Proposal “Dashop_IO“ (Completed)Back
|Title:||DASHOP.IO – Online Shopping Marketplace|
|Monthly amount:||81 DASH (16519 USD)|
|Completed payments:||5 totaling in 405 DASH (0 month remaining)|
|Payment start/end:||2018-01-17 / 2018-06-16 (added on 2018-01-22)|
|Votes:||909 Yes / 390 No / 52 Abstain|
DASHOP.IO - Online Shopping Marketplace
Alpha Version Sample Dynamic Concept Website: https://dashoppe.iias.host
Pre-Proposal Link: https://www.dash.org/forum/threads/pre-proposal-dashop-io-online-shopping-marketplace.24300/
Workplan Timeline for Milestone-Based Payments: https://drive.google.com/file/d/1_m1u850dgbLaCtthQA_1tWJ27b_c2Ktz/view?usp=sharing
Major Merchant Letter of Intent to Become Listed at Dashop.io: https://drive.google.com/file/d/1HD15ZYJ3w078LAr4UUk-h6Vc2-wFtfGd/view?usp=sharing
Dashop.io will be a multi-merchant, international,online marketplace offering an unlimited variety of (legal) products and services for sale - priced exclusively in Dash.
Dashop will recruit, empower and incentivize cryptocurrency holders as well as reputable, established small and medium sized businesses to create a diverse and rich marketplace all denominated in Dash. Dashop will activate the DashNation community members by offering bounties for recruiting high quality merchants in their regions. In Venezuela, DashHelp will be contracted to perform translation for the Spanish version of the Dashop.io site, customer support and merchant recruiting to become a sustainable entity. Dashop will level the playing field for small businesses to thrive and succeed against more well-known marketplaces by eliminating transaction processing fees from credit cards or crypto payment gateways. Dashop will also act as a powerful recruitment tool and will increase adoption of Dash by offering a platform for other cryptocurrency holders to realize some of their gains after converting their alt-coins to Dash. Dash holders and merchants can experience the speed and low fee attributes by purchasing goods and services at Dashop.io, resulting in a massive increase in utility, transaction volume and will make Dash the #1 cryptocurrency for payments. In a follow-up proposal, Dashop DAPP for Evolution will be built to be one of the first on the Evolution platform, with 30% equity stake offered to MNOs via "The New Zealand Trust," when available. As a result, Dashop will scale the demand for Dash by creating an online economy and will reward MNOs with its success.
What Problem is this Solving?
Dash has some of thebest technology, features and roadmap to be a major payments processing platform. However, there are few ways to easily use Dash online or anywhere, which is why the blockchain is not as active as other top projects. Dashop.io will aggregate and recruit Dash-accepting businesses into one easy-to-use online shopping marketplace. Dashop will be one of the first “killer apps” for Dash holders and other crypto users who wish to convert their altcoins to purchase quality goods and services from reputable businesses in their region. This will create an organic growth model and will support and build local economies around Dash, thus scaling demand for Dash.
How Will Dashop Accomplish This?
Dashop will leverage the Treasury and growing community to incentivize merchants and attract customers. There will be bounties to recruit and on-board established, reputable businesses to Dashop.io, available to anyone in the community. There will be a qualification and approval process for each merchant, with a maximum of two bounties available for each product category to attract a diverse mix of products and services available. Each bounty will be worth up to .25 Dash. This will put our vast community to work, resulting in a “win-win-win” for Dash, the merchants and the local customers/community members by giving them places to spend Dash and to be a part of creating the new Dash Economy. This program will roll out to North America and Venezuela to start. Dashop has an agreement with DashHelp Venezuela to support the growing merchant and customer base in Venezuela and other Spanish-speaking countries in the future. The roll-out will include a Spanish version of the site.
Dashop will also create an incentive campaign to reward early adopters and merchants to join and participate in the marketplace. For the first 3 months of operation, Dashop will offer a 20% discount for customers and a 20% rebate for merchants, up to a value of 100 Dash. This program will cause an explosion of positive PR and interest in Dash from both merchants and customers. It will also highlight the power of the Treasury and generate more interest in Dash’s exclusive features and DGBB model.
As part of our marketing program, feedbands will conduct a target advertising blitz on popular platforms such as Facebook and Reddit. Feedbands’ approved advertising proposal has generated many impressions, clicks and conversions for Dash already and has an excellent system of monitoring metrics and shaping messaging to maximize efficiency and effectiveness of advertising. The budget for this advertising blitz is 50 Dash and will be conducted beginning 1 week before launch of Dashop.io.
Design, Develop and Publish Dashop.io Marketplace
Dashophas hired a local, specialist web design company (the “Web Team”). This will make managing the project muchsimpler and provide a more cost and time-efficient result for the Dash Treasury. The Web Team has many years of experience in online shopping integrations and will design, develop, build and publish Dashop.io. To provide the best ROI for the Dash Treasury, Dashop will be using WooCommerce Dash API (thanks to Nathan Marley – Core Dev) to eliminate any “transaction processing fees” associated with cryptocurrency gateways and legacy credit cards. Also, a unique qualification of this Web Team is that they are already well-versed in cryptocurrency and are excited to accept Dash as payment!
A Dynamic Concept Website has been funded out of pocket to provide a sample of the website design. Please view at dashoppe.iias.host
Dashop.io will serve as:
· a global directory of merchants (online and storefront) who accept Dash for payment
· an integrated merchantportal for online shoppers to buy and use Dash
· a Dash only or Dashalternative ecommerce site for individual merchants
· a promotional tool forthe Dash cryptocurrency and merchants who use it
Visual and functional objectives include:
· a clean, modern design
· Prominently display Dash branding with useful links to learn more about Dash
· Easy merchant setup,operation and maintenance
· application and approval process
· merchant pages setup and maintenance (e.g. add/remove products and change prices/availability) via .CSV, API or manually through login
· shipment options,selection and payment
· merchant order receipt and payment
· merchant policies and contact info for consumer
· product/service search integration
· unobtrusive but transparent merchant integration
· Customer-Friendly Features
o Product/Service search integration
o Merchant ratings and review built in to WooCommerce App
o Live customer support
We estimate a timeline of approximately 26 weeks from project start-up to site publication.
See attached spreadsheet for deliverable timeline. InstantKarmaFund.org will escrow this
proposal and provide payment to Dashop.io to forward to the Web Team based on
these deliverables. Please see attached spreadsheet to view the deliverable timetable.
The final stage of this projectwill be to build the Dashop App on the Evolution Platform using DAPI. Dashop.io
has a goal of being one of the first major apps on the Evolution Platform and will be a champion to promote the Platform. Dashop will raise awareness and
lower the psychological barrier to entry for businesses to build apps on top of Evolution. This will be a separate proposal with an ETA of July 2018, assuming
Evolution platform and DAPI will be available.
Why Build a Website When Evolution?
1) New cryptocurrency users and existing altcoin holders will need atraditional method of interacting with Dash prior to Evolution. The lower the barrier
to entry into the Dash Network, the better. Dashop.io will be the gateway to enter the Dash Economy.
2) We don’t know when Evolution will be released, or in whatcapacity. The Roadmap indicates that it will be released in “stages” –
therefore perhaps limited capability and number of users. Having a traditional website working before Evolution is scaled (and alongside when fully operational) will be complimentary to the Dash Network.
3) There is already competition in this space with spendabit.co and openbazaar.com, etc. Therefore, in order to build a customer base and create
awareness of Dash as a cryptocurrency with utility, we are starting with a traditional website. The users of Dashop.io will then make a seamless
transition to Dashop’s Evolution App when the time comes and it is built.
-All-In Cost to Build Website: 200 Dash
-Completion Timeline: 26 weeks
-Promotional Budget for first 3 months of operation: 50 Dash/mo. X 3 = 150 Dash
-Budget for Merchant Recruiting Bounty System: 50 Dash
-ProposalFee: 5 Dash
Total: 405 Dash
Divided by 5 months
5 Payments of 81 Dash
*If the worst case scenario happens, MNOs can vote down the proposal after each period.
Dashop is comprised of myself and a local Web Team with decades of experience in designing web stores. You may know me as “Nate” on discord, or previously “djcrypt0” on slack, a long-time MNO, DashForce MVP, and a large contributor to the Foundation in 2015. I donated to fund the majority of BitToByte (August and
Jakub’s) expenses for their trip to London and through my escrow/incubator InstantKarmaFund.org have sponsored many successful proposals, including: Dash
Serbia, Dash4Nigeria, Team Morocco, Bit To Byte, etc. By obtaining funding from the Treasury, Dash users and merchants will have a much lower barrier to entry
and will receive a price advantage over other marketplaces that must charge a higher rate to cover their startup costs.
Dashop.io I am excited tomake this concept a reality and am looking forward to making an off-ramp from the legacy economy to the new Dash economy! Dashop will inform, incentivize and recruit other cryptocurrency users simply by offering a marketplace unavailable anywhere else. With hand-selected, high-quality merchants, low fees and instant transactions, Dashop.io will be the best place to spend your cryptocurrency. Please vote YES so we can get started building!
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