Proposal “Renewal-Ben-Swann-Reality-Check“ (Closed)Back
|Title:||PLEASE VOTE DOWN: Renewal: Ben Swann’s Reality Check Sponsorship & Ambassador|
|Monthly amount:||800 DASH (87458 USD)|
|Completed payments:||1 totaling in 800 DASH (3 month remaining)|
|Payment start/end:||2018-03-21 / 2018-07-18 (added on 2018-03-11)|
|Final voting deadline:||in passed|
|Votes:||739 Yes / 815 No / 26 Abstain|
UPDATED SCALED DOWN PROPOSAL HERE: Reality Check Renewal Reduced Proposal
Renew Ben Swann’s Reality Check segment for 4 months (May, June, July, August 2018) with Dash as the sole sponsor.
Things are moving along with Fox News. The Hill is interested in furthering talks on crypto related content. And a deal is being finalized with Biz Pac Review to publish Ben Swann's Reality Check powered by Dash. These larger publications require several rounds of approval, but things are moving forward with each one. We are getting closer to getting a lot mainstream traction for Dash.
We also have a confirmed meeting scheduled with CoinTelegraph on Monday to talk about the column and video show.
I'll be speaking at Libertopia in San Diego on May 4th, and Voice & Exit the weekend of May 18th. I will be highlighting Dash and the decentralization of media.
Tiffany Rider, Executive Producer of Reality Check, will also be attending Libertopia and will join a panel to discuss Dash and media.
I will be attending PorcFest in June.
Truth In Media powered by Dash has been asked to be a media sponsor of Freedom Fest in July and we have accepted. I will also be speaking there. Freedom fest is one of the largest freedom conferences in the US. It has many well known personalities attending including Judge Andrew Napolitano, Steve Forbes, John Stossel, and Patrick Byrne to name a few.
Second release of Sponsor Spotlight. Beginning this coming weekend this will become a weekly segment (as per our agreement for May, June, July, August) In addition, we will be adding the call to action starting next week as well at the end of our segments. (BTW, if you have a specific Dash funded project you would like to have us profile please email me email@example.com)
Sponsor Spotlight: Dash Digital Cash, Episode 2
Will be speaking at 4 major upcoming conferences to promote decentralization and DASH
Voice and Exit: Voice and Exit Austin
Freedom Fest FreedomFest
QUICK BUT BIG UPDATE on Ben Swann's Reality Check powered by Dash syndication:
Part of the team will be in NYC April 5th thru 11th for face to face meetings with: Fox News, The Hill, and The Telegraph, with a tentative meeting with Coin Desk.
Also, we are happy to announce that Kevin Mallon, former Director of Business Development for NewsMax, has joined the team. Kevin will open even more doors for Reality Check and Dash.
We have released our first DASH Sponsor Spotlight video which will promote DASH adoption as well as highlight the projects funded by DASH around the world which are helping to promote freedom.
Reality Check Sponsor Spotlight on DASH
I have worked with Dash Watch to put together a breakdown of what we have done. But I thought that the goal of this project was to expand DASH as a brand? In just 2 months we have 10 Million video views, we
have dozens of major outlets considering syndication of DASH branded Reality Check and now, we have Coin Telegraph, one of the largest crypto sites on the web offering me a weekly column AND a crypto show. How have I not delivered on what I said I would do?
AS PART OF OUR RENEWAL, WE HAVE AGREED TO ADD VALUE TO THE PROJECT WITH 3 ADDITIONAL INITIATIVES:
1. To give DASH sponsorship "inclusion" for a period of two years with the naming of our studio as Dash studio. I have been offered a crypto-show to be distributed by Coin-telegraph. What better place to record the show than from DASH Studio.
2. Dash receives right of first refusal on future sponsorships from the date of the first proposal and extending 2 years. This allows us to still seek sponsors and gives DASH community
freedom to say no.
3. Keep the DASH intro and logo as is. (perhaps consider making the DASH logo a little more legible (it is difficult to see on non HD screens, several MNOs have raised this. Keep it tasteful discrete but just more legible)
4. Add a call to action at the end each of our videos on DASH so that your viewers understand in by investing in DASH means supporting continuation of our content and supporting freedom.
5. Give a DASH weekly "Sponsor Spotlight" program which focuses on one way in which DASH is working to increase freedom in the World and for our viewers to better understand what DASH is about. This does not have to follow the "Reality Check" format and is purely educational in nature. The goal is for Reality Check viewers to better understand how DASH aligns with "Reality Check" values of promoting freedom in the World through our DASH funded projects. e.g. Venezuela, Africa, and other other such projects.
Here is a list of all the publications that have expressed interest in carrying DASH branded Reality Check:
Real Clear Politics (already running)
Finance Sites interested in Crypto Content
UPDATE: PROPOSED BUDGET FOR 4 MONTHS, MAY-AUGUST (my apologies for the giant font, I don't know how to undo that)
TRUTH IN MEDIA
5 Web Journalists
3 Web Crypto
Editor in Chief
3 Section Editors
3 Line Producers
2 Graphic Designers
1 Video Animator
1 Audio Operator
News Video License
Finish Studio Build
In addition, we are building out a very strong syndication network. Real Clear Politics is now carrying Reality Check w/Ben Swann powered by Dash. Lifezette (which does 50M video views per month) has just signed on with us as well.
Example of Reality Check w/Ben Swann Powered by DASH
We have begun our build out of our Atlanta studio and have paid 18 contractors in Dash. While a large part of our original budget was
intended for studio build-out, the depreciation of Dash has left us with
less than half of our original budget. (More on that below)
I have also been able to speak about the power of Dash’s sponsorship at
Anarchapulco in front of a crowd of 1,500 and will be headed to San
Francisco to speak at Block 2 the Future. If this proposal is accepted I
will also be speaking at Porcfest in New Hampshire.
To read the full KPI just click here: https://goo.gl/1faZhF
Unfortunately, with the depreciation of Dash since our proposal first passed, we have not been able to build out as quickly as I would have liked. The good news is that we have released every episode on time just as I promised we would. I had originally not planned to renew until April but the depreciation has been difficult to adjust to and so I am seeking renewal to begin the month of April.
We propose that just as DASH is creating disruption in the financial world, it is now creating major disruption in the media world by bringing back to the masses Reality Check with Ben Swann. As the sole sponsor of Reality Check, DASH is now branded and tied to what is one of the most successful news segments in the world. Our hope is to establish and sustain a long-term partnership, and we would be honored to be an enduring ambassador of Dash.
Reality Check with Ben Swann is a news and information segment that paved the way in covering stories mainstream media misrepresented or simply deceived the public about in the United States and around the world. In 2016, Reality Check with Ben Swann had 110 Million video views on Facebook and outperformed media giants such as VICE News.
Deliverables and Funding Breakdown
Reality Check Sponsorship.
- Dash will be the sole sponsor of Reality Check for the duration of this sponsorship.
- Estimated 15M video views, 75M social impressions. The estimated video views and impressions do not include views and impressions gained through advertising. Videos will be uploaded to Facebook, YouTube, DTube, LBRY, Amazon Prime, Roku, embedded on Steemit and News Websites. Episode teasers will be posted to Instagram and Twitter. These will be in video or image format.
- Sponsorship includes:
- Lower third bug. “Ben Swann’s Reality Check Powered By Dash” and will be seen on all platforms listed above and more as we expand our network.
- Link in the description of the Youtube, DTube, and LBRY if available
- 5 second intro. Example “Reality Check is powered by Dash digital cash” after the intro to the Reality Check segment.
- There will be two Reality Checks a week; Every Tuesday and Thursday unless the date lands on a US holiday. Then Reality Check’s marketing department will decide what day to release that Reality Check on.
- Videos will cover topical US and World issues and will be 2 to 5 minutes long.
- A total of 40 episodes will be sponsored.
Ben Swann/Team at 3 Crypto/Blockchain events. Ben Swann and team go to one, US based, blockchain conference a month (3 total) to promote Dash. Live stream on Facebook and Youtube for 30/60 mins with TiM/Reality Check/Dash backdrop. Social promotion before and after the event. The events have not been picked yet, and we would love the Dash community’s feedback on where in the US you would like us to go.
Exclusive sponsor of Truth In Media website. Up to 4 banners per page with estimated impressions of 1,000,000
Co-branded merch. “Ben Swann’s Reality Check Powered By Dash Digital Cash” merch to give away to fans. T-shirts, decals, stickers, etc.
Mention Dash. Ben and team, while being interviewed by other press, will mention Dash is the reason Ben was able to come back.
Sponsor/Event Dash Discounts: Discounts for sponsors of other TiM properties and TiM events will receive discounts if they pay in Dash.
Investment: Four months 800 Dash/month.
Release Dates for Renewal:
May: 1, 3, 8, 10, 15, 17, 22, 24, 29, 31,
June: 5, 7, 12, 14, 19, 21, 26, 28
July: 3, 5, 10, 12, 17, 19, 24, 26, 31
August: 2, 7, 9, 14, 16, 21, 23, 28, 30
Dealing with price fluctuations
We will save some for when and if there is a dip in the price of Dash. When Dash is performing well, we will add to advertising budget for Dash sponsored content, if there is a huge upswing create other Dash sponsored content.
Project updates to be expected by the community
We will provide a monthly KPI report. The KPI report will include banner impressions, video plays and reach.
About Ben Swann
I have 20 years of experience in journalism, behind and in front of the camera. I became drawn to covering under-reported issues and events early on in my career, particularly during my time covering the drug war in Mexico when I realized that the war on drugs was being misrepresented and most mainstream media had no interest in upholding their commitment to sharing the truth with the public. I’ve received two Emmy awards and two Edward R. Murrow awards, as well as several AP awards from my time in Texas and New Mexico.
I am not new to the cryptocurrency community. I’ve been discussing Bitcoin since 2013, longer and more thoroughly than most journalists in the media, in my own reporting as well as during my appearance at the Texas Bitcoin Conference in 2014. My experience stands in contrast to the majority of mainstream media, which is scrambling to catch up on coverage largely because cryptocurrency has become so accessible and attractive that they can no longer ignore it. However, the majority of media corporations fail to objectively and accurately report on this industry.
Benefit to Dash
We have the ability to bring Dash to a vastly larger audience than ever before. Without question we have already brought an enormous amount of attention to the Dash DAO with many media organizations and individuals now aware of the concept of a DAO treasury when they had not been in the past.
In addition, Reality Check episodes dive into subjects that are embraced and heavily recirculated by an enormous and diverse crowd. This crowd comes from widely varying political, social and geographic backgrounds and they range from individuals who have spent a great deal of their own time on research to individuals who are learning about these subjects for the first time, and the subject of cryptocurrency is no exception. The promotion of Dash will fit seamlessly with our reporting: while our audience is diverse, it shares a common passion for disruption in the media as well as a mindset that embraces disruptive technologies like cryptocurrency.
We have the advantage of both a huge audience and existing experience in speaking to the public about cryptocurrency. Using the same footprint that has helped Reality Check and Truth In Media episodes reach hundreds of millions of viewers, we will be able to integrate Dash and crypto within our videos as well as bring those topics to live events at a more intimate level with the public.
I have been honored over the past 2 1/2 months to act as an ambassador for Dash and to introduce the power of Dash Digital Cash to so many people.
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