Proposal “The-San-Francisco-Marathon“ (Active)Back

Title:The DASH San Francisco Marathon | Title Sponsor & 'Official Payment Partner'
Owner:SanFranciscoMarathon
One-time payment: 1800 DASH (883544 USD)
Completed payments: no payments occurred yet (1 month remaining)
Payment start/end: 2018-04-18 / 2018-05-18 (added on 2018-04-12)
Final voting deadline: in 4 days
Votes: 114 Yes / 462 No / 8 Abstain
Will be funded: No. This proposal needs additional 824 Yes votes to become funded.
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gobject vote-many c0e279c4e1905672a5399ea895c7c8be68069e01a7b401c7cb17066d700ddca6 funding yes

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Proposal description

We are excited at the prospect of having DASH as the title sponsor and official payment partner of the 41st San Francisco Marathon! The event will take place on July 29 with more than 27,000 runners and 60,000 spectators –  attracting people from all over the Bay Area, California and around the world. 

https://lh6.googleusercontent.com/xue1NaHx2SaSxMg8nkDG3yemLbI3kuyrQSKHy09Gs4fRI4_1qMqPqaKs2KW6CkZI44oNdWRoKpcsTqG0XfVG-hgE1V1cusVN0UKJOIHpd2A-RC52goLykG0jQQ7mQGEqOGfbKlvb

We will be answering questions on the forum throughout the proposal phase, but here’s the most important information about the sponsorship. (We invite you to check out our video as well: https://vimeo.com/253510228).

Why The San Francisco Marathon?

  • The San Francisco Marathon is a top-tier race. The sponsorship would build broader awareness of DASH, including to new potential users and merchants
  • Bay Area/Silicon Valley influencers make up the majority of TSFM runners and spectators, and it’s a good opportunity to reach core/desired potential users for DASH – college educated (94%); aged 23-39 (64%); (73%) earn +$75K or more in annual income; from California (78%).
  • This sponsorship is an opportunity to position DASH as a cryptocurrency leader to a broader audience, including to the influential tech crowd in the Bay Area – a core target for potential new users and merchants.
  • The San Francisco Marathon is one of the nation’s premier races - it is a qualifier race for the Boston Marathon and the 2020 U.S. Olympic Trials. ESPN has named it among the world’s “best marathons.”
  • Clearly, the US is the primary audience for DASH, and TSFM has a pre-existing audience in a state with more than 40 million residents. California is the 6th largest economy in the world, close to overtaking the UK (currently ranked 5th.)

What does it mean to be a title sponsor?

  • The race would be called The DASH San Francisco Marathon which means the DASH brand would be front and center on all TSFM materials and signage (final logo design TBD).
  • DASH would have wide exposure among TSFM’s vendors, partners, participants, and supporters.

How will the sponsorship benefit DASH?

  • DASH will be in the news!
    • If approved, DASH would be the first cryptocurrency to sponsor a major sporting event. The novelty of this first would generate broad positive news coverage of DASH both locally and nationally. It would also be the first major sporting event to accept cryptocurrency for a sponsorship
    • For the first time ever, runners can pay for race registration, along with other merchandise and apparel, with DASH
    • TSFM works with a public relations firm to promote the event, and every year, Bay Area media cover the event extensively. National media outlets like ESPN, The Wall Street Journal, Huffington Post, New York Times and the Today Show have also covered the event.
 
  • Introduce DASH to a wide audience beyond media
    • As title sponsor of TSFM, DASH will build awareness of its offerings and the community among Bay Area tech influencers, regional residents and mainstream media - core target audiences - through the various promotional elements.
    • “The DASH San Francisco Marathon” branding will be splashed on all race merchandise, advertising and pre-race and onsite footprint assets.

  • Encourage use of DASH
    • Runners will be able to purchase products and services with DASH - introducing DASH to a new category and caliber of merchants.
    • Through our planned ‘Merchant Outreach' we will engage with TSFM Supporting Sponsors about accepting/integrating Dash as new payment provider via e.g. AnyPay.
    • TSFM  will accept DASH as race registration payment, and for the purchase of merchandise. This provides a platform to showcase the technology and benefits of DASH transactions.

Budget Summary

DASH title sponsorship of The San Francisco Marathon 1800 DASH
  • Race Weekend branding (website takeover, social media, prominent signage and banners including the Starting and Finish line arches, Finish Line Festival  banners, Expo entrance welcoming banners and DASH-themed signage throughout the exhibit hall located on the San Francisco Waterfront’s Fort Mason.)
  • PR  (outreach to top national and Bay Area media)
  • Merchant outreach to encourage acceptance of DASH cryptocurrency
  • E-commerce integration for race registration and merchandise
  • Incentives (comps, discounts, and amenities to incentivize DASH payments)

We have agreed to a 100% escrow with Jeremy Segal at Green Candle

Forum Pre-Proposal discussion:

https://www.dash.org/forum/threads/pre-proposal-the-dash-san-francisco-marathon-2018-title-sponsor-official-payment-partner.28738/

Note: This is the first proposal out of three total that we will be presenting to DASH. Proposals 2 and 3 for supplementary deliverables will be presented early May and end of May respectively.

If the sponsorship is approved, we will also keep the forum updated on the latest developments.

Thank you for considering this sponsorship!

Cindy Myers
Vice President
The San Francisco Marathon

Show full description ...

Discussion: Should we fund this proposal?

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0 points,3 days ago
This might be a good proposal to see again in a year or two, assuming Dash reaches $2000 USD or more.
Reply
0 points,2 days ago
Thank you.
Reply
5 points,11 days ago
I think this would be an amazing thing to have. 70k people from San Francisco would all be exposed to Dash, for me that would clearly outweigh the costs.

However I sadly think that this proposal will not pass in advance, it was asking for quite a lot of money when our budget is pretty low. I'm going to vote yes here to show my support.

I would really love for this proposal to come back next year. Evolution will be out as well and might make a better first impression on people.
Reply
1 point,9 days ago
Thank you for the words of encouragement and show of support!
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0 points,12 days ago
voting NO.
I like that you have Dash usage, but without discounts, at this stage, I doubt many would use it.
I see the reference to the local Coinbase integration notion. Very clever.
The budget is sky high for this one off event. Yes, try next year.
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2 points,12 days ago
Thank you for your comment. We are in conversations with Any Pay to offer a significant discount on both registration and merchandise offered in connection with the marathon events.

Beyond Any Pay, we're also prepared to offer incentives like exclusive access to hospitality area and other perks to encourage adoption.

Taking title sponsorship (also called "naming rights") is indeed a bold proposition but there are just not many events of this scale available.

We understand this is a substantial investment at a time when the treasury has many credible proposals for consideration.

We do not take this lightly and would not move forward if we did not believe this would deliver on not just one but FIVE key initiatives: a history-making announcement, national media coverage, brand awareness in a key market, access to influencers and adoption.

Thank you for your consideration.
Reply
4 points,13 days ago
"We have agreed to a 100% escrow with Jeremy Segal at Green Candle." -> Can we have green candle confirm this?

This is actually an amazing proposal. I would actually really like to see it pass, however it was made when Dash was at it's lowest value of the last year and we might just not have the budget for it this month.

Can you imagine guys? "The DASH San Francisco Marathon". Wow, just wow.
Reply
2 points,13 days ago
Thank you for your support!

Re: Green Candle
Here is a link to their comments in the pre-proposal forum acknowledging they will be providing escrow services if our proposal receives the requisite number of yes votes:

https://www.dash.org/forum/threads/pre-proposal-the-dash-san-francisco-marathon-2018-title-sponsor-official-payment-partner.28738/page-2#post-176553
Reply
3 points,13 days ago
I can confirm that the address: XdJZWcgTmxXvbEhpF2yEoiENsXmTyQ4Fut is controlled by Green Candle and we have agreed to provide escrow services for the Dash San Francisco Marathon.
Reply
-3 points,12 days ago
Yeah I can image. There's nothing amazing about this "building awareness bullshit". It's 2x the monthly salary of the entire Core team and a huge waste of money. F*CK NO.
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2 points,12 days ago
We do not take this lightly and would not move forward if we did not believe this would deliver on not just one but FIVE key initiatives: a history-making announcement, national media coverage, brand awareness in a key market, access to influencers and adoption.

We'll offer both discounts and perks for transactions with Dash and we're in conversations with Any Pay on the incentive model now.

Thank you for your consideration.
Reply
4 points,14 days ago
This is infinitely better marketing than Ben Swann and much cheaper!

I would like some clarification on what exactly is included in this proposal if you will be seeking supplementary proposals at a later date.
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4 points,13 days ago
Included in the proposal are benefits like:

Race Weekend branding (website takeover, social media, prominent signage and banners including the Starting and Finish line arches, -Finish Line Festival banners, Expo entrance welcoming banners and DASH-themed signage throughout the exhibit hall located on the San Francisco Waterfront’s Fort Mason.)

PR (outreach to top national and Bay Area media)

Merchant outreach to encourage acceptance of DASH cryptocurrency

E-commerce integration of DASH for race registration and merchandise

Incentives (comps, discounts and amenities to incentivize DASH payments)

If this proposal is approved we would prepare subsequent proposals for additional items to amplify your sponsorship and brand to include a concentrated outdoor and digital media campaign to drive awareness adoption.
Reply
1 point,13 days ago
Ben Swann has permanently available, historically relevant videos that will be watched in the future for sure. How much follow up exposure are you expecting from a one time event?
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3 points,13 days ago
We certainly hope this will be the start of a long-term relationship with DASH. But what we know for certain, if approved, runners will be able to purchase products and services with DASH. It will be fully integrated into our POS. It may also be worth exploring chronicling the process as we go to create some shareable content (a video or series of shorts). This could provide a compelling and interesting success story that could be leveraged beyond the actual event itself.
Reply
1 point,13 days ago
Way too much money for way too short lived, fleeting, one time exposure most people will forget faster than an InstantSend transaction. Easy no.
Reply
3 points,13 days ago
Marathon runners make a deeper commitment to event participation than the more casual festival or sporting event participant. If you research "value of experiential marketing" your search will return thousands of articles highlighting the fact that this is a much better bet if you want to be memorable.
Here is one such article by the HuffPost: https://www.huffingtonpost.ca/emily-lyons/experiential-marketing-2017_b_15518374.html
Reply
7 points,14 days ago
Coinbase is located in San Francisco. If you can reach out to them and arrange them listing Dash to help people use Dash while they are at the San Francisco marathon , than I guarantee this will pass. :)

If it works we can call it the "Coinbase Dash Marathon" and it will still pass.

Otherwise I think it will be too expensive for this current budget. Good luck!
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4 points,13 days ago
We love the suggestion! :) This sponsorship represents a tremendous opportunity to gain both awareness of DASH and acceptance among key influencers (i.e. Coinbase!) and adopters by aligning with one of the nation’s most premier races.
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5 points,14 days ago
I second this
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3 points,14 days ago
Any discounts for using Dash?
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4 points,13 days ago
Yes, we are prepared to explore either discounts or perks (access to exclusive hospitality events or merchandise) for participants using DASH for payment.
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4 points,14 days ago
Dash needs the words "digital cash" associated with the name in this case, since dash also means "run".
Otherwise people will just read the name and won't even think it's a sponsor.
In general I like this proposal.
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0 points,12 days ago
Dash needs 'digital cash' in all situations IMHO. Otherwise we might as well advertise 'Zork'.
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2 points,13 days ago
Thank you for your overall support! We see powerful marketing synergy between the name DASH and our event but you make a good point. We are open to ways in which we can incorporate “digital cash” into our branding in a way that makes sense. The DASH logo, name and brand phrases will be featured prominently in our promotion marketing. We plan to fully integrate the DASH brand into our event’s website.
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4 points,14 days ago
Hmm. Quite expensive. But... you know what? Somehow I like it.
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4 points,14 days ago
Thank you Semarg!
In fact, we're already breaking new ground! Today, April 11, 2018, the San Francisco Marathon sent a Dash transaction, thus becoming the world's first marathon to transmit a cryptocurrency transaction.
Reply
2 points,14 days ago
Dash can't afford this. Next year for sure though!
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3 points,13 days ago
With this being a pivotal year for DASH, The San Francisco Marathon sponsorship is an unparalleled opportunity for DASH to position themselves as an industry leader and generate substantial buzz among its target audience.

The opportunity to gain both awareness of DASH and acceptance among key influencers and adopters by aligning with one of the nation’s most premier races is both rare and timely.

As a first-of-its-kind sponsorship, this partnership will establish DASH as an innovator and trailblazer in the crypto market in the most tech-savvy city in America. We are committed to providing the promotional support (PR, advertising, etc.) to ensure this news makes a huge splash.
Reply