Proposal “The-biggest-billboard-add-in-the-Baltics“ (Closed)Back
Title: | DASH in Tallinn, Estonia! Covering Baltics biggest billboard 426m² (4585 ft²) + Ad VIDEO |
Owner: | rullikas |
One-time payment: | 132 DASH (3074 USD) |
Completed payments: | no payments occurred yet (1 month remaining) |
Payment start/end: | 2017-09-18 / 2017-10-18 (added on 2017-09-17) |
Final voting deadline: | in passed |
Votes: | 210 Yes / 394 No / 77 Abstain |
Proposal description
Biggest marketing billboard in Baltics is located right in the city center of Estonia's’ capital Tallinn and will be covered in DASH for 3 weeks. See more detailed information at pre-proposal here.

Where exactly?
The billboard is situated in the main business area of Tallinn on the facade of the hotel which is 105 meters high (344 ft). The billboard is seen from the central station where all transportation arrives (apart from trains) and sits right where our target group spends 1/3 of their days. Between four huge Nordic banks, three of them having their headquarters located there and Microsoft office is right next door.
Why?
Estonia is technically highly advanced country and we as active and social people- hear amazingly more and more people talking about cryptocurrencies every day. Tallinn is a good place where Dash mainstream adoption could really begin. Estonia is holding the Presidency of the Council of EU in 2017 as well! So Maakri crossroad, where the billboard is, has half a million people passing it weekly - today, high profile people from EU among them.
Short Video ad:
After the Dash advertisement is set up we will make a short professional video ad about Dash using the physical ad as a focal point. The purpose of the video is to bring the message from physical advertisement in Tallinn to digital product for sharing on the Internet world-wide with DASH community. The video will be without copyright and we will share the original file with the community. Read more about the video here.
Investment:
- Ad - 99 Dash
- Video with production and editing
- 14 Dash- Team salary 4 Dash per face x 4 = 16 Dash
- Dash proposal 5 Dash
Total:
132 DASH (calculated on 17.09.17)

Where exactly?
The billboard is situated in the main business area of Tallinn on the facade of the hotel which is 105 meters high (344 ft). The billboard is seen from the central station where all transportation arrives (apart from trains) and sits right where our target group spends 1/3 of their days. Between four huge Nordic banks, three of them having their headquarters located there and Microsoft office is right next door.
Why?
Estonia is technically highly advanced country and we as active and social people- hear amazingly more and more people talking about cryptocurrencies every day. Tallinn is a good place where Dash mainstream adoption could really begin. Estonia is holding the Presidency of the Council of EU in 2017 as well! So Maakri crossroad, where the billboard is, has half a million people passing it weekly - today, high profile people from EU among them.
Short Video ad:
After the Dash advertisement is set up we will make a short professional video ad about Dash using the physical ad as a focal point. The purpose of the video is to bring the message from physical advertisement in Tallinn to digital product for sharing on the Internet world-wide with DASH community. The video will be without copyright and we will share the original file with the community. Read more about the video here.
Investment:
- Ad - 99 Dash
- Video with production and editing
- 14 Dash- Team salary 4 Dash per face x 4 = 16 Dash
- Dash proposal 5 Dash
Total:
132 DASH (calculated on 17.09.17)
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Discussion: Should we fund this proposal?
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Still giving my little "yes" to this as I very much link the long term plan of this team.
WE KINDLY ASK YOU TO READ. Please take the time and Thank You!
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I think I speak for the whole team of mine when I say that we haven't showed enough light behind our masterplan or there's a lack of interest in reading full descriptions.
Since 2013, Estonia has had E-Residency. It offers the freedom to start and run a global business in EU environment. It's the result from a national cyber attack that took place ten years ago, a wake-up call to look deeper into country's digital infrastructure and it's security. Today, we are known as the most advanced Digital Nation or the Silicon Valley of Europe.
An article published on Medium (21.08.17) wrote, that Estonia proposed to issue ''EstCoin'' to e-residents. To sum the article, they're thinking about a government-supported ICO which is linked with the e-residency. Read full article here. ( https://medium.com/e-residency-blog/estonia-could-offer-estcoins-to-e-residents-a3a5a5d3c894 )
Just like e-Residency, cryptocurrencies have evolved from a niche idea into an increasingly normal part of modern life for people everywhere in the world because they offer real solutions to real problems.
If the country is thinking about launching its own coin, we think it's safe to say that the market is ready and more and more private and public sector businesses are aware of the possibilities.
We know that a local Forex trading platform is hosting a big seminar about crypto currencies which is held on 27.09. Interest for this event is big, assuring us once more that the market is ready. From November they'll launch a seminar series on the subject.
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What's gonna happen after the billboard advertisement will finish?
- We will set up digital banners on Google Ads in the most known portals, Youtube Ads and game ads directing to Dash.org. The video ad that will be produced will be set up as a youtube ad directed to tech, money and crypto search and channels. Our partner for this has very successful international experience in digital advertising.
- Both online/offline news channel called Telegram will publish articles about our doings
and so many more thoughts but let's focus on the task in hand...
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As more and more people around the city are talking about crypto currencies and moving their money into the crypto system, we see that it's very important to raise awareness of Dash during these times. We've noticed that a lot of attention goes to BitCoin and Ethereum and here's a perfect opportunity to show the population that there's something else. Tallinn is a small city and this ad will not be unseen and we guarantee that people are going to talk about- in conclusion, this is the ROI that this ad delivers.
Result? In 2018 13-15.07 there's gonna be an alternative electronic music festival (I was organising it last year and know where we lost most of our money). For next year we want to have it cash free and to have DASH as a partner is something that has been on the table.
In 2017, 2000+ people visited this 3 day festival. For 2018 the forecast is double digits!
This is one wet dream but we as a team will work hard to make it happen. Not only will it revolutionise the festival culture but it will make the road for mass adoption.
By the time Evolution is launched, Estonia will be ready! Today we are planting a seed into peoples subconsciousness
Another article to read. https://medium.com/e-residency-blog/welcome-to-the-blockchain-nation-5d9b46c06fd4
Come and visit us and we can show you some Medevil looking buildings also.
Under the Dash logo is written: Cryptocurrency
Beneath the edge: Private, Instant payment, Limited supply
www.dash.org
Is This: Pay with Dash.org
I do not see an immediate and decisive message for people who see it, as I said in the pre-proposal
I already told you that if the word : Paypal is included. (If It's is legal).
For example: Dash.org is better than Paypal
The people immediately associates that it is Dash.
I have to think about voting ...
Please read more:
https://www.dash.org/forum/threads/proposal-dash-in-tallinn-covering-baltics-biggest-billboard-426m2-ad-video.16557/
I wonder if it is a bit too early for these kind of ad campaign.
How much for the towel? Can you reuse?
We will update the picture soon. We are planning to keep it and reuse it on a music festival if everything goes well.
Banner is reusable yes, we keep it to put it up next time also :)
- 27.09.17 there'll be an open conference about crypto, held in Tallinn. 108 are attending and 596 are interested (FB 18.09)
- Estonian wants to launch ESTCoin, in collab with e-residency which is available since 1 Dec 2013. (Today, people from 136 countries have applied for it.)
Today, our main focus is to start introducing DASH, not to have immediate measurable return. This is a cornerstone in a very very big picture. I can give you a small taste of it by saying that past summer I was organizing a music festival which hosted 2000+ people. For 2018 it has a forecast with double digits on both crowd and publicity. The idea to have a cash free festival with the option of DASH as a partner is something we've had on the table.
Link to the conference: https://admiralmarkets.ee/education/forex-seminars/kruptorahandus-selle-olemus-ja-pohitoed?utm_campaign=EE_ET_september-seminars_all&utm_medium=CPC&utm_source=facebook&utm_term=27.09.2017-Tallinn
EstCoin and E-Residency:
https://www.cryptocoinsnews.com/estcoin-estonia-could-soon-launch-its-own-digital-currency/