Welcome!

PLEASE NOTE: This is the same Dash World: Evolution in Marketing proposal. Only that we have listened to the community's concerns regarding DASH's increased price (from $4.51 to $7.00) and have incorporated them into this new proposal that now reflects a new price. Instead of 1,175 DASH the same dollar value is in 775 DASH requested herein.

Now that there is no longer public awareness, we need this more than ever!

Before you embark on perusing this quite a long proposal you may wish to check out our brief Slate Adobe presentations:
Dash World: Evolution in Marketing
Dash World: Micro-economy of Dash
or you can listen to the podcast
Dash Round Table Ep.02 - DashWorld Budget Proposal with Lisa Cheng and Dr. BobLQ

Dash World: Evolution in Marketing

Dash Evolution’s giant leap toward the creation of a new type of decentralized crypto-currency makes the project even more exciting than ever before. The problem: the world does not know about Dash yet.

Need

Dash marketing efforts are falling far behind Dash’s innovations. Its numerous improvements over the Bitcoin protocol such as InstantX, PrivacyProtect (formerly DarkSend), 3rd network tier, decentralized governance and funding by blockchain are all revolutionary steps toward the permissionless, P2P (peer-to-peer), decentralized  society dominated by the Crypto-Economy.

Even more than Bitcoin, Dash challenges the ways we shape and manage society. William Gibson famously quipped:"The future is already here, it's just unevenly distributed.” Dash offers tools for the future of today but the knowledge about it has yet to be distributed. Dash needs to establish  itself as digital cash for the new society of the future we create together.

SUMMARY

Dash World: Evolution in Marketing places all strategic efforts under one umbrella with the clear focus on Dash’s three main advantages and promotes Dash as:

-- An exciting, permissionless investment opportunity, via its MN network,
-- The perfect digital cash for the emerging P2P decentralized economy,
-- As enabler of our right to privacy via its revolutionary PrivacyProtect (formerly DarkSend) feature.

Tactical steps:

-- Marketing focuses on specific areas such as:
---- Masternodes as an investment,
---- Dash’s property as digital cash,
---- PrivacyProtect (a.k.a. DarkSend) by creating “stories” around each revolutionary feature Dash Project represents.
 
-- SEO (search engine optimization; think Google optimizing) work fixes dash.org weaknesses such as:
---- Meta Tags that are now lacking (these are shown as snippets in Google search results),
---- Schema micro-data implementation (structuring the information),
---- Meta tags in foreign languages (with the help of the Foundation).

-- An outside marketing company helps with:
---- marketing audit;
---- positioning Dash in weekly media;
---- press contacts;
---- events and conferences organization (speaking engagements);
---- Reddit and other community outreach avenues;
 
-- Working internally to develop the new products to be a part of the emerging P2P crypto economy Dash should be able to power as its currency with marketing that further drives development and merchant adoption.
 
This Proposal joins our efforts into a needed structure with the technical, sociological or innovative side of the Dash Project. It places all
creative energy on the boat that sails in one direction and spreads the message. It aims at creating excitement without and within. It does not
want for many a valuable project to linger in a limbo alone, trying to find its place under the sun on by itself, its gives everyone and  every effort a space in the Dash World:Micro-economy of Dash it, we  strive to create.

NOTE:
You can also peruse a full, nicely formatted PDF document of this proposal. (Forgive the captcha please; it keeps the doc private)

Direction

This solution-focused proposal aims to tackle the matter from different angles and to align Dash’s technical genius and enormous creative energy coming from its community and the Darkcoin Foundation with out-of-the-box marketing thinking and actions. Due to the very nature of Dash’s versatility, we propose to think holistically while forking (sporking if you wish) our marketing efforts. We think of and promote Dash strategically:

-- As an exciting, permissionless investment opportunity, via its MN network,
-- As the perfect digital cash for the emerging P2Pdecentralized economy;
-- As enabler of our right to privacy via its revolutionary PrivacyProtect(formerly DarkSend) feature.

Challenge

“How would you feel if you were sick and your doctor prescribed a medicine without listening to you describe your symptoms first?”
                                                                   Patrick Renvoisé and Christophe Morin in Neuromarketing

The ability of a marketer to “diagnose the pain” of her prospect is the first step toward meeting consumer’s needs. But how to diagnose the pain of someone not owning or even knowing about a non-tangible asset that emerges from arcane realms of alien binary strings language as a solution to the mathematical puzzle, a.k.a. DASH? (when capitalized we’re referring to the currency, when in lower case, to the project) If
there isn’t a clearly defined need for our product we ought to invent a narrative creating it. The best way of creating a need for Dash is to sell its STORY.

Think of our marketing “sporks” as our stories. We suspect a lot of people would like to own a bank and therefore, our first story is a dream of financial independence.

Dash Masternodes as an Investment Opportunity

Before we get to the nuts and bolts of tactical steps that we will embark on to implement our strategic vision, consider our Discussion of a Crypto-Currency Masternode Network as an Investment Opportunity. This is an “open source document” – work in progress that the community can and is encouraged to improve and make derivative works out of. It  will also serve as our “master” document – as the basis for the  activities described henceforth. The PDF can be found here @ http://document.li/Z38L

The narratives like this one will then split our marketing efforts in order to amplify the message. For example:

-- one “master document” such as this becomes a PowerPoint presentation and then
-- a slide share and
-- a bunch of info-graphics and
-- a series of derivative articles and
-- all of that morphs with a live stream (of the PP presentation) creating  
-- a video that than (also using its transcript)
-- create another article / buzz / Twitter / Reddit...and other community
outreach activities. (we will assign a community manager to do Reddit and bitcoin talk)

All marketing activities, be it “big” events or promotion or supportive tweets, will also be ever growing resources to draw on as we position Dash in media, be it weekly media stories in Crypto news or main stream media we plan to attract. And then more, pushing for, creating and promoting “Dash World: Micro-economy of Dash,” helping in creating strategic alliances and partnerships with  compatible crypto or payment projects and promoting them.

Dash is an open-source, decentralized project. Our marketing efforts would be  much better served if built as an open, organic, open-source like  campaign that grows, tweaks, adjust and improves itself as we progress.  Its motto: CONTENT AMPLIFICATION & spreading the message via  multifaceted marketing strategies.

The outdated manner many a company uses for their marketing efforts is to give the money to a big, mostly indifferent PR firm, for an automated promotion of a generic,  short article and leave it there. Even Dash fell into that trap when it used the “PRWEB financial package,” and paid $879.00 for such a one-time press release. (http://goo.gl/XxRMft) One could argue this is not the most efficient way to further the cause.

What we propose to do turns that method upside down. Each segment of our marketing efforts forks endlessly and spreads the word about our project and its advantages, both in the decentralized worlds of crypto and  centralized worlds of institutional oppression.

1. Our “base” documents like Masternodes as an investment opportunity are left for the community to improve and expand on them. We create several derivative  presentations out of the base document and the ideas it generates:

a) VIDEO and / or POWER POINT presentations that are then:
-- used by our core team member, Dr. BobLQ (more about him in “Who are we” segment) and his business partner, Jason Santos, a young Bitcoin and  alt-coins enthusiast, in Manila, The Philippines, for presentation to  two Meetups:

1st Makati Digital Cash Meetup and its 454 members (last accessed on March 8, 2016);
http://www.meetup.com/Makati-Digital-Currency-Meetup/
2nd Makati Internet of Things Meetup and its 215 members (last accessed on March 8, 2016);
http://www.meetup.com/Makati-Internet-of-Things-Meetup/
These presentations, or one should our partners in Manila merge them, would be live-streamed online so most of their 669 members, and an wider audience can follow it in real time.

-- our members and Ambassadors can use the video & PP freely for their own private or public presentations of Dash Masternodes as an Investment Opportunity,
-- the PP presentation is then published & spread all over the social media via our community collective efforts,
-- Amanda of The Daily Decrypt creates a program about it, 
-- the video & PP presentations are used and re-used as easy to follow promotional material by anyone.

b) INFOGRAPHICS or a 3D narrative of the  Dash Masternodes as an Investment Opportunity that are then:

-- promoted all over the Internet;
(one of numerous examples how to promote an Infographic is Review My Infographic service that for $30.00 gives a feedback and post it to its
7,000 ++ Twitter / Facebook followers;
-- submitted to Infographic directories like http://visual.ly,http://www.slideshare.net/http://www.infographicsshowcase.com/,and 20++ others);
-- published & spread all over the social media via our community collective efforts;
-- used and re-used by anyone as easy to follow promotional material.

c) ADOBE SLATE derivative (https://slate.adobe.com/welcome/)
-- our members and Ambassadors can use it freely for their own private or public presentations;
-- published & spread all over the social media via our community collective efforts;
-- the link is used and re-used as easy to follow promotional material by anyone.

d) SLIDE SHARE presentations on https://issuu.com/dashworld
(http://networkcultures.org/blog/publication/no-18-geoblocking-and-global-video-culture/)
-- our members and Ambassadors can use it freely for their own private or public presentations;
-- published & spread all over the social media via our community collective efforts;
-- the link is used and re-used as easy to follow promotional material by anyone.

Each bit of amplified content can then be further promoted all over the Net.

e) We do not want our efforts to only linger on the fringes of the Internet and depend on the Google’s mercy so a professional “amplifier” of our efforts with connections is needed. We propose to partner with The Vanbex Group for the simple reason: they do not do generic PR services and do not do a wire as they have personal relationships with all bitcoin media as well as with mainstream media. Depending on our story (stories) and the angle that will depend on whether the mainstream media would like to pick it up. The Vanbex are  not offering us thousands of dollar sponsored stories that any outlet  can offer us. They have a more superior service with real connections. 

Check out The Vanbex Dash PDF at http://document.li/9BIa
The following is what they bring to the table:

The Vanbex Group works hands-on with projects in the crypto-currency  industry to better communicate their message, draw out their value
proposition, and create a buzz around the opportunity consistent with  achieving the project goals. Unlike many PR agencies, The Vanbex does
not use PR newswire service. They have relationships with and are published in the Bitcoinist.net, Bitcoin.com, CCN.la, Coindesk, btc
manager, Merkle, Bitcoin magazine, Brave new coin, Econo times, and other publications that are not just bitcoin related.

The Vanbex can help dash on many aspects starting with a full marketing audit that will be extremely helpful in pointing out inefficiencies, places for improvement, places that Dash is doing well, insight to a proper path to obtaining our goals. They work with our social media team or provide that service of us (think Reddit and synergy of Vanbex and our Reddit masters like buster, Inthewoods, thedashguy) and they help us get speaking gigs. They will work closely with the Dash Community and Developers to properly narrate Dash’s story to the world. Through their media contacts combined with their knowledge of the industry, we hope The Vanbex will be able to properly build Dash’s communication strategy.

The Vanbex approach includes the following:

1. Positioning Dash in weekly media stories published in Crypto news
2. Community Outreach
3. Solidifying market position
4. Dash speaking engagements at events/conferences

 
Press Timeline:

• Month 1: Building the foundation

• Marketing Audit
• Press story: Origins of Dash
• Press story: Developers behind the project and community
• Press story: Use Cases and Positioning in the marketplace

• Month 2: Gaining Momentum
• Press story: Technology Innovations
• Press story: Crypto-currency Comparisons
• Press story: Industry developments
• Press story: Partnerships
• Publicize strategic alliances and partnerships with others in the Crypto/Payments industry
       
• Month 3: Solidifying Market Position
• Press story: Community Achievements
• growth numbers, usage volume, transactions
• Press story: Proving use case stories
• use case examples that became reality
• Press story: Dash is backed by a strong team
• Press story: Dash technology is the future

(The above press stories can be changed and/or new angles can be added as time progresses)

Vanbex will also help organize our participation in the key events we aim to participate in during the trial period:

Wired Money                                                                ï»¿d10efearless ideas & decentralization trends
June 23, 2016                                                                  ï»¿July19 – 20, 2016
The British Museum, London                                      ï»¿Marriott Marquis, San Francisco
http://www.wiredevent.co.uk/wired-money-2015        http://www.d10e.org/#san-francisco-2016
(DASH is better money narrative)                                    (Dash Evolution presentation)


NOTE: participation in these events, including soda-machine presentation on d10e in San Francisco http://www.dashndrink.com/ will be separate, independent proposals. It will serve to market our participation before and to spread the world about our success(es)
afterwards.

We also plan to promote Dash into the Lamassu ATM machines on one of both of the events. “One of our top priorities from a business development perspective is to improve direct access to our network for end users. We believe crypto ATMs are a great way for regular people to get access to DASH without  being adept to crypto-currency online trading and Lamassu has currently the largest number of machines operating around the world of  all the manufacturers,” said Evan Duffield, Dash lead developer and founder.

Dash World: Micro-economy of Dash

P2P decentralized, permissionless Crypto-Economy is soon going to be our reality. While this segment of our proposal is not directly linked to
the marketing purposes it is worth mentioning for it outlines a broader vision for the Dash World. We can act as we’re already free and start
building our own blocks of the Crypto-Economy by creating the micro-economy of Dash, even through the marketing efforts described in
this Proposal.

We do not need to outsource work as we, the community, have an enormous wealth of talent, energy and creativity thatneeds to be used, not only as the energy behind marketing efforts but  more importantly as the force that drives fledgling steps for the Dash World: Micro-economy of Dash.

Ponder, for example:
-- Misconduct wine & Richard (member: bigrcanada.86/). Misconduct can sponsor d10e event in San Francisco with a case or two of its
wines. We can organize a Dash auction to stir a buzz and donate the proceeds to a local charity. Or we can demonstrate how purchasing the wine with Dash works. I have zero doubts the collective genius of community will come up with some
brilliant ideas;
-- The soda-machine project that was a hit at the Bitoin Conference in Miami in January of 2016 and now think:
-- Camosoul who sourced machine, refurbished, retrofitted it
--  Moocowmoo- Code, InstantX Detection,
--  Oaxaca- Funded Booth, Ideas and support,
--  Solarminer - Screen and relay code, paper wallets,
--  Splawik21- Ideas and support,
--  Raptor73- 3D drawings,
--  Thedashguy- Web design, paper wallet design,
--  Fulltimegeek- Custom Android wallet with fast paper wallet import and IX sending,
--  Hashfastengineeirng- Added IX to Android wallet
--  QuantumExplorer- Added IX to Apple wallet all of them related only to the soda-machine
project and now think of:
--  Dash Tennis Tournament in Brazil,
--  Amanda of The Daily Decrypt Dash and her tireless work in promoting Dash,
--  Juan Galt and his presentation in Anarchapulco,
--  Alex-ru and his videos;
--  Buster and his broadcasts;
--  Wifi Portal…
… and think how much knowledge, talent and hard work only this small group of randomly chosen people represents. (not to mention that
Solarminer also contributed to the soda-machine presentation with the screen and relay code and  paper wallets; that Tao helped with Remote InstantX Video; that Perry contributed with Video; that Eric Sammons boosted all of this with his article…

The community members are the ones who know the product and its value and potential the best and are thus better qualified (knowledgeable) and more passionate than any outside experts.

That’s the micro-economy of Dash in a nutshell.

The Dash Evolution 2nd Tier opens the door to very interesting strategies like smart contracts and all sorts of different ways to decentralize how we conduct business in a peer-to-peer economy. We hope and help create a decentralized, dis-intermediated Airbnb or  Uber (imagine the app without the company), and more than anything a  pure decentralized, P2P, dis-intermediated Facebook, Twitter, YouTube.
(the social network and ad exchange) “We should push for the P2P Decentralized Profitable Revolution.  Anyone can contribute AND profit
from their efforts,” (not only the spying companies that also censors us and sell our data as a “new asset class”) and this is what this approach aims to achieve.

Henry Giroux recently said: “We should live to improve our lives and the lives of  others with great compassion, dignity and a sense of justice. Large  numbers of people should not be struggling just to survive, condemned to the perils of economic and political deprivation.” Today, centralized  organizations like the corrupt central banks, governments serving the  plutocracy and corporatism control the entire system by force, inserting themselves in all facets of life so the first step of achieving the  goal Giroux’ outlines is to remove intermediaries. P2P decentralized society dream is not that far-fetched anymore.

The possibilities are endless.

Who Are We

Roman Latkovic works as free-lance Internet Marketing &  SEO expert and is known  for his honesty and stellar results delivered to his clients. Some examples below:
http://postimg.org/image/3qxm50nc7/
http://www.pdf-archive.com/2016/02/28/serp-example/

Roman is also the chief architect of the Dash World: Evolution in Marketing proposal and, should the community chooses to fund it, the future
Project Manager responsible for the execution. He’s also a long-standing member of the Dash Community, the Darkcoin Foundation member, and an  early Darkcoin / Dash investor. He has authored the first draft of DARKCOIN: Private e-Cash Manifesto:
https://Dashtalk.org/threads/darkcoin-private-e-cash-manifesto.2460/   

Several years ago Roman, together with Dr. Robert La Quey,Ph.D., conducted a Case Study, TWITTER:THE DARK SIDE: Does Twitter’s Bit.ly Enable Massive Click Fraud? In the Study they created 1,677,769 fake clicks to one single Bitly link without being detected in order to prove the Bitly / Twitter security  vulnerabilities. You may check out the screen shot of the Bitly  analytics @ http://postimg.org/image/e6qckmt2p/ 

On 30 November 2009 The WIRED magazine published an article Bit.ly Partners with Security firms to Block Spams, Scams from Twitter,
discussing the security issues we disclosed, (source: http://goo.gl/Ji26KY)

Roman is also a writer and a filmmaker.Hollywood’s dreams facilitator, Melody Jackson, Ph.D. , wrote this about Roman: “Here’s the true life journey that reads like a Hollywood suspense story:  Roman's life has infused his stories with passion, tragedy and triumph.”

Check out his personal website @ http://displaced.me/ 

Dr. Robert La Quey, Ph.D. (“Dr. BobLQ”), a python-programmer is also known as the oldest hacker in the world. Check out this brief snippet from La Quey’s CV:

“While at Rice University, with Dr. David Reasoner, Dr. La Quey designed core  instrument electronics for the NASA Apollo Lunar Surface Experiments Package (deployed on the Moon by Apollo 14, 15 & 16). From 1969 to 1973 Dr. La Quey was a research physicist at UCSD, developing space craft instruments for NASA.

He worked at the Princeton University Plasma Physics Laboratory where he worked in the theoretical physics group. In 1975 Dr. La Quey formed a small think tank, Maya Corporation, performing analytical studies for NASA and Cal Tech’s Jet Propulsion Lab.

During the late 70’s Dr. La Quey helped to found International Remote Imaging Systems, Inc. IRIS went public (NASDAQ:IRIS) in the early 80’s and now has a market capitalization of over $300 million. After IRIS, Dr. La Quey consulted for a variety of companies including Ford Aerospace, Logicon (acquired by Northrup-Grumman) and Idacom. (acquired by HP)”

Roman and Dr. BobLQ keep successfully collaborating. Just last year, they finished “work for hire”, Bob as an inventor, Roman as his scientific assistant, on the Quiet Machinery patent. The United States Patent Office has received our submission at 30NOV2015 (eFiled Application Information EFS ID 24205057; this work is now being processed by The USPTO)

The Vanbex Group brings a team of experts and specialists who represent many different aspects of Bitcoin /  Blockchain. Since 2013, they have designed and directed for some of the most innovative and successful companies in the Bitcoin/Blockchain industry.

Please check them out:
-- the Vanbex website @ http://vanbex.com/
-- the Dash – Vanbex PDF @ http://document.li/9BIa

Kevin Hobbs, Director of Operations
-- LinkedIn @ https://www.linkedin.com/in/kevin-hobbs-3758a286

Lisa Cheng, Founder
-- Linkedin @ https://www.linkedin.com/in/chenglisa
-- personal website @ http://www.lisacheng.info/

Budget Breakdown

DASH is pegged to US dollar @ exchange rate of 1 DASH = $7.00 March 29, 2016.

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