Proposal “cryptoverse-1“ (Completed)Back
| Title: | Sponsorship of The Cryptoverse Podcast |
| Owner: | chrisconey |
| Monthly amount: | 133 DASH (3835 USD) |
| Completed payments: | 3 totaling in 400 DASH (0 month remaining) |
| Payment start/end: | 2016-12-05 / 2017-03-20 (added on 2016-11-04) |
| Final voting deadline: | in passed |
| Votes: | 659 Yes / 239 No / 0 Abstain |
Proposal description
Description and goal statement:
With 712 currencies now listed on coinmarketcap.com newcomers to cryptocurrency are increasingly looking for clues on which ones to pay attention to and which to ignore.
The goal of this project is to use the principles of consistency, familiarity and specificity to cause Dash to stand out in the minds of these newcomers, encourage them to spend more time learning about Dash, and encourage the usage and investment in Dash over and above than any other currency.
Directing someone's attention to a particular cryptocurrency carries little weight if the person directing them isn’t seen as a trusted authority. Thus it is the relationship between the people that determines the impact.
My name is Chris Coney, and since starting The Cryptoverse podcast on the 22nd June 2016, I have built an audience of engaged, loyal and appreciative people. I achieved this by intentionally focusing on building a good relationship with my audience.
By coming to them daily, replying to comments, sharing my personal stories and adding in the odd unexpected surprise, I have become their most trusted authority on Bitcoin, cryptocurrencies and blockchains.
To me a subscriber is worth more than any potential sponsor. Thus, I hand pick prospective sponsors who I genuinely believe my audience would benefit from being made aware of.
On the 27th of October I received a pitch from a new cryptocurrency project with a lucrative offer to sponsor The Cryptoverse. I respectfully declined on the basis that I do not accept first round ICOs as sponsors due to the potential risk to my audience.
After a year of following Dash’s progress I am now ready to invite Dash to gain exposure to my audience using the same principles that I mentioned at the start; consistency, familiarity and specificity.
Objectives:
The measurable outcomes of this project are as follows:
Based on channel activity from 1st Oct to 31st Oct 2016:
Key Deliverables:
The key deliverables that will make the above measurables possible are:
Syndication Of The Cryptoverse:
Episodes are syndicated and distributed across the following platforms:
I propose that Dash sponsorship run for the months of December 2016, January 2017 and February 2017.
Since The Cryptoverse runs on weekdays, this means Dash sponsorship will be featured in 66 episodes.
Disclaimer:
Dash’s sponsorship will in no way affect the stories that are chosen to be covered on The Cryptoverse or the commentary that I give. The promise to bring the audience the most relevant news and commentary must remain the priority of each show.
Rest assured however that if I wasn’t already a big fan of Dash I wouldn’t be putting in the effort to write and submit this proposal.
Success Criteria:
We will know the project is a success when:
I have already gone ahead and inserted the Dash sponsorship into 6 episodes for free resulting (at time of writing) in 4,322 views of the Dash ad across the following episodes:
Long Term Bonus Views
Since the Dash ad spot is baked into the episodes it will continue to receive exposure for as long as the episode is getting traffic on YouTube.
This means the exposure will likely be double or triple the targets in this proposal.
Investment Breakdown:
At 79,800 views this works out at approximately $0.05 per view rounded up including the production of the ad itself. The average cost per view goes down as I deliver more than the target number of views.
Long term, the amount goes down even further.
A rate of $9.00 per Dash was used for this calculation on 2nd November 2016).
With 712 currencies now listed on coinmarketcap.com newcomers to cryptocurrency are increasingly looking for clues on which ones to pay attention to and which to ignore.
The goal of this project is to use the principles of consistency, familiarity and specificity to cause Dash to stand out in the minds of these newcomers, encourage them to spend more time learning about Dash, and encourage the usage and investment in Dash over and above than any other currency.
Directing someone's attention to a particular cryptocurrency carries little weight if the person directing them isn’t seen as a trusted authority. Thus it is the relationship between the people that determines the impact.
My name is Chris Coney, and since starting The Cryptoverse podcast on the 22nd June 2016, I have built an audience of engaged, loyal and appreciative people. I achieved this by intentionally focusing on building a good relationship with my audience.
By coming to them daily, replying to comments, sharing my personal stories and adding in the odd unexpected surprise, I have become their most trusted authority on Bitcoin, cryptocurrencies and blockchains.
To me a subscriber is worth more than any potential sponsor. Thus, I hand pick prospective sponsors who I genuinely believe my audience would benefit from being made aware of.
On the 27th of October I received a pitch from a new cryptocurrency project with a lucrative offer to sponsor The Cryptoverse. I respectfully declined on the basis that I do not accept first round ICOs as sponsors due to the potential risk to my audience.
After a year of following Dash’s progress I am now ready to invite Dash to gain exposure to my audience using the same principles that I mentioned at the start; consistency, familiarity and specificity.
Objectives:
The measurable outcomes of this project are as follows:
- Total number of views of the Dash ad (a combination of views on YouTube videos and listens of the audio podcast)
- Total number of clicks to learn more about Dash (tracked via a Bit.ly link which leads to https://www.dash.org/)
Based on channel activity from 1st Oct to 31st Oct 2016:
- 26,600 views of the Dash sponsorship per month
- 79,800 views over the 3 month campaign
Key Deliverables:
The key deliverables that will make the above measurables possible are:
- A 20 second ad spot scripted, voiced and created by me to be used in the sponsorship slot of The Cryptoverse (this has already been completed to support this proposal and can be viewed here https://www.youtube.com/watch?v=SXmmi4y5wQk)
- The ad spot appearing within the first minute of 66 consecutive episodes of The Cryptoverse podcast (see https://www.youtube.com/c/thecryptoverse)
Syndication Of The Cryptoverse:
Episodes are syndicated and distributed across the following platforms:
- YouTube
- iTunes
- Sticher
- Google Play
- Steemit
- Twitter
- Cryptoversity.com/podcast embedded player
- Cryptoversity.com Blog rss feed
- LBRY Network (experimental)
I propose that Dash sponsorship run for the months of December 2016, January 2017 and February 2017.
Since The Cryptoverse runs on weekdays, this means Dash sponsorship will be featured in 66 episodes.
Disclaimer:
Dash’s sponsorship will in no way affect the stories that are chosen to be covered on The Cryptoverse or the commentary that I give. The promise to bring the audience the most relevant news and commentary must remain the priority of each show.
Rest assured however that if I wasn’t already a big fan of Dash I wouldn’t be putting in the effort to write and submit this proposal.
Success Criteria:
We will know the project is a success when:
- The date is on or after the 1st of March 2017
- 66 episodes of The Cryptoverse were published during the months of December 2016, January 2017 and February 2017. If Dash was featured in less than 66 episodes during this period for some reason, sponsorship will continue until the quota is met.
- All episodes of The Cryptoverse during this period featured the 20 second Dash oriented ad spot appearing in the first minute of each episode exactly as shown in the proof of concept here https://www.youtube.com/watch?v=SXmmi4y5wQk
- An end of month report is submitted for December, January and February.
- A final report is submitted summarising the marketing metrics actually achieved including total number of views and listens plus number of clicks on the tracking link
I have already gone ahead and inserted the Dash sponsorship into 6 episodes for free resulting (at time of writing) in 4,322 views of the Dash ad across the following episodes:
- https://www.youtube.com/watch?v=s48JCU2IvZ0
- https://www.youtube.com/watch?v=gD7zzHIgnOc
- https://www.youtube.com/watch?v=Qa0zE55RvZ8
- https://www.youtube.com/watch?v=UMtnT2rhIfk
- https://www.youtube.com/watch?v=S805Hh0YLRo
- https://www.youtube.com/watch?v=OGWpCJqarrQ
Long Term Bonus Views
Since the Dash ad spot is baked into the episodes it will continue to receive exposure for as long as the episode is getting traffic on YouTube.
This means the exposure will likely be double or triple the targets in this proposal.
Investment Breakdown:
| Reimbursement of proposal fee: | 5 | Dash |
| Production of advert clip @ $250: | 28 | Dash |
| 6 goodwill episodes @ $0.00 | 0 | Dash |
| 66 ads @ $50 per episode ($3,300): | 367 | Dash |
| Total: | 400 | Dash |
At 79,800 views this works out at approximately $0.05 per view rounded up including the production of the ad itself. The average cost per view goes down as I deliver more than the target number of views.
Long term, the amount goes down even further.
A rate of $9.00 per Dash was used for this calculation on 2nd November 2016).
Show full description ...
Discussion: Should we fund this proposal?
Submit comment
|
No comments so far?
Be the first to start the discussion! |
https://docs.google.com/document/d/1yMqZyVqXD_1y__PLNo1m2W9e3zpNR8M5vsAxwn6lO74/edit?usp=sharing
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-4#post-134407
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-4#post-133619
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-4#post-132789
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-4#post-132081
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-4#post-131538
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-4#post-130876
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-3#post-126277
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-3#post-125350
https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/page-3#post-124986
Here is my monthly report now that February has come to a close:
https://docs.google.com/document/d/1Kwz7JuguADqTialyLN9UhlinV11aI3_FzYjLw35Dhvo/edit?usp=sharing
Please share this with the Dash community so that as many Masternodes as possible stay informed of how their investment in this proposal is going.
Thank you.
https://docs.google.com/document/d/1McOe2963ZYRYYZWUXjZHya3F68fqYL5O8b9QjSWpEWI/edit?usp=sharing
Just thought I would chime in that the adds drew in at least one masternode successfully.
Plateglassarmour
Deat Voters,
I like the crypto verse .. however, let us not forget we are competing against other cryptos.
IMHO Dash is not given the appropriate weight in the show meaning it is not referenced at all in the show (Ok maybe once or twice a week)
The initial jingle needs to be changed/rotated as listeners become deaf to it.
Live thanks to dash at the end would be nice.
On the content recently a lot of reference to the lighting network are being made and this s a DIRECT threat to dash.
This is the first time I am voting no.
Sorry Chris, I love you as a commentator on cryptos, and I understand you need to present the whole picture but ... we have to align incentivise to the right behaviour.
This is the first time I am voting No
Musaka
One idea is to build a quick start course for newcomers. The Dash treasury could pay for it's creation and then we could give away free access to all Dash newcomers. It would give Dash a huge competitive advantage.
See the latest videos on the Dash forum: https://www.dash.org/forum/threads/live-project-log-for-cryptoverse-1.12050/
They do no necessarily relate. In the last 30 days The Cryptoverse has had 35,000 views on YouTube alone, excluding the audio channels (iTunes, Google Play and Stitcher).
If you multiply 133 Dash by the $9 I've used in the proposal as a benchmark you get $1,197.
If you divide that by 35,000 views it works out at $0.0342 per view. The cost has already declined in the time this proposal has been under consideration and will continue to fall throughout the campaign.
If I go to https://www.buyrealmarketing.com/buy-youtube-subscribers and buy myself 10,000 fake subscribers, will you then vote yes? Even though the Dash ad spot will get almost no views?
I believe that with small budgets to better support one main channel, but do it efficiently. Currently the channel «Dash - Digital Cash» I consider to be very successful and growing well. It seems to me that it is worth investing money in the first place in it.
But I think that for a small budget, it is better to have fewer advertising channels that are better funded.
And I looked channel @chrisconey, the price seems to me excessive.
Let me have your opinion.
If we want new people and fresh eyes to learn about Dash, (and the network effects that this will generate - just like Trace Mayer describes for Bitcoin - then we should be supporting content makers like Chris and Amanda who are actually out there and grafting to produce content.)
Please vote YES on this proposal.
the price seems high but i say that about almost every proposal and usually end up voting for them anyway. i wonder how the price compares with amanda's old show the daily decrypt? how much was she charging a month? if i remember correctly the price went up after the show got bigger. is this show comparable subscriber and view count wise?
Here is a link to the Daily Decrypt Dash proposal from a while back https://www.dashcentral.org/p/Sponsor-DailyDecrypt. It works out at 10 Dash per episode vs 6 Dash per episode for The Cryptoverse.
So $37 times 66 episodes = $2442 total or $814 per month.
You are charging around $3900 total or $1300 per month.
Maybe you could have a 20 sec Dash spot at the first of the episode and another 20 sec spot at the end?
You may also consider going month to month at first.
This is why I did my best to provide metrics such as the cost per view (less than $0.05) etc. and would rather The Cryptoverse be judged on it's own merits.
For instance I have a deep British accent.
Whatever one's personal preferences, this fact has the unconscious affects of being received as confidence, trustworthiness, and reliability. Hence this is a qualitative difference to the female American accent of Amanda. Her hook is her looks, my hook is my voice, which is important when you're considering sponsorship of a podcast which is first and foremost, audio.
Regarding the suggestion to include the Dash spot twice per episode, I have to decline that because that then starts to change the format of the show, something I'm not willing to do because I think all sponsors should be treated the same. Plus I really want to limit the amount of promo in each episode (hence the single ad spot).
The proposal is structured to pay out once per month so there is room there if for some reason I'm not delivering as promised.
https://youtu.be/1wu7BUVwQLs?t=2m40s
thanks Chris Coney