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Dash Mall and Parking Update
  The goal of this project is to scale up the Dash Mall Parking Solution to all car parks in Venezuela that have a parking payment problem. 

Update: Educational website for parking owners about Dash is LIVE:
[b]DASH MALL AND PARKING WEBSITE

[/b]Our market research shows that there are 150 shopping Mall car parks with a parking problem in Venezuela. Each shopping mall has approximately 5000 customers per month. This represents a total of approximately 750,000 users that could use Dash as a payment solution tosolve the parking problem.
 
Our Strategy:
  The cost for parking is low and has many users.   The DMP solution provides new users an opportunity to learn how to use Dash with very low risk to them  and to show them that Dash can solve a real world payment solution. Once we have built a large user base for the DMP solution it gives much greater confidence for Merchants in the Malls to consider accepting DASH as a payment solution. 
 
  Our strategy is to build a large, loyal user base of Dash customers with parking solution first and then to move to the shops in the Malls.  We have had many shop owners asking us how they can get a Dash POS system with payment cards, we hope to start distribution this month when Dash Retail ships Pos and cards.
 
 Currently we send address information to Ash of Dash Retail and he will provide us Payment Terminals and Payment Cards this month.
 
Stage 1: (Completed)
  Build and refine an effective Dash Payment parking solution for Merida first. We have now got DMP solution established in 7 shopping malls in Merida. By working locally first we have learn’t all the problems and challenges we needed to fix in order
to refine our parking payment solution.
 
This stage was necessary before we could scale upour Dash parking solution to more shopping malls.
 
Status on Stage 1:
  We have completed this stage. We have Dash Mall Parking payment solution installed in 7 shopping malls in Mérida and we have 2000 transactions per month despite Covid-19, we have refined our Payment Solution and worked out all the problems
and issues.
 
Stage 2. Scale up: (Completed)
  This is what our proposal is about.  We are now ready to scale up the DMP solution to all shopping malls in Venezuela with a payment solution problem. We have identified 150 such malls.   The way we will scale up the DMP solution is by the following:
 
a) Create a website showcasing the DMP parking solution that will enable on boarding of new Shopping Malls through all of
Venezuela to obtain the DMP payment solution. This  new website will enable us showcase the DMPsolution and to highlight its benefits.
 
Status on Stage 2: First version of this website is ready: www.dashmallparking.com (Completed)
 
  The new website will also enable shopping Malls to learn how to operate the DMP solution without us having to visit each of the malls personally. Therefore it will also be a support portal that will provide educational content and tech support for shopping Malls all around Venezuela.
 
Stage 3: 
  a) We will actively promote the new DMP onboarding website to the shopping malls across all of Venezuela so that they will learn about the DMP solution and know how to implement it on their own, In addition, they will be listed and contacted by our team via online to deliver labels and pop material.
 
  b) If funding permits we may also be able to organize a showcase event at one of our existing shopping Malls in Merida so that shopping Malls outside of Merida can attend the event to experience first hand the DMP solution.
 
  Our goal has been to be financially self sufficient and eventually not to rely on DAO funding to run our operation.   In order to achieve this goal we will use the POS systems, Payment Cards and Dash sales by whatsapp. 
 
  The MNO DeepBlue  has been communicating with Dash Retail on our behalf. DeepBlue has also been working with us to review and modify our business plan and strategies which we are implementing.