Proposal “JetBlue“ (Completed)Back

Title:Dash In-Flight Media Campaign - jetBlue, United & American Airlines
Owner:Doewapapus
Monthly amount: 126 DASH (34315 USD)
Completed payments: 3 totaling in 378 DASH (0 month remaining)
Payment start/end: 2017-12-18 / 2018-03-17 (added on 2017-12-17)
Votes: 933 Yes / 28 No / 18 Abstain

Proposal description

https://i.imgur.com/V4Nx8k1.jpg

Dropbox link to proposal, video, campaign schedule, and monthly proof of performance documents from the airlines:
https://www.dropbox.com/sh/jjdgmtkw9fxvmas/AACsgrlt-STILkJEMpFL7RNDa?dl=0

Link to the past "Airline In-Flight Media Campaign" forum post with numerous questions answered:
https://www.dash.org/forum/threads/pre-proposal-airline-in-flight-media-campaign.15779/

Link to "In-Flight Media Campaign Updates" forum post:
https://www.dash.org/forum/threads/in-flight-media-campaign-update.17749/

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
1 point,5 months ago
Hey everyone! To stay on top of our campaign's updates, go to this forum post:
https://www.dash.org/forum/threads/dash-in-flight-media-campaign.27692/#post-165983

Thank you for your continued support!
Reply
1 point,5 months ago
I loved seeing Dash on my United flight.
Thank you for the execution. I will continue to vote yes.
Reply
0 points,5 months ago
That's great - Glad you got to see the ad live! Thank you for your support!
Reply
0 points,6 months ago
I am reluctantly offering support. I like the idea better... post Evolution.
Reply
2 points,6 months ago
Thank you all for your feedback and support!
Reply
2 points,6 months ago
You have my support. Thank you for you proposal.
Reply
2 points,6 months ago
you got my support, good luck.
Reply
0 points,7 months ago
Good demographics to be sure! What's the plan for excess funds now that Dash appears to be on a mega-bull run!
Reply
0 points,7 months ago
I also think this would be an incredibly strong video to promote in-flight:

https://www.youtube.com/watch?v=gHeX1dHaCtQ
Reply
5 points,7 months ago
We need to add subtitles.. It's a huge flaw considering most people don't use headphones to watch ads..

Other than that I love the proposal :)
Reply
2 points,7 months ago
How difficult/expensive would it be to scale this up even further? I love this form of advertising, and we have such a huge budget now.

Would be amazing to see this on airlines worldwide.
Reply
2 points,7 months ago
We have been working on getting the Video approved by many Airlines world wide but unfortunately the Video was declined by many Airlines, particularly in Asia, on the grounds that is a "CrytoCurrency" and that the regulation, or lack of, did not permit it. In order to run this Video on a few of these airlines we had to cut out the reference to Bitcoin and the animation of the fist punching the bank.

However, The Video was just recently approved by two more Airlines and we will be submitting the proposal for those Airlines soon.
Reply
2 points,7 months ago
Yes again. Somebody check my math, but I think that's 1.6 cents per person, and even if only half of them actually watch, that's still only 3.2 cents per person per view. And it's a juicy demographic....

solarguy
Reply
1 point,7 months ago
Remember this value when considering future proposals.
Reply
0 points,7 months ago
Is that you, RGXDX?
Reply
3 points,7 months ago
Excellent Proposal! You have my votes, please report on the progress regularly. Would be interested to know more about this..
Reply
2 points,7 months ago
Great, thank you! We will continue to post the Proof of Performance documents as we receive them from the airlines monthly.
All of the Campaign documents can be found here:
https://www.dropbox.com/sh/jjdgmtkw9fxvmas/AACsgrlt-STILkJEMpFL7RNDa?dl=0
Reply
5 points,7 months ago
Do you know what percentage of people actually have headphones on when these run? Would it be a good idea to add subtitles?
Reply
2 points,7 months ago
It is difficult to determine the number of people wearing headphones on any given flight. We assume the viewers choosing the free in-flight programming have intent to actually watch and engage in the feature. At the end of the video there’s a long segment that clearly displays “Dash.org” across the screen, and we believe that alone is an effective part of this video ad.
Reply
1 point,7 months ago
Yes that's a great point.
Reply
2 points,7 months ago
Nice to see your proof of submissions from the airlines. I'll support another round. 2018 is going to be a big year!
Reply
2 points,7 months ago
Thank you for your support! We definitely think this is going to have a large impact, there are a lot of exciting things to come!
Reply
0 points,7 months ago
Is there a way to track how many people have come to dash as a result of watching this in-flight media campaign?
Any body here on dash central found out about dash by watching one of these ads?
Reply
2 points,7 months ago
It is difficult to track who visits Dash.org at the time of airing but that might not be an accurate measure of who is influenced by the Ad. It is likely that this advertisement will familiarize people with Dash who then may recall, and visit Dash.org, at a later time.
Reply
2 points,7 months ago
This is top demographics and since you've already delivered on a previous proposal I'm happy to move forward. Voting yes.
Reply
2 points,7 months ago
Thank you! We appreciate this acknowledgment and your continued support. We'll continue to update the Dash community on this campaign, and we have a lot of exciting things that we're working on aside from advertising that we hope to have formalized and submitted soon.
Reply
-4 points,7 months ago
Again the airplanes? Of course not. Just thrown away money.

I'm sure this proposal will pass, here people like airplanes.
Reply
3 points,7 months ago
Actually, this proposal has very little to do with Airplanes. The goal of this proposal is to reach an exepitional demographic, of over to 24 million people, who happen to be on a plane.
Reply