Proposal “Radiosponsorship“ (Closed)Back
Title: | Sponsorship for The Crypto Show and Unsung: Hacking Hunger |
Owner: | Danny_Somthin |
Monthly amount: | 197 DASH (4276 USD) |
Completed payments: | no payments occurred yet (3 month remaining) |
Payment start/end: | 2016-11-04 / 2017-02-18 (added on 2016-09-07) |
Final voting deadline: | in passed |
Votes: | 821 Yes / 122 No / 0 Abstain |
Proposal description
Objective
The Crypto Show is the longest running FM program dealing with cryptocurrency news and discussion. The show’s hosts and producers seek the network's approval for a sponsorship package for the show. In addition, The Crypto Show has a successful track record of fundraising for charitable organizations and the show would like to make Dash the lead sponsor for the its partnership with the charitable organization Unsung: Hacking Hunger in Austin, TX.
Background
The show is a prominent voice in the crypto community and the team at the show believes strongly that highlighting Dash’s decentralized funding and governance model as the show would do, would elevate Dash’s
visibility and advantages in the space. The hosts Danny Sessoms and Chris Nenedal have cultivated quite a name and presence in the space. With experienced radio hosts at the helm and a spotless reputation in the community
the guys at The Crypto Show have created a vast network of connections throughout the world of cryptocurrency (see sample guest list below). The show airs twice a week on Sundays and Wednesdays from 8-10pm, a total of 8 episodes a month. Due to its regular time slot on an FM radio station, The Crypto Show is the most consistent radio and podcast content provider in the space because of its set time each week. The hosts of the show are dedicated to growing awareness and adoption of the DASH networkand currency. After interviewing most of the leading voices in crypto and other decentralized technologies, the show feels that Dash would be a great sponsor due to the features that set it apart from other projects in the space.
Public Relations
The Dash protocol has tremendous vision and we at the show feel that vision has not been communicated to the wider crypto scene effectively. Talk of instamines and scams still haunt the Dash project and the show would like
to help remake Dash’s image by presenting some of the revolutionary aspects of the protocol to the leading names in the space. A major hurdle for bitcoin has always been the negative press of scams or hacks. But we have found that showing the ability for a coin to support charities in a decentralized way like the efforts of Bitgive, Sean's Outpost, FreeAid and others is tremendously valuable PR to the public and also helps a lot of people. The show has helped dozens of charities with its work, even helping to raise over $12,000 for Ross Ulbricht's defense fund in a series of fundraisers it conducted. We would like to bring this kind of charitable attention to Dash. The sponsorship would also include a dedicated 25% of the Dash going towards our partnership with Unsung Hacking Hunger in Austin, TX. Unsung is the brain child of popular cryptocurrency activist and philanthropist Jason King. Unsung.org is an application that feeds the hungry by delivering unwanted food from local caterers and restaurant and rewards its drivers with bitcoin. The Crypto Show helped make Unsung a reality by creating a partnership with another decentralized organization here in Austin, Arcade City. Both organizations give credit to the show for making this effort come to life. An article detailing this partnership even made the frontpage of Reddit with over 210,000 views. The show has also played a big part in helping the decentralized Uber, Arcade City, get off the ground leading to worldwide attention.
“The Crypto Show has been instrumental in advancing Arcade City in Austin and globally. Connections they made for us turned into two of our most important strategic relationships: Airbitz for Bitcoin payments and security, and
Unsung.org for connecting our drivers with a social mission of feeding the homeless. Their radio PSAs and well-done interviews are the cherries on top. We’ll always be happy to partner with The Crypto Show.” - Christopher
David, CEO of Arcade City
"The Crypto Show has been fantastic in establishing The Austin chapter of Unsung and it is amazing. The amount of good they have been able to do on a very limited budget is astounding. Well over a thousand meals fed in a very short period of time. A real asset to the Unsung community." - Jason King, Founder of Sean's Outpost and Unsung
https://youtu.be/U-TdZsCb6zM
"I have worked with the Crypto Show in advertising the Texas Bitcoin Conference and other events. His promotion was the most effective of all we used. The Crypto show has shown a level of consistency and quality that has proved to be effective in promoting Bitcoin, Conferences, and businesses. Additionally, they have provided great guests, information, and entertainment." - Paul Snow, Chief Architect at Factom, Organizer of the Texas Bitcoin Conference
It can also be noted that The Crypto Show will have a lead role in orginizing the upcoming Texas Bitcoin Conference.
Broadcast Networks
- TXLR 89.1 FM Austin, TX
- LTB Network https://letstalkbitcoin.com/blog/category/the-crypto-show
- Logos Radio Network http://www.logosradionetwork.com
- LRN FM http://lrn.fm
- BitcoinTalkRadio.com
- Tastypodcast.com
- Podcastaddict.com
- #1 Show on BitcoinTalkRadio.com
- 41,000 Plays each month on Soundcloud
- 2nd Most listened to show on Let’s Talk Bitcoin Network after Andreas Antonopoulis’ show
- Broadcast on 89.1 FM in Austin to the 35th largest radio market in the U.S. with radio coverage to potentially 1.6 mil listeners
A Sample List of Some Past Guests
- John McAfee, CEO McAfee Associates
- Andreas Antonopoulis, Author of Mastering Bitcoin
- Cody Wilson, CEO Defense Distributed
- Amir Taaki, Dark Wallet
- Roger Ver, Bitcoin.com
- Alex Winter, Actor/Director of Deep Web
- Jeffrey Tucker, Liberty.me
- Peter Todd, Bitcoin Core Developer
- Pieter Wuillie, Bitcoin Core Developer
- Paul Snow, Chief Architect Factom
- Even Duffield, DASH Lead Developer
- Daniel Diaz, DASH Business Developer
- Juan Gault, DASH Evangelist
- Amanda B. Johnson, DASH Evangelist
- And hundreds more...Check out our Soundcloud for more
BUDGET
Overview
The show would ask for a 197 dash a month for a trial period of 3 months. This would help pay for our studio space, our costs for production and our ability to travel for remote events for interviews. It would provide enough investment to fill the much needed gaps in Unsung’s budget and would directly purchase foodstuffs for the homeless community that Unsung serves. The show would also like to give Dash away to callers and have them
set up wallets to help put Dash into people’s hands. Adoption will only increase by putting Dash into the hands of users and having them interact directly with the currency. What better platform to distribute the currency and
introduce newcomers then one of the most popular and entertaining shows out there? And what better way to help remake the image of Dash but by using it to fund a charity that has received worldwide press?
Objectives
We believe that the Dash project would see an increase in adoption, investment and awareness by funding this sponsorship. The show could also serve as a destination for the community to hear about the latest developments
first hand from some of the project developers like Evan Duffield and leading business marketers like Daniel Diaz or Juan Gault, all of whom have been guests in the past. Dash is in need of of an image makeover. This has already started to take shape in some of the ways. Its main websites have created more stylish appearances and attracted more attention from Users. The shift from Darkcoin to Dash and Darksend to Privatesend are all examples of this shift. We would like to continue this makeover by highlighting the technology behind these names and all the different projects committed to buildingout that technology. We feel we can play a big role in helping manage and promote this makeover. We feel like
we bring an opportunity with the Unsung sponsorship to also help communicate the generous and problem-solving nature to Dash’s community. Dash is known for solving problems that plague other cryptocurrencies (i.e. block size, governance) so having Dash sponsor a problem solving effort of hunger seems like a natural fit and one that can really help Dash’s image. The show is downloaded and attracts the greatest amount of attention from people already involved in crypto-currency and therefore we can help persuade people already invested to look at Dash as a possible investment. Dash needs to target people who are already invested or who want to invest in the space. Its market cap is below projects with less development and less features and we feel we can help close that gap. We hope that we can effectively address the needs facing Dash right now, i.e. an increased awareness of the networks advantages over other forms of crypto, like decentralized governance, masternode dividends, 2.5 second transaction speeds and its treasury model. All of these key features make Dash one of the most exciting projects in the industry. We would like Dash to be free of scandal or a bad reputation and for people to discuss and debate and judge the currency based on its merits alone.
Sponsorship Package
If the network decided that this was worth funding Dash would receive an official sponsorship that includes:
- live reads on air during our sponsorship segment.
- a banner on our site. http://thecryptoshow.com
- close attention to reporting and curating all Dash news for our audience giving it special attention for thepurposes of advertising to our crypto minded audience.
- Free PSA announcements and commercials advertising the Unsung sponsorship by DASH during show
- Mention of sponsorship in future media coverage of Unsung: Hacking Hunger
- The satisfaction of knowing the Dash community helped feed thousands of homeless people in Austin, TX
The sponsorship would last for a trial period of three months starting November 1st and ending on January 31st, 2017. If the network appreciates the effort we have made and feels it is worth funding in the future than we would
present a proposal in the future.
Project Milestones and Transparency
Show stats and listenership will be posted to the Dash forum and a Slack channel can be created to follow the numbers. Show details will be posted to our Facebook and website and and Dash related guests will be advertised to the Dash forum on an ongoing basis. Communication with the show thru the Dash forum and slack channel is welcome to help shape show content in terms of Dash. We are open to any suggestions from the network on how to make the sponsorship and ROI more transparent and how to broadcast our efforts to satisfy our backers. We welcome the idea of including the awesome Dash community in helping communicate the advantages of Dash for users, business owners, investors and enthusiasts so that this sponsorship will be seen as a worthwhile venture for everyone involved. Please suggests ways we can add to this. Thank you for your time.
Regards,
The Crypto Show Team
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Discussion: Should we fund this proposal?
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Hey guys how's it going. I missed the last dash interview and I'm just now getting around to listening to it. I did have a few questions though.
The best I can tell these things have not been done....
“a banner on our site. http://thecryptoshow.com"
&
“Every Dash interview on FB live we will convert to youtube and post on the Dashpay redditâ€
I did not find a youtube of the last show with Evan and Andy but did find a link posted by tungfa to the LTB blog with a link to the fb live show....
The Crypto Show with Evan Duffield and Andy Freer of Dash (recording from last night) letstalkbitcoin.com
submitted 16 days ago by tungfa
https://www.reddit.com/r/dashpay/comments/5c7ahe/the_crypto_show_with_evan_duffield_and_andy_freer/
Also...
“The show would also like to give Dash away to callers and have them set up wallets to help put Dash into people’s hands. Adoption will only increase by putting Dash into the hands of users and having them interact directly with the currency. What better platform to distribute the currency and introduce newcomers“
As of 11-26-16 how much dash has been given away and how many wallets set up?
Are there any other updates from this proposal you would like to share? I saw the Halloween pics which was cool.
Thanks
These are the types of things that catch people's eye from outside the very tiny Cryptospere.
An excellent example is the 40,000 member Facebook page in Austin of people who just wanted to drive or catch a ride. These people are all aware now of the connection of bitcoin and Arcade City.
As we mentioned before this effort has already garnered a story on Bitcoin.com by Jamie Redman with over 210,000 views. We may not be able to recreate that but we'll give it one hell of shot.
https://youtu.be/U-TdZsCb6zM
https://www.dash.org/forum/threads/sponsorship-for-the-crypto-show-and-unsung-hacking-hunger.10565/#post-103647
Getting down to X DASH paid per user visit and onward adoption would be very helpful for the Dash community to hone its sponsorship effectiveness.
I don't know of a good way to do this since Dash isn't selling a product and can't give 10% off if you use a coupon etc. Though setting up a Dash Faucet might work, analysing the onward txs could give an idea of eventual adoption. Maybe this should be a new project funded by the community.
https://youtu.be/0sE4zVxHITY
Also notice this would not take effect for 2 months.
Because we plan to display what we're doing first by putting our own money on it.
Sit back and see.
You can follow along on Twitter and FB and what ever other platform we're on.
and please do not use the very large fontsize under "background" & "public relations".
I just don't see it. I even find this show difficult to listen to with the hard stop commercial breaks and over-talkative hosts. We should be advertising in mainstream channels. This is almost the cost of a billboard.
And seriously, Dash ain't ready for mainstream, it's so hard to use - we have to wait until evolution till it's mainstream-ready, (reminds me of BTC saying no to wikileaks in the early days). So what I'm saying is the target market is spot on - preaching to the BTC choir is good, they will be the ones to adopt Dash in this stage of the game.
seems to be plausible