Proposal “Dash_YouTube_Marketing_Campaign“ (Completed)Back
|Title:||Dash YouTube Marketing Campaign|
|One-time payment:||55 DASH (19258 USD)|
|Completed payments:||1 totaling in 55 DASH (0 month remaining)|
|Payment start/end:||2017-05-20 / 2017-06-19 (added on 2017-05-22)|
|Votes:||750 Yes / 137 No / 44 Abstain|
YouTube Dash advertising campaign, 1000+ views per day for 30 days.
Help us to advertise Dash to 1000+ potential Dash users a day for 30 days!
Amount: 55 Dash
Time: One month (one payment)
The proposed advert is here:
The video proposal is here:
The budget: (calculated at 1 Dash = 95USD)
Proposal cost: 5 Dash
YouTube cost: 15.7895 Dash
Overheads and Sundries: 1.0526 Dash
Artists / Animators: 28.4211 Dash
Admin: 4.7368 Dash
Total: 55 Dash
We have had some great feedback on theDash.org forum and answered the most important questions about the proposal at this link:
Please read it first if you have questions, we have probably already answered it! :)
Details of the proposal:
Who we are:
Eralith Studios is a brand new startup advertising studio in Cape Town, South Africa. When we found the Dash DAO, we realised that this was the ideal opportunity for us to found our own studio. We made this first advertisement as a showcase of what we can do, and hope to sell it to the Dash DAO as our first completed project.
Pieter Louw is a 3D computer animator with 6 years of experience. He spent the last three years freelancing in the advertising industry. His latest demo reel is here:
Please refer to the description below the video for Pieter's contribution to each clip.
An older demo reel is here:
Thomas du Plessis is a final year animation student at the Animation School in Cape Town. His latest animation project won second prize for the best student character animator at the Cape Town International Animation Festival in 2017.
His demo reel is here:
Charl du Plessis is a chartered accountant with three decades of business experience.
Lastly, Cape Town is the media industry hub of Africa with a large community of highly skilled freelance artists, animators and filmographers from which freelance workers may be drawn at very competitive prices.
We are invested in Dash.
The ad campaign:
a. Target audience
Our target audience are people who are new to Bitcoin, but are not aware that there is an alternative to Bitcoin available with much better features that will ensure its long term usability and growth. Cryptocurrencies in general and Bitcoin in particular have experienced a massive bull run in the last few months, with the total market cap exceeding 50 billion US dollars. Despite the growth of altcoins, Bitcoin still has a more than 50% market share. The reason is not that Bitcoin has superior technology,
features or advantages, but simply its first mover network effect. When better informed, a significant percentage of new Bitcoin users should migrate to Dash.
b. The message
The message of the advert is simple: Bitcoin lacks private and instant transactions. Dash provides these
and is therefore superior. The advert ends with the words, “Dash is
Digital Cash. Dash.org.”
c. The format
The advert is designed to run in line before YouTube videos. It is 15 seconds long. There is a compelling
hook (the Bitcoin logo being crushed) in the first 5 seconds, so we
expect that a large percentage of people will let the ad run longer
to see the outcome. The second part of the advertisement points the
viewer to the Dash.org website for more information.
d. The YouTube campaign.
The ad will run in line before YouTubevideos. It will only be served to viewers who have been watching
videos on Bitcoin or other cryptocurrencies. We aim to have 1000
views per day for 30 days. We will evaluate the YouTube analytics of
this campaign to see if more views per day would be appropriate or
not for future campaigns.
The budget is calculated at DASH:USD = 95
|Expenses||Per Hour||Per Day||Hours||Days||USD||DASH|
Please refer to the following link regarding the average salary of 3D animation artists:
We will post a weekly report on theDash.org forum until one week after the end of the campaign.
We hope to forge a lasting relationship with the Dash DAO as one of its main advertising agents.
Our biggest strength is character animation, and we would like to produce ads that focus on characters.
However, we are not limited to one medium of video advertisements. As mentioned, we have direct access to a large group of freelance artists and studio services in Cape Town, and will be able to produce work in any medium needed.
If this campaign is successful, we will use the bulk of our income from it as capital to start on the next
Pieter and Thomas
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