Proposal description
Owner: Nik Novoselov (Niknovo)
One-time funding request: 40 DASH
Event date: May 22nd
Location: Moscow
Executive Summary (Description and Goal Statement)Following our previous successful collaboration, we’d like to propose the next step in building Dash’s presence within the Russian-speaking Web3 community through a high-impact activation at Bitcoin Pizza Day.
This proposal offers Dash an exclusive partnership with DeFrens — one of the most active Russian-speaking Web3 & AI tech communities (10,000+ members, 3,000+ active founders and developers).
The activation will take place during Bitcoin Pizza Day — a high-attention crypto event with 350+ offline attendees and 90,000+ organic reach. This format allows Dash to move directly and engage a broad yet relevant audience of developers, traders, and crypto-native users.
The core goal is to drive measurable ecosystem onboarding and positioning. Through wallet-based activations, targeted content, and strong media distribution, we will introduce Dash as a practical privacy-oriented payment tool and infrastructure for real-world use.
We propose a full-stack activation: main stage branding, wallet onboarding mechanics, direct marketing exposure, media coverage, and integration into the DeFrens builder community. This is not just sponsorship — it is a targeted entry into a fast-growing Russian-speaking crypto audience with strong technical depth and high conversion potential.
Completed events with DASH: 1. Privacy & Cryptography Conference in Moscow together with Dash.
The event gathered a strong builder-focused audience and demonstrated clear interest in privacy-oriented infrastructure.
Stats:
We also ran a wallet onboarding raffle, which resulted in 32 new wallet registrations.
The event included top-tier ecosystem participants (ex-Fantom, Erigon, Akula, Miden, Sber, zkBob, MIPT, Symbiosis) and was supported by 20+ media and community partners.
For us, this was not just a standalone event, but a step toward building a stronger privacy-focused builder ecosystem around Dash.
Main Media Coverage (Privacy & Cryptography Conference):
Community Channels Coverage (Privacy & Cryptography Conference)Main Telegram / community coverage:
Content Folders (Privacy & Cryptography Conference).
https://svetloft.com/defrensxdash
Why Bitcoin Pizza Day
Bitcoin Pizza Day is one of the most widely recognized mass-participation events in the crypto calendar — a rare moment that naturally draws both experienced community members and people only discovering crypto.
Last year, DeFrens' Pizza Day became one of the largest events tied to this date in the CIS. An open-air format in the center of the capital, it brought together Web3 pioneers, builders, active community members as well as new faces. Partnerships with major crypto media and some of the tech-oriented universities amplified the reach beyond the usual audience. Meaningful connections were made, and the event established itself as a real community touchpoint.
Report:
YT Stage Recordings
2025 PizzaDay Results:
Bitcoin Pizza Day is the most culturally resonant mass-participation event in crypto — and the most relevant moment to bring Dash in front of the Russian-speaking audience.
This year, we propose Dash as the main sponsor with a focus on community activation and onboarding, not just branding.
What Dash Receives
DeFrens has organically built a dense network of privacy-oriented builders in the Russian-speaking market.This activation gives Dash:
– Direct access to high-quality technical audience
– Exposure to both grassroots and institutional participants
– Entry into a cryptography/privacy-focused community
– Strong positioning as one of the original privacy-focused cryptocurrencies
Budget
Sponsorship package: 40 DASH
Includes:
– Branding
– Marketing campaigns
– Event production and operations
– Media coverage
– Content production
Total: 40 DASH (one-time funding)
About DeFrens
DeFrens is a leading Russian-speaking Web3 community that has hosted 35+ offline and 20+ online events in the past year.
We have hosted speakers and contributors from:
Our events on privacy and cryptography:
Closing
We believe Dash fits this event naturally as a Bitcoin-based privacy-oriented currency and can strongly benefit from this activation.
Happy to answer any questions and discuss details.
Nik Novoselov
Telegram: @niknovo
X: @artnauka
One-time funding request: 40 DASH
Event date: May 22nd
Location: Moscow
Executive Summary (Description and Goal Statement)Following our previous successful collaboration, we’d like to propose the next step in building Dash’s presence within the Russian-speaking Web3 community through a high-impact activation at Bitcoin Pizza Day.
This proposal offers Dash an exclusive partnership with DeFrens — one of the most active Russian-speaking Web3 & AI tech communities (10,000+ members, 3,000+ active founders and developers).
The activation will take place during Bitcoin Pizza Day — a high-attention crypto event with 350+ offline attendees and 90,000+ organic reach. This format allows Dash to move directly and engage a broad yet relevant audience of developers, traders, and crypto-native users.
The core goal is to drive measurable ecosystem onboarding and positioning. Through wallet-based activations, targeted content, and strong media distribution, we will introduce Dash as a practical privacy-oriented payment tool and infrastructure for real-world use.
We propose a full-stack activation: main stage branding, wallet onboarding mechanics, direct marketing exposure, media coverage, and integration into the DeFrens builder community. This is not just sponsorship — it is a targeted entry into a fast-growing Russian-speaking crypto audience with strong technical depth and high conversion potential.
Completed events with DASH: 1. Privacy & Cryptography Conference in Moscow together with Dash.
The event gathered a strong builder-focused audience and demonstrated clear interest in privacy-oriented infrastructure.
Stats:
- 250 registrations
- 150 attendees
- ~65,000 estimated reach
We also ran a wallet onboarding raffle, which resulted in 32 new wallet registrations.
The event included top-tier ecosystem participants (ex-Fantom, Erigon, Akula, Miden, Sber, zkBob, MIPT, Symbiosis) and was supported by 20+ media and community partners.
For us, this was not just a standalone event, but a step toward building a stronger privacy-focused builder ecosystem around Dash.
Main Media Coverage (Privacy & Cryptography Conference):
- ForkLog (X): https://x.com/ForkLog/status/2034584560688595328
- ForkLog: https://forklog.com/news/defrens-i-dash-provedut-v-moskve-konferentsiyu-o-privatnosti-i-detsentralizatsii/
- Xakep: https://xakep.ru/2026/03/20/defrens-dash/
- Happy Coin Club: https://happycoin.club/23-marta-v-moskve-sostoitsya-konferencziya-privatnost-kriptografiya-i-budushhee-web3/
Community Channels Coverage (Privacy & Cryptography Conference)Main Telegram / community coverage:
- Hash Telegraph: https://t.me/hashtelegraph/13629
- BeInCrypto Trading: https://t.me/beincrypto_trading/20891
- ETH RU: https://t.me/eth_ru/264648
- Crypto Girba: https://t.me/crypto_girba/2420
- CryptoRom: https://t.me/CryptoRom/22840
- CryptoRom: https://t.me/CryptoRom/22599
- ForkLog Feed: https://t.me/forklogfeed/66607
- ForkLog Feed: https://t.me/forklogfeed/66599
- Doberinvest: https://t.me/Doberinvest/3239
- Svetly Loft: https://t.me/Svetloftcom/128
- Dash RU: https://t.me/Dash_Ru/438819
- Dash RU: https://t.me/Dash_Ru/438427
- Dash RU: https://t.me/Dash_Ru/438409
- Dash RU: https://t.me/Dash_Ru/438264
- Dash RU: https://t.me/Dash_Ru/438128
- Dash RU: https://t.me/Dash_Ru/438071
- DeFrens News: https://t.me/defrensnews/269
- DeFrens News: https://t.me/defrensnews/270
- DeFrens News: https://t.me/defrensnews/272
- DeFrens News: https://t.me/defrensnews/273
- DeFrens News: https://t.me/defrensnews/275
- DeFrens News: https://t.me/defrensnews/285
- Shard RU: https://t.me/shard_ru/1652
Content Folders (Privacy & Cryptography Conference).
https://svetloft.com/defrensxdash
Why Bitcoin Pizza Day
Bitcoin Pizza Day is one of the most widely recognized mass-participation events in the crypto calendar — a rare moment that naturally draws both experienced community members and people only discovering crypto.
Last year, DeFrens' Pizza Day became one of the largest events tied to this date in the CIS. An open-air format in the center of the capital, it brought together Web3 pioneers, builders, active community members as well as new faces. Partnerships with major crypto media and some of the tech-oriented universities amplified the reach beyond the usual audience. Meaningful connections were made, and the event established itself as a real community touchpoint.
Report:
YT Stage Recordings
2025 PizzaDay Results:
- 90,000+ organic social impressions (excluding media coverage and reposts)
- 350+ attendees
- Sponsored by Base
Bitcoin Pizza Day is the most culturally resonant mass-participation event in crypto — and the most relevant moment to bring Dash in front of the Russian-speaking audience.
This year, we propose Dash as the main sponsor with a focus on community activation and onboarding, not just branding.
What Dash Receives
- Wallet Onboarding Activation
We design the event mechanics to drive direct ecosystem entry.
– Participation in the raffle requires a Dash wallet address
– During the event, random winners are selected from registered wallets
– Rewards distributed to 5 winners
This ensures measurable onboarding rather than passive exposure
- Main Stage Branding
– Dash-branded stage background
– Logo across all event materials
– Verbal mentions by the host
- Direct Marketing Exposure
– Email campaign to 10,000+ contacts (pre/post event)
– Telegram distribution across DeFrens and partner channels
– Post-event coverage and reporting
- Media & Content Production
– Professional photo coverage
– Professional panel video
– Social media content
– Distribution via Web3 media outlets
DeFrens has organically built a dense network of privacy-oriented builders in the Russian-speaking market.This activation gives Dash:
– Direct access to high-quality technical audience
– Exposure to both grassroots and institutional participants
– Entry into a cryptography/privacy-focused community
– Strong positioning as one of the original privacy-focused cryptocurrencies
Budget
Sponsorship package: 40 DASH
Includes:
– Branding
– Marketing campaigns
– Event production and operations
– Media coverage
– Content production
Total: 40 DASH (one-time funding)
About DeFrens
DeFrens is a leading Russian-speaking Web3 community that has hosted 35+ offline and 20+ online events in the past year.
We have hosted speakers and contributors from:
- Ethereum Foundation (PSE)
- Monero ecosystem
- ZKSync
- TACEO
- HOPr
- Canton
- Mellow Finance
- Mina
- Aleo
- Miden
- Zcash contributors
Our events on privacy and cryptography:
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Closing
We believe Dash fits this event naturally as a Bitcoin-based privacy-oriented currency and can strongly benefit from this activation.
Happy to answer any questions and discuss details.
Nik Novoselov
Telegram: @niknovo
X: @artnauka
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