Proposal “StrikeSocial“ (Completed)Back

Title:Strike Social (Inc. 500 No.17) - Major Dash Integration with Global Press/Marketing/Client Support
Owner:pmckenna12
One-time payment: 100 DASH (14202 USD)
Completed payments: 1 totaling in 100 DASH (0 month remaining)
Payment start/end: 2017-12-18 / 2018-01-17 (added on 2017-12-23)
Final voting deadline: in passed
Votes: 0 Yes / 0 No / 0 Abstain

Proposal description

12-31-17, Official Update Thread:  https://www.dash.org/forum/threads/strike-social-inc-500-no-17-official-update-thread.24120/

DASH Requested


        100 Dash

Description

We will integrate Dash - Digital Cash - as our exclusive crypto for payment for client services.  Along with this, we will provide PR, marketing, programming, and technical support.  If approved, we can be ready for a mid-late January launch of this Dash integration.  

        Using PR New Wire's global service combined with our efforts, this press release will reach 170 countries and over 40 languages worldwide. Our branded PR efforts reach 66M impressions per month.  Our salesmen will be trained and urged to get client billings in Dash, especially in regions where banking has prevented us from being able to service our clients.  Current annual billings exceed $75,000,000, and we anticipate to be able to grow that number using Dash, as well as converting some of our current fiat clients to Dash.  In this industry, 3-4% savings for transaction fees can make or break a large, competitive campaign.  

Price includes:

        -Custom programming for integration.
        -Billing procedures and support in 80 countries where we purchase digital advertising.
        -Full support for client inquiries regarding payment.
        -Sales support, urging clients to use Dash over USD to save money
        -Global PR release (cost is roughly $25,000 for PR News Wire's premium global service)
        -Marketing push by our internal press team to promote the Dash/Strike partnership.
        -Refund of 5 Dash proposal fee.

Objective/Benefit to the DASH Network

        We want to integrate with Dash and let the market know that there are big businesses that support Dash as a form of payment for big marketing campaigns. Digital advertising technology and services is global 269 billion dollar a year industry and Strike Social’s technology and services are used by every major agency group like: WPP, Dentsu, OMD IPG worldwide and by brands like P&G, COKE, Xbox, Beats By Dre, Disney, Fox and 500 other Fortune 1000s brands. This press release would go out on the Global PR News Wire. Our press releases typically garner placement on tier 1 publications such as Forbes, AdWeek, Ad Age, Huffington Post, Inc. Magazine, Techcrunch and many others.

Pre-proposal discussion: https://www.dash.org/forum/threads/pre-proposal-press-saying-strike-social-inc-500-no-17-accepting-dash-for-digital-advertising.21967/


See links for information about us:

  ´╗┐https://www.forbes.com/sites/ewanspence/2014/07/15/how-strike-social-can-maximize-your-advertising-return-on-youtube/#6b47cf6044c4

        https://www.forbes.com/pictures/59fa3fbaa7ea436b47b4ba6a/mark-shore-28/#39e563886d40

        https://techcrunch.com/tag/strike-social/

  ´╗┐https://www.huffingtonpost.com/entry/59aef0f8e4b0c50640cd627a

        See here for more about Strike news: https://strikesocial.com/news/

        The announcement will also be posted on our Facebook, IG, Twitter and LinkedIn accounts plus the Strike Social blog: https://strikesocial.com/blog/ and resource center.


Confidential - PRESS RELEASE

Strike Social starts accepting Dash as payment for digital advertising campaigns

No. 17 fastest-growing private company in the United States will use the new currency to facilitate international expansion

CHICAGO December 20, 2017

Strike Social — the No. 17 fastest-growing private company in the United States, according to the Inc. 500 — is happy to announce the inclusion of Dash as an accepted form of payment for digital advertising campaigns.

Strike Social holds the distinct honor of being the largest YouTube ad optimization firm, with half of its revenue coming from Facebook and other digital ad platforms, such as Amazon, DoubleClick, Snap, Twitter, LinkedIn and Instagram. Strike Social operates in 14 different fiat currencies, which can access 40 countries outside the U.S.

“It’s hard to express how labor intensive, painstaking and expensive it is for companies to operate across borders in fiat currencies,” said Patrick McKenna, Strike Social's chairman and co-founder. “The cost to manage this in your own accounting and finance departments is tough and in most cases you have to hire local tax specialists to help you stay in compliance and updated with laws and changes in those countries to keep banking!”

It was a four-year march by Strike Social to establish four separate foreign subsidiary entities and set up 10 different traditional banking relationships in eight countries. Still, the company couldn’t reach a few major economies, such as Brazil and India.

Strike Social was conceived from a kitchen table in 2013 and has grown into a global workforce of more than 120 people.

“Going international the way we did as a bootstrap startup is next to impossible for most,” McKenna adds. “Adding Dash as a payment gets us the rest of the world, and with their negligible transaction fees, it’s a home run for us.”

The global digital ad spend is expected to hit $269 billion next year, reaching a total of $335 billion by 2020. “We’ll take the whole thing in Dash" says McKenna.

For more information about Strike Social, visit strikesocial.com.

About Strike Social

Strike Social harnesses the power of artificial intelligence to drive the best outcomes in YouTube and social media advertising. Through media-buying software and service, Strike Social manages 15,000+ campaigns each day for the world’s leading agencies and brands, including Beats, Xbox, Honda, Mattel and KFC. With global operations, Strike Social is headquartered in Chicago. Learn more at strikesocial.com.

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Discussion: Should we fund this proposal?

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1 point,3 years ago
Thanks everyone for the support! Here is our official update thread for this proposal: https://www.dash.org/forum/threads/strike-social-inc-500-no-17-official-update-thread.24120/
Reply
0 points,4 years ago
You could explain with examples the ROI for Dash, since I have not understood your proposal very well.
Thanks for the proposal pmckenna12.
Reply
1 point,4 years ago
Thanks for the question. We are a $75M player in an industry that will reach $269B next year. The entire industry suffers major inefficiencies on the payments side. Some countries can't be serviced at all, and the ones that are require payments and settlement in many currencies with varying exchange and inflation rates.

We believe very strongly that a cryptocurrency could enter the supply chain and resolve a lot of these complications. Dash has technological advantages in terms of scale, speed, and reliability that has drawn us to it. We do believe that Dash's marketshare needs to grow considerably versus its competitors, but we're willing to make a bet on it.
Reply
2 points,4 years ago
Thanks for your quick response.
For your proposal which would be the ROI that would provide your offer?
Thank you.
Reply
2 points,4 years ago
I'm hesitant to make estimates like that on short-term ROI, but I can give some perspective on the size of the opportunity and how it will happen.

A very standard campaign for a moderately sized client can easily be $500k-$1M. Just one single client switching from a fiat-only competitor, or one of our fiat clients switching to Dash payment would put a very significant chunk of Dash into circulation in the real economy.

Our analysis shows that most (not all, of course) of Dash is currently being held as a speculative asset at the moment, but that the real opportunity is in having that Dash being circulated in exactly how it was intended. Dash literally is digital cash, and the way for it to grow its value on a fundamental level is to have it used in regular commerce. Once a single client (hopefully multiple) begins to pay in Dash, that value will trickle around in various portions to content producers, wage earners, owners, and eventually publishers.
Reply
1 point,4 years ago
You have mi support. Thank you for you proposal.
Reply
1 point,4 years ago
How exactly will clients be made aware of Dash?
Reply
1 point,4 years ago
Press push and internal sales team will be the mainstay. https://strikesocial.com/blog/ https://strikesocial.com/news/
Reply
3 points,4 years ago
Hi everyone - I am Patrick McKenna, CEO of Strike Social. Just wanted to say thank you for all the great conversations and the warm welcomes in the last week or so. We are very excited to consider Dash as an option for resolving some of our client billing complications right now, and truly believe that it could open doors for the entire industry.

If any of you would like to get on a private phone call to ask about anything at all, please PM me to schedule a call.

Very excited to become a part of this community, and look forward to more opportunities to further this partnership in the future.
Reply
2 points,4 years ago
Hello!

When you say you're going to be integrating Dash as the "exclusive crypto for payment for client services" do you currently have, or are you in the process of, signing a legally binding exclusivity agreement with Dash core?

They can arrange the agreements quickly and are doing so for us as well, since we are implementing Dash as our exclusive payment solution on our platform.
Reply
3 points,4 years ago
Excellent idea. I can see the increasing important of such written agreements with the way that the crypto market is developing.

We can do this.
Reply
1 point,4 years ago
Please update us when this happens.
Reply
2 points,4 years ago
Will do. Graham has helped put me in contact with Ryan Taylor and Bradley Zastrow to get this is in writing.
Reply
2 points,4 years ago
If you want me to send an email intro immediately I can
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1 point,4 years ago
That would be very helpful, thanks Graham. I am @pmckenna12 on the Dash forums and Discord.
Reply
1 point,4 years ago
please send to pmckenna@strikesocial.com
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