Proposal “International-mass-marketing-using-sms“ (Closed)Back

Title:Jump start dash adoption by acquiring 400k users in 4 months
Owner:dashmaximalist
Monthly amount: 250 DASH (22600 USD)
Completed payments: no payments occurred yet (4 month remaining)
Payment start/end: 2017-12-18 / 2018-04-16 (added on 2017-12-09)
Final voting deadline: in passed
Votes: 342 Yes / 282 No / 90 Abstain

Proposal description

Jump start dash adoption in Zimbabwe and venezuela  by acquiring 400k users in 4 months

hi i am krishna yogi aka dashmaximalist , I am a Dash masternode Owner and a very active member on the dash forum with 100s of posts 
As discussed on the forum 2 months back , i am very excited to inform that our website getfreedash.com  is live  after 2 months of hard work and spending $10,000  so far with 100s of users signed up from both zimbabwe and venezuela.

we are promising to bring in 400k users  in 4 months, not just advertising to them , not putting facebook ads but actual sign ups and dash downloads.

update: with the recent price rally we are very confident of bringing this number , so please reconsider your NO Votes , as again , express your concerns so we can address them 

why should you Vote yes ? 

  •  Arguably  the lowest cost per user sign up. 
  • Focused on Countries that are rated as 'Most prone to cryptocurrency adoption' **
  • Real  people , real sign ups ,real downloads,  not just fleeting brand awareness
  • 1-3% of a country's population will have a dash app on their phones 
  • Will be a major boost for Dash accepting  businesses  (  business listing on the site - planned )
  • Partnerships with various local dash initiatives in pipeline .
  • Focused on bringing everyday people / crypto noobs with various explainer videos ( planned )
  • Support in english / spanish ( planned )
  • Content on  dash  for freelancers , remittances etc  ( planned ) 
  • 1-3 million site visitors over 4 months ( expected ) 
  • Campaign executed by a  proud Dash MNO
  • Taking down couple of rapidly depreciating national currencies ( just  kidding :) :) :)   )


How can we achieve this grand feat with $500k ?

we are using really interesting marketing ideas which have never been explored in the western world ( owning of some interesting ironies). we are planning to use your humble Phone number as unique identity validation and planning to give $1-2 dollar for every user  how signs up using their phone number. Because we can acquire users at a fraction of  cost, we can sign up lot more people for the budget  we have proposed.

why are we focusing on Venezuela and Zimbabwe ?

Venezuela and zimbabwe are currently rated as one of the top countries that are most prone to adopting cryptocurrencies by an LSE Study . Venezuela currently has annual inflation of 2000% and it's expected to get worse in 2018. Zimbabwe doesn't have a national currency currently after their currency was discontinued after experiencing an inflation of 500,000,000,000% . So it doesnt matter how many events dash sponsor's, cryptocurrency being used for everyday payments will not take place in US / Europe before it happens in developing countries. we need a massive shift of focus and get real about the big markets for dash , we should focus on low hanging fruits and spend our money wisely. 

On a side note , the cost of bitcoin is usually 50-100% more in Zimbabwe because of the desperate condition the countries banks are.

in Venezuela , people see crypto bom as a means of survival not speculation. 

why is this proposal so interesting ?

Acquiring a typical user usually costs $15-20 ( in US/ Europe), we are planning to cut this down  10 times by using two simple ideas , we are targeting countries where getting sim cards is not simple or free , there are mandatory identity verifications and  cost of $2-4 dollars ( unlike in the west), secondly people in these countries are happy to sign up for say $1-2 . Employing these two ideas is game changer in user driven marketing which means we can scale our user base really quickly with minimal cost per user. This strategy doesn't sound sexy but this is what really works  Unless you sign up at least 1% of a country population, your product doesn't go viral.

What is the point of doing this marketing proposal ?

This proposal will basically jump start dash adoption in the countries we targeting -zimbabwe and venezuela. zimbabwe and venezuela currently have one of fastest depreciating currencies  with people desperate for a stable alternatives. Both of these places have serious liking for cryptocurrencies because of crushing currency controls ( but have been forced out of bitcoin because of high fees). if this proposal goes through we are confident of  signing up 400-500k users in next 4 months which creates a very strong root for dash to flourish in these countries.

why should you trust me with numbers ? 

i am a numbers guy, i am a data scientist with 10 years of experience previously worked with companies like Microsoft, UCL currently with RoyalMail  , i also founded a start-up called Maptags in the past ( https://yourstory.com/2017/02/shorten-physical-address-favourite-word-unique-link-maptags/ ) . I have extensive experience with Google Analytics , user acquisition and utilizing marketing budgets efficiently.  I try to use the latest marketing techniques and squeeze as much action as possible, enough of me now :)

why should you trust me with 250 dash ?

I am a proud dash MNO like many of you, i own much more than 250 dash. Here's a cliche , it's better to own 1% of billion $ company than say own 100% of $1 company. if we manage to pull 500k users what do you think will happen to the price of dash, it will probably double( at the worst) , wouldn't it be better for me to double the value of holdings than have extra 250 dash at the same price. 

There are two reason why escrow was not considered, 1) escrow costs are very high around 10% , with which we can potentially get 50,000 more users to dash 2)  95% of our expenses are paid in dash including our developers , Only social Media marketing and video making needs to be paid using fiat which i will personally pay using Tenx Card 

More importantly i am one of the biggest spammers on dash forum :) , do you think i would give that up by risking my reputation so easily.. 

There are many other efforts going in the countries mentioned , isn't this a waste ?

Absolutely not, our campaign will act as spring board for all the other efforts that are being carried out, like the Dash Kuva in Zimbabwe or the Dash conferences organised by Alagon and other meetups  in Venezuela, we actually have lot of pilots run with these folks already, they are quite excited about our initiative and are in fact ready to partner with us. Getfreedash will features all these various dash initiatives organised so more people will participate in those initiatives. 

Getfreedash aims to be the one-stop shop for all things dash for your average newbie and we will constantly upgrade our content. Right now there isn't any single source which can keep users hooked for long which is something we will be addressing.

Various new features are being planned which include various ways dash can help for your average freelancer to people looking for cheaper remittance etc of course new ideas are welcome from you.

how will you kick off the advertising required?

The initial bit needs be kicked of by using digital marketing before the word-of-mouth kicks in. we will be using facebook ads ,google ads and bloggers before we see more direct traffic coming in.   i have a background in digital marketing and have run 10s of campaigns with lots  of them having great CTRs and low costs per click.

what are the new features that will be added ?

Most of the material regarding dash is useful to hardcore dash fans like crypto investors , which is not interesting for normal folks.
we will writing a bunch of content and making some explainer videos related to what dash is , how it can help , how to set up a wallet, how can dash help in remittance, how dash can cut down costs for freelancers. Some tips regarding security and hardware wallets and any other issues we find useful for folks in these countries. we will send some emails regarding local dash events etc ( if they opt in for these) . 



Concerns expressed in the Comments below 


There have been concerns expressed regarding our site , especially the 5000% return figure. we would like to clarify that this needs to be highlighted as its a indicator of dash performance in this year , having said that, we dont want to sound like a ponzi , so we have added a note saying : past performance is not an indicator of the future warning to be clear of any issues.

Some expressed a concern on risk-free earnings , so we added a question on how one can take part in masternodes by buying a share of it and can enjoy the returns like that of MNOs. 

Advertising: we will be using social media channels like facebook and google ads to support the eventually word-of-mouth , we will also hire few bloggers , i have a background in digital marketing and have run 10s of campaigns with most of them having great CTRs 

Hope these help, let us know if you have more concerns.

Every time i see a NO vote i feel a bit disheartened , so i would request an opportunity to clarify, please feel free to comment either here or on the dash forum so we can clarify your concerns 

Budget  Split and Milestones

1st month 

250 dash * $500  ( 30 day average price )  = $125,000

Money spent on Development so far : $10,000 ( one time charge last 2 months- back-end dev, UI/UX dev, Testing   ) 
Monthly Development + Support budget:  $10,000 ( back-end dev, UI/UX dev, Testing , Support  & Explainer Videos  )
Social Media Marketing budget : $8,000 
Dash payout to users :    250 dash  -$28,000  ( appreciation in dash price to be used for dash payout to users )
Total :   $125,000 approx

Note: Budget proposal fee  will be collected in the last payout
Countries to be covered: Venezuela , Zimbabwe 

2nd Month 
Monthly Development + Support budget:  $10,000 ( back-end dev, UI/UX dev, Testing , Support  & Explainer Videos)
Social Media Marketing budget : $8,000
Dash payout to users :   250 dash  -$18,000 
Total :   $125,000
Countries to be covered: Venezuela , Zimbabwe 

3rd Month  
Monthly Development + Support budget:  $10,000 ( back-end dev, UI/UX dev, Testing , Support & Explainer Videos )
Social Media Marketing budget : $8,000 
Dash payout to users :  250 dash  -$18,000 
Total :   $125,000 approx
Countries to be covered: Venezuela , Zimbabwe 

4th Month 
Monthly Development + Support budget:  $10,000 ( back-end dev, UI/UX dev, Testing , Support )
Social Media Marketing budget : $8,000 
Budget proposal fee  : 5 dash
Dash payout to users :   250 dash - 5 dash   -$18,000 
Total :   $125,000 approx
Countries to be covered: Venezuela , Zimbabwe 

please note that any appreciation in dash will be spent towards acquiring more users and will be accounted down to the last penny.

Total numbers of users to be acquired : 300 -400 K  ( expect our dash app to cross 500k downloads )
 
Milestones 

1st Month: 50,000 users 
2nd Month: 100,000 users
3rd Month : 125,000 Users
4th Month: 125,000 users 

Minimum Guarantee 

The following numbers are minimum guaranteed numbers from our side failing which we will stop the campaign and return the money to Dash Core team ( Dash core was made aware of our proposal during the london conference )
 
1st Month: 20,000 users 
2nd Month: 40,000 users
3rd Month :  50,000 Users
4th Month:   Not applicable 

 
Results will be shared in Google Analytics charts for getfreedash.com  as well as Dash payout addresses.
Dash forum link 

International Mass Marketing  Jump start dash adoption by acquiring 400k users in 4 months      

Proposal Video





how will people will get their local currencies from the dash gifted ?


On the website we will clearly mention the details of local exchange details so people can use them to convert dash to their local currencies if required , however lot of people might just to keep dash as well.

The amount requested is quite high , what if this fails ?

This is exactly why we are splitting the payments across 4 months and should we fail to acquire 50% of the users in the first month's target we will formally request MNOs to stop funding us further. 

why will people sign up just for $1 ? 

The people in the countries we are targeting have been become very poor thanks to hyperinflation for them $1 is more like $10 so there is a strong motivation there, we are also giving $1 for referring friends. When you are referred by friends you are 10 times more likely to sign up than just watching an Ad on google isin't ?

About the proposal:

This is one of very first marketing campaigns which is a Direct result oriented meaning you get precise results per $ spent, which would be very reassuring for those who are looking at the marketing effectiveness. 

Bitcoin is expected have around 10-25 million users and it's raising exponentially thanks to 100s of affiliate channels ( like coinbase offering $10 , genesis giving 3% discount on referrals for account opening etc). If we want to take over bitcoin we need to act fast, if bitcoin manages to cross 100 million users it would get extremely difficult to take them over.

Most proposals so far have focused enabling dash payments for businesses, which is basically pretty slow and ineffective , users don't start using dash because couple of shops are accepting dash, This is exactly why one of first big user oriented campaign @amanda_b_johnson 's #firstdashwallet was a huge success. 1000s of people opened their wallets and posted pics on twitter so much so that the team handling verifications was overwhelmed.

we want to continue on this legacy, we propose to give $1 in dash to everyone who downloads dash wallet and verifies through SMS OTP and $1 to for every referral they refer who signs up and does the verification in specific countries where getting a SIM Card is not free*

This has many benefits compared to any other method that can be used for mass marketing that can bring millions of users.

first off , people are very comfortable with SMS OTP verification and it hardly takes any effort except for putting your phone no

In Most developing countries it costs more than $1 to get a SIM CARD ( and most have a limit on the no of sim cards you can get) so our little one dollar gift will not be big enough to entice hackers to hack our system

Sim cards technology is extremely reliant and has withstood any technical hacking done by hackers ( not social engineering which cant be done en masse)

The amount of personal data that we need to collect very little and we are planning to delete all the phone numbers from a particular country once we are done with a country ( all those privacy buffs take sigh now)

Last but not least, total cost per user acquisition is just $2 ( much less than the #firstdashwallet give away ) and we can track it directly with the no of app downloads and reviews we get on our playstore/appstore.

The strategy is not to pay everyone in a particular country , but to pay just 2-5% of a country to sign up, this sort of forms a root over there , and the rest picks on itself.

Bitcoin has huge earlier mover advantage in big countries like china, india , japan and korea but have missed out in the smaller and poorer countries, a stable currency ( or appreciating currency ) like dash can bring numerous advantages to the developing countries. Many of these countries are run by quasi dictators / dictators who impose crushing currency controls and have high/hyper inflation, if dash becomes their national currencies it literally gives huge boost to their economies

The current timing is an awesome opportunity for dash as bitcoin is under heavy stress ( because of the insane transaction fees and slow confirmation), before bitcoin solves these issues in a meaningful way, we should capitalize on it

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
0 points,2 years ago
C'mon MNOs, lets do this. We have plenty funds left, we can take the chance. If dashmaximalist can distribute that much its a giant step for mass adoption, if not we can downvote next month.
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0 points,2 years ago
Thanks beru
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0 points,2 years ago
Wish you all the best dashmaximalist for the next proposal. Hope you can come back asking for a smaller amount with a better proposal.. Would be happy to support that..
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1 point,2 years ago
ok thanks for that
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2 points,2 years ago
I really wish this would pass, seems so well thought out.
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2 points,2 years ago
Thanks for that , we will try again with small amount and escrow .
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2 points,2 years ago
I wish folks were more open to giving this a chance. Airdrops as these provide fundamental value.

DM are you located in the US? My team could help film a much better video for a resubmit...
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2 points,2 years ago
Hi firebands thanks for that I will ping you on dash forum ..
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2 points,2 years ago
Those who are voting NO , please have the courtesy of giving some feedback so we can make it better.

Not to stress again , this proposal will be a game changer in terms of crypto adoption in the countries we are targeting. we have no coinbase giving $20 for every sign up in venezuela or zimbabwe.
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3 points,2 years ago
Has anyone wondered why bitcoin because so popular to begin with , it was 100s of airdrops , the biggest of all is coinbase , which gives $20 for every sign up.

without airdrops , things simply don't take off people
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1 point,2 years ago
I tried testing this and it is not working. I used the 6-digit verification code that I received but it won't register and always say the code is incorrect.
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1 point,2 years ago
Can you email me on getfreedash@gmail.com thanks
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1 point,2 years ago
its resolved now , please try it now
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0 points,2 years ago
I tried signing up again and when I click "Verify", it says "OTP is sent on your mobile. Please verify!" but it doesn't send me a text or call.
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0 points,2 years ago
Tried more times, still no text or call. I like this idea but the implementation needs work.
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0 points,2 years ago
Sorry about that we will fix it
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0 points,2 years ago
We have identified an issue with otp verification , we will resolve it very soon
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0 points,2 years ago
Interesting! It's great that you've already got things up and running. One question, and apologies if I missed it. What stops someone from signing up and getting the free Dash multiple times?
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0 points,2 years ago
I see you addressed this in the video, thanks!
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2 points,2 years ago
we are making sure the money we are giving is less than the cost of buying a sim in these geographies
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-1 point,2 years ago
escrow with milestones for large amounts of dash.
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1 point,2 years ago
I am a proud dash MNO like many of you, i own much more than 250 dash. Here's a cliche , it's better to own 1% of billion $ company than say own 100% of $1 company. if we manage to pull 500k users what do you think will happen to the price of dash, it will probably double( at the worst) , wouldn't it be better for me to double the value of holdings than have extra 250 dash at the same price.

There are two reason why escrow was not considered, 1) escrow costs are very high around 10% , with which we can potentially get 50,000 more users to dash 2) 95% of our expenses are paid in dash including our developers , Only social Media marketing and video making needs to be paid using fiat which i will personally pay using Tenx Card

More importantly i am one of the biggest spammers on dash forum :) , do you think i would give that up by risking my reputation so easily..
Reply
0 points,2 years ago
2$ is about 1% of average monthly income in Zimbabwe. Will you really get hundreds of thousands of people signing up for that? I love the idea, but I doubt $2 is going to do it.
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0 points,2 years ago
like i said before , $2 for these countries is more like $20 for USA , would have people interested in sign up for this money with just SMS OTP ., i believe its a definite yes ... coinbase gives $10 only after you sign up , verify ID , and buy $100 worth of crypto ... giving $1-2 based on sms based sign up will be much much easy for users to start off
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0 points,2 years ago
just found that monthly salary in venezuela is $20 https://www.bloomberg.com/news/articles/2015-03-06/monthly-salary-of-20-shows-why-venezuelans-wait-in-food-lines
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0 points,2 years ago
The conceptual of this proposal by Dashmaximalist is clear. Cryptocurrency world is broad and more expansion need to be done for dash in it.
@dashmaximalist is highly experienced in digital marketing I believe this proposal execution will be done well. If am holding Masternode you have my Yes Vote. Good luck boss
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1 point,2 years ago
Thanks a lot for your kind words, yes cryptocurrencies great use case is in developed countries and we need a radical shift in focus if we want to bring mass adoption and everyday usage
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0 points,2 years ago
Voted Yes
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1 point,2 years ago
Thanks a lot , if all goes well , this proposal will be a game changer for the countries we are targeting
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0 points,2 years ago
This proposal would be great for African activations. People are weary of crypto-currencies and give-aways make them feel like they are not going in on it alone ... good luck
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1 point,2 years ago
Thanks a lot Isobel , I completely agree , small giveaways go a long way especially in Developing countries , that's why we are thinking about Countries like Ghana , Nigeria , India & South Africa in the pipeline. I wish people get how game changing this proposal can be.
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0 points,3 years ago
I humbly request the NO Voters to voice their concerns , so that we could address them our best . thanks
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3 points,3 years ago
I like the general idea but I have a few problems with the presentation. The line about the 3000% return implies that it will continue to grow in the future which could get us into hot water in the future as other have noted. The very last question in the FAQ pertaining to this definitely needs to be removed.

I also think it is disingenuous to say "Risk free Earnings - Dash is the only major digital currency that offers a 7-8% risk free interest rate." Since this is out of reach of most people until fractional masternode shares, and even then I find it doubtful people will be able to participate without at least 5-10 dash.

Finally, How do you plan on advertising this to people?


As it stands right now, I have to vote no on this, but with the changes in messaging outlined above, and some clarification on advertisement this could easily be a yes.
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1 point,3 years ago
First of all , it's great that you went through the website and checked all the details hope you liked it :) ( worked very hard on getting this up ).

Now coming to the 3000% , we received similar concern from others so i have added a note : past performance is not an indicator of the future

Risk-free earnings - This is a dash unique feature which we felt needs to be highlighted, Added a note on how to buy masternode shares offered by dash fans https://masternode.me/ . http://dashmasternode.org/masternode-shares/ ( thanks for that )

Advertising: we will be using social media channels like facebook and google ads to support the eventually word-of-mouth , we will also hire few bloggers , i have a background in digital marketing and have run 10s of campaigns with most of them having great CTRs

i have added a note and added info about Masternode shares , hope you will reconsider your vote now , Thanks again for your advice and let us know if you have more concerns.
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1 point,2 years ago
IMO, risk-free is not a good term to use...investing in crypto is never risk-free. If someone buys a masternode, maybe they can earn 7% a year on their Dash but the value of their entire investment could still go down 50%, that's not risk-free at all.
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0 points,2 years ago
Ok thanks will remove the word risk-free
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0 points,2 years ago
After 3 days the "risk-free" is still there and not removed.
I am holding back with my vote and see if you do what you said you would do.
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2 points,3 years ago
I understand the giveaway aspect of it and why it would be attractive, but how will the offer be communicated to the hundreds of thousands of people this campaign is targeting?
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1 point,3 years ago
we will be using social media channels like facebook and google ads to support the eventually word-of-mouth , we will also hire few bloggers , i have a background in digital marketing have run 10s of campaigns :)
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1 point,3 years ago
Why is the money not in escrow ?
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3 points,3 years ago
I am a proud dash MNO like many of you, i own much more than 250 dash. Here's a cliche , it's better to own 1% of billion $ company than say own 100% of $1 company. if we manage to pull 500k users what do you think will happen to the price of dash, it will probably double( at the worst) , wouldn't it be better for me to double the value of holdings than have extra 250 dash at the same price.

There are two reason why escrow was not considered, 1) escrow costs are very high around 10% , with which we can potentially get 50,000 more users to dash 2) 95% of our expenses are paid in dash including our developers , Only social Media marketing and video making needs to be paid using fiat which i will personally pay using Tenx Card

More importantly i am one of the biggest spammers on dash forum :) , do you think i would give that up by risking my reputation so easily..
Reply
0 points,3 years ago
I just realize that your a mno owner as well. Final question what happens to the money if the project fails or has not spend all the Dash funds ?
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1 point,3 years ago
Thanks for taking interest again, like I mentioned in the description , any unused funds resulting from the closure of project as a result of us not being able to meet the minimum guarantee numbers would be returned to the dash core
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0 points,2 years ago
I don't know if your statement can be made legally binding, but in my book it could be so I changed my votes to yes. I have a hard time believe you'll succeed but i'll take the gamble knowing there will be allot learned from this project and the money will be returned, to spend otherwise.
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0 points,2 years ago
Thanks for placing your trust, we will work really hard to make this a grand success. in the case we dont see much progress we will definitely return the money unspent to the core.

But i strongly believe this will be a game changer in our marketing proposals
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2 points,3 years ago
I like things that get lots of people on board-and this sounds like it could do that. Cool project-props to you sir!
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1 point,3 years ago
Thanks a lot , yes that was the idea and dash is uniquely positioned to achieve this grand feat , thanks to our awesome treasury system..
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1 point,3 years ago
Hello krishna yogi, I like a lot about the plan. I just don't get the continued development costs every month for a relative simple platform that already seems fully functional now. I understand you need people to monitor and support but will any additional development be done? if so what and with what purpose? What is your longer term vision?
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1 point,3 years ago
hi there , thanks for reviewing our proposal. The development costs also include support and through testing , right now we have dont professional testing which we plan to implement soon.

we have not included lot of features that we plan to integrate like partnerships with others etc and remember we need pay full salaries even if the work is not existent some days.

Now any unused development funds will be used towards Marketing towards the end, like i said we will provide complete details of spending end of every month.
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2 points,3 years ago
Hi again krishna yogi. thanks for your reply!

So I understand you have plans for many new features and new partnerships with others etc that requires to maintain the full development team. Can you be more a little more specific what kind if features, partnerships and how they will be developed in the -backend- of the site, other than adding a banner? I like the plan and you make me curious :)
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2 points,3 years ago
hi these are not fancy ones but basic ones for normal people.

Most of the material regarding dash is useful to hardcore dash fans like crypto investors , which is not useful for normal folks.
we will writing a bunch of content and making some explainer videos related to what dash is , how it can help , how to set up a wallet, how can dash help in remittance, how dash can cut down costs for freelancers. Some tips regarding security and hardware wallets and any other issues we find useful for folks in these countries. we will send some emails regarding local dash events etc ( if they opt in for these) .
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1 point,3 years ago
Okay, now I understand. The team will focus on content creation during the campaign, not development.

Thank you and good luck!
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0 points,2 years ago
Yes mainly content creation and explainer videos , some development if required , but we cant let go of the development resources midway, we need to keep them employed at full pay even if we have some work and believe me technical work is never working and its very very hard to find good developers. Once you find one its best to keep feeding them :) ...
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0 points,2 years ago
i mean technical work is never ending* - typo
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-1 point,3 years ago
Why do I get downloaded when I ask for your vision? Changed my vote. Also I remember how you don't care about high fees.
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1 point,3 years ago
sorry what downloaded ? also what about high fees , sorry its not clear are you talking about development costs ? answered that in the other message
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1 point,3 years ago
This sounds like a great way to boost Dash adoption and make it widely known - if done right.

I'm willing to take that risk. Voting YES.
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1 point,3 years ago
Thanks for your trust , this proposal if things go well can boost dash adoption tremendously
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4 points,3 years ago
Great concept!
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0 points,3 years ago
Thanks a lot Rango
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-1 point,3 years ago
Voting yes, good luck with your budget proposal.
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0 points,3 years ago
Thanks a lot i am hoping that everything goes well and we create a huge impact to the people of the countries we are targeting :)
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6 points,3 years ago
I've been waiting for this proposal after discussing details in London. Dashmaximalist shared his plan with me during the conference. Great proposal and he has already spent his own funds making it possible to launch right away. This proposal clearly represents a MNO trying to directly affect his large dash investment in a positive way. I completely respect and agree with those intentions! Yes vote
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0 points,3 years ago
Thanks a lot DashAerosports , your support is very valuable.

Dash needs to try at least some brave initiatives (like what you have done) ,else we are really wasting the power of dash treasury
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4 points,3 years ago
The page mentions 3000% gains and promotes investment potential. This is a very risky thing to say and should be completely avoided..

The campaign should easily tried at a smaller level like 50 dash, before asking for 1000 dash.. Cant really support this in current form..
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1 point,3 years ago
hi there , we are only stating the facts as they happened not exaggerating anything
with 50 dash you can probably create a website and enrol 1000 guys, its impact will be lost next month unfortunately , also please undertsand 1000 dash is spread over 4 months , its about 3.5% of our budget and MNOs are welcome to defund us next month incase we dont perform as promised.

we need to try at least a few bold ideas else we are really under utilizing the power of dash treasury
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3 points,3 years ago
Promoting Dash as an investment should be a total no go. This will make us fail the Howey Test and bring in SEC and have many consequences. Dash shouldnt be involved with these kind of activities, if you do this. I hope someone from core can comment on this. A crackdown is coming and this approach is very risky.

I also dont see any specific plan at social media marketing.

1000 dash is a lot for something half cooked as of this moment that can be tried for 50-60 dash. Proposals rarely get defunded, it is very hard to keep track of passed proposals so community needs to decide on 1000DASH.

If you came back and asked for 50-60 dash, it might be different but I would have to stick to a Clear NO at this point..
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1 point,3 years ago
hi Wixamlee , i have now added a note on the past performance. Now regarding the Howey Test , Ryan has already cleared that DASH doesn't fall under that ( https://www.dash.org/2017/06/28/OpenLetter.html ) . One more important thing to remember is that we are giving free dash to people ,not asking $1 from them, so we clearly are in no danger. The reason we are stating the past performance is to show people that market loves Dash unlike bolivars which lost 95% of their value last year. Now if most people think this is not worth it , we can remove that.

Regarding social media marketing, we will be using channels like facebook and Google ads to support the eventually word-of-mouth , we will also hire bloggers , i have a background in digital marketing and have run 10s of campaigns with most of them having great CTRs with low cost per clicks.
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0 points,2 years ago
I cant support this proposal due to reasons outlined but am very appreciative of the way you answer questions and handle (hopefully) constructive criticism. In case this doesnt pass, I will be happy to support a smaller proposal to begin with..
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0 points,2 years ago
I have removed the performance bit from the top to begin with, having said that, this proposal is one of the huge game changers for dash in the countries targeted, so please reconsider your opinion.
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0 points,3 years ago
I sounds very interesting but I don't see how you can pull this off. I believe you heavily underestimate the workload of this proposal
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1 point,3 years ago
I would like to see, this proposal done at a much small scale first. Is there any reason why it could not be at a small scall first ?

A yes for the idea, a NO for the excution. So a NO vote
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0 points,3 years ago
Thanks for telling your honest opinion, but let me clarify few things. we have already done a pilot from folks from venezuela and they seem to be liking this idea very much, we signed up quite a few of them already.

Now the issue with trying with say 50 dash is this , we could sign up 2000 folks ( considering other costs) or so and its effect would almost nothing, so we need to try it with a reasonable amount 250 dash ( $125,000 ) per month to see reasonable results. just to be clear last month some 1250 dash went unused , this month it looks much more will be unused , i think it's worth trying 3.5% of treasury on a potentially game changer for the countries we are targeting.

Having said that if you feel we can improve the execution in any way we welcome those ideas.
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0 points,3 years ago
I would probably voted yes if there was a proper escrow, and milestones before the funds get release to you. Especially seen that the money needs to be claimed and if the 400.000 claims are not there, where will the money go instead ?
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1 point,3 years ago
updated Milestones and minimum guarantee check them

I am a proud dash MNO like many of you, i own much more than 250 dash. Here's a cliche , it's better to own 1% of billion $ company than say own 100% of $1 company. if we manage to pull 500k users what do you think will happen to the price of dash, it will probably double( at the worst) , wouldn't it be better for me to double the value of holdings than have extra 250 dash at the same price.

There are two reason why escrow was not considered, 1) escrow costs are very high around 10% , with which we can potentially get 50,000 more users to dash 2) 95% of our expenses are paid in dash including our developers , Only social Media marketing and video making needs to be paid using fiat which i will personally pay using Tenx Card

More importantly i am one of the biggest spammers on dash forum :) , do you think i would give that up by risking my reputation so easily..
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0 points,3 years ago
we have an efficient team of 3 who work full time to make sure we are up and running, we would also use social media marketing to make people aware of the dash giveaway initially , now the most interesting thing is this , incase we fail to spend the money we get , we can stop the campaign next month and return the remaining money to the core to use for other purposes .. either way we minimize the risk
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5 points,3 years ago
This sounds like an excellent attempt/proposal! One of the problems Satoshi needed to solve was how to *first* distribute the currency: He suggested miners, who help secure the system, could first be paid (before getting distributed through trades).

With Dash, we have the ability to distribute the currency more quickly and more widely using the funding system in combination with people running proposals like this.

And if it doesn't go well the first month, we can de-fund it. We'd only be out 250 Dash for 1 month, and at least a few people would still have gotten their first Dash.

At least give this a shot! Even if it doesn't work out we'll still learn a lot. Let's do it!
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3 points,3 years ago
Although I agree, I don’t think just handing out money should be it. With satoshis original vision, he did include that the users should do work for the coins that being the miners. Id suggest to add an additional step in the process, a step where the user is required to do “work” or spend time to earn the Dash.

For example the user must watch a 2 minute video explaining Dash to receive the Dash. Another example was Amanda gave out $5 of Dash to retweet a tweet, the user did a job and got rewarded. Just giving out free money isn’t the way to go, we should not become socialist.
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2 points,3 years ago
@mizzymax ,the users will watch the getfreedash website , they will watch the video they will learn what dash is , they will download the app , they will tell their friends , they will do much more than what you just said , they will play dash.red games , heck they will even gamble with dash online , dash will be their first gateway to the world of cryptocurrency , imagine that
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3 points,3 years ago
Exactly , that's the whole point behind me posting this proposal , i am really glad you got my intention , coming up with a new crypto is just couple of clicks , distributing them is the tough job and dash has the best chance of doing this.
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3 points,3 years ago
And I don't see much downside here. Suppose only 50% of expected people sign up ($50k) and we need to end it early. We're out $25k development cost and we learn something that could be applied to future campaigns.

I see no other downside, except the lack of escrow. Unless dashmaximalist is dishonest and takes the money and runs... however this is a tiny amount of money to burn an active MNO's reputation.
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2 points,3 years ago
hi guys thanks for your positive comments , i am dash MNO and have been very active in the community if you can go through dash forums (https://www.dash.org/forum/members/dashmaximalist.11414/ ) , i would rather see dash suceeds and have a little less dash than steal this money .. just to be clear i spend $10,000 on getting the website up and running !
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1 point,3 years ago
Since you are targeting Zimbabwe have you talked with Kuvacash on how these 2 projects could help each other?
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2 points,3 years ago
Yes indeed , we are going to partner with all the dash partners like dash kuva in zimbabwe and algodon in Venezuela and any one interested , as you know with our campaign we can expect far more people to turn out for their initiatives
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0 points,3 years ago
Every time i see a NO vote i feel a bit disheartened , so i would request an opportunity to clarify, please feel free to comment either here or on the dash forum so we can clarify your concerns
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1 point,3 years ago
Sounds good to me, looks like this was well thought out, you have my support.
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1 point,3 years ago
Thanks a lot , this i think is a game changer for the countries we are targeting and i hoping for the best :)
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2 points,3 years ago
This seems like it could provide a very inexpensive customer acquisition cost and potentially become a very viral campaign. The $0.50 reward to sign up does seem quite low, but considering that minimum wage in Venezuela is around $0.20/hour and minimum wage in Zimbabwe is around $0.53/hour, it does seem appropriate.

I would personally appreciate if you joined the Discord to allow for a more rapid back-and-forth interaction with community members who have questions. Could you tell us a little more about your history with Dash and your professional/career history? Have you run a marketing campaign before? Also, did you consider utilizing an escrow to increase masternodes' confidence in voting for this since it is a sizable amount?

Thanks in advance and good luck with this!
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2 points,3 years ago
yes , i am glad you understand the situation in these countries , people are getting poorer by day because of hyperinflation and dash can provide stability to their savings which they so lack at the moment.

This proposal has been initiated 2 months back and has been one of the most discussed on the dash forum ( https://www.dash.org/forum/threads/jump-start-dash-adoption-by-acquiring-400k-users-in-4-months.16361/ )

why should you trust me with numbers ?
i am a numbers guy, i am a data scientist with 10 years of experience previously worked with companies like Microsoft, UCL currently with RoyalMail , i also founded a start-up called Maptags in the past. I have extensive experience with Google Analytics( also certified) , user acquisition and utilizing marketing budgets efficiently. I have run 100s of campaigns on facebook and google ads and have achieved some of the lowest per user acquisitions costs
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1 point,3 years ago
Voting yes. Worth the try. Those places are the epitome of why crypto exist in the first place. But after a couple month, I think you should try to expand to other markets.
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0 points,3 years ago
Yes thats the idea , Thanks. we will plan Nigeria, Ghana & India in the next phase if this one goes well :)
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1 point,3 years ago
Great to hear. India is the place to put a lot of efforts IMHO.
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1 point,3 years ago
I agree. I would like to see this expand.
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0 points,3 years ago
Thanks
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1 point,3 years ago
Voting YES!
It is only 3,7% of our monthly budget and positive results could be immense. Let's give this guy a try and maybe this would naturally develop in something really big :)
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1 point,3 years ago
Thanks a lot for trusting me , i would try my best to deliver the results, at the worst i will make sure we don't waste more money if it doesn't work.

But like you said ,if it works it will be a game changer for the countries i am targeting and we can use this technique for many more countries to come.
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0 points,3 years ago
Sory for no badge with the first comment...
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0 points,3 years ago
i humbly request MNOs to voice their concerns so that i can answer them
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0 points,3 years ago
While I do like the project the amount seems a bit high. Do you really think you will get almost 700K people in 4 months?
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2 points,3 years ago
we are looking at $1-$2 cost per user ,especially in places we are targeting people will gladly sign up for these price , 700k users is bit high , we are looking at 300-500k in 4 months
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1 point,3 years ago
thats exactly i have am request the amount over 4 months , not once ,if we cant meet the targets in the first month , MNOs are free to cancel the proposal for remaining months
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