Proposal “UnderstandingthebarrierstoadoptionofDash“ (Completed)Back

Title:Understanding the barriers to adoption of Dash by UK businesses and merchants in the Gold and Jewellery Sector (Phase 1)
Owner:CaptAhab
One-time payment: 103 DASH (7181 USD)
Completed payments: 1 totaling in 103 DASH (0 month remaining)
Payment start/end: 2017-07-19 / 2017-08-17 (added on 2017-07-19)
Votes: 494 Yes / 74 No / 25 Abstain
External information: www.dashtreasury.org/p-2972.prop

Proposal description

Project Proposal
Understanding the barriers to adoption of Dash by UK businesses and merchants​

Stuart Bean - stuart.bean@simplyassociations.co.uk​
Aim: Conduct a market survey of the practical, technical and perceived challenges stopping businesses and merchants in the UK accepting Dash.

Problem: There are few merchants in the UK who accept Dash. The lack of merchants accepting Dash is holding back uptake by the UK consumer. Engaging with the 3-4 million businesses in the UK is a difficult task. So how do we reach out to survey them?

Solution: We use business networks. In the UK there are many hundreds of Trade Associations (TAs). These are networks of businesses. TAs are trusted bodies that sit at the heart of business sectors.

Project: as a pilot project we will work with the National Association of Jewellers (NAJ) to;
  • Promote Dash and this project to UK gold dealers and jewellers, alerting entrepreneurs and Chief Executives that digital cash, specifically Dash, is heading their way.
  • Survey the 2200 NAJ members on their attitude and plans for future use of Dash, and what’s stopping them using it.
  • Incentivise completion of the survey by providing a Dash prize to 10 respondents. First prize 5 Dash with 9 runners up getting 2 Dash each.
  • Capture data on companies who wish to explore becoming Dash merchants.
  • Undertake feasibility studies conducting technical assessments with four companies to understand their existing online sales processes and the size of the task in signing them up as Dash merchants and develop an outline plan for implementation. If we do not have enough viable interest we will offer a free technical seminar to all interested members.
  • Report back findings to Dash community and development team, to inform future work
Why this group?
  • UK gold dealers are a natural group that should understand Dash as an asset as well as a currency.
  • This proposal will increase the number of high net worth individuals aware of Dash.
  • In 2014 this industry in the UK was worth £5 billion (manufacturing) and £7.3 billion (retail).
  • Increasing consumer confidence in Dash and offering the hesitant consumer tangible assets that can be bought with Dash in the form of gold will be significant. Proving that one of the oldest symbols of value can be bought by one of the newest.
Project Team
All discussion of the project will go through the Dash forum - contact details for Stuart Bean @CaptAhab, Stuart Thomlinson @ridingonalion, Paul Tanner @handymannn

Scope of project

As a pilot study this is aimed at the jewellery sector and the 2200 businesses in the NAJ. Subject to evaluation of this pilot project, this could be rolled out through Trade Associations in other sectors.

Project Milestones and Schedule

Phase 1 - August/September 2017
  • Produce article on Dash and its opportunities in the sector and highlighting survey to members. Copy deadline 5th September for The Jeweller Magazine - Media pack available here
  • Design survey - Questions centered around awareness of cryptocurrencies and their acceptance of Dash as a potential method of payment for their business in the future. Those showing interest will be offered the chance to opt into further market research on this subject or feasibility studies/technical seminar. The survey will be short and engaging. As part of the questionnaire design process we would start a thread on the Dash community forum where members could add their suggestions.
Phase 2 - October 2017
  • Publish article in the October edition of The Jeweller Magazine (Trade Press; readership 25,000)
  • Deliver online survey for verified 2200 NAJ member companies collecting data on likely uptake of Dash, and incentivise by providing a Dash prize to 10 respondents. First prize 5 Dash with 9 runners up getting 2 Dash each. One survey per member company rolled out after members receive their copies of magazine on 10th October.
Phase 2 - November 2017
  • Collate result of survey
  • Contact prize winners and assist to set up Dash wallets
  • Perform feasibility studies with 4 merchants or deliver free technical seminar
Phase 2 - December 2017
  • Sponsor awards at the Annual Benevolent Ball of the National Association of Jewellers on December 7th 2017 (sponsorship of "Website of the Year"- award reserved) . Details of sponsorship package available here
Phase 2 - January 2018

  • Publish results of survey and feasibility study/technical seminar on Dash Forum

Budget * costs calculated at £100 per Dash

The project requires payment of awards and article upfront to the NAJ and these are included in the first phase of the project Phase 1 = 103.3 Dash/1 month. We will then submit the proposal for Phase 2 - 41.2 Dash/3 months.
Total for Phase 1 and 2 - 226.9 Dash

Phase 1 - August
Produce article - 14.4 Dash
Sponsor Award (payment to NAJ £3000) - for award and admin - 32.4 Dash
Publish article (payment to NAJ £2250) - 22.5 Dash
Design online survey - 24 Dash
Reimburse Proposal Submission Cost (includes 5 burnt Dash in previous attempt to submit this proposal which failed due to technical error) - 10 Dash
Phase 1 total = 103.3 Dash/1 month

Phase 2 - October - December

Online survey admin / rollout -16.8 Dash
Contact 5 winners and assist to set up wallets and transfer Dash prizes - admin and prizes -
30 Dash
Feasibility study - 4 merchants or free technical seminar -19.2 Dash
Collate and publish results of survey - 21.6 Dash
Awards event - preparation, attendance, travel, accommodation - 36 Dash
Phase 2 total = 41.2 Dash / 3 months

What will success look like?
  • Increased awareness of Dash within this specific business community and its Trade Association
  • Clear understanding of the barriers to adoption of Dash by this sector
  • Identified group of businesses who would like to become Dash Merchants
Risks

External dependencies - Trade Associations may not be interested (Medium)
Mitigation
 - By sponsoring award and publishing article in Trade Press we ensure access to member community to carry out survey. Pre-project early engagement has helped ensure buy-in. The National Association of Jewellers are supportive of the project and have allowed us to reserve award sponsorship. Stuart Bean has extensive networks with Trade Associations (see https://www.linkedin.com/in/stuart-bean-275ba84/). Survey Wisdom is very experienced in this field and will manage engagement through the design and roll out of survey. Offering incentivisation to selection of respondents being given Dash will encourage participation.
Revised risk - Low

Merchants might be nervous about costs, security, value fluctuations etc (Medium)
Engaging with a few merchants to discuss implementation in detail will provide comfort on these issues. We can deliver a free technical seminar on Dash, if there is lack of take up for feasibility study, in the first instance.
Revised risk - Low

Project team fail to deliver individual components of project (Medium)
The project members are all experienced individuals and have also worked together previously. Stuart Bean will have overall oversight of project. He and Stuart Thomlinson have worked together including successfully delivering Voices of British Business - a survey commissioned by Stuart Bean, delivered by Stuart Thomlinson at Survey Wisdom, sponsored by Government . Paul Tanner has previously worked with Stuart Bean at the Trade Association Forum delivering an early online payment solution for the TAF website.
Revised risk - Low

Progress reporting: The project team will report progress of delivery of milestones against timetable on the Dash forum

Why us?
Stuart Bean has extensive experience in lobbying and marketing, having had a 20-year career working at the Confederation of British Industry. He has wide ranging contacts and expertise in events, lobbying and working with UK Business leaders, including FTSE 100 CEOs. Stuart previously worked for a UK Political Party. More recently he has run his own business as part of a UK National Franchise (www.barkingmad.uk.com) which he is currently selling, and has set up a new business - Simply Associations Ltd - to include work with UK Trade Associations. Stuart has a MSc in Global Politics and Political Economy from Birkbeck College, University of London. He has been involved with Darkcoin/Dash since April 2014.
https://www.linkedin.com/in/stuart-bean-275ba84/
keybase.io/captahab

Stuart Thomlinson is owner of Survey Wisdom - an IT consultancy specialising in Market Research. Stuart has 20 years experience of designing and implementing market research surveys, and analysing the results. He provides consultancy to clients in many sectors including luxury automotive marques, tobacco / vaping , pharma , government and trade associations.
https://www.linkedin.com/in/stuart-thomlinson-7371b011/
Keybase.io/ridingonalion

Paul Tanner is an experienced engineer and project manager. Paul has held management positions in several tech startups and developed numerous electronic and software products. He works on a diverse range of IT projects in the roles of CTO, project manager, developer and architect. Paul's recent projects have been focused on practical implementation of the "Internet of Things". These have included two consumer energy portals, an assisted living care-in-the-home system, an assistive street and an energy-optimised smart house. He has also been an advisor and beta tester for a smart heating product. In support of these projects Paul has been testing IoT products, integrating them into online solutions and liaising with hardware/ firmware suppliers on compliance, security and availability. Paul is a graduate of MIT with a BS in Electrical Engineering.
https://www.linkedin.com/in/paultanner/
keybase.io/handymannn

gobject vote-many ee8a88fceb72ad7896d7d2809024e6f908dcb91b2d35c6d499991eebe195d190 funding yes

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Discussion: Should we fund this proposal?

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0 points,2 years ago
Die Zielsetzung: Die Durchführung einer Marktstudie zur Beurteilung der praktischen, technischen und angenommenen Hindernisse für die Nutzung von Dash durch Unternehmen und Händler im Vereinigten Königreich.
Das Problem: Nur wenige Händler im Vereinigten Königreich nutzen Dash. Durch diese mangelnde Akzeptanz unter Händlern wiederum läuft das Verbrauchergeschäft im Vereinigten Königreich nicht an. Mit den drei bis vier Millionen Unternehmen im Vereinigten Königreich in Kontakt zu treten, ist keine leichte Aufgabe. Wie also können wir sie für unsere Studie erreichen?
Die Lösung: Wir nutzen bestehende Business Netzwerke. Im Vereinigten Königreich sind das hunderte von Unternehmer- und Handelsverbänden (sogenannte Trade Associations, kurz: TAs), das sind seriöse und zuverlässige Organisationen, die fest in ihrer jeweiligen Branche verankert sind.
Das Projekt: Das Pilotprojekt in Zusammenarbeit mit dem Nationalen Verband der Juweliere (der National Association of Jewellers, kurz: NAJ) umfasst:
• Eine Werbekampagne für Dash und das Projekt, gerichtet an Goldhändler und Juweliere im Vereinigten Königreich, um Unternehmer und Entscheider in den jeweiligen Unternehmen auf die Einführung von Dash vorzubereiten.
• Eine Befragung der 2.200 NAJ-Mitglieder zu ihrer Einstellung gegenüber Dash, zu ihrer Offenheit bezüglich einer zukünftigen Nutzung bzw. zu Gründen einer Ablehnung.
• Incentives für die Teilnahme an der Befragung in Form von Dash für zehn Teilnehmer. 5 Dash als ersten Preis und jeweils 2 Dash für die übrigen neun Teilnehmer.
• Datenerfassung der Firmen, die Interesse daran äußern, Dash-Händler zu werden.
• Machbarkeitsstudien in vier Unternehmen zur technischen Analyse ihrer bestehenden Online-Vertriebsprozesse und zur Einschätzung der Herausforderungen, die ihre Registrierung als Dash-Händler mit sich brächten, sowie die Entwicklung eines Vorkonzeptes für die Implementierung. Sollten sich nicht genügend geeignete Kandidaten finden, bieten wir stattdessen ein kostenloses technisches Seminar für alle interessierten Mitglieder.
• Rückmeldung der Ergebnisse an die Dash Community und das Entwicklerteam für die Planung des zukünftigen Vorgehens
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0 points,2 years ago
Цель: произвести исследование рынка с практической и технической сторон, выявление предполагаемых проблем, останавливающих бизнес и торговые предприятия в Великобритании в использовании Dash.
Проблема: в Великобритании это небольшое количество предпринимателей, использующих Dash. Отсутствие предпринимателей, использующих Dash задерживает освоение британского потребителя. Вовлечение 3-4х миллионов предприятий Великобритании является трудной задачей. Так как же нам быть, чтобы исследовать их?
Решение: мы задействуем бизнес-связи. В Великобритании существует более сотни Торговых Ассоциаций. Этим бизнес-связям (ТАs) можно доверять, так как они находятся в сердце каждого бизнес-сектора.
Проект: так как это пилотный проект, мы будем сотрудничать с Государственной Ассоциацией Ювелиров (NAJ):
• Содействие продвижению Dash и этого проекта в Великобритании через продавцов золота и ювелирных изделий, оповещение предпринимателей и руководителей, о цифровой наличности, а конкретно о Dash, и о том, что это недалёкое будущее для них.
• Опрос 2200 членов NAJ об их отношениии к планам по использованию в будущем Dash, и что мешает им использовать это.
• Стимулирование завершения исследования через предоставление призов от Dash 10 респондентам. Первый приз это 5 Dash для пользователя, второй приз для остальных 9 респондентов составляет 2 Dash для каждого.
• Сбор данных по компаниям, которые хотят изучить возможность установления Dash для продавцов.
• Провести технико-экономическое обоснование, сопровождаемое технической оценкой для четырех компаний, позволяющее понять процесс продаж и размер заданий, подписывание продавцов в Dash и разрабатывание плана для внедрения. Если привлекаемость клиентов не будет достаточной, мы предложим бесплатные технические семинары для всех заинтересованных лиц.
• Отчет о результатах Dash для общества и команды разработчиков, информация для будующих работ.
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0 points,2 years ago
You have my vote. Good luck.
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0 points,2 years ago
Thank you very much for your support.
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0 points,2 years ago
Delighted to announce, that if this project is voted through, the National Association of Jewellers have offered us the headline sponsors of their Annual Dinner December 7th 2017. The promotion of DASH to UK Jewellers and Bullion dealers will be very substantial.
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0 points,2 years ago
Please reach out to Dash Force News and or Cash Alternative TV to get some more exposure for this proposal via an interview. Other proposal owners have done this and it's helped them. Good luck.
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0 points,2 years ago
Good idea @DashRedWhale, will do.
Many thanks.
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0 points,2 years ago
Great. This is an important proposal because merchant adoption seems to be the holy grail to achieve mass consumer adoption. We really need this type of work undertaken, and hopefully it will snowball out to other business sectors in the UK and then onto other international territories to copy / follow suit.
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1 point,2 years ago
I will vote yes but I can tell you now from being involved with Bitcoin since launch that adoption in the UK is stifled by the banks. There is no bank that will work with Bitcoin companys.
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1 point,2 years ago
Thanks for the vote. We will be examining the barriers to adoption, and these may well as you highlight include problems interfacing with the existing accountancy and Banking world. It may as well be a perceived problem because we know that many companies like Microsoft and Tesla accept Bitcoin, and Lush a multi chain cosmetics company recently this July started accepting crypto. These companies must have overcome the issues to be successfully accepting crypto. We don't want to pre-empt the survey results but are aware this could be one of them
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0 points,2 years ago
Communication is a good thing, putting the name of DASH on the map before other coins do is a great idea, but it should also be done professionally. My question is who are you ? and how are you going to present yourself in person. I would like to see a short video, where you present yourself before I give my votes
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1 point,2 years ago
Hi

I fully understand and agree. Been very busy today, but please see https://youtu.be/ORARSVAvDys best Stuart
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0 points,2 years ago
Thank you, you have my votes.

I heard you say, that you give that information to the dash community's. I would personally prefer to keep information on a strictly need to know basis before completely releasing the information to the general public( and how i understand the dash core team, prefers that as well).

The reason is that DASH is spending considerable amounts of money, that than potential can used by other crypto-currency's for free. I would prefer to avoid giving away that edge for free, especially thanks to the reason that quit a few of those currency's members and developers including some bitcoin-core members, continue to slander dash.
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0 points,2 years ago
Yes, agree that we will have to be careful in how and to whom we report the survey results to. We will liaise with the Core team about how best to deliver the results.
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-4 points,2 years ago
PLease tell us your favorite shade of perfume too and how you like it done if youve only got 2 minutes to shag.
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1 point,2 years ago
You made a very good first impression on me, for that reason, I will probably not spend anymore time in the future on you at all....... (lesson learned I hope ?)
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0 points,2 years ago
Thanks, lets hope we get enough support.
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0 points,2 years ago
very good! voted yes! i'm anxious to see the results of this work
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0 points,2 years ago
Thank you - we are keen to get going on this and the National Association of Jewellers are very positive and hoping to hear a positive outcome on our proposal soon.
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1 point,2 years ago
Voted yes, good luck with your budget proposal.
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0 points,2 years ago
cheers
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0 points,2 years ago
да
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0 points,2 years ago
es
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1 point,2 years ago
I like this proyect & proposal. All proposals with groups of merchants and businesses are good for the Dash community. I vote yes
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1 point,2 years ago
How do I claim ownership of this proposal, when it was submitted by DashTreasury site?
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0 points,2 years ago
You need to ask DashTreasury to sign the message for you as only they have the right key.
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4 points,2 years ago
You can contact DashTreasury here, and they can help with that request: https://www.dashtreasury.org/contact.html

DashCentral requires that the proposal owner sign the message with the address that PAID the proposal fee, but they should really be requiring the message signing with the RECEIVING address, since that's the person who would be receiving the treasury funds if the proposal is voted in.
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1 point,2 years ago
Very true statement, good point
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2 points,2 years ago
The key is we don't know what merchants want. By surveying them we will get a picture of what they think, right or wrong.
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3 points,2 years ago
Need a programme that kick-starts Dash as a currency for serious physical purchases in the UK. This is the first step.
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1 point,2 years ago
Very solid proposal. You have my votes.
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1 point,2 years ago
This is how I believe we will gain adoption by businesses. Just my personal point of view. https://www.reddit.com/r/dashpay/comments/6np7fa/how_and_why_merchant_wallets_canwill_offer_more/?st=J5BA3U1I&sh=79312de8
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-2 points,2 years ago
I am not sure what it would help necessarily to know the barriers to adoption. Can someone help me to understand this thing a little bit better?
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-2 points,2 years ago
Is this because we can fix the barriers once we know them?
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0 points,2 years ago
Yes. And, as the proposal states, this project will begin to address the barriers. The two main steps are a) to increase this group of merchants' understanding of the benefits and b) to facilitate some of them into accepting Dash.
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-6 points,2 years ago
ALLO, ANYONE HAVE ANY TEA AND CRUMPETS
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