Proposal description
Note that the proposal is for:
A continuation of our design and branding work for Dash, focusing on
a full website redesign, enhanced mobile-first components and improved
social media photo/video content. Our goal is to strengthen Dash’s identity
as a modern, secure and user-friendly cryptocurrency.
A previous proposal:
In our earlier funded work, we successfully:
* Redesigned the Dash.org home page (mobile and desktop, light/dark themes)
* Introduced new typography (Manrope, Space Grotesk) and refreshed color
palette (check presentation below)
* Delivered a design kit for use by developers and ecosystem dApps
* Created YouTube/social covers for unified brand presence
* Supported Dash’s presentation at the Ethereum conference
The design is open and all the Figma links are available on GitHub:
Dash Components
Dash Landing Page Design
Final designs and components are being polished and shared with the developer community.
This proposal seeks to:
1. Redesign the full Dash.org website - with an intuitive, mobile-first approach
that scales beautifully from smallest mobile device to desktop and large screens.
2. Produce improved marketing content - explainer videos and promo assets designed
to engage both newcomers and seasoned users, social media posts, YouTube covers.
Based on the new, improved branding.
3. Expand the design system for Dash ecosystem dApps builders - creating components
that promote a unified user experience across Dash applications.
It is important to emphasize that:
* All design work will be mobile-first, ensuring accessibility and usability on all devices.
* Deliverables will be open and accessible for the community - shared in Figma and GitHub
for easy developer adoption.
* Our team (creative director, UX designer, motion designer and partners) will actively engage
in the Dash Discord #brainstorm channel to gather feedback and align the work with community expectations.
Budget and timeline:
320 Dash (~$6500-7000 USD)
* 50%: Website + mobile component design
* 30%: Social media content production, photo/video
* 20%: Community collaboration + feedback integration
Timeline:
* Month 1: Mindmap, prototypes, website architecture, content plan, user-flows and sell funnels design;
* Month 2: Mobile-first design starting for devices with 320px screen size;
* Month 3: Tablet and Desktop design, Figma + GitHub handoff.
Team:
* Creative Director (Simion): 20+ years in design, leading branding and UX for crypto projects.
* Ermakov (UX Designer): Specialist in crypto user flows and interface optimization.
* Almaz (Motion Designer): Award-winning motion designer with Web3 experience.
* Voronoi Studio (Partner): Experts in 3D assets and high-end branding visuals.
Final ask:
We respectfully request MNOs’ support to fund this proposal. Let’s continue building on our
momentum to ensure Dash’s image, usability and brand presence reflect its true potential
as the future of money.
Feel free to reach out: designer@bmd.gg.
Thank you for your consideration and enjoy the presentation below!
What We’ve Already Done
* New Typography: We introduced Manrope and Space Grotesk to replace the overused Montserrat
and default Figma font (Intra). This gives Dash a unique, modern voice that stands apart from 95% of other websites.
* Refreshed Color Palette: We retained Dash’s signature blue while adding subtle purple tones to give the brand
a fresh, dynamic feel.
* 3D Icons and Branding Elements: In collaboration with Voronoi Studio, we created high-quality 3D renders
that add depth and a bold statement to the refreshed Dash identity.
* Mobile-First Landing Page: We delivered light and dark theme designs for both mobile and desktop.
These components are the foundation of the future Dash Visual SDK — a reusable design system for consistent development.
* Design Kit: A developer-friendly design kit that ensures Dash dApps are easy to build, intuitive to use, and visually engaging.
It’s designed to support seamless navigation of Web3 applications.
* YouTube and Social Templates: We provided updated templates that unify Dash’s social media presence and enhance
engagement across channels with consistent, professional visuals.
A continuation of our design and branding work for Dash, focusing on
a full website redesign, enhanced mobile-first components and improved
social media photo/video content. Our goal is to strengthen Dash’s identity
as a modern, secure and user-friendly cryptocurrency.
A previous proposal:
In our earlier funded work, we successfully:
* Redesigned the Dash.org home page (mobile and desktop, light/dark themes)
* Introduced new typography (Manrope, Space Grotesk) and refreshed color
palette (check presentation below)
* Delivered a design kit for use by developers and ecosystem dApps
* Created YouTube/social covers for unified brand presence
* Supported Dash’s presentation at the Ethereum conference
The design is open and all the Figma links are available on GitHub:
Dash Components
Dash Landing Page Design
Final designs and components are being polished and shared with the developer community.
This proposal seeks to:
1. Redesign the full Dash.org website - with an intuitive, mobile-first approach
that scales beautifully from smallest mobile device to desktop and large screens.
2. Produce improved marketing content - explainer videos and promo assets designed
to engage both newcomers and seasoned users, social media posts, YouTube covers.
Based on the new, improved branding.
3. Expand the design system for Dash ecosystem dApps builders - creating components
that promote a unified user experience across Dash applications.
It is important to emphasize that:
* All design work will be mobile-first, ensuring accessibility and usability on all devices.
* Deliverables will be open and accessible for the community - shared in Figma and GitHub
for easy developer adoption.
* Our team (creative director, UX designer, motion designer and partners) will actively engage
in the Dash Discord #brainstorm channel to gather feedback and align the work with community expectations.
Budget and timeline:
320 Dash (~$6500-7000 USD)
* 50%: Website + mobile component design
* 30%: Social media content production, photo/video
* 20%: Community collaboration + feedback integration
Timeline:
* Month 1: Mindmap, prototypes, website architecture, content plan, user-flows and sell funnels design;
* Month 2: Mobile-first design starting for devices with 320px screen size;
* Month 3: Tablet and Desktop design, Figma + GitHub handoff.
Team:
* Creative Director (Simion): 20+ years in design, leading branding and UX for crypto projects.
* Ermakov (UX Designer): Specialist in crypto user flows and interface optimization.
* Almaz (Motion Designer): Award-winning motion designer with Web3 experience.
* Voronoi Studio (Partner): Experts in 3D assets and high-end branding visuals.
Final ask:
We respectfully request MNOs’ support to fund this proposal. Let’s continue building on our
momentum to ensure Dash’s image, usability and brand presence reflect its true potential
as the future of money.
Feel free to reach out: designer@bmd.gg.
Thank you for your consideration and enjoy the presentation below!
What We’ve Already Done
* New Typography: We introduced Manrope and Space Grotesk to replace the overused Montserrat
and default Figma font (Intra). This gives Dash a unique, modern voice that stands apart from 95% of other websites.
* Refreshed Color Palette: We retained Dash’s signature blue while adding subtle purple tones to give the brand
a fresh, dynamic feel.
* 3D Icons and Branding Elements: In collaboration with Voronoi Studio, we created high-quality 3D renders
that add depth and a bold statement to the refreshed Dash identity.
* Mobile-First Landing Page: We delivered light and dark theme designs for both mobile and desktop.
These components are the foundation of the future Dash Visual SDK — a reusable design system for consistent development.
* Design Kit: A developer-friendly design kit that ensures Dash dApps are easy to build, intuitive to use, and visually engaging.
It’s designed to support seamless navigation of Web3 applications.
* YouTube and Social Templates: We provided updated templates that unify Dash’s social media presence and enhance
engagement across channels with consistent, professional visuals.
Show full description ...
Discussion: Should we fund this proposal?
Submit comment
This is a good sign and I am in favor for this one too.
We need the Dash website to be hot!
Get it done and you have my supp.
I don't see any mentioning of any Dash Website Overhaul continuation after those three months. I was under the impression that the Dash Website Overhaul would be done in those three months.
Why this new continuation proposal for another 3 months (3x 320 dash) ? And will there be more continuation proposals for overhauling the Dash Website after that ?
After these 3 months we will have a complete Figma file for developers to work on and improve the Dash.org website. No more proposals regarding the website after this one, only continuation proposals to improve other dApps on Dash.
Why this proposal exist? To evolve the Dash marketing presence, everyone is talking about this on X and Discord, we need a better website to present ourselves, to onboard new developers, to do something in this DAO that brings more people in. To refresh our online presence.
Just join back the Discord and let's shape Dash future together.