Proposal “dash-for-the-belt“ (Completed)Back

Title:Dash for the Belt with Rory Macdonald
Owner:greencandle
One-time payment: 330 DASH (52342 USD)
Completed payments: 1 totaling in 330 DASH (0 month remaining)
Payment start/end: 2017-12-18 / 2018-01-17 (added on 2017-12-21)
Votes: 835 Yes / 236 No / 8 Abstain

Proposal description


Dash for the Belt with Rory Macdonald 


TL;DR
GreenCandle is proud to present a unique and exciting opportunity to gain massive exposure to a crypto-friendly target demographic during a special primetime event on a major TV network. On January 18, SpikeTV is rebranding to Paramount Network (owned by Paramount Pictures) - a move that will take the programming more mainstream, and branch out from its current base of 98M North American subscribers, consisting primarily of males aged 18-49. Coincidentally, this audience is the same demographic of the typical crypto early adopter and this opportunity could reap a huge return on investment with massive positive exposure for Dash.

On January 20th, the Inaugural Celebration of this rebranding will be a major Mixed Martial Arts main event TV broadcast. As a result of coingun’s outreach to Firas Zahabi at Tristar Gym in a previous proposal, GreenCandle has been able to secure an opportunity to sponsor Rory MacDonald for the main event welterweight title fight during this special TV event. Rory MacDonald is one of the few MMA stars that promotes cryptocurrency on a daily basis to his 217K Twitter followers, 244K Instagram followers, and fight fans. Rory has been quoted as saying that he wants his entire $500K purse to be paid in crypto! Rory tweets consistently about bitcoin and bitcoin cash and we now have the opportunity to teach him, MMA fans and his twitter followers about the benefits of Dash. As a bonus, Rory is one of the most desirable and brand-friendly MMA stars and is challenging the current champion, Douglas Lima in a highly-anticipated match. Rory is in the best shape of his career, coming off a spectacular, dominating TKO win over top contender Paul Daley in August 2017.

Exposure for Dash
Rory has committed to wearing Dash branded outerwear for his many public appearances leading up to the fight, during the “walk-out”, during the fight and after the fight. As part of the sponsorship, GreenCandle will be sending a swag package to Rory for his pre-fight interviews and gym workouts to have Dash on full display for the build-up of the event. Rory will be tweeting about Dash and possibly mention it during interviews. During the walk-out, Dash-branded attire will be seen front and center on the t-shirt and shorts. During the fight, Dash will be visible on the shorts and after the fight with a Dash “trucker” hat. A representative from GC will be at the event to insure Dash has maximum exposure.

What’s unique about Rory and why should we sponsor him?
Rory is a professional, non-controversial fighter that trained with George St. Pierre (arguably the best MMA fighter of all time) at Tristar Gym in Canada. He is considered by many to be GSP’s protege. One of his recent fights, with Robbie Lawler, was voted as “the most exciting fight ever.” Rory doesn’t back down and is as tough as they come. This event will not be boring and will provide a memorable experience and impression of Dash to an audience of millions of males aged 18-49, the exact demographic that encompasses the vast majority of early adopters of cryptocurrency. Here is a link to the story about the “best fight ever”: http://www.espn.com/mma/story/_/id/...er-vs-rory-macdonald-ii-voted-best-fight-ever

Rory is Compatible with Dash Branding
Rory is non-controversial, has never tested positive for any performance-enhancing drugs and is the ideal type of athlete for Dash to sponsor. Clean, professional demeanor, hard-working and representative of the values Dash Nation promotes and is compatible with the image and brand that Dash Core is seeking. If Dash Core could develop an athlete, we believe someone like Rory would be the archetype.

The Audience
The target demographic of this type of event is ideal for Dash and consistent with our user-base. SpikeTV has 98.7M paid subscribers in North America. Bellator attracts a male demographic aged 18-49, which is the same demographic of the typical crypto enthusiast and early adopter. Typically, the viewership for Bellator fight nights is around 1M, however, this event will be hyped due to the re-branding and as a result we expect more than 1M viewers for this event. With this sponsorship, Dash could be the first alternative cryptocurrency that many of these viewers are made aware of.

Rory’s Notable Accomplishments
Championships and accomplishments
Conclusion
GreenCandle is excited to make this a huge success for Dash with massive exposure to Dash’s target market! GC will fly a representative to the event to make sure that branding and apparel is available and worn at all times. It will assign a project manager to this proposal to ensure that the Dash network is well represented.

Our draft MOU has been completed with a payout of $250,000 USD pegged at the 30 day moving average of $780.76 Dash/USD.

Dash for Sponsorship: 320 Dash
Proposal Fee: 5 Dash
Swag Fee: 2 Dash
Escrow Fee: 3 Dash
Total Fee: 330 Dash


Rory is very very excited about this opportunity. He has taken the time to meet with one of the director's of GreenCandle and hash out this proposal face to face and show us his commitment to making this arrangement mutually beneficial. He has openly commented to our director that he hopes this is the beginning of a long and prosperous business venture between MMA and Dash. Now it is a fight sponsorship but one day it could be purses paid in Dash or entire promotions done cashless.

Smash that Yes button and let’s make a Dash for the belt!

Standard Disclaimer - All excess funds generated by the proposal will be held in trust by GreenCandle until a legal opinion is provided on the taxable obligations. We will then provide an update with total costs and disclose any excess funds generated. The community, not GC, will decide how to best spend or save those funds. To be clear, GC will not assume ownership of any excess funds created in the proposal process. This is part of our commitment to do only what is in the absolute best interest of the Dash network.

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Discussion: Should we fund this proposal?

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2 points,9 months ago
I vote yes, it's a win/win for everyone involved.
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4 points,9 months ago
Even if you don’t follow MMA, you have to be able to see the value in the total package we would be receiving here. The fact that both fighters could potentially be paid in Dash and the media coverage of that is worth the cost alone! Come on guys and gals, let’s bring Rory (and possibly his opponent as well) into Dash Nation! He would be a great ally for us.
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3 points,9 months ago
VOTE YES! WE CAN AFFORD THIS!
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7 points,9 months ago
This is the project that can give the most exposure ever for dash. I cant see a reason to not fund this.
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4 points,9 months ago
Dear MNOs,
I feel this is a great investment for Dash and here are some reasons why I've dedicated my time to it.

I see this proposal as a gateway to mass adoption because it is an endorsement by respected top-level mixed martial artists who are publicly stating they value cryptocurrency over fiat. Let’s face it, most people are influenced by “heroes” and Rory could be the MMA hero that attracts hundreds of thousands of new users to Dash. His recent fight already has 770k views on YouTube in 5 days! The TV event will be broadcast on a major re-brand of a major network and get a million viewers. Long term, this could be the crack in the dam that could lead to a deluge of new mainstream adoption. Long-term this proposal could result in a self-sustaining sub-DAO which organizes sporting events with rewards paid in Dash.

Here is a Rory “highlight video” and an article about how both fighters want to be paid in crypto! This could be a major coup for Dash to be THE MMA CRYPTOCURRENCY and THE sporting event prize in the future, resulting in mass desire and adoption of those in our target demographic http://mmaimports.com/2017/12/bellator-champion-douglas-lima-massive-paycheck-bitcoin-mma-news/
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4 points,9 months ago
Now Rory's opponent Douglas Lima wants crypto. Will it be Bitcoin or Dash that grabs the headlines? It's up to you MNOs. http://mmaimports.com/2017/12/bellator-champion-douglas-lima-massive-paycheck-bitcoin-mma-news/
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2 points,9 months ago
That’s huge. Dash please! :-)
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4 points,9 months ago
I agree with JGCMiner... this is classic brand advertising. DASH can afford this.
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3 points,9 months ago
"Dash can afford this."
-Evan Duffield
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1 point,9 months ago
Indeed.
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0 points,9 months ago
WE GOT RORY
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9 points,9 months ago
Approving this will be better for the Dash network than not approving this.
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-1 point,9 months ago
because?
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6 points,9 months ago
Well... We have more than enough budget available and I don’t think Rory will do anything to hurt Dash or its brand. Also, judging by his Twitter account he is pretty clearly into crypto and is likely to go above and beyond to promote Dash.

Given that, the only potential downside is “saturating” the market with an additional 330 dash (that is, of course, dependent on how much he decides to hold). That 330 dash exposed to the market — IMO, is far FAR outweighed by the number of potential eyes he could bring us.

To me, this is a pretty easy YES.
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4 points,9 months ago
The proposal is genuine , the pr we get is good, we are buying some 3600 dash this month that's a mind boggling amount
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6 points,9 months ago
Exciting to see Rory's comment on this proposal and how stressful it has been for him to follow the process...

https://twitter.com/rory_macdonald/status/945775744654852096
"the past few days ive been watchin my @Dashpay proposal voteing pg an let me tell u its been an emotional roller coaster. 1minute i think im closing in and the next i get set back another 40 votes, thx2 all the masternodes taking their time 2consider me https://www.dashcentral.org/p/dash-for-the-belt/"

Link to the most recent promo video for the upcoming fight.

https://twitter.com/BellatorMMA/status/945670254801199104
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1 point,9 months ago
You’ve got my vote RoMac!
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-5 points,9 months ago
Looks like a waste of money.. Dash isnt a cola or a chewing gum that logo advertising will do anything. It requires online marketing to users who have some need for it and can download a wallet and actually use it..
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3 points,9 months ago
I disagree. The marketing is more than logo-based and is targeted to the crypto demographic and will have massive reach, both at the event and on YouTube where Rory's previous fight (non-title) already has 765k views in 5 days. This will be millions over the next year. Most people are talking about cryptocurrency now and Dash needs to be a leader in that space. If a major player in the fastest growing sport in the world is seen to be demanding and accepting Dash for payment, it will raise the status of Dash in the minds of MMA fans and get people talking. This is getting us to the third stage of the AIDA process with millions of powerful impressions to early adopters. For these reasons, this proposal is a great value, IMO, and not just a "logo advertising".
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2 points,9 months ago
Will Rory be wearing DASH branded shorts in all of his fights?
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6 points,9 months ago
From the proposal text "During the walk-out, Dash-branded attire will be seen front and center on the t-shirt and shorts. During the fight, Dash will be visible on the shorts and after the fight with a Dash “trucker” hat."
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1 point,9 months ago
I am not sure how this exposure works. I understand the way dash aerosports, is able to promote Dash to the public, but fighter that I have not heard one word speak can deliver the same in his field of expertise.
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1 point,9 months ago
Rory perhaps isn't a household name world wide like Conor McGregor but ironically he has smashed Nate Diaz (UFC 129) who's beat Conor. Rory tweets about crypto often and is very knowledgeable about this space. He has publicly announced that he wants his entire fight rewards paid in crypto and he took the time to meet with one of our directors to get a personal introduction to Dash.

Rory openly said that his ultimate vision is to see this sponsorship grow so that Dash could even have its own tournament or even a league in the future. If Dash is seen as a higher value reward than USD to millions of fans in the fastest growing sport in the world, it will have a major impact and these fans will want Dash for themselves.

The following exposure will be achieved through this proposal:
Showing that Dash can actually be desired by someone so adamant about Bitcoin and Bitcoin Cash will cause people to question what Dash is and why Rory wants to get paid in Dash. Top that with the fact a world class athlete wants to be rewarded in Dash for his fight is a fantastic statement!

Before Fight Event:

Social Media Outreach:
-Tweet and Instagram posts (~500k followers) about being sponsored by Dash. Rory already tweets about Bitcoin Cash so it will be a compatible audience with regards to scaling methodology.
-Rory will do his best to wear Dash branded gear during interviews and press conferences.
-Rory will do his best to mention Dash in interviews.

During Fight Event, Rory will wear:
-A shirt with Dash front and center during the walk-out
-A Dash logo on his shorts during the fight entire fight
-A Dash trucker hat after the fight during the post fight interview

After the Fight Event:
The fight will be re-broadcast on Paramount Network and uploaded to YouTube.
For example, Rory’s latest fight against Paul Daley has generated 344k views in 2 days!
That was not a title fight, which (typically) will have much more attention and views towards it. Here is the link for that fight: https://www.youtube.com/watch?v=usqKTOEu2-I

Overall, we feel this proposal will be a major awareness campaign and momentum builder for Dash prior to Ogilvy’s marketing blitz and Evolution alpha release. It will generate millions of impressions to the fastest growing sport in the world and the demographic is especially well-suited to Dash early-adopter target market.
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1 point,9 months ago
Okay, that paints ALLOT better picture, seeing the budget is any where near full, and the added value is atleast the same amount. I have changed my votes
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-3 points,9 months ago
I've been watching MMA before the general public had heard of a Brazilian style of jiu jitsu. is Rory the real thing MMA fighter? yes he is. I've watched many of his fights. he's a tough guy that only moves forward.On the other hand does Rory self promote and garner the type of attention that a Conor Mcgregor generates? Rory does almost all his talking inside of the ring. outside the ring he's a very soft spoken kind of a guy. Plastering a big DASH logo on his shirt and shorts for the walk out would thrill DASH fans but for the millions of people who have no idea what DASH is wont even bat an eye at our logo.
From a pure exposure standpoint I'd like to see Rory wearing our logo because even if the message is subliminal we need to have our name out there.
but from an ROI standpoint this is another DASH foolish giveaway. 5 million people might watch this fight but outside of the cryptosphere no one will recall what Rory or any other fighter was wearing.
a more complete proposal that linked to DASH.Org or some other link to expand the viewers knowledge of "What's that blue patch on the front of Rory's shorts doing on there"? I think 1/4 million is over the top for what DASH is getting. you should have asked for 75K
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1 point,9 months ago
I think 75k is a slap in the face to one of the best fighters in the world.
Mainstream media is picking up on cryptocurrency and there are articles everyday.
Everyone I know has heard of Bitcoin. People are trying desperately to buy bitcoin but exchanges are overloaded...but has anyone heard of Dash?
What if a respected MMA fighter that isn't known to "sell out" wears a "I accept Dash - Digital Cash" t-shirt out to his title fight and demands crypto for payment? That is the exposure you can't pay for. That is true belief in the system we are trying to achieve - an off-ramp to the debt base fiat money system and Rory is stepping up to fly that flag.
This does not go without risk to him either. We have to compensate this act of bravery and pioneering in his space. This could set Dash up to become the crypto of MMA, or even host tournaments with the best fighters who want to be paid in real money - DASH.
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1 point,9 months ago
I agree completely with your thought process .. but remember we are burning 3500 dash this month we MNOs don't have the luxury of picking only the best proposals
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3 points,9 months ago
It's hard to expect all advertising to be immediately actionable. People's subconscious picks up on it and it eventually is more familiar than other things that were not advertised. That's why these companies plaster their name everywhere and spend billions advertising like redbull. One day someone will see Dash on a ATM and immediately trust it more than other options without knowing why.
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2 points,9 months ago
Rory Macdonald!
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3 points,9 months ago
330 Dash, he will get $250,000. "To be clear, GC will not assume ownership of any excess funds created in the proposal process. This is part of our commitment to do only what is in the absolute best interest of the Dash network." My understanding is that Greencandle will pay him $250,000 (is this correct?) Let's say he is paid 250 Dash because at the time Dash is valued at $1000. What will happen to the 80 Dash left?
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2 points,9 months ago
in my opinion, the bona-fide depositary should return the amount, but if this is not possible, the amount could be reinvested in another event, if the bona-fide depositary notifies the masternodes in advance
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1 point,9 months ago
I agree but return where, how and to whom?
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1 point,9 months ago
Hi dashed,
Rory is as hungry for Dash as he is the for the belt! He doesn't want dirty fiat money.
We had to peg the Dash to a USD value to give people an idea of what the ROI would be for this type of advertising. $250,000 USD is about average for a full sponsorship of a title-fight contender. In our opinion, this will be an awesome investment for the network because Rory's fans are already crypto-aware and it's not like he's just shilling some irrelevant product - this is something Rory believes in and feels it could be the beginning of a way to pay fighters. Even his opponent has caught on and wants crypto! This is like a crypto awakening for the masses of MMA fans. We are so passionate about this opportunity at GreenCandle that we aren't even charging the Dash Network any more than a small Escrow fee.
I hope that answered your question.

Nate
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2 points,9 months ago
Can you answer what was asked?
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4 points,9 months ago
Firstly our apologies it wasn't 100% clear! Let's try again!

> My understanding is that Greencandle will pay him $250,000 (is this correct?)
No Rory will be receiving 320 Dash for this sponsorship package. It was only denominated in Fiat to provide the Masternode owners a point of reference.

> What will happen to the 80 Dash left?
There is no Dash remaining. The proposal is completely paid in Dash. There have been some MMA fighters quoted that each time they step into the Octagon they are risking their lives. We personally are very humbled that Rory is willing to step into the cage with Dash on his uniform and in reward only wants Dash. We believe that the fact a world class athlete is willing to accept Dash is a very strong statement to the world at large that Digital and Cryptocurrency are here to stay.

In other comments we have also stated that Rory is willing to continue this sponsorship for as long as the Masternode owners see value in it. That could mean he fights the entire year wearing Dash. We reviewed his footage from his historic fight at UFC 189 against Robbie Lawler. During this fight his walkout was 2 mins long, the fight was almost 1 hour, and the footage has been immortalized for the immediate future as many have called it one of the best mixed martial arts fights in the entire history of the sport.

Let's reiterate that the legend who was part of the greatest fight in MMA history wants to accept Dash.
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2 points,9 months ago
hmmm, for some reason i too though it was being escrowed like all the others and the extra would go into GC reserves for a future Dash project. next time i would rather it be escrowed like all the other GC projects.

either way he is worth the 320 Dash. seems the 10 Dash is not really being used for escrow like the other projects but more as a "finders fee", which is fair IMO.
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3 points,9 months ago
Loving the video mate, Jeff you crack me up. Even though I'm not an avid MMA fan I can see "HUGE" value in this. I'm really excited for this. What a fantastic opportunity we have here for Dash to get maximum exposure to a new audience. To quote a wise man "DASH can afford this". So from my googling this Rory fella, is top class and in his prime. I also see he gave that Nate Diaz chap a damn good thrashing as well. I took note of this as Nate was the geezer that beat Conor McGregor! Very impressive. Thank you Jeff for bringing this to community. Also pretty please.... #BringBackTheFro
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0 points,9 months ago
Our director Jeff is a silly guy what can we say...

https://youtu.be/ViY9707Pxlg
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0 points,9 months ago
guys i am trying to get in touch with you , can you ping me on dash.org/forum ( dashmaximalist ) or email me on krishnayogik@gmail.com thanks
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0 points,9 months ago
HI dashmaximalist, please send an email to escrow@greencandle.io and please introduce yourself and your project. Thank you.
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0 points,9 months ago
There is a brand new HODL hat for him if he does #BringBackTheFro but it probably wouldn't fit in that case. Rory brings to the table a super exciting opportunity for Dash to diversify and attract a different audience of very like-minded people. This is prime-time advertising in front of our key demographic and offers excellent value in return. Rory is a world-class athlete and a perfect ambassador for Dash Nation. Welcome to the team!
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4 points,10 months ago
Seems like great exposure. His Twitter feed really does indicate a personal interest in crypto. (Although we need to convince him that DASH>BCH :)

Same question about the excess funding though. In our current mania, this is an increasingly important question that every proposal should plan on addressing without having to be asked.
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3 points,10 months ago
Standard Disclaimer - All excess funds generated by the proposal will be held in trust by GreenCandle until a legal opinion is provided on the taxable obligations. We will then provide an update with total costs and disclose any excess funds generated. The community, not GC, will decide how to best spend or save those funds. To be clear, GC will not assume ownership of any excess funds created in the proposal process. This is part of our commitment to do only what is in the absolute best interest of the Dash network.
Reply
4 points,10 months ago
Rory is a beast, let's do this!
Yes votes incoming
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1 point,9 months ago
Thank you and DFN for all the support this year! We agree Rory is beast! https://imgur.com/UWiIbnl
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4 points,10 months ago
Liking the opportunity to grab a whole new audience and expose them to Dash. Rory sounds like a great candidate to educate and have represent Dash Nation.
What happens to the additional Dash that doesn't get used because it's over the USD amount required?
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1 point,10 months ago
Rory is open to keeping this sponsorship going for his future fights as long as the masternode owners see value!
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3 points,10 months ago
Hell yeah!!!
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