Proposal “appmatch-sponsored-youtube-channels“ (Completed)Back

Title:Trusted YouTube Stars & Personalities Recommend Dash to Their 1.6 Million Viewers
Owner:appmatch
Monthly amount: 53 DASH (20799 USD)
Completed payments: 3 totaling in 159 DASH (0 month remaining)
Payment start/end: 2018-01-17 / 2018-04-17 (added on 2018-01-22)
Votes: 671 Yes / 146 No / 34 Abstain

Proposal description

Executive Summary

Our crypto quiz recommends Dash to nearly everyone who takes it, based on their answers to our questions. We have Youtube celebrities and personalities lined up to promote the quiz and Dash. Views from their video promotions will be about 1.6 million, and their collective subscriber count is over 11 million. We've already run one such promotion on Beebom, arguably the top Tech Youtuber in India, and you can see it below. Celebrity Youtuber Unbox Therapy has agreed to our promotion as well, with an audience of nearly 10 million subscribers. For a complete list of all the Youtube personalities, see below...

Introduction

Dash Nation, my name is Daniel Wilkinson, and I’m the founder and CEO of AppMatch.com (proof). We’re a service that asks users questions and recommends the perfect apps based on their answers. Recently, we wrote a crypto quiz that we began promoting through a variety of channels. We’ve been recommending Dash as the number 1 coin for anyone interested in privacy and/or transaction speed.

Just about everyone who takes our quiz indicates that they have either been interested in privacy or speed of transactions or both. Because of this, nearly everyone who has taken our quiz has been recommended Dash.

Here's a link to the quiz (mobile-only):

https://www.appmatch.com/quizzes/64/crypto-to-the-moon

We recently promoted this on Beebom, one of the top tech Youtube channels in India, run a sponsorship about the crypto quiz that shows Dash in the video. Beebom has 724k subscribers. The video has been viewed 243k times in the last 3 days. Here’s a timestamped link to that video. With funding from this proposal we can also get Unbox Therapy with 9.7 million subscribers and 8 other top crypto and tech Youtube personalities.

Here's a screenshot of the  Dash mention at 7:22 (timestamp link):
https://image.ibb.co/jbGcuG/beebom_dash_screenshot.png


(skip to 7:22 to see where they get recommended Dash)

In the two weeks since the quiz has been live, users have been recommended Dash just over 1,700 times. We’re thinking there’s a unique opportunity to push that number much higher.

Our proposal

We want to sponsor more videos on some of the top crypto and tech channels on Youtube for the next 3 months. Much like the Beebom video above, we would have these channels briefly talk about the crypto quiz that recommends coins and apps, and then link to it in the video description.

With a budget of 51.33 dash per month, we could do 27 video sponsorships on channels with a reach of over 1.6 million people. These channels include Unbox Therapy, Crypto Daily, Decentralized TV, Bite Size Bitcoin, and more.

We focused on channels that cover crypto and/or tech with majority audiences in the United States, India, Australia, and the UK.

All of these channels have already agreed to run the sponsored videos.

We want to do three months to maximize the value through repeat exposure.

Pre-proposal discussion

Here’s a link to the pre-proposal discussion where we gained some valuable feedback.

We will exclusively recommend Dash when users answer that they're interested in privacy and/or transaction speed

We guarantee that Dash will be the only coin we recommend to users interested in privacy or speed. No monero, no Raiblocks, no Zcash, only Dash. And that would be the case for this quiz and any other quizzes that we put out related to crypto in 2018.

Budget

  • 51.33 dash per month for 27 videos with estimated reach of over 1.6 million per month.
  • 3 months
  • 5 dash to recoup proposal fee
($765 per Dash, averaged over the last 7 days)

ROI

Estimated monthly views: 1.6 million
Budget: $39,300
Cost per view: 2.5 cents

Why not just directly advertise Dash?

There have been plenty of great proposals recently for direct advertising, so we wanted to try something different.

AppMatch has a uniquely powerful angle not available with other types of advertising. With the crypto quiz, we can make a genuine recommendation of Dash based on users' answers. This is one of the main reasons people enjoy using AppMatch. We think this is also a great way for people to discover Dash.

We regularly run PPC campaigns to our quizzes, but have always found we get the best bang for our buck by sponsoring Youtube videos. Users tend to spend more time on the site, visit more pages, and save more of their matches than with direct PPC advertising on Google and Facebook.

And many of these users will be recommended the crypto quiz from channels they already subscribe to and trust. Which means they’re more likely to trust the Dash recommendation at the end of the quiz.                       

Benefits for Dash

  • Opportunity for Dash to be introduced or re-introduced to an audience of upwards of a 1.6 million people per month
  • Targeted to crypto and tech Youtube channels
  • Audiences primarily from the United States, India, Australia, and the UK
  • We’ve asked all the channels to include a shot of their match in the sponsored portion of the videos. You can see an example of a video we’ve already run with Beebom here:
    https://youtu.be/1pIfUq64nAo
    (Crypto quiz and Dash mention starts at 7:22)
  • Genuine Dash recommendation based on users’ own answers
  • Exclusive agreement that AppMatch only recommends Dash for users who want coins focused on “privacy” and/or “transaction speed” and/or “governance” for the duration of 2018.
Youtube Channels

Here’s a breakdown of the channels, subscriber counts, and the costs for the video sponsorships that mention the crypto quiz specifically:
(Most of the crypto channels have agreed to be paid in Dash. Many of the tech channels prefer fiat.)

  1. Mrwhosetheboss
    1.2m subscribers
    Avg video views: 400k
    $6k / 1 video
  2. Beebom
    724k subscribers
    Avg video views: 122k
    $3k / 3 videos
  3. Zollotech
    225k subscribers
    Avg views: 14k
    $1k / 4 videos
  4. Tech Sayyer
    178k subscribers
    Avg views: 43k
    $100 / 1 video
  5. Technow Review
    254k subscribers
    Avg views: 37k
    $2.5k / 5 videos
  6. Videogames
    https://www.youtube.com/user/videogames
    3.4m subscribers
    $7k / 1 video
  7. Tech Fire
    https://www.youtube.com/channel/UC_Km_defHuGkxh8RpDmCO8A
    156k subscribers
    $1k / 1 video
Total estimated views: 1.6m+ / month

(edited to reflect updated pricing and channels)

*Average video views based on the average of the last 5 videos from each channel

We propose to run this for 3 months to maximize exposure with these key crypto and tech targeted audiences.

Reporting

I will give bimonthly updates with links to new videos and analytics on Dash recommendations and Dash Wallet download clicks.

Proof

Here's a link I uploaded on the site to prove I am who I say I am.

appmatch.com/message-to-dash

Conclusion

I'm super excited at the possibility of working with the Dash community to bring this crypto quiz that’s already recommending Dash to a much larger audience. AppMatch has already been recommending Dash, because we think it truly is the best example of a decentralized community building a coin that’s fast and affordable.

Above and beyond that, AppMatch wants to join the Dash movement and chorus of enterprises, organizations, and individuals getting behind Dash. I believe Dash is the most promising cryptocurrency in the world believe it has tremendous potential in the long term.

Thanks for your consideration.

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
1 point,1 month ago
Can anyone confirm that this app is still working as expected?
Reply
0 points,1 month ago
Hi n00bkid, we've had a bunch videos hit and have many more planned. I just posted an update with the most recent links here:

https://www.dash.org/forum/threads/trusted-youtube-stars-personalities-recommend-dash-to-their-1-6-million-viewers-update-thread.29119/
Reply
0 points,3 months ago
I would prefer that any quiz recommending Dash do so because it really is the best coin for that person, not because it was sponsored to automatically win when they selected one or two very common criteria.
Reply
0 points,2 months ago
I agree 100% with this, not happy that this got voted on (-;
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0 points,3 months ago
best of luck
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1 point,3 months ago
You have my support. Thank you for you proposal.
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0 points,3 months ago
Thanks for your support, blockchaintech!
Reply
0 points,3 months ago
I don't think paying for a recommendation is good for your app or Dash if I knew your recommendations were sponsored I wouldn't use your app.
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0 points,3 months ago
Thanks for your comment, leadarrow. AppMatch has been recommending Dash over the last few weeks to over 2,000 users, because we truly believe it’s a great coin. It went through the same vetting process as any of the other coins and apps we recommend.

We've never done sponsored recommendations before and are working to properly identify them before we allow any app to appear as sponsored.

I think Dash will benefit from getting in front of over a million people per month on Youtube channels that they already trust, and I think people will be happy to have been introduced to a coin of Dash’s caliber.
Reply
1 point,3 months ago
I wish you luck.. Great project..
Reply
0 points,3 months ago
Thanks, Undash63! I'm really excited at the possibility of working on behalf of the Dash community.
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0 points,3 months ago
you got my support, good luck.
Reply
0 points,3 months ago
Thanks for your support, qwizzie!
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0 points,3 months ago
why is anyone voting No ?? don't you the power of influencer marketing ? It usually 10x more powerful than any other marketing
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0 points,3 months ago
Thanks, dashmaximalist. I've always found AppMatch gets more bang for our buck working with influencers. I look forward to having the opportunity to get Dash in front of these audiences.
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1 point,3 months ago
Voting YES
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1 point,3 months ago
"In the two weeks since the quiz has been live, users have been recommended the Dash coin and the Dash Wallet just over 1,700 times". What do you think your conversion ratio has been?
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0 points,3 months ago
Obviously tracking conversions is an important aspect of any internet campaign. When AppMatch started the crypto quiz, it wasn't set up like an ad campaign, just AppMatch providing recommendations to the crypto curious.

I'm happy to explore conversion tracking possibilities and feel it’s important. I’m also open to feedback about tracking conversions and how we might go about that.
Reply
1 point,3 months ago
While I don't want to be negative in any proposal I will say that I have not seen any increase in downloads on mobile in the last week as one would expect based on the views and traffic you have. I will however continue to monitor our downloads. Are there any specific countries I should be looking at more than others?
Reply
0 points,3 months ago
Most of the traffic we’ve received from the Beebom video was from Android devices in India. When someone is using an Android device, we automatically recommend the Android app, which in this case is Dash Wallet by Hash Engineering.

That said, we’re working hard on an SDK that can be installed in the app to confidently track installs.
Reply
0 points,3 months ago
Hey everybody, just wanted to let you know I added a link to our site to prove I am who I say I am...

https://www.appmatch.com/message-to-dash
Reply
0 points,3 months ago
Yes yes yes , voting yes
Reply
0 points,3 months ago
Thanks for your support dashmaximalist! We look forward to helping get the word out about Dash.
Reply