Proposal description
Dash for Manila Proposal
To promote Dash awareness in the Philippines through Dash branded merchandise handouts including Dash Umbrellas, Rain ponchos, hand fans, Decals, and T-shirts, effectively canvassing Makati (in Metro Manila), Cebu, and Baguio within the Philippine Islands with a sea of Dash Logo branded items. This will increase brand exposure, curiosity, goodwill, and adoption.
We had several Dash branded items printed for a trial giveaway and the people here were very happy to receive them and openly use them. Imagine these images but with hundreds or thousands of people using Dash branded items.
Objective
To hand out Dash branded umbrellas, rain ponchos, hand fans, decals, and T-shirts to the people who work and live in three of the Philippine Islands top tourism and business cities.
We will also print Dash business cards with the Dash logo, slogan, and Dash.org website address on them to hand out (to all people receiving Dash items) as a resource to learn more about purchasing and using Dash. The cards will include links to the forums, Slack website and other links to informative websites dedicated to Dash.
Location
The Philippine Islands
The Philippines is a country in Southeast Asia situated in the western Pacific Ocean and it consists of about 7,641 islands. The capital city Manila, and the most populous city is Quezon City, are both part of Metro Manila. The Philippines shares maritime borders with Taiwan to the north, Vietnam to the west, Palau to the east and Malaysia and Indonesia to the south.
Makati City (Metro Manila)
Makati, officially the City of Makati is one of the sixteen cities that make up Metro Manila. Makati is also the financial center of the Philippines, it has the highest concentration of multinational and local corporations in the country. Major banks, corporations, department stores as well as foreign embassies are based in Makati. The biggest trading floor of the Philippine Stock Exchange is situated along the city's Ayala Avenue. Makati is also known for being a major cultural and entertainment hub in Metro Manila.
With a population of 582,602, Makati is the 17th-largest city in the country and ranked as the 41st most densely populated city in the world with 19,336 inhabitants per square kilometer. Although its population is just half a million, the daytime population of the city is estimated to be over one million during a typical working day because of the large number of people who go to the city to work, shop, and do business. *
Manila and specifically Makati are very popular business and vacation spots for Asians, Australians, Americans, and Europeans. People carrying Dash Branded items will carry them out of Makati and into other cities that make up the Greater Manila metro area. Manila (metro) is the world’s most densely populated city in the world with a population of more than 21 million.
Cebu City
Cebu is a province of the Philippines located in the Central Visayas region, and consisting of a main island and 167 surrounding islands and islets. Its capital is Cebu City, the oldest city and first capital of the Philippines. Mactan-Cebu International Airport, located in Mactan Island, is the second busiest airport in the Philippines.
Cebu is one of the most developed provinces in the Philippines, with Cebu City as the main center of commerce, trade, education and industry in the Visayas. In a decade it has transformed into a global hub for shipping, furniture-making, tourism, business processing services, and heavy industry.
Baguio
Baguio, officially the City of Baguio, is a highly urbanized city in northern Luzon of the Philippines and is also referred to as the Summer Capital of the Philippines. It is geographically located within Benguet, serving as the provincial capital from 1901 to 1916. The city has become the center of business, commerce, and education in northern Luzon, and Baguio has a population of 345,366.
Baguio is where most people go in the Philippines to vacation and escape the heat.
Strategy for distribution
Many items will be handed out by volunteers and with several paid staff (wearing Dash polo shirts) to supervise the handouts, educate the public, and ensure proper distribution.
Our main concentration will be in Makati followed by Cebu and then Baguio. We will hire Uber drivers with vans to carry our staff and items from city to city.
Distribution time is estimated at 8-10 hours per day for three days.
Places we will distribute these items include:
LRT (Manila Light Rail Transit System)
Hand fans will be freely distributed among the train passengers. Hand fans are very popular here because of the high temperatures and humidity.
On rainy days, which is almost every day during the current wet season from June to October, there will be Dash branded umbrellas and rain ponchos available to the public and security professionals.
Umbrellas are used by many people on bright sunny days to block the direct sunlight so these items will be seen by workers and visitors year-round.
Decals are very popular in the Philippines and are placed on the back of mobile phones, motorcycles, bicycles, motorized tricycles (used as Taxis) and jeepneys.
Malls, schools, and businesses
We plan to hand out umbrellas and hand fans to security guards at many popular places like schools, malls, and businesses and popular tourist destinations.
Private security guards have a huge presence in schools, commercial establishments, residential areas, and government offices. Based on the records of the licensing office of the Philippine National Police, there are approximately 500,000 licensed private security guards in the country - they outnumber the Armed forces and the Philippine National Police force combined.
It is impossible to travel the streets of Makati and other popular tourist destinations in the Philippines, without seeing many security people. If only a small percentage of these people are using Dash branded items it will have a major impact on Dash awareness in the Philippines and many other countries.
Taxis
Most Taxi drivers are poor and work long hours for 6 or 7 days a week. One Taxi driver we interviewed works all day, every day and sleeps in his cab in between fares. Most Drivers wear red uniform shirts but don’t have enough to wear every day. All the drivers we interviewed would be very happy to wear a red Dash Branded T-shirt to work. Any locals and foreign business people and tourist using these Taxis would be exposed to the Dash logo and slogan.
Motorcycle delivery people Manila probably has the worst traffic congestion in the world, so most delivery vehicles are motorcycles. Most drivers wear ponchos or sheets of plastic when it rains and would gladly wear a Dash poncho that would be seen by thousands of people daily.
Jeepneys
Jeepney drivers will also be given a Dash branded shirt to wear while driving and they will also hand out free Dash hand fans (Jeepneys are not airconditioned) to their customers.
Cost
Total cost is 78.27 Dash and this includes reimbursement for the 5 Dash proposal fee and all raw materials, logo printing, staff, travel, meals, hotels rooms, distribution, and shipping for the following items:
Umbrellas X 400 = $1,280 or *PHP 64,000
Ponchos X 500 = $870 or PHP 43,500
Hand Fans X 15,000 = $6,750 or PHP 337,500
Polos and T-shirts X 540 = $ 3,309 or PHP 165,450
Business cards X 50,000 = $ 4,000 or PHP 200,000
Transportation (3 Uber Vans) = $2,125 or PHP 106,250
Hotel rooms X 6 total = $ 270 or PHP 13,500
Meals X 108 total = $486 or PHP 24,300
Decals X 50,000 = $2,000 or PHP 100,000
Paid staff X 240 total hours = $810 or PHP 40,500
Shipping materials Fixed = $80 or PHP 4,000
*PHP = Philippines Peso
Distribution strategy
Material will be ordered as soon as payment is received from Dash treasury. The distribution of these items will be completed in two or three stages as orders are received. We estimate it will take three teams of 12 people, three full days to distribute the items over a three-weekend period. This is necessary as some of our product will be shipped to us in batches and most of our team members work full-time jobs, 6 days per week, and will only be available to distribute these items on their day off.
Our group
Our Team includes Peewee (Garrett Smith from Prescott, AZ) and Diwata (Janine Madronero from Makati) and we currently live in the Makati area. Peewee has owned Dash since early 2015, and Diwata has recently invested in crypto currencies. Both of us feel strongly about the potential of Dash and its ability to lift the common people from poverty to security. Our volunteers are local friends and family members.
Conclusion
The Philippine Islands are a unique place where poverty coincides with extravagance and where the rich and poor are in very close proximity. The amount of business and tourism in Makati, Cebu, and Baguio make this a valuable place to spread the word about Dash.
We will be giving the people of these three cities durable items that will be used almost daily by thousands and seen by many more. The estimated number of impressions is impossible to calculate but we believe that the Dash brand will be seen many millions of times over the next few months.
We believe that this proposal could be the most successful Dash gorilla marketing campaign to date. We would like your support testing this idea in the Makati, Cebu, and Baguio areas. If successful we can repeat this giveaway in other popular tourist destinations in the Philippine Islands.
Thank you for your support.
Notes:
To promote Dash awareness in the Philippines through Dash branded merchandise handouts including Dash Umbrellas, Rain ponchos, hand fans, Decals, and T-shirts, effectively canvassing Makati (in Metro Manila), Cebu, and Baguio within the Philippine Islands with a sea of Dash Logo branded items. This will increase brand exposure, curiosity, goodwill, and adoption.
We had several Dash branded items printed for a trial giveaway and the people here were very happy to receive them and openly use them. Imagine these images but with hundreds or thousands of people using Dash branded items.
Objective
To hand out Dash branded umbrellas, rain ponchos, hand fans, decals, and T-shirts to the people who work and live in three of the Philippine Islands top tourism and business cities.
We will also print Dash business cards with the Dash logo, slogan, and Dash.org website address on them to hand out (to all people receiving Dash items) as a resource to learn more about purchasing and using Dash. The cards will include links to the forums, Slack website and other links to informative websites dedicated to Dash.
Location
The Philippine Islands
The Philippines is a country in Southeast Asia situated in the western Pacific Ocean and it consists of about 7,641 islands. The capital city Manila, and the most populous city is Quezon City, are both part of Metro Manila. The Philippines shares maritime borders with Taiwan to the north, Vietnam to the west, Palau to the east and Malaysia and Indonesia to the south.
- The Philippines is the eighth-most populated country in Asia and the 12th most populated country in the world, with a total population of about 103 million people
- Climate - The Philippines has a tropical maritime climate that is usually hot and humid and rainy.
- Economy - exports include semiconductors and electronic products, transport equipment, garments, copper products, petroleum products, coconut oil, and fruits. Major trading partners include the United States, Japan, China, Singapore, South Korea, the Netherlands, Hong Kong, Germany, Taiwan, and Thailand.
Makati City (Metro Manila)
Makati, officially the City of Makati is one of the sixteen cities that make up Metro Manila. Makati is also the financial center of the Philippines, it has the highest concentration of multinational and local corporations in the country. Major banks, corporations, department stores as well as foreign embassies are based in Makati. The biggest trading floor of the Philippine Stock Exchange is situated along the city's Ayala Avenue. Makati is also known for being a major cultural and entertainment hub in Metro Manila.
With a population of 582,602, Makati is the 17th-largest city in the country and ranked as the 41st most densely populated city in the world with 19,336 inhabitants per square kilometer. Although its population is just half a million, the daytime population of the city is estimated to be over one million during a typical working day because of the large number of people who go to the city to work, shop, and do business. *
Manila and specifically Makati are very popular business and vacation spots for Asians, Australians, Americans, and Europeans. People carrying Dash Branded items will carry them out of Makati and into other cities that make up the Greater Manila metro area. Manila (metro) is the world’s most densely populated city in the world with a population of more than 21 million.
Cebu City
Cebu is a province of the Philippines located in the Central Visayas region, and consisting of a main island and 167 surrounding islands and islets. Its capital is Cebu City, the oldest city and first capital of the Philippines. Mactan-Cebu International Airport, located in Mactan Island, is the second busiest airport in the Philippines.
Cebu is one of the most developed provinces in the Philippines, with Cebu City as the main center of commerce, trade, education and industry in the Visayas. In a decade it has transformed into a global hub for shipping, furniture-making, tourism, business processing services, and heavy industry.
Baguio
Baguio, officially the City of Baguio, is a highly urbanized city in northern Luzon of the Philippines and is also referred to as the Summer Capital of the Philippines. It is geographically located within Benguet, serving as the provincial capital from 1901 to 1916. The city has become the center of business, commerce, and education in northern Luzon, and Baguio has a population of 345,366.
Baguio is where most people go in the Philippines to vacation and escape the heat.
Strategy for distribution
Many items will be handed out by volunteers and with several paid staff (wearing Dash polo shirts) to supervise the handouts, educate the public, and ensure proper distribution.
Our main concentration will be in Makati followed by Cebu and then Baguio. We will hire Uber drivers with vans to carry our staff and items from city to city.
Distribution time is estimated at 8-10 hours per day for three days.
Places we will distribute these items include:
LRT (Manila Light Rail Transit System)
Hand fans will be freely distributed among the train passengers. Hand fans are very popular here because of the high temperatures and humidity.
On rainy days, which is almost every day during the current wet season from June to October, there will be Dash branded umbrellas and rain ponchos available to the public and security professionals.
Umbrellas are used by many people on bright sunny days to block the direct sunlight so these items will be seen by workers and visitors year-round.
Decals are very popular in the Philippines and are placed on the back of mobile phones, motorcycles, bicycles, motorized tricycles (used as Taxis) and jeepneys.
Malls, schools, and businesses
We plan to hand out umbrellas and hand fans to security guards at many popular places like schools, malls, and businesses and popular tourist destinations.
Private security guards have a huge presence in schools, commercial establishments, residential areas, and government offices. Based on the records of the licensing office of the Philippine National Police, there are approximately 500,000 licensed private security guards in the country - they outnumber the Armed forces and the Philippine National Police force combined.
It is impossible to travel the streets of Makati and other popular tourist destinations in the Philippines, without seeing many security people. If only a small percentage of these people are using Dash branded items it will have a major impact on Dash awareness in the Philippines and many other countries.
Taxis
Most Taxi drivers are poor and work long hours for 6 or 7 days a week. One Taxi driver we interviewed works all day, every day and sleeps in his cab in between fares. Most Drivers wear red uniform shirts but don’t have enough to wear every day. All the drivers we interviewed would be very happy to wear a red Dash Branded T-shirt to work. Any locals and foreign business people and tourist using these Taxis would be exposed to the Dash logo and slogan.
Motorcycle delivery people Manila probably has the worst traffic congestion in the world, so most delivery vehicles are motorcycles. Most drivers wear ponchos or sheets of plastic when it rains and would gladly wear a Dash poncho that would be seen by thousands of people daily.
Jeepneys
Jeepney drivers will also be given a Dash branded shirt to wear while driving and they will also hand out free Dash hand fans (Jeepneys are not airconditioned) to their customers.
Cost
Total cost is 78.27 Dash and this includes reimbursement for the 5 Dash proposal fee and all raw materials, logo printing, staff, travel, meals, hotels rooms, distribution, and shipping for the following items:
Umbrellas X 400 = $1,280 or *PHP 64,000
Ponchos X 500 = $870 or PHP 43,500
Hand Fans X 15,000 = $6,750 or PHP 337,500
Polos and T-shirts X 540 = $ 3,309 or PHP 165,450
Business cards X 50,000 = $ 4,000 or PHP 200,000
Transportation (3 Uber Vans) = $2,125 or PHP 106,250
Hotel rooms X 6 total = $ 270 or PHP 13,500
Meals X 108 total = $486 or PHP 24,300
Decals X 50,000 = $2,000 or PHP 100,000
Paid staff X 240 total hours = $810 or PHP 40,500
Shipping materials Fixed = $80 or PHP 4,000
*PHP = Philippines Peso
Distribution strategy
Material will be ordered as soon as payment is received from Dash treasury. The distribution of these items will be completed in two or three stages as orders are received. We estimate it will take three teams of 12 people, three full days to distribute the items over a three-weekend period. This is necessary as some of our product will be shipped to us in batches and most of our team members work full-time jobs, 6 days per week, and will only be available to distribute these items on their day off.
Our group
Our Team includes Peewee (Garrett Smith from Prescott, AZ) and Diwata (Janine Madronero from Makati) and we currently live in the Makati area. Peewee has owned Dash since early 2015, and Diwata has recently invested in crypto currencies. Both of us feel strongly about the potential of Dash and its ability to lift the common people from poverty to security. Our volunteers are local friends and family members.
Conclusion
The Philippine Islands are a unique place where poverty coincides with extravagance and where the rich and poor are in very close proximity. The amount of business and tourism in Makati, Cebu, and Baguio make this a valuable place to spread the word about Dash.
We will be giving the people of these three cities durable items that will be used almost daily by thousands and seen by many more. The estimated number of impressions is impossible to calculate but we believe that the Dash brand will be seen many millions of times over the next few months.
We believe that this proposal could be the most successful Dash gorilla marketing campaign to date. We would like your support testing this idea in the Makati, Cebu, and Baguio areas. If successful we can repeat this giveaway in other popular tourist destinations in the Philippine Islands.
Thank you for your support.
Notes:
- Most data were taken from Wikipedia and Philippine government office websites.
- The logistics of supplying and transporting 400 umbrellas, 500 T-shirts, and 15,000 hand fans requires multiple deliveries from suppliers and multiple van trips to transport the items to each city.
- Some items will be shipped to team members in Cebu city.
- Suppliers require 100% deposit for all materials purchased and 50% percent up front for printing services.
- Transportation costs vary from city to city. Uber cars will be substituted when vans are not needed.
- We currently have a sizeable investment in this proposal including the cost of the 5 Dash, and the samples we have already purchased and handed out.
- One team member will photograph or video record the distribution efforts for verification.
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Discussion: Should we fund this proposal?
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An inordinate number of Philippinos/Philippinas work overseas and remit money back to the Philippines. While we wait for evolution and easier retail solutions, the market where Dash is already the best solution is international remittance.
Rather than handing out Dash doo-dads, someone needs to do the research on the companies that handle philippine remittance and show them how Dash can save them money.
At the same time marketing can also target computer literate families with members working overseas, showing them how to circumvent the remittance industry middlemen.
I can't vote for simply standing about handing out Dash branded material. If you are on the ground in the Philippines, you can do MUCH better by carefully targeting a market that truly needs Dash.
https://psa.gov.ph/content/statistical-tables-overseas-filipino-workers-ofw-2016
We must have an action group in the Philippines, (this area handles many remittances with Japan)
And this proposal is an opportunity to start it
Will abstain for the time being, but will check back to see if you've introduced yourself (social media links would be great) and/or responded to my comment.
So, until the situation changes, I don't see the point of promoting dash via a proposal. (though I do periodically give away dash gear there)
Friends, we must remember that the Philippines is one of the Asian countries that use the most international remittances.
That is why I am going to vote that yes,
Talking to everyone about Dash is good, and more so in countries like this.
### Some suggestions:
Your:
Taxis
Most Taxi drivers are poor and work long hours for 6 or 7 days a week. One Taxi driver we interviewed works all day, every day and sleeps in his cab in between fares. Most Drivers wear red uniform shirts but don’t have enough to wear every day. All the drivers we interviewed would be very happy to wear a red Dash Branded T-shirt to work. Any locals and foreign business people and tourist using these Taxis would be exposed to the Dash logo and slogan.
BcT: I think, that in all the publicity that one can have to put: Dash.org so that people can know where to go to see more information.
If you can install the taxi drivers the Jaxx wallet, and explain how it works. It would be of note 10!!
Taxi drivers are the first contact with foreign tourists, if I go as a tourist and see the Dash shirt, I would ask the taxi driver if he accepts Dash, as payment.
Thank you for your effort
"Sir, would you like to earn a free umbrella?"
"All you have to do is download the DASH wallet app. I will send you 0.02 dash. you send it back and you get the umbrella!"
1) You approach the person
2) You give the object
3) Get your attention and explain and inform him: time for gift
The tip is on how to wake up in step 3) your interest in the product.
I quite like the idea of helping people who don't have much money, with free stuff which will help advertise Dash... I'm aware that remittances are big business in the Philippines 🇵🇠because of overseas foreign workers, so this is all relevant to Dash (and of course btc)
I just wonder if there is any way we can get people to associate the Dash brand with the remittance business?
I can't find any an online social presence of you or your work, can you share please?