Proposal “Sponsorship-of-Irish-Pubs-Global-Awards“ (Completed)Back

Title:Sponsorship of Irish Pubs Global Awards
Owner:operaincubator
One-time payment: 175 DASH (15872 USD)
Completed payments: 1 totaling in 175 DASH (0 month remaining)
Payment start/end: 2017-09-18 / 2017-10-18 (added on 2017-09-24)
Votes: 718 Yes / 82 No / 36 Abstain

Proposal description

Festy and Dash Sponsorship of Irish Pubs Global Awards Ceremony
Dublin, Ireland
October 9th / 10th 2017

www.festy.ie

Table of Content
Overview
The headline sponsorship package:
Budget Proposal
Return on Investment
Development overview

Overview
Festy is an Irish payments technology company that unites NFC and blockchain technology by building user-friendly wearable wristbands and contactless cards using Dash for festivals, conferences, concerts and pubs that axe transaction costs for merchants offering a viable alternative to traditional payment processors that are financially crippling businesses.

Since our official product launch three months ago, we have had a successful proof of concept launch at Ireland’s largest music festival (Electric Picnic – 55,000 people in attendance) and have quickly begun executing our strategy for taking Festy & Dash to the global Irish pub market. Dash Core have presented at our last conference in Ireland and we regularly receive their input on our work.

We have been working closely with leading publicans in Cork City, Ireland and have begun integrations in major establishments including the Crane Lane Theatre and The Rising Sons Brewery. The team at Festy are confident that we are ready to scale up and take Festy & Dash to this vast global marketplace.

The Festy core team have spent over ten  years forging an extensive network of integral contacts in the Irish pub industry both domestically and overseas, and as a result Festy has been offered a unique and golden opportunity to be the headline sponsor of the Irish Pubs Global Awards Ceremony on 10th October in Dublin, Ireland.

There are 500 people expected at the event including Irish and overseas publicans and restaurateurs, drinks industry executives and investors. The Irish Pubs Global network has 9,000 people subscribed to their newsletters with nearly 7,000 pub owners on their database.

The headline sponsorship package includes an official partnership with Irish Pubs Global who are contracted to work with Festy on a 12 month marketing campaign to secure as many clients as possible on their network.

In Ireland alone, with a population of 4.4 million, there are upwards of three million VISA contactless payments per week. The convenience has shown increases in sales volume by 10-15%. This presents a valuable use case example that novel technology can quickly become adopted by the mainstream and be free for the consumer, but at what cost to the merchant? Festy offers a financial lifeline to the Irish pub market and word is spreading like wildfire.

https://lh5.googleusercontent.com/bTnphBsSpvK9T1Km4ZPhx3KRx4znOuPBW_-I_9nGMh5KoWQ4JgD_HaPU56VvjE3WqkZvz58e-jGnqtza5N8TX48Zouxn7LWN3s8pz3CSorSi-en7MxNH3YyivevEV4ArJwxCuYY9

The headline sponsorship package:
  1. Festy and Dash branding and advertising on the Irish Pubs Global website and at the event itself (logos on beer mats, banners, conference backdrop, conference floor, etc)
  2. Video, pictures and a full feature piece about Festy and Dash on the front page of the Irish Pubs Global Federation’s editorial dedicated to 7000 pub owners + 2500 distillers and brewers.
  3. A 30 minute speaker slot to present Festy and Dash to the 500 pub owners in attendance at both events: the opening event on the 9th and the main event on the 10th.
  4. Festy will present the award for Best Irish Pub of the year.
  5. Access to the Irish Pubs Global marketing team that will grant Festy access to their member database and will assist us in bringing out product to market with customer segmentation (i.e. if we wish to specifically target our marketing to the publicans in Massachusetts and/or Malaysia we could)
  6. Festy and Dash will be used for payments as a demonstration while the event takes place. Each attendee will get a Festy wristband loaded with Dash that they can use at the bar where there will be a POS terminal to simulate Festy payments.
Budget Proposal
Our proposal is that Dash fund the sponsorship of the awards ceremony in front of several thousand pub owners.


Return on Investment
The Irish Pub  and Hospitality Industry forms the bedrock of society in Ireland and overseas by unifying all walks of life under one roof and being the epicentre for sporting, entertainment and musical events worldwide. When Conor McGregor fights in Las Vegas, how many units of alcohol are sold in the pubs in that city alone? There are Irish pubs in Seoul, South Korea that experience a footfall outside their doors of 1 million people every 4 hours.

The Irish tourism statistics for 2016 dictate that 10.5 million people travelled to the Emerald Isle last year and it’s safe to assume most of them ended up in a public house!

In Cork City alone, without plugging into the Irish Pubs Global network, we estimate that by the end Q4 2017 Festy & Dash will be accepted in 30 pubs that are all thriving business with approximately €14000 of card transactions being processed in each pub on average weekly. These numbers have been provided by our clients and do not include cash transactions. The numbers in cities like New York, USA and London, UK are going to be significantly higher and the scale is difficult to estimate.

If Festy are successful in securing just 1% of the Irish Pubs Global network, then that would equate to a further 70 successful pubs that would actively be using Dash every day.

We are working with publicans in creating loyalty programmes that incentivise consumers to use Festy so that we can increase adoption in the initial stages. Loyalty programmes do not currently exist under the cash & card paradigm because the merchants cannot afford to. We predict that this marketing strategy will be massively successful (if you create a way in which one can earn free alcohol, they will earn it!)

Taking just the figures of sales volume in Cork, if we assume that this strategy is successful and we achieve a conservatively estimated 15% adoption rate as a result then we get:

100 pubs x €14000 = €1,400,000 of card transactions per week

€1,400,000 x 15% = €210,000 of real world Dash transactions will take place weekly.

These figures are as conservative as possible using the variables we are certain about because the team at Festy prefer operate with a policy of under-promise and overachieve . If we were using the sales volume in the aforementioned bar in Seoul amount of Dash transactions generated by Festy on a daily/weekly basis would be astronomical.
And that’s just the beginning… Here is a link to the Irish Pubs Global Awards Shortlist: https://www.irishpubsglobal.com/2017-awards-shortlist/
Find an Irish pub near you which may soon hear about the benefits of integrating Dash in their establishment!!!


Development overview : This includes a security audit from an external source

  • https://docs.google.com/drawings/d/s18Bcy37POht-yuIqUc2wWg/image?w=553&h=443&rev=6&ac=1
  Figure 1 : General overview of Festy's current infrastructure design.
  1. Corresponds to the interfacing of the PoS client app with the with Festy's payment
mechanism. 2. Corresponds to the interaction of the POS App with the wristband (combining
wristband ID with unique token from POS App to be able to generate a transaction). 3. Includes the charging and withdrawal mechanism.

(image is blurry on this page, please see our Google doc for high resolution Development overview)

1. Development of the POS App and interfacing with Festy's wristbands
Features:
  • 750 custom designed wristbands and 500 contactless crypto cards loaded with Dash for the conference and pub crawl
  • Cross-promotion between Dash and Festy on the app and website.
  • POS App to be installed by the waiters featuring the list of items sold during the pub crawl and at the conference
  • IOS app in addition to Android

Customer Journey:
  • To keep it simple, the wristband will be preloaded for attendees
  • Each attendee will receive a free wristband
  • Attendees can pay for drinks by tapping their wristband against a POS system at the bar
  • The amount is shown in Dash and local currency
  • Users can tap wristband on their phone and check remaining balance, top-up and withdraw with Dash
  • Possibility: user could have a simple app they can link one wristband to. From this app they can withdraw the money once the party is over.
2. Charging/Withdraw from the cards 
Features :
  • Users can tap wristband on their phone and check remaining balance, top-up and withdraw with Dash with a dedicated app.

Customer Journey:
  • To keep it simple, the wristband will be preloaded for attendees.
  • Each attendee will receive a free wristband (600 will be manufactured in total)
  • Attendees can pay for drinks by tapping their wristband against a POS system at the bar.
  • The amount is shown in Dash and local currency.

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
2 points,1 year ago
Darren, I was glad to see you speak at the conference. I'm glad to have Bitcart as a partner. And I'm really glad that you and yours are so excited about your future at Dash.

But Darren -- Bitcart has yet to deliver a properly working service to this day. Might I recommend you attempt to purchase a gift card from a site like eGifter.com or GyftOff.com to see how BitCart should strive to operate. That is, promptly and without customers having to send questions to support. Ever.

Voting 'no' on Opera Incubator-related proposals for now. But rooting for you to get it together, and would consider voting 'yes' in the future.
Reply
0 points,1 year ago
Hi noobkid,

Thank you for your feedback surrounding Bitcart and its performance to date. The team at Bitcart are working tirelessly to solve the supply & demand issues that have manifested recently and we extend our gratitude to every supporter of Bitcart for their patience and understanding during this time.

There are a wide array of factors that contribute to these issues including an unprecedented increase in orders due to our features in the US Forbes magazine (https://www.forbes.com/sites/laurashin/2017/06/07/bitcoin-is-at-an-all-time-high-but-is-it-about-to-self-destruct/#3dacfc47cb31) and other popular media outlets, multiple DDoS attacks that we have suffered and site functionality problems as a result of updating the site to Bitcart version 4.0.

The team built this website from the ground up in the space of 2-3 weeks which is fractional compared to most sites of this magnitude prior to coordinating our marketing campaign in South Korea.

I would urge you and the rest of the Dash community to treat Festy as a separate entity entirely to Bitcart. This proposal is for the expansion of Festy which is by nature a completely different animal with a much more convincing strategy to take Dash to everyday people processing everyday payments.

Whereas Bitcart requires its customers to hold Dash and is a ecommerce website, Festy enables global marketplaces like festivals & pubs to come from fiat currency into Dash in an extremely easy and practical way.

This is a massive opportunity for Festy and Dash and I hope you will reconsider your opinion of Opera and its efforts to develop start ups that can really do what they say they will do.

If there is any ambiguity surrounding any other aspect of the proposal do not hesitate to ask about it.

Best Regards,
Darren Dineen
Reply
0 points,1 year ago
Darren, I am sorry but we have to consider past performance when deciding how to vote. While you and Graham are lovely guys and you can charm the birds out of the trees we have to decide whether you can be trusted to deliver. All we have to guide us in this decision are a bunch of promises, plus whatever experience we may have had with you in the past. So I do not agree that we should disregard any problems with BitCart. I think it is highly relevant to this proposal.

My personal experience with BitCart is that I have bought from you six times since June. On every occasion that I have actually received my card code I have had to chase support before I got it. I placed an order two weeks ago and instead of chasing it up I decided to wait and see how long it would actually take to get the code without further intervention. Your website confirms that it has been paid, but I am still waiting for the code. And in case it was somehow an isolated error I placed another order a few days ago and I am still waiting for that one too. I don't doubt that when I eventually relent and chase down these cards they will be delivered, but my point is that this is unacceptable. The codes should be delivered within 24 hours with no intervention necessary, and if you can't deliver for some reason you should at least send a prompt email to apologize for the delay.

I had high hopes for BitCart and I would love to see Festy succeed, but right now you look like a bunch of cowboys. You MUST get your house in order before I support any of your projects. I am reluctantly voting NO.
Reply
0 points,1 year ago
Hi seascape,

Thank you for taking the time to construct such a detailed argument - it is from dissecting feedback like yours and assimilating it that we can discover the tools to fine tune the customer service experience for users of Bitcart.

In order to respond appropriately, I will take the several points you make piece by piece so as to provide the most logical and complete answer that I can.

Firstly, I feel it is somewhat of a straw man argument to imply that I was asking you and everyone else judging this proposal to "disregard any problems with Bitcart". It is undeniably valid that the performance of both companies are compared considering the same core team is driving both Festy and Bitcart. However, when making an assessment of Festy's progress then you ought to place more of an emphasis on the relevancy of the milestones completed by Festy in the short time span of its existence rather than claiming that if the customer support side of Bitcart is poor then Festy necessarily doesn't deserve your vote.

Now ,let me just state clearly for the record that I am truly sorry that your personal experience with Bitcart has been problematic and I do concede that we have slipped on our customer service since a lot of traction has been gathering for us since May of this year. No company is perfect and we have been self critical enough to identify these problems internally. That is why our CTO has developed an automated support service that notifies customers when an order may be delayed so as to minimise customer confusion and dissatisfaction. This should be working fully in the next few days.

I would ask you not to dispel your high hopes for Bitcart just yet. In the interest of full transparency I will honestly say that we have had add to our team considerably over the past few months to manage the workload that we have and are now much more confident that we can achieve what we want to achieve.

I admire your honesty and thank you for highlighting the problems in such a forthright way, but please refrain from resorting to ad hominem arguments and calling us cowboys! As humorous as it is, we detest individuals like that and strive to be the antidote to such approaches to business.

I hope in the very near future we can show you the fruits of our labour by actions and not words. That said, we will continue to work on our charm - we haven't been able to remove birds from trees just yet!

Warm Regards,
Darren Dineen
Reply
0 points,1 year ago
Also, please write to bitcart@operaincubator.com and inform us of who you are so we can complete your order immediately.

Darren
Reply
0 points,1 year ago
Email sent
Reply
0 points,1 year ago
Voting yes , keep us posted on the progress also feel free to raise another request if you need more funds
Reply
0 points,1 year ago
Hi dashmaximalist,

We are overcome with humility and gratitude from reading your supportive message.

It is largely due to the overwhelming and resounding support that we have received from the Dash network that we have chosen to focus on completing the tasks at hand before considering doing an ICO or anything of that sort.

Best Regards,
Darren Dineen
Co-Founder & COO of Festy
Reply
2 points,1 year ago
Will you make your POS software open source?
Reply
1 point,1 year ago
Hi libertyzeal, thank you for your question.

While we are developing the system we are going to adopt a model of having as much code as possible open source. Naturally there will be elements of the code that, for now, will be closed source but this will gradually become more open as more components approach a satisfactory level of completion.

We will be uploading a video response later today to provide more clarity to some additional points regarding this proposal.

We are currently in attendance at the World Blockchain Forum following the successful Dash Conference yesterday so we will be much more responsive later this evening once that wraps up.

Warm Regards,
Festy Team
Reply
0 points,1 year ago
As always, I have suggestions

I think in the Festy bracelets, (since another proposal related to Festy was funded) in the app, beer mats, wristbands, banners, posters, etc. and in other advertisements you should include the phrase:

Powered by Dash.org
or
Powered by Dash.org Tecnology

And I personally would like to see photos.

Thank you for your proposal
Reply
0 points,1 year ago
Hi blockchaintech,

Thank you for your suggestions - the first batch of wristbands that we designed for use cannot be altered as they are completed products.

I will consult directly with our Creative Director and communicate your thoughts to him.

Warm Regards,
Darren Dineen
Reply
0 points,1 year ago
I understand, but in successive bracelets, you should indicate it in the proposal and it is not an option, and I would like to see a photo of the next lots.

I from this moment I am requesting this: Powered by Dash.org Tecnology or similar

To all proposals, in which Dash technology is used and people are not aware, as in this case.
I think it's very important for people to know who their technology partner is, and it's not Bitcoin, Litecoin, or Monero-'coin '...

Thank you for your proposal.
Reply
0 points,2 years ago
Very impressive plan!

About the withdraw-app, maybe someone could invite guests to install a wallet during the event and retrieve for them. Then they don't need install a separate app, link wristband.

Also could you please approve sharing the code review?
Reply
0 points,1 year ago
I'm sorry,

I referred to the is inaccessible security audit (development overview)

https://docs.google.com/drawings/d/s18Bcy37POht-yuIqUc2wWg/image?w=553&h=443&rev=6&ac=1

Please approve?
Reply
1 point,1 year ago
Hi paulkuit,

We have now granted you access to comment on the document. Please feel free to add any thoughts or questions you may have and we will endeavour to answer them as best we can!

Thank you for your input!

Warm Regards,
Festy Team
Reply
-3 points,2 years ago
Voted NO.
You even didn't introduce yourself!
Reply
1 point,1 year ago
Hi dote,

My apologies for not including an introduction about myself in the proposal, I assumed you had tuned into the live stream of the Dash Conference that took place in London yesterday where we had a speaker slot and gave a presentation!

Here is a link to the talk including an introduction from Jason King of Unsung: https://youtu.be/6fGfk1sMOSs?t=43m50s

Furthermore, given the time parameters of the talk we couldn't include all the activities of our company to date including the successful soft beta launch of Festy at the largest music festival in Ireland, Electric Picnic.

Hopefully this will provide a satisfactory introduction!

Thank you for your feedback,
Darren Dineen
Co-Founder & COO of Festy
Reply
2 points,2 years ago
He presented at the Dash Conference: part 2 video.
Reply