest, independent, and most proven projects in the space, investors will take notice and see it as a unique opportunity.
How the funds will be spent
KOL partnerships: We have already partnered with several key opinion leaders (KOLs) to promote Dash and onboard users. However, more funds means we can expand this and create a narrative and reputation turnaround for Dash.
PR: We have worked with MarketAcross for our PR work in the past, and have achieved success in the media in amplifying our wins. We’ve found that PR efforts work best to amplify hype and good news rather than create it, but when used in conjunction with other promotions we can create a narrative momentum shift.
Stratospehre: We are in discussions with marketing firm Stratosphere, which has been responsible for major momentum turnarounds for several key cryptocurrency projects before. If we receive enough funding, we can partner with them to create market narratives positioning Dash as the next Zcash-style sensation.
Other marketing activities where applicable
Ask
The ask for this proposal is 200 Dash monthly for the next 6 months. Masternodes should feel free to fund this on any month where they feel it can provide more value, and to not fund it when other proposals should take precedent. We will do our best and prioritize with whatever we receive.
Motivation
Dash has made a series of technological and adoption leaps over the past 2-3 years: Evolution, shielded transactions, DEX integrations into the Maya Protocol and NEAR Intents (and soon THORChain), global bill pay, spending tools, and much more. However, the vast majority of our focus as an ecosystem has been in development and partnerships, for the simple fact that we haven’t been fully ready for mass-scale promotion.
For years we haven’t had usernames and contact lists in more wallets than DashPay Android, sufficient development tools to build meaningful apps on Evolution, user-friendly and competitive privacy functions (especially for mobile users), and integrations and partnerships directly into our wallets to make the top-of-the-line Dash experience workable for all.
Now, over the next few months, we’ll have all that: usernames, contact lists, and shielded privacy in both our Android and iOS wallets, as well as at least one multi-coin third party wallet. We’ll have our DEX and spending integrations built into our mobile wallets so that users don’t have to juggle multiple apps to use Dash. And, most importantly, we’ll have a growing ecosystem of Evolution apps to promote and also serve as examples to third-party developers to build more.
At Dash Growth’s current budget, we have enough for light promotion and content marketing, conference appearances, and some strategic KOL partnerships, but not enough to deliver our message to adequately let the market know what we’ve built, and to onboard the users we need.
What we need to promote
Medusa/Orchard: Very soon, Dash will have the most advanced privacy in the industry, using the same tech as industry leader Zcash, yet with a more elegant implementation: scalability, instant sync, instant settlement. This also gives us more robust privacy than industry runner up Monero for at least until FCMP++ is released on mainnet. We have the opportunity to position ourselves as the top project in cryptocurrency’s hottest sector.
Evolution: Finally, Evolution and its development tools will be in a sufficiently workable state to build and release many apps. Web3 still struggles to create basic Web2-style apps built fully on decentralized user-owned data, and we have an opportunity to finally get momentum on this front.
Dash-to-Anything: Thanks to our multiple DEX integrations, including ones like Maya which support InstantSend, Dash is now interoperable with the rest of the space in a truly practical way: a Dash user can receive or get paid in almost any coin and send Dash out to almost any other coin, faster than any other competitor. Zcash gained great acclaim for the built-in CrossPay feature, which is a much more limited version of what we have, with much slower swaps than we can achieve.
DashSpend: Dash’s built-in spending features work well for US users, but once we integrate partners like AEON Pay and Bitrefill, it will truly be a global spending tool. Then we can truly promote Dash as money to the world.
Dash the asset: The crypto space is rapidly consolidating, with many projects going bankrupt or being acquired by private equity. Dash has remained independent, decentralized, and innovating for over 12 years, and we’re starting to see it outpace much of the space in growth and reputation. If we can position Dash as one of the safest, independent, and most proven projects in the space, investors will take notice and see it as a unique opportunity.
How the funds will be spent
KOL partnerships: We have already partnered with several key opinion leaders (KOLs) to promote Dash and onboard users. However, more funds means we can expand this and create a narrative and reputation turnaround for Dash.
PR: We have worked with MarketAcross for our PR work in the past, and have achieved success in the media in amplifying our wins. We’ve found that PR efforts work best to amplify hype and good news rather than create it, but when used in conjunction with other promotions we can create a narrative momentum shift.
Stratospehre: We are in discussions with marketing firm Stratosphere, which has been responsible for major momentum turnarounds for several key cryptocurrency projects before. If we receive enough funding, we can partner with them to create market narratives positioning Dash as the next Zcash-style sensation.
Other marketing activities where applicable
Ask
The ask for this proposal is 200 Dash monthly for the next 6 months. Masternodes should feel free to fund this on any month where they feel it can provide more value, and to not fund it when other proposals should take precedent. We will do our best and prioritize with whatever we receive.
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Discussion: Should we fund this proposal?
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Zcash did not do any of this kind of marketing. It found a good market fit and attracted very big investors as a result. The KOLs that did promote it did it organically. On its ascent from $50 to $750 some of the biggest fudballs thrown at it were “Zcash cabal paid KOLs,” which of course was unfounded nonsense.
It looks like Sam and his team have built some interesting tech and we’re going to see if it does find a good market fit over the next year or so. It would be a shame if we then have to deal with the same fudballs Zcash did except there’s direct evidence of the Dash masternode’s signing off on doing it.
For example, I noticed Wallstreetbets shilling Dash not too long ago. I'm guessing they were paid? But I don't know and that's the point. I'm now left guessing if their endorsement is organic or paid for... and this will apply to every single KOL that promotes Dash. You don’t want investors questioning the authenticity of an endorsement. It might attract some type of short term speculative upward momentum, but it’s very off putting to serious investors and serious capital coming into Dash, which is what we’re going to need to maintain upward moves. I’d ask you and the many masternodes supporting this proposal to consider this carefully.
So they promote proposals that don't and won't work, while attacking and defunding those that will. ALL WE LITERALLY HAVE TO DO, is vote for good proposals. That's marketing enough. Dash grows naturally, organically EVERY MONTH. Every time we pass a proposal we are putting DASH in the hands of people who want it. These people SPREAD THAT DASH FOR US AUTOMATICALLY.
They spread it when they pay their workers, they spread it when they sell it to pay their bills, they spread it when they buy food, and other items with it, and they spread it when their proposals for adoption succeed. That's literally all we have to do. Pay the people who are willing to work for Dash and it will SELL ITSELF!
Sure the price has still increased, eyes are on us now to promote Dash and tell the world, they are listening, but where is the budget?
Had you not sniped Dash Latam proposals and pretended to find fault with them, Dash would easily be recognized as the NUMBER ONE cryptocurrency in the world. Dash doesn't need to "turbocharge our advertising", DASH LITERALLY SELLS ITSELF! Its the ONLY COIN that has that ability, but you and your feckless group of selfish retard idiots somehow managed to screw even that up!
Dash has been the world's leading privacy coin FOR THE LAST DECADE! Orchard is okay I guess, but Dash's privacy has been the strongest, cheapest and fastest privacy SINCE COINJOIN WAS RELEASED. You are a narrative-manipulating LIAR who REFUSES to acknowledge the truth because your own selfish interests take precedence for you over the best interests of the DAO.
BRAVE ADS have never proven to work! You all have been running a "brave ad campaign" since last year, and where are the results of that???? We had demonstrable metrics from DashWatch showing that our DAO-funded independent DAOs around the globe, including the Carribbean, Africa and Southeast Asia were providing independently verifiable adoption, transactional utilization and growth.
Your mouth isn't wired shut at all! You don't need a proposal to promote Dash, you just want one so that you can HOG THE DAO FUNDS and NOT DO ANY WORK OUT OF SPITE AND CYNICISM because your boss is an ASSHOLE who doesn't want Dash to succeed, so you try to trick us into self-sabotage. THAT is why this proposal was defunded.
The price has clearly increased REGARDLESS of your stupid "brave ad campaign" which means it WASN'T HAVING ANY EFFECT! Why don't you take your grifted DAO funds and BUY A CLUE ALREADY!
https://xcancel.com/TheDesertLynx/status/2091689016663920725#m
"I manage a Monero fund, and it's tricky to get it into other coins.
THORChain adding it will be huge: no more fear of shotgun KYC, confiscation, or grant recipients just not knowing what to do with it.
Massive step for Monero."
Why would you, a MNO and evonode operator, support a supposed "Dash member" who "manages a Monero fund"??? That makes absolutely NO SENSE, and indicates that you are either compromised or just really bad at your job.
Someone who's been in Dash since 2014 would've seen the hateful LIES that Monero spewed about us all that time since then, and would not willingly support Monero or Monero members in our network.
Joel's job is to destroy the Dash network through "Conflict of interest". Openly, blatantly, out in the open doing NOTHING while siphoning funds from the treasury and preventing other POs from getting funding. This way they can construct a "wall of silence" through emotional torture. I.e. the price being down, no growth ever coming to Dash "despite these efforts", to FORCE CAPITULATION in the Dash community, so that other coins can pretend like having a DAO isn't a big deal.
That's it. These guys are just trying to make it so that Dash doesn't grow by MOCKING YOU and lying to you in your face. Just like George Donnelly did. Remember all his grandiose promises? What was he doing in the background? Dismantling Dash in Venezuela while providing FAKE DATA. Joel doesn't even provide fake data, he just keeps on GRIFTING. His goal seems to be to eventually consume a large portion of the budget, while gaslighting other, actually effective proposals by saying "Sorry, we just don't have any this month, hehehehe".
Just like Hilawe promised last year "MNs won't have to pay for the CT integration!" And lo and behold six months later, that's exactly what they tried to do. He/Joel never apologized or admitted they were wrong over that, which means THEY DID IT ON PURPOSE and do NOT REGRET IT. Which means it WAS ALWAYS A TRICK!
What we can or can't do depends wildly on how many payouts we end up receiving and the price of Dash, but I highlighted three main avenues.
Joel is the fluffypony of the Dash network. Someone who's paid by outside sources to gaslight the network and destroy it from within. As such, you won't be getting any fund-usage breakdown.