Proposal “Marketing_BizEvent_Cancun“ (Active)Back
|Title:||Marketing happening and Business event|
|Monthly amount:||120 DASH (12936 USD)|
|Completed payments:||1 totaling in 120 DASH (1 month remaining)|
|Payment start/end:||2017-04-20 / 2017-06-18 (added on 2017-04-19)|
|Votes:||943 Yes / 345 No / 42 Abstain|
|Will be funded:||Yes|
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Our local community Bitcuners have grown significantly and many of the members are interested into taking DASH to the next level in the City. We want to convert Cancun into a DASH hotspot around the world and bring a DASH economy to the city.
Bitcuners is a 2 year old crypto user group, we are a group that develops around spreading knowledge on cryptos to common people. We think cryptocurrencies can be of great help to the people that live in Cancun. We share knowledge on how to get a wallet, how to get their first DASH and how to preserve value against the FIAT currency.
We are from Cancun, a city in the southeast part of Mexico that caters to people from all over the world because of it's beautiful sandy beaches. We actually get a lot of people.. out of the 15.2 million tourists that come to Mexico each year. We get almost half with 6.5 million tourist each year. On the past 4 years we have been booming increasing our capacity by 41%.
We think that DASH could become a great tool to do business with people from all over the world and also between the locals. Unfortunately the Mexican Peso is not very stable and tends to devaluate constantly, that means that businesses and people's income become less and less.
Moving to Cryptocurrency makes FIAT become just another shitcoin and the value be preserve and even increase. DASH price has shown an extreme resiliency to devaluation and has had a great development throughout it's 3 year history. We believe DASH can help us get more people into a sustainable economy.
Bitcuners has grown to a 30+ strong group and we are welcoming new members each week. The group is open to anyone willing to join and participate on our telegram group which also host people from different parts of the world. We also have a social media presence on twitter, facebook and Instagram. Finally we host face-to-face meetups each week where people gets a chance to talk and share experiences on different aspects of cryptocurrency, like find help and solutions and information about this world.
Our members have been also very active in the DASH community, the Spanish CM, Silvio, is from our group. JZA has worked as a core team developer, translator for many articles and the official DASH website as well as the Dashcore wallet and currently manage the DASH en Español group in Telegram and Facebook. We have ran a program in our group that had allow us to get people involved with DASH instantly through our reimbursement program Dash for Drinks.
At this point, Bitcuners has successfully carry out meetups that have grown a lot and have caught the eyes of many media outlets. This have led to some businesses taking a step forward and open doors for DASH and Bitcoin to do business. Other businesses are following through and I think we got a momentum to market DASH strongly to the rest of the city.
The timing is also great because right now the Spring break season is over and we have a window to make improvements before Summer. So doing an open house type event for businesses where they can get to experience DASH as a payment medium as well as some consulting on how to adopt DASH on their business could be a great first step.
We also want regular people to learn about DASH. We are confident that if we get people to hear about DASH, they will be interested enough to check it out and follow through.
What are we doing so far?
We are already taking steps to ensure that the word is out, and people know what some businesses have done with DASH. We are about to publish an article about local businesses taking DASH on a local newspaper.
We are in talks with a local newspaper and an article will follow and we hope to get some flyers and general DASH information on those places for people that want to learn more about the system.Here is an early version
[img width=193 height=275]https://i.imgur.com/KL8js99.png[/img]
What are we planning to do?
We got a momentum and it would be the perfect time to get DASH involved and try different strategies. We would need to hire a street team in order to push the DASH awareness. Get them to distribute the flyers, also put a display time for DASH on the main streets of the city.
We are also planning to market DASH to businesses by having a medium size event and have DASH people pitch them the idea of using DASH for their businesses. The event could be of great benefit by the presence of DASH community personalities. We hope to capture enough attention about the cryptocurrency to at least put the option on the table.
- Street team 9.8
- DASH fee 5
- Flyers printout 9.2
- Event catering 20.2
- Social media marketing 18.41
- City display 34.24
- Design and operational cost 27.45
- International Dash speaker 74
- Business event venue 38.05
What we plan to achieve
We plan to achieve at first, outreach to the business community and strong awareness of the DASH brand. The event would be for a selected sample and we plan to have a good impression by having some wine catering ambiance. We divided the process into 2 months, first month will be for the marketing and promotion of DASH and the second month will include the event and related expenses. In total this will open opportunities for consulting on DASH be able to help develop the economy.
Why do this in Cancun?
Cancun is a world recognized tourist place which receives people from all over the world. Is also a relative small town capable of networking through the city with relative small cost. This give us the advantage of having a higher impact in the city with a conservative budget. Also will allow us to sample a base of sophisticated businesses that goes from the service industry like restaurants and hotels.
Right now Spring break is over and we enter in a very brief low season before summer kicks back in, so timing should be precise. We will try to book the venue somewhere between the end of May until start of June, also have 3 weeks notice invitations and RSVP.
The display could stay all through summer so Tourists could come and see the DASH brand on one of the main streets of the city were tourists walk by everyday.
Bitcuners is a group composed by a diverse group of people from different walks of life. We have different talents on the field of software development, data security, Networking, accounting, financial development legal and sales. However, we will rely on the overview of a professional marketer firm and event manager professional with the necessary experience in the city and to help us with the logistics and overhead.
We hope to get this movement started and hopefully start nurturing an economic community that can start developing business using DASH. We will report on the success stories and results and will document as much as we can so other cities can kickstart their own medium event. We also hope that if this is successful we can target other cities throughout latin america.
You can read about our group: https://bitcuners.org
Social media: tw: @bitcuners fb: bitcuners.org fb group: bitcuners
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