Proposal description
In the current climate when Facebook and Google are banning advertisements of cryptocurrencies and prices of crypto are constantly declining it is more important than ever to partner with strong media brands that have resources and infrastructure to promote Dash to a targeted audience.
Sponsor Truth Theory Media for 12 part video series, sitewide sponsorship and dedicated Dash content.
Summary
Truth Theory want to partner with Dash to help grow both of our platforms and challenge the current unfair and unstable power structure. We are proposing sponsorship for a 12 part series of open letter videos (and articles) addressing much of societies problems we are currently facing. The core theme of the videos will be how all of these issues have links to the financial system and how Dash can work as part of the solution. The series will be produced by our award winning film director Marko Randelovic. These videos will be published on various platforms (Youtube, Facebook etc) and promoted throughout our network of partners and influencers. This part of our campaign is designed to evoke emotional response and has strong viral potential, we will also have a dedicated page on our website covering the video series and Dash.
We believe that with the latest restrictions Google and Facebook have placed on advertisers https://www.dashforcenews.com/google-to-ban-cryptocurrency-ads-deepening-crypto-blackout/ that it is important for cryptocurrencies to find alternative means of exposure. This is why alongside the video series, we are also offering dedicated content, site wide sponsorship and branding on all our videos and content.
About Truth Theory
"Truth Theory are new media facilitating the empowerment of humanity using honest, solution based and thought provoking ideas"
Truththeory.com is a digital media brand which was established in 2010. Since its inception, we have had over 100 million page views, with 43 million of those views in the last 12 months due to rebranding and refining our message.
Our rebranding was to shift focus largely towards solutions, instead of problems and to provide uplifting content. This also included a heavy focus on the creation of video content which gained us nearly 205 million views in the last year. We created a new concept which is that of New Media - we believe if we label ourselves as alternative, we will always remain an alternative to the mainstream, this is why we have coined the term “New Media” to replace the outdated “Old Media” paradigm. To learn more about it click here
Truth Theory Team
What We Bring To Dash
We believe that Dash is a perfect match for our community. Our following has 45% based in the US, with nearly 22% coming from the UK, Canada and Australia. Our biggest city demographic is London UK, where we are based, and our followers are people looking for solutions to the current issues the world is facing. Our viewers are made up largely of activists and freethinkers, with many becoming interested in the crypto space, due to its massive growth and media coverage over the last year.
Truth Theory Numbers:
205 million video views on Facebook (In the last 12 months)
43 million pageviews on our website (In the last 12 months)
1.7mln fans on Facebook
17.7k fans on Instagram
20.8k followers on Twitter
26k email subscribers
Facebook partnerships with several leading influencers totaling tens of millions of followers
Dash Will Receive:
Then focus on:
The Education System
The Financial System
Media
Sexuality
Work Life
Politics
The Legal System
Science
The Environment
Healthcare
Privatisation
The theme of the videos is the intrinsic link to the financial system and without being overly promotional - How Dash is a potential solution.
Video teaser intro:
Watch full size video on Youtube: [b]https://youtu.be/Mb4LqnZg0Aw
[/b]
Video teaser outro:
Watch full size video on Youtube: https://youtu.be/yY0uuD6Njx8
2. A dedicated “Open Letters To Humanity” solutions page with Dash being featured.
3. Exclusive branding of all video content produced by Truth Theory (20 videos per month). All video content produced over the next 3 months will have a “Powered by Dash” watermark and outro with a link to our dedicated Dash page.
4. Banner ads on our website. The different banners will have a link to different pages so we can reach people who have a different understanding of Dash and cryptocurrency.
- First banner: “Comparing Bitcoin with Dash” and redirecting readers to a dedicated page listing all the benefits of Dash (link) The reason? We believe many people recognise Bitcoin, but don’t know what Dash is. We want to capture their attention and show how Dash is solving many issues Bitcoin cannot.
Example of banner1:
- Second banner: “Will Cryptocurrencies destroy banks?” This will be linked with a web page explaining how decentralized technologies like blockchain have potential to replace banks and how Dash is playing a significant role in this revolution.
- Third banner will be sending people to Dash.org directly.
5. We will write 2 dedicated articles per month about Dash, how to buy it, how to use a wallet, what are the benefits, how it is different etc. We can create article ideas and have the Dash community approve them before writing.
6. We will provide a monthly KPI report.
Dash will have sponsorship on all content created in the next 3 months, with an estimated 50 million impressions.
Budget (Estimate)
The investment will be to sponsor our video series, expand our team and replace revenue streams provided by our current advertising partners.
Open letter video series (12 episodes) $99,000 (over 3 payments of $33,000)
Site wide and video sponsorship $45,000 per month
(Total estimated reach is 50 million views/impressions)
Costs will cover our team of writers, video editors, technical team, social media managers, acquisition of traffic, hosting, security and licences.
At the current price ($393.83) 200 Dash per month for 3 months
We have an audience that are very much looking for solutions to the world's problems. We also have a diverse team who have skills in creative, marketing and traffic acquisition: we believe that we can not only bring banner impressions to Dash, but create a campaign that will educate and raise awareness of what Dash is and give the Dash community a return on its investment.
Delivery Timeline and Escrow
April 2018:
May targets:
June targets:
July targets:
Sponsor Truth Theory Media for 12 part video series, sitewide sponsorship and dedicated Dash content.
Summary
Truth Theory want to partner with Dash to help grow both of our platforms and challenge the current unfair and unstable power structure. We are proposing sponsorship for a 12 part series of open letter videos (and articles) addressing much of societies problems we are currently facing. The core theme of the videos will be how all of these issues have links to the financial system and how Dash can work as part of the solution. The series will be produced by our award winning film director Marko Randelovic. These videos will be published on various platforms (Youtube, Facebook etc) and promoted throughout our network of partners and influencers. This part of our campaign is designed to evoke emotional response and has strong viral potential, we will also have a dedicated page on our website covering the video series and Dash.
We believe that with the latest restrictions Google and Facebook have placed on advertisers https://www.dashforcenews.com/google-to-ban-cryptocurrency-ads-deepening-crypto-blackout/ that it is important for cryptocurrencies to find alternative means of exposure. This is why alongside the video series, we are also offering dedicated content, site wide sponsorship and branding on all our videos and content.
About Truth Theory
"Truth Theory are new media facilitating the empowerment of humanity using honest, solution based and thought provoking ideas"
Truththeory.com is a digital media brand which was established in 2010. Since its inception, we have had over 100 million page views, with 43 million of those views in the last 12 months due to rebranding and refining our message.
Our rebranding was to shift focus largely towards solutions, instead of problems and to provide uplifting content. This also included a heavy focus on the creation of video content which gained us nearly 205 million views in the last year. We created a new concept which is that of New Media - we believe if we label ourselves as alternative, we will always remain an alternative to the mainstream, this is why we have coined the term “New Media” to replace the outdated “Old Media” paradigm. To learn more about it click here
Truth Theory Team
What We Bring To Dash
We believe that Dash is a perfect match for our community. Our following has 45% based in the US, with nearly 22% coming from the UK, Canada and Australia. Our biggest city demographic is London UK, where we are based, and our followers are people looking for solutions to the current issues the world is facing. Our viewers are made up largely of activists and freethinkers, with many becoming interested in the crypto space, due to its massive growth and media coverage over the last year.
Truth Theory Numbers:
205 million video views on Facebook (In the last 12 months)
43 million pageviews on our website (In the last 12 months)
1.7mln fans on Facebook
17.7k fans on Instagram
20.8k followers on Twitter
26k email subscribers
Facebook partnerships with several leading influencers totaling tens of millions of followers
Dash Will Receive:
- Exclusive sponsorship of our 12 part video series called “Open Letters To Humanity”
Then focus on:
The Education System
The Financial System
Media
Sexuality
Work Life
Politics
The Legal System
Science
The Environment
Healthcare
Privatisation
The theme of the videos is the intrinsic link to the financial system and without being overly promotional - How Dash is a potential solution.
Video teaser intro:
Watch full size video on Youtube: [b]https://youtu.be/Mb4LqnZg0Aw
[/b]
Video teaser outro:
Watch full size video on Youtube: https://youtu.be/yY0uuD6Njx8
2. A dedicated “Open Letters To Humanity” solutions page with Dash being featured.
3. Exclusive branding of all video content produced by Truth Theory (20 videos per month). All video content produced over the next 3 months will have a “Powered by Dash” watermark and outro with a link to our dedicated Dash page.
4. Banner ads on our website. The different banners will have a link to different pages so we can reach people who have a different understanding of Dash and cryptocurrency.
- First banner: “Comparing Bitcoin with Dash” and redirecting readers to a dedicated page listing all the benefits of Dash (link) The reason? We believe many people recognise Bitcoin, but don’t know what Dash is. We want to capture their attention and show how Dash is solving many issues Bitcoin cannot.
Example of banner1:
- Second banner: “Will Cryptocurrencies destroy banks?” This will be linked with a web page explaining how decentralized technologies like blockchain have potential to replace banks and how Dash is playing a significant role in this revolution.
- Third banner will be sending people to Dash.org directly.
5. We will write 2 dedicated articles per month about Dash, how to buy it, how to use a wallet, what are the benefits, how it is different etc. We can create article ideas and have the Dash community approve them before writing.
6. We will provide a monthly KPI report.
Dash will have sponsorship on all content created in the next 3 months, with an estimated 50 million impressions.
Budget (Estimate)
The investment will be to sponsor our video series, expand our team and replace revenue streams provided by our current advertising partners.
Open letter video series (12 episodes) $99,000 (over 3 payments of $33,000)
Site wide and video sponsorship $45,000 per month
(Total estimated reach is 50 million views/impressions)
Costs will cover our team of writers, video editors, technical team, social media managers, acquisition of traffic, hosting, security and licences.
At the current price ($393.83) 200 Dash per month for 3 months
We have an audience that are very much looking for solutions to the world's problems. We also have a diverse team who have skills in creative, marketing and traffic acquisition: we believe that we can not only bring banner impressions to Dash, but create a campaign that will educate and raise awareness of what Dash is and give the Dash community a return on its investment.
Delivery Timeline and Escrow
April 2018:
- 3rd of April first payment received
- Open Letter Video Series 3 episodes released on April: 15, 22, 29 with consecutive weekly videos until the end of the 12 week series.
- Open Letter Series Dash dedicated page on Truth Theory launched on 15th
- 20 branded videos published during the month
- 3 Banner ads placed on Truththeory.com connected with dedicated articles and Dash.org starting from 7th of April
- 2 additional Articles published about Dash in April
May targets:
- 1st of May KPI report with the stats for April published on Dash forum.
- 3rd of May second payment released (using Escrow service)
- Open Letter Video Series 4 episodes released on May: 6, 13, 20, 27
- 20 branded videos published during the month
- 3 Banner ads running throughout the month on Truththeory.com connected with dedicated articles and Dash.org
- 2 additional Articles published about Dash in May
June targets:
- 1st of June KPI report with the stats for May published on Dash forum.
- 2nd of June third payment released (using Escrow service)
- Open Letter Video Series 4 episodes released on June: 3, 10, 17, 24
- 20 branded videos published during the month
- 3 Banner ads running throughout the month on Truththeory.com connected with dedicated articles and Dash.org
- 2 additional Articles published about Dash in June
July targets:
- 1st of July KPI report with the stats for June published on Dash forum.
- Open Letter Video Series final episode released on July 1st
- If the 50mln combined impressions on all the Dash branded content has not been reached the campaign continues until the goals are reached.
Show full description ...
Discussion: Should we fund this proposal?
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Dash's technology really needs to become more 'grandma friendly'....we don't compete with the banks yet, on many levels.
London based group huh. Pakistani based Muslim rape gangs have been brought to light across the UK, whilst police have apparently stepped aside. No one has ever been convicted of FGM in the UK. Acid and knife attacks are rising in London. Britain has not seen anything yet.
Having looked at the TruthTheory website and looked into some of the members, I don't detect too much millennial SJW nonsense, but it is there.
I will refrain from going into some detail.
I am not opposed to greed in general. Greed is required for survival and has lead to strength within surviving species. Too many millennials have been indoctrinated by feminist / Marxist leaning school teachers who don't know what it is like to run a business in the real world. Easy, when you live with current western capitalist decadence (where feminists never complain about the lack of women collecting garbage or tiling roofs). I hope generation Z is a lot more grounded and smarter (on average).
I am sorry to tell you that I will vote no, on your proposal.
Thank you for your proposal
A visit, does not imply a new user. What would you think if I told you that:
I every week with my day to day and networking people I get users for Dash? And I have not asked for a dollar from the treasury. Users, not visits.
You know how much a new user costs for Dash educated face to face, which is the best job. 40min to 1h of average time.
I am a defender of face to face events (talks, conferences, meetings) because at the end of those events, if the speaker is good he will seduce his assistants, and these with the network effect, will in turn seduce other people . But from the Internet with digital marketing, you can not do that. You can reach 10 thousand people and seduce 10, and not have metrics to see if they have become users.
Meanwhile, in personalized events, face to face, a minimum user ROI of 20% can be achieved with metrics that can be measured.
Digital marketing is powerful, but it has to be very, very professional and segmented and for that there are professional agencies that do not give you visits, they give you users.
Without an online presence, it's impossible for anything to grow on a mass scale and currently very tiny amount of people even heard about Dash.
Sometimes it's easy to look at the end result e.g. A conversation which turned into a dash user. Without taking into account how they arrived at the event/conversation.
Our campaign tries to educate people on Dash in different ways, one is to compare it with something that most people recognize already (Bitcoin):
https://docs.google.com/document/d/12ta-9RiCSnr7qui8PBcNPB6iuD3RzQ1KF62vI8bqe6M/edit?usp=sharing
i found this channel
https://www.youtube.com/channel/UC7pjcXDOGZ9uJlTJ8dIet5g
youve got 173 subscribers....
how do you plan on delivering these numbers you are stating?
https://cl.ly/0Q2w1h0x2Z3w
not a single vid over 3k views on youtube in the last year.
here is your facebook page
https://www.facebook.com/TruthTheory/
your last post had 13 shares...
something isnt right with your online interaction stats, it doesnt jive with the amount of views you claim to be getting.
NOTE: MNO be careful people can inflate their interaction statistics or buy likes or bullshit traffic from bots to inflate stats.
if he had that kind of following he would get alot more than 2.6k views on a vid.
Mike_Sygula, please prove me wrong
Here are some videos
55 million views https://www.facebook.com/TruthTheory/videos/10155131373955482/
15 million views https://www.facebook.com/TruthTheory/videos/10155233276535482/
34 million views https://www.facebook.com/TruthTheory/videos/10155773835240482/
4.8 million views https://www.facebook.com/TruthTheory/videos/10155861574360482/
438k views https://www.facebook.com/TruthTheory/videos/10155916359155482/
If you look at the comments, you can tell the videos are genuine.
Curious why u dont have much of a presence on youtube?
3.5mln reach this week
660k video views this week
https://drive.google.com/file/d/1Ayhb88lR62hh3GONBlb4tkDg44L3h3R5/view?usp=sharing
Can you detail what the KPI report will include?
- Regular video views branded by Dash (Facebook, Instagram, Twitter, Youtube etc.)
- Open Letter Series views (Facebook, Twitter, Youtube etc.)
- Page impressions containing banners with Dash content.
- Direct clicks to Dash.org
- Page impressions on Truththeory.com that include: Dash related articles, Open letter page, Dedicated Dash page etc.
The promotion will most likely start getting more views in the following months as the content will continue to be shared, therefore we expect views to increase over time.
The 50mln impressions will include, combined video views and page impressions with Dash content/banners. If we won’t reach 50mln combined impressions in the 3 month period, we will continue posting Dash branded content until we reach the target.
On the surface for many people that are new to the crypto space it is regarded as some kind of fun internet money craze or a potentially lucrative short term investment. I think it’s important to stay grounded, focus on real world solutions and understand how we got here in the first place. I have the impression that many folks in the Dash community share the same thoughts this matter and for the most part are able to ride out the volatility because they believe in what Dash is planning to achieve for the long term. Alternative media resources such as yours are in my opinion necessary to recalibrate the role of “decentralized peer-to-peer electronic cash” in this day and age as Satoshi himself intended, and reach out to those that wish to be a part of Dash during these extraordinary times. Yes.
I'm going to probably vote yes on this, but some re-assurances regarding the extent of Dash promotion in the videos would help.
Thanks a lot for offering us this opportunity.
https://youtu.be/yY0uuD6Njx8
We thank YOU guys for us this opportunity.