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Proposal “Marketing_at_University“ (Completed)Back

Title:Education-based marketing at University (Germany)
Monthly amount: 16 DASH (6418 USD)
Completed payments: 3 totaling in 48 DASH (0 month remaining)
Payment start/end: 2017-11-18 / 2018-02-15 (added on 2017-11-22)
Votes: 945 Yes / 68 No / 26 Abstain

Proposal description

This proposal arose with valued support by Mr Jan Heinrich Meyer (essra), German Dash Representative (dash.org/de/team)
Both Jan and me live in Northern Germany. We seek to spread our activities and efforts throughout the entire German-speaking part of Europe. This will allow us to use advertising material multiple times, such as Roll-Ups for various promotions.

Abstract of the proposal
Education-based marketing is probably the most efficient method to advertise a new product. In first steps interested parties learn about all given advantages and will be able to appreciate how the product operates and why they would use it in specific.
Hence I strive to be part of Dash at Leuphana University and even beyond, by offering Dash education and by advertising the full scope of the product efficiently.
I benefit from pertinent experience in this indirect and sustainable marketing method. Furthermore I have an extensive network and will make use of my long-time contacts at Leuphana University as well as the local gastronomy in order to realize maximum reach.

Live Courses
We will hold at least three courses of introduction in an auditorium at the university. Attendants will learn the basics and applications of Dash theoretically. Afterwards the gained knowledge will be deepened in an open discussion.
In order to additionally learn the practical applications, all attendants will receive an instantly applicable give-away (as per below). The course will be video-taped and published for the sake of widen the reach. Also information material will be handed out in hard-copy.

Target Group
The departmental committee will support me in marketing, event and post-processing.
The university furthermore offers degree programs for teachers, engineers, IT, law, psychology, marketing, eCommerce. Some of the respective personas will soon fill influential positions in various corporations. Our presentations will be open for all interested parties (also externals) as well as employees, lecturers and professors of the university.

The presentation will be advertised (native/organic) within the university‘s Facebook groups. To widen the reach, a small budget will be utilized for Facebook Ads.
On-The-Ground-Promition at the university with be executed with collegiate assistants and departmental committee’s support.
Advertisement will be launched in the local newspapers and I further endeavor to publish an editorial article.
Additional such as Twitter, email distributions, Linked-In, Pinterest, Instagram, XING, Whatsapp, flyers and bulletins.
If anybody shouldn’t be able to attend a presentation, they may feel free to contact me directly in order to master the step-in to Dash.
Furthermore I will broadcast videos on my YouTube channel.

Each attendant receives 5€ in DASH. All he has to do for that is to install a Dash-Wallet and to subscribe to the mailing list (see below). The digital cash can be invested reasonably straight away (see Point of Acceptance).

Point of Acceptance
In order to allow users to actually appreciate digital cash, we will make it acceptedby local gastronomy without restrictions as part of an official collaboration.
Participants can pay their favorite beverage in DASH right after the event and thereby obtain firm practice – Dash rocks!
I have had preliminary talks with several gastronomes and received considerable positive feedback from them. Hence, we ensure existence of numerous points of acceptance.

E-Mail Follow-Up
Each attendant subscribes with his email address with Double-Opt-In in accordance with law. In post-processing they will receive further information. New knowledge can be processed successively and attendants will be reminded of all advantages Dash offers. This does not refer to a bearish newsletter however, but to emails, which will be sent in an assembled order (Follow-Up) in particular intervals.
A additionally goal is to build a local Dash community, organize meetings and find more Dash ambassadors.
Since I am a certified “Email Marketer”, maximum quality and efficiency will be achieved. (Certificate)

I have an office in e.novom innovation center Lüneburg (Germany). My office will become a Dash office, which includes for instance that there will be a Dash door plate at the main entrance and a mention on the e.novom website.
Interested parties have the opportunity to obtain information locally and benefit from a qualified and professional attention partner, which will be even available by phone far in excess of the official opening hours.
I want to assist people in solving potential problems that may occur during Dash integration or even encourage them to develop ideas and to submit decent proposals themselves.

Scientific tie to Dash
Students will be encouraged to become active with Dash scientifically.  It’s imaginable to link this to judicial questions like DOA, which enlarges the form of an enterprise, psychology, engineers’ and IT’s applications, marketing as well as Dash in ecommerce. All this might result in research projects, Bachelor and Master Theses and promotion.

A period of three months: December2017, January 2018 and February 2018. Each month we will offer at least one presentation (suitable for beginners). In February the project’s success will be evaluated in order to elicit forthcoming steps.

Budget 16 DASH per month (48 DASH in total over the entire period)
-Auditorium rental (price not yet specified)
-0.02 DASH/attendant to his wallet (e.g. with 300 att. = 6 DASH)
-0.03 DASH/hour for assistants x 150 hours = 4.5 DASH
-27€/month Software EMM Klick Tipp = 81€
-250€ for advertisement (flyers, name cards)
-250€ Facebook Ads to publish/advertise events
-200€ Commercials in print-media
-5 DASH for this proposal (network fee)
-Expense allowance for Martin Okunnuga[/list]

All measures will increase Dash’s publicity and recognition sustainably. Students will be encouraged to take up on their own research projects and receive highly qualified support and expertise. This transfer of knowledge means substantial benefit for the entire Dash Community.
Students get to know Dash theoretically and practically. They have the Dash-Wallet on their smartphone and already have made use of it by paying their favorite beverage in a bar.
Through the extensive network and the marketing support of the student council, almost all 9000 students can be reached. The presentation events are also open for external participants and will be advertised supra-regional, which makes the target of at least 300 attendants a certainly realistic one.

At present it’s not yet foreseeable how all endeavors will resonate eventually. It can be expected though that by scientific articles and new Dash enthusiasts the reach can be increased significantly and sustainably.
We are not yet aware of the actual potential and what this can lead us to nor which amount and quality of ideas students will actually provide.
However, this project indeed is transferable to other universities.

Leuphana University
Approximately 9000 students are registered at Leuphana University Lüneburg.
For further information please visit: leuphana.de

e.novom innovation center
e.novum is located within a five-minutes-walk distance to the university. Numerous innovative Start-Ups have their corporate office here. The center offers seminar rooms with up to 70 seats. For further information please visit: enovum-lueneburg.de

Martin Okunnuga, M.Sc.
After a commercial apprenticeship I completed my industrial engineer with a masters in management & entrepreneurship degree (Leuphana). Since 2011 I am active in the field of marketing and sales. In 2014 I became an entrepreneur and support companies to acquire new customers through education-based marketing.
The main focus of my German-speaking YouTube channel is put on Austrian Economics and Distributed Ledger Technology (Blockchain). For further information please visit: youtube.com/geldzwang
My personal ambition/goal is to provide Dash my full range of courage, skills and time for the sake of helping other people to understand the advantages and by that becoming a considerable part of Dash’s market cap increase.

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Discussion: Should we fund this proposal?

Submit comment
0 points,15 days ago
Update: The third lesson was on the 15th of February: https://youtu.be/TZtQf75JxkI?t=7m57s
Full report was given to Dash Watch.
0 points,1 month ago
Update: New video for YouTube and Facebook ads: https://youtu.be/0YfqFHtzL2Y
0 points,1 month ago
The next lessons will be on the 26th of january and on the on the 15th of february.

On the ground promotion is running the whole week. We handed out ~250 dashed coffees and ~150 dashed waffles today. You find some pictures here: https://goo.gl/qq8Wrs
0 points,2 months ago
Update: The first lesson video has reached over 1000 views.

In addition, I have created a second video. "How to make a DASH paper-wallet" (also over 1000 views): https://youtu.be/g4f9z7xsjKQ
1 point,2 months ago
Update: The first lesson: https://youtu.be/szN4e4YWCHQ
Local Newspaper: https://goo.gl/TPe9c7
0 points,2 months ago
Would you like to have a English translation for video or newspaper?
0 points,3 months ago
Update: The first lession will be on the 14th of December. Website for registration: http://dash-uni.de/
0 points,3 months ago
(MNO) Yes. Looking forward to seeing your progress.
1 point,3 months ago
Voting 'yes.' Eager to see results from your work.

And please request funding for one-month-at-a-time next time, as opposed to the three you've done here.
0 points,3 months ago
Viel Erfolg!
0 points,3 months ago
Good one.
0 points,3 months ago
Thank you rango!
0 points,3 months ago
Great Project, Sincere Founder, Good Price.
You have my votes..

0 points,3 months ago
Thanks Wixam, I am very grateful for that.
0 points,3 months ago
Great team! Great proposal! Danke! Big Yes!
0 points,3 months ago
Exelent Macno, Dankeschön! :)
0 points,3 months ago
Hello Martin en Jan-Heinrich, great proposal.
I subscribed your channel, looking forward for the lectures. Thank you!
0 points,3 months ago
Hello Paulkuit, the lectures will be broadcast on my YouTube-Channel. Additionally I´m about to construct a website for you MNOs to show all activities. Thank you!
0 points,3 months ago
looks great , all the best
0 points,3 months ago
Thank you for your support!
0 points,3 months ago
MarOku, I´m very happy the idea got shaped because of you and I really hope that this will pass, so we can learn a lot and create a setup which can be used at other universities as well.
0 points,3 months ago
Looks great. Can you get essra to confirm his support here?
2 points,3 months ago
I´m in.
0 points,3 months ago
Love it! Voted yes!
0 points,3 months ago
Thank you ageless. I really appreciate that.
0 points,3 months ago
I will support you in your effort to build up DASH DACH and so get my handy on future speakers for DASH Austria. ^^
0 points,3 months ago
Excellet Simon!