Proposal “DashDocumentary“ (Completed)Back
| Title: | Dash Documentary |
| Owner: | DashDocumentary |
| Monthly amount: | 157 DASH (4443 USD) |
| Completed payments: | 6 totaling in 942 DASH (0 month remaining) |
| Payment start/end: | 2017-11-17 / 2018-05-09 (added on 2017-11-04) |
| Votes: | 918 Yes / 387 No / 17 Abstain |
| External information: | www.dashtreasury.org/p-3075.prop |
Proposal description
Dash Documentary
Here are the links to our videos and article.
Interview with Craig Mason : https://www.youtube.com/watch?v=IHZ4TnEhMGs&t
Article on Dash Force News : https://www.dashforcenews.com/dash-documentary-pre-proposal-review/
Introduction
Cryptocurrencies are rapidly emerging and starting to have an impact on our financial systems. There is a surge of global interest in cryptocurrency and its potential is becoming apparent to investors, technical specialists and, even large corporations are starting to see the opportunities. New currencies are arising every week and the market is becoming increasingly competitive. Dash itself has gained huge momentum in its lifetime, as Ryan Taylor, Dash's CEO has stated: Dash has outgrown Bitcoin by at least double for the last 4 years and Dash is proving to the world that it is more than capable of growing substantially within the digital currency arena.
One of the main problems being faced by the cryptocurrency sector is establishing its presence to the masses. In order for cryptocurrencies to take their rightful place alongside conventional currencies, this problem needs to be addressed. Many people are unaware of this transformation within the financial system or of the role that cryptocurrencies play. Some may have a rudimentary knowledge of how they work but perhaps they simply do not know how to get involved. Without a degree of comprehensive knowledge, investing in the cryptocurrency market can be difficult. Sourcing the relevant information is a barrier that many new users may face when looking to engage in this unfolding financial and technological movement. Dash is a currency that is tackling these accessibility issues head on - Dash is one of the few digital currencies that actually cares about regular people - Dash Blog
Dash is the 6th largest cryptocurrency by market capitalization today, last month it was 7th, the month before it was 8th. Even though the market is constantly fluctuating, one of the things that has remained consistent is Dash's ability to be relevant and a leading player.
The features currently offered by Dash are groundbreaking; features such as InstantSend, allowing transactions to take place in seconds as opposed to minutes. Dash's focus on the payment space making the technology so much more user-friendly and accessible compared to those of other cryptocurrencies. The new technologies that Dash is introducing look to transform the way people bank. The new release of Evolution has got people talking, and it is clear that Dash is the one to watch right now. The economic incentives of Dash are far superior, and the wheels are in motion to allow Dash to take off - The Paradise Paradox Bitcoin vs Dash
After looking through previous proposals and considering the wide variety of marketing campaigns that Dash is currently funding, we have found that there is a gap in the market. We believe that it's time to present a feature-length documentary that is both engaging and informative. One which is designed specifically to shed some light on the world of cryptocurrencies and which will support Dash's overall objective to improve the public awareness of DASH - Dash Budget Information Network
Rather than being a straightforward advertisement for Dash, it is intended that this film be comprehensive and in-depth and one which highlights Dash as one of the finest cryptocurrencies within the financial market. We are looking to gain the support of the Dash community in order to create this professional documentary to stand on the shoulders of The Rise and Rise of Bitcoin and Banking on Bitcoin. It will introduce the new generation of cryptocurrencies and establish Dash right at the forefront, highlighting it as one of the best alternative currencies on the market today.
The Proposed Project
This will be the first full-length cryptocurrency documentary that isn't centred around Bitcoin. Its focus will be on the future of the market, with Dash highlighted as the solution to so many of the issues that Bitcoin has failed to address. We will also focus on providing practical and functional information about how people can join the community today. Progress has been going on for many months to pull together the key components of this documentary, we now believe that we have the direction and the framework to make it a reality and roaring success.
We have submitted numerous posts within the Dash community forum and have received very positive
feedback. Members have contributed with suggestions as to the content they would wish to see featured, different concepts and, suggested comparisons to make between the currencies. There have been some
previous requests to Dash to fund a Documentary, but we feel that they failed to focus on the key questions:-
How will this documentary benefit Dash?
and
Why should the Dash community fund a project that talks about Cryptocurrencies as a whole?
We have put these questions at the forefront of our proposal. This documentary will raise Dash's profile and contribute to its overall success. We believe that the only way to grab people's attention is by offering them an informative documentary that explains exactly what is happening in the Cryptocurrency market. We aim to maximise interest and reach a broader audience. It is not our intention to scorn other currencies but we do intend to explore Bitcoin and outline its limitations and compare it to Dash's solution-oriented ideals.
We plan to underline Dash's ability to exceed the capabilities of Bitcoin and other currencies and emphasise its ability to dominate the market in the future. We will examine historical and statistical information and explore the Master node voting system compared to Bitcoin's full nodes, Dash InstantSend as a solution to slow transactions with Bitcoin, Dash's scaling roadmap and Dash's improved usability, thereby making cryptocurrencies more accessible to everyone.
Here is a summarised structure of what the documentary will cover:
We will follow the structure of an Expository Documentary, presented with story-based narration. A large portion of the content will be face-to-face interviews with specialist people within in the Dash and cryptocurrencies space who have/are making an impact on the global cryptocurrency scene around the world It will also feature animation (3D computer animation and 2D vector footage for Diagrams, charts, statistics and visual explanations), relevant film footage created by the production team (such as on location shots, interview footage, conferences and meet-ups). We intend to use archive footage such as clips from News broadcasts, historical videos and online video content from people in the space. We plan to film cryptocurrency conventions, festivals, talks and presentations, mining facilities and businesses in order to give a broad overview of everything that is happening within the crypto space. - We will ensure that all the footage is ethically and legally sourced.
We have the facilities and equipment to capture visually-stunning cinematics and distribute the entire documentary in Ultra High Definition (4K) which will ensure that the footage is of the highest quality to maximise exposure and platform compatibility
The next big question, who are we and why are we the right people to carry this project forward?
There are three key members associated with this project:
Tom
Tom is the production manager and resourcing & marketing specialist on this project. He is an IT project specialist who has key strengths in identifying business objectives to help maximise potential and finding key resources & people. His ability to understand clients goals and objectives have been paramount part in marketing, resourcing and business development projects for a range of high-profile UK clients such as JustEat, Google, Qualcomm and Renesas to name just a few. Understanding business requirements to a meticulous level are his forte and he has developed a career in driving clients business goals while focusing on specialist niche IT markets. He is hugely experienced in high-pressure environments where hitting targets are essential. He has experience in managing teams and has proven to have the ability to get the best out of people in order to hit targets.
He has developed a comprehensive network of professionals within the UK and internationally. He was a key delivery supplier for Randstad, with a major role in leading and expanding the Microsoft development market. He has led a multitude of marketing campaigns, rewritten large portions of Randstad's sales brochure and substantiated their position within the .NET development market. When consulting for JustEat, Tom was instrumental in building a specialist team of developers to handle software construction. By implementing a consistent stream of content across multi-platform networks, the project was completed within the six-month timeframe. He has organised fundamental parts of large marketing campaigns, coordinated and organised events and drives that have led to the success of large IT projects. These events and drives were considered within Randstad to be a major strand of its new business focus and market consolidation.
Tom creates structural blueprints to ensure that projects meet their targets and deadlines and stick to the given roadmaps. He keeps up to date with current affairs and has a keen passion for journalism, regularly writing LinkedIn and Facebook articles. Tom has also been part of various tech meetups and events including a key IT talk with representatives from LinkedIn and Google. He has a sound knowledge of social media, marketing and research which are going to paramount to both the exposure and production of this documentary. Tom also has a Degree in Politics and Global Economy.
For the last few months, Tom has been working freelance as a consultant for a specialist resourcing company working in the future technologies space. However, his main focus recently has been getting the documentary off the ground.
Liam
Liam is our documentary director and video-production specialist. He has directed two feature films in the past, one of which was screened at Norwich Film Festival and KinoFilm Festival. He has been a freelance production specialist for both the BBC, ITV and was Head of Production in a video-editing house for 2 years in the South West of England. Liam has received documentary funding in the past from the BFI and is known in Bristol for creating promotional videos & commercials. He has been a video consultant for Happy City and REM Events.
Liam runs his own Media Production company which is based in Bristol. His work portfolio some of his work includes National Health training videos, motor vehicle commercials, conference filming and events coverage. In addition to being a production specialist, Liam is also an experienced artistic director crafting visually stunning creative videos. He has directed and produced documentaries around the globe, in locations including Rwanda, Dubai, America, China and India.
Liam will take the lead in the production side of this documentary using the experience he has gained in documentary filmmaking and running successful video distribution campaigns for TV. He has access to a vast array of film and production equipment from 4K cameras, to broadcast quality sound and lighting. Liam has a 1st class honours degree in Film Production Technology, is a corporate member of the IOV and is a certified UAV drone pilot.
Marketing Campaign
As with any marketing campaign, the aim is to get as wide a distribution as possible, maximising exposure for Dash itself. The more people we can get to see the documentary, the more it will raise the profile of Dash currency. However, exposure is not the only goal, we also want people to engage with the cryptocurrency market, start getting involved in the communities and inevitably, invest in Dash.
The project that Tom undertook for JustEat (discussed in his profile), built a steady client base and created a lot of attention. This is the approach we intend to take for the documentary and allow it to build a trusting fan base before its release.
We have laid out a thorough advertising campaign to ensure we achieve these objectives.
We have split the advertising campaign into organic and paid.
With regard to the organic advertising campaign, we have structured a demanding quota for regular content. We will use promotional articles written about the project, hosted on sites such as Coindesk and The Huffington Post, both of whom have already expressed considerable interest in the project. We will write and commission our own articles about the project, hosted on our blogs and on social media sites. Our blog will not only be a location where people can see updates on the project but we will create a news stream of reliable information about the cryptocurrency space and up-to-date happenings within Dash.
Our social media presence will span across multiple platforms, the most notable being Facebook, Twitter, Instagram and Reddit. They will all be structured and consistent, regularly updated and reviewed constantly. There will also be regular uploads to YouTube and Vimeo, we aim for these sites to become the 'go-to' places for people to watch trailers and behind the scenes videos in HD.
We have a commission deal with web developer James Fletcher to create the documentary website. James specialises in SEO and e-commerce websites. He has created Cryptocurrency websites in the past and was the head developer and project manager for www.GetGame.io. The team will be working with James to create a platform that will enable people to access the latest news and information about the project.
Los Angeles based Audrey Bucanan, who is an SEO and Social Media Specialist, will develop our targeted social media foundations and open up international networking opportunities. Audrey runs her own successful business, letsbeesocial.com which we intend to implement for our documentary.
Offline, we have contacted and are scheduled to attend Blockchain & Bitcoin conferences both inside and outside of the UK This will allow us to network with people in the crypto sector, interview delegates and shoot content for the documentary.
We believe that Facebook ads and Google AdWords are the most practical, reliable and economic paid advertising that will boost our exposure. PPC is not the only method, the team has experience in sponsoring relevant blog content. An example of this is True Digital who had considerable success utilising this medium. This is an approach we intend to replicate with this project.
We have spent a considerable amount of time during the last year working with James Fletcher on developing and re-targeting adverts on some of his cryptocurrency websites. We plan to harness this knowledge and work with James to directly apply this experience to our Dash Documentary website. This is proving to be an effective method of repeat advertising that has relatively low cost.
One of our main methods of promotion will be video advertising. We will employ the use of video blogs, regular Q&As, project updates, interesting and informative videos, explanatory videos, snippets that have been recorded for the documentary, interviews and trailers. Liam has a wealth of experience in creating advertising videos across a multitude of business sectors. He manages the business output for his production companies so his experience will be a huge asset.
Distribution
Having worked in the television industry for a number of years and having specific experience in the successful distribution of films and TV advertising, Liam will be responsible for the distribution of all video production. He has a number of contacts in the UK, specifically within BFI and ITV and also has strong contacts within Movieplex in America.
Liam has experience in working on projects that have been picked up by large streaming networks such as Netflix and Amazon Prime. These platforms are highly accessible to documentaries that are professionally made, engaging and current. It is fully understood that some streaming services can be strict on the type of content that they promote as well as the format in which it is presented particularly with TV broadcasting. We intend to ensure that our documentary complies fully with these strict policies without compromising on its content.
We plan to submit this documentary to national and international film festival organisations and it will be made available in a multitude of languages with subtitles where necessary. Having toured a documentary on the National circuit before, we know how to present and pitch our film so that it gets a slot in as many cities as possible. In gaining exposure over the next 9 months, we hope that a lot of festival opportunities will be opened up.
Within a year of the documentary release, it is our intention to upload the film online to platforms such as Youtube and Vimeo so that it can be made freely and widely available. Any budget surplus or profits arising from distribution deals, screening and PPV will be invested back into a final advertising campaign as necessary or alternatively used to fund the next project.
The Plan
We have created a nine-month plan for this project. It is intended that six months of the project will be funded by the Dash community and the remaining three months are to be set aside for final editing, screenings, advertising and distribution.
Here is a month by month breakdown of that plan.
Month one and two - Setting up and planning
Month three, four and five - Shooting the Documentary
Month six and seven - Editing and finalising the documentary
Month eight and nine - Distribution
Constant tasks
We intend to stick as rigidly as possible to this project plan and will provide regular updates on the website so that the Dash community are able to see its progress.
Budget
In order to make this documentary a reality, we have allowed £197,636.30 (942 DASH - $259,050 see below for breakdown) to be split into six monthly payments. Those six payments will be spread over the course of the nine-month project, this is due to the majority of the budget being used in the first six months and the last three months are for final editing, distribution and marketing.
The Budget has been broken down and will encompass four main areas:-
People, Production, Marketing and Equipment.
The three most costly sections of the documentary are: Production, marketing and staff. We require a dedicated production and marketing budget to ensure that we have the footage and exposure required to make this documentary a success.The project not only requires full-time staff to carry the project forward but also some short-term staff and ad-hoc freelance contractors. We have budgeted for a small office space and this is where the majority of non-location work will be conducted. A limited amount of office equipment to be rented or purchased as required.
For shooting and recording purposes, we will require both a travel and a studio budget. This will enable us to achieve footage and an overall production standard that is needed to make the documentary to distributable quality. We are well stocked with over £40,000 of professional film-making equipment, meaning equipment hire and purchasing is minimal. This includes two professional 4K video cameras, TV-standard audio equipment and rigging. There are very little additions required for the production, we have however budgeted for some lighting equipment and potential hire, in the event that we need additional kit when travelling, or specialist equipment when shooting cinematic pieces.
Please see below for a breakdown of initially calculated costs of the documentary:
For the sake of clarity, all our individual costings and breakdowns are in British pounds (GBP) and converting the headline figure and the monthly amount in both Dash and USD. We are using the value of 1 Dash = $275 (coinmarketcap.com value on Friday 3rd November - 20:00pm UTC), which values 1 Dash = £210.26.
Headline total amount
- £197,636.30
- 942 DASH (as calculated on Dash Central proposal page)
- $259,050 (calculated from Dash figure)
Monthly:
- £32,939.38
- 157 DASH (as calculated on Dash Central proposal page)
- $43,175 (calculated from Dash figure)
The Monthly amount is rounded to the nearest dash as worked out via Dash Central Proposal submission page Actual Total Dash 939.961476 and the Actual Monthly Dash 156.660246.
The monthly pounds figure is £0.06 lower than the addition of the monthly figures below due to rounding.
Budget Breakdown includes the total and monthly payment over 6 months and is GBP
Staffing budget - Total £99,950 - Monthly £16,658.33
Production budget - Total £33,400 - Monthly £5,566.67
Marketing Campaign - Total £42,500 - Monthly £7,083.33
Office Budget - Total £9,385 - Monthly £1,564.17
One time payments - Total £11,350 - Monthly £1,891.67
5 Dash to cover the proposal submission cost. - Total £1051.30 - Monthly £175.27
Summary
This documentary will be of huge benefit to Dash. It will increase both the exposure of cryptocurrencies with Dash at its core. It will reach out to those people who are unfamiliar with the whole cryptocurrency scene and explain the impact it is having on our financial systems. It will explain in easy to understand terms the ins and outs of cryptocurrencies and most importantly, how to get involved in this hugely exciting opportunity.
We want to contribute to Dash's success and raise Dash's profile understanding that the more people that see the documentary, the more people are likely to get involved with Dash. Documentaries such as Rise and Rise of Bitcoin and Banking on Bitcoin have done a considerable amount to increase the exposure and public awareness of Bitcoin and we believe that our documentary can do the same for Dash.
As a team, we possess the skills, drive, resources, knowledge and, most importantly, the belief in Dash to be able to make this documentary a reality and global success. The wheels are already in motion for this documentary to be produced and, with the help of the Dash communities funding, plus our collective experience and passion, we endeavour to create something that will awaken more and more people to the potential of cryptocurrencies, and promote awareness of Dash itself as one of the leading technological currencies and create the impetus get many more people involved.
We respectfully urge and encourage the Dash community to become involved in this project and we would welcome all input as to its content.
This documentary will demonstrate to people just how real these technological currencies are and the potential they have and the advantages they can offer for all of us. We believe in this documentary and by helping us fund it, Dash can benefit from considerable exposure and continue to increase its popularity and utilisation.
Here are the links to our videos and article.
Interview with Craig Mason : https://www.youtube.com/watch?v=IHZ4TnEhMGs&t
Article on Dash Force News : https://www.dashforcenews.com/dash-documentary-pre-proposal-review/
Introduction
Cryptocurrencies are rapidly emerging and starting to have an impact on our financial systems. There is a surge of global interest in cryptocurrency and its potential is becoming apparent to investors, technical specialists and, even large corporations are starting to see the opportunities. New currencies are arising every week and the market is becoming increasingly competitive. Dash itself has gained huge momentum in its lifetime, as Ryan Taylor, Dash's CEO has stated: Dash has outgrown Bitcoin by at least double for the last 4 years and Dash is proving to the world that it is more than capable of growing substantially within the digital currency arena.
One of the main problems being faced by the cryptocurrency sector is establishing its presence to the masses. In order for cryptocurrencies to take their rightful place alongside conventional currencies, this problem needs to be addressed. Many people are unaware of this transformation within the financial system or of the role that cryptocurrencies play. Some may have a rudimentary knowledge of how they work but perhaps they simply do not know how to get involved. Without a degree of comprehensive knowledge, investing in the cryptocurrency market can be difficult. Sourcing the relevant information is a barrier that many new users may face when looking to engage in this unfolding financial and technological movement. Dash is a currency that is tackling these accessibility issues head on - Dash is one of the few digital currencies that actually cares about regular people - Dash Blog
Dash is the 6th largest cryptocurrency by market capitalization today, last month it was 7th, the month before it was 8th. Even though the market is constantly fluctuating, one of the things that has remained consistent is Dash's ability to be relevant and a leading player.
The features currently offered by Dash are groundbreaking; features such as InstantSend, allowing transactions to take place in seconds as opposed to minutes. Dash's focus on the payment space making the technology so much more user-friendly and accessible compared to those of other cryptocurrencies. The new technologies that Dash is introducing look to transform the way people bank. The new release of Evolution has got people talking, and it is clear that Dash is the one to watch right now. The economic incentives of Dash are far superior, and the wheels are in motion to allow Dash to take off - The Paradise Paradox Bitcoin vs Dash
After looking through previous proposals and considering the wide variety of marketing campaigns that Dash is currently funding, we have found that there is a gap in the market. We believe that it's time to present a feature-length documentary that is both engaging and informative. One which is designed specifically to shed some light on the world of cryptocurrencies and which will support Dash's overall objective to improve the public awareness of DASH - Dash Budget Information Network
Rather than being a straightforward advertisement for Dash, it is intended that this film be comprehensive and in-depth and one which highlights Dash as one of the finest cryptocurrencies within the financial market. We are looking to gain the support of the Dash community in order to create this professional documentary to stand on the shoulders of The Rise and Rise of Bitcoin and Banking on Bitcoin. It will introduce the new generation of cryptocurrencies and establish Dash right at the forefront, highlighting it as one of the best alternative currencies on the market today.
The Proposed Project
This will be the first full-length cryptocurrency documentary that isn't centred around Bitcoin. Its focus will be on the future of the market, with Dash highlighted as the solution to so many of the issues that Bitcoin has failed to address. We will also focus on providing practical and functional information about how people can join the community today. Progress has been going on for many months to pull together the key components of this documentary, we now believe that we have the direction and the framework to make it a reality and roaring success.
We have submitted numerous posts within the Dash community forum and have received very positive
feedback. Members have contributed with suggestions as to the content they would wish to see featured, different concepts and, suggested comparisons to make between the currencies. There have been some
previous requests to Dash to fund a Documentary, but we feel that they failed to focus on the key questions:-
How will this documentary benefit Dash?
and
Why should the Dash community fund a project that talks about Cryptocurrencies as a whole?
We have put these questions at the forefront of our proposal. This documentary will raise Dash's profile and contribute to its overall success. We believe that the only way to grab people's attention is by offering them an informative documentary that explains exactly what is happening in the Cryptocurrency market. We aim to maximise interest and reach a broader audience. It is not our intention to scorn other currencies but we do intend to explore Bitcoin and outline its limitations and compare it to Dash's solution-oriented ideals.
We plan to underline Dash's ability to exceed the capabilities of Bitcoin and other currencies and emphasise its ability to dominate the market in the future. We will examine historical and statistical information and explore the Master node voting system compared to Bitcoin's full nodes, Dash InstantSend as a solution to slow transactions with Bitcoin, Dash's scaling roadmap and Dash's improved usability, thereby making cryptocurrencies more accessible to everyone.
Here is a summarised structure of what the documentary will cover:
- An explanation of the global financial system
- A brief history of both fiat and digital currencies
- How cryptocurrencies and the technologies operate
- The global effects of cryptocurrency
- The benefits and concerns surrounding the integration of cryptocurrencies (how these benefits are being promoted and the concerns addressed)
- Bitcoin and alternative currencies
- An in-depth look into Dash:
- The History of Dash and it's founders
- How dash is different including the efforts it has made to improve on Bitcoin
- Dash's ability to perpetually self-fund its progression
- Dash Wallet, making Dash a much more usable and practical currency
- Dash Instant Transactions
- Dash Protocol level funding and Master node Governance
- Dash PrivateSend
- How Dash governance proposals constantly expand and improve the currency's development
- The Decentralized Application Programming Interface for applications
- Dash Evolution and the future of online banking
- Predictions for how the monetary system could look in the future
- How individuals can contribute and get involved
- Summary and conclusion
We will follow the structure of an Expository Documentary, presented with story-based narration. A large portion of the content will be face-to-face interviews with specialist people within in the Dash and cryptocurrencies space who have/are making an impact on the global cryptocurrency scene around the world It will also feature animation (3D computer animation and 2D vector footage for Diagrams, charts, statistics and visual explanations), relevant film footage created by the production team (such as on location shots, interview footage, conferences and meet-ups). We intend to use archive footage such as clips from News broadcasts, historical videos and online video content from people in the space. We plan to film cryptocurrency conventions, festivals, talks and presentations, mining facilities and businesses in order to give a broad overview of everything that is happening within the crypto space. - We will ensure that all the footage is ethically and legally sourced.
We have the facilities and equipment to capture visually-stunning cinematics and distribute the entire documentary in Ultra High Definition (4K) which will ensure that the footage is of the highest quality to maximise exposure and platform compatibility
The next big question, who are we and why are we the right people to carry this project forward?
There are three key members associated with this project:
Tom
Tom is the production manager and resourcing & marketing specialist on this project. He is an IT project specialist who has key strengths in identifying business objectives to help maximise potential and finding key resources & people. His ability to understand clients goals and objectives have been paramount part in marketing, resourcing and business development projects for a range of high-profile UK clients such as JustEat, Google, Qualcomm and Renesas to name just a few. Understanding business requirements to a meticulous level are his forte and he has developed a career in driving clients business goals while focusing on specialist niche IT markets. He is hugely experienced in high-pressure environments where hitting targets are essential. He has experience in managing teams and has proven to have the ability to get the best out of people in order to hit targets.
He has developed a comprehensive network of professionals within the UK and internationally. He was a key delivery supplier for Randstad, with a major role in leading and expanding the Microsoft development market. He has led a multitude of marketing campaigns, rewritten large portions of Randstad's sales brochure and substantiated their position within the .NET development market. When consulting for JustEat, Tom was instrumental in building a specialist team of developers to handle software construction. By implementing a consistent stream of content across multi-platform networks, the project was completed within the six-month timeframe. He has organised fundamental parts of large marketing campaigns, coordinated and organised events and drives that have led to the success of large IT projects. These events and drives were considered within Randstad to be a major strand of its new business focus and market consolidation.
Tom creates structural blueprints to ensure that projects meet their targets and deadlines and stick to the given roadmaps. He keeps up to date with current affairs and has a keen passion for journalism, regularly writing LinkedIn and Facebook articles. Tom has also been part of various tech meetups and events including a key IT talk with representatives from LinkedIn and Google. He has a sound knowledge of social media, marketing and research which are going to paramount to both the exposure and production of this documentary. Tom also has a Degree in Politics and Global Economy.
For the last few months, Tom has been working freelance as a consultant for a specialist resourcing company working in the future technologies space. However, his main focus recently has been getting the documentary off the ground.
Liam
Liam is our documentary director and video-production specialist. He has directed two feature films in the past, one of which was screened at Norwich Film Festival and KinoFilm Festival. He has been a freelance production specialist for both the BBC, ITV and was Head of Production in a video-editing house for 2 years in the South West of England. Liam has received documentary funding in the past from the BFI and is known in Bristol for creating promotional videos & commercials. He has been a video consultant for Happy City and REM Events.
Liam runs his own Media Production company which is based in Bristol. His work portfolio some of his work includes National Health training videos, motor vehicle commercials, conference filming and events coverage. In addition to being a production specialist, Liam is also an experienced artistic director crafting visually stunning creative videos. He has directed and produced documentaries around the globe, in locations including Rwanda, Dubai, America, China and India.
Liam will take the lead in the production side of this documentary using the experience he has gained in documentary filmmaking and running successful video distribution campaigns for TV. He has access to a vast array of film and production equipment from 4K cameras, to broadcast quality sound and lighting. Liam has a 1st class honours degree in Film Production Technology, is a corporate member of the IOV and is a certified UAV drone pilot.
Marketing Campaign
As with any marketing campaign, the aim is to get as wide a distribution as possible, maximising exposure for Dash itself. The more people we can get to see the documentary, the more it will raise the profile of Dash currency. However, exposure is not the only goal, we also want people to engage with the cryptocurrency market, start getting involved in the communities and inevitably, invest in Dash.
The project that Tom undertook for JustEat (discussed in his profile), built a steady client base and created a lot of attention. This is the approach we intend to take for the documentary and allow it to build a trusting fan base before its release.
We have laid out a thorough advertising campaign to ensure we achieve these objectives.
We have split the advertising campaign into organic and paid.
With regard to the organic advertising campaign, we have structured a demanding quota for regular content. We will use promotional articles written about the project, hosted on sites such as Coindesk and The Huffington Post, both of whom have already expressed considerable interest in the project. We will write and commission our own articles about the project, hosted on our blogs and on social media sites. Our blog will not only be a location where people can see updates on the project but we will create a news stream of reliable information about the cryptocurrency space and up-to-date happenings within Dash.
Our social media presence will span across multiple platforms, the most notable being Facebook, Twitter, Instagram and Reddit. They will all be structured and consistent, regularly updated and reviewed constantly. There will also be regular uploads to YouTube and Vimeo, we aim for these sites to become the 'go-to' places for people to watch trailers and behind the scenes videos in HD.
We have a commission deal with web developer James Fletcher to create the documentary website. James specialises in SEO and e-commerce websites. He has created Cryptocurrency websites in the past and was the head developer and project manager for www.GetGame.io. The team will be working with James to create a platform that will enable people to access the latest news and information about the project.
Los Angeles based Audrey Bucanan, who is an SEO and Social Media Specialist, will develop our targeted social media foundations and open up international networking opportunities. Audrey runs her own successful business, letsbeesocial.com which we intend to implement for our documentary.
Offline, we have contacted and are scheduled to attend Blockchain & Bitcoin conferences both inside and outside of the UK This will allow us to network with people in the crypto sector, interview delegates and shoot content for the documentary.
We believe that Facebook ads and Google AdWords are the most practical, reliable and economic paid advertising that will boost our exposure. PPC is not the only method, the team has experience in sponsoring relevant blog content. An example of this is True Digital who had considerable success utilising this medium. This is an approach we intend to replicate with this project.
We have spent a considerable amount of time during the last year working with James Fletcher on developing and re-targeting adverts on some of his cryptocurrency websites. We plan to harness this knowledge and work with James to directly apply this experience to our Dash Documentary website. This is proving to be an effective method of repeat advertising that has relatively low cost.
One of our main methods of promotion will be video advertising. We will employ the use of video blogs, regular Q&As, project updates, interesting and informative videos, explanatory videos, snippets that have been recorded for the documentary, interviews and trailers. Liam has a wealth of experience in creating advertising videos across a multitude of business sectors. He manages the business output for his production companies so his experience will be a huge asset.
Distribution
Having worked in the television industry for a number of years and having specific experience in the successful distribution of films and TV advertising, Liam will be responsible for the distribution of all video production. He has a number of contacts in the UK, specifically within BFI and ITV and also has strong contacts within Movieplex in America.
Liam has experience in working on projects that have been picked up by large streaming networks such as Netflix and Amazon Prime. These platforms are highly accessible to documentaries that are professionally made, engaging and current. It is fully understood that some streaming services can be strict on the type of content that they promote as well as the format in which it is presented particularly with TV broadcasting. We intend to ensure that our documentary complies fully with these strict policies without compromising on its content.
We plan to submit this documentary to national and international film festival organisations and it will be made available in a multitude of languages with subtitles where necessary. Having toured a documentary on the National circuit before, we know how to present and pitch our film so that it gets a slot in as many cities as possible. In gaining exposure over the next 9 months, we hope that a lot of festival opportunities will be opened up.
Within a year of the documentary release, it is our intention to upload the film online to platforms such as Youtube and Vimeo so that it can be made freely and widely available. Any budget surplus or profits arising from distribution deals, screening and PPV will be invested back into a final advertising campaign as necessary or alternatively used to fund the next project.
The Plan
We have created a nine-month plan for this project. It is intended that six months of the project will be funded by the Dash community and the remaining three months are to be set aside for final editing, screenings, advertising and distribution.
Here is a month by month breakdown of that plan.
Month one and two - Setting up and planning
- Office set-up - Bristol-based for production and meetings with relevant people.
- Acquire minimal but necessary assets for the production, including office computers, equipment and an editing suite
- Insurance and legalities surrounding copyright etc.
- Commence social media and marketing presence
- Setup and establishment of website
- Initialise marketing plans
- Finalise the documentary script
- Progress the structure of the documentary (finalise locations etc)
- Network and sourcing of initial relevant interview candidates
- Sourcing any extra specialist staff requirements
- Production Plan
- Ongoing researching
- Budget and tax allowances (large parts of the project will have to be funded in taxed Fiat currencies)
Month three, four and five - Shooting the Documentary
- Storyboarding & Shot list
- Filming on location
- Recording interviews
- Attend talks, conferences and meet-ups for footage and networking
- Shooting other necessary visuals
- Acquiring archive footage
- Recording narration
- Organising footage for the edit
Month six and seven - Editing and finalising the documentary
- The editing process
- Special effects implementing
- Animation & Graphics
- Creating an emotive cinematic music score
- Distribution plan starts
- Creating trailers and advertising materials
- Finish the documentary creation process.
Month eight and nine - Distribution
- Implementing the distribution and marketing plan
- Pushing advertisements and trailer
Constant tasks
- Creating advertising materials
- Constant feedback in forums and regular updates
- Reaching out to the community for feedback
- Daily social media updates, posts, news and articles
- Regular social media posts of relevant news and articles
- Scouting for potential distribution deals
- Contacting streaming networks, TV networks and film festivals
We intend to stick as rigidly as possible to this project plan and will provide regular updates on the website so that the Dash community are able to see its progress.
Budget
In order to make this documentary a reality, we have allowed £197,636.30 (942 DASH - $259,050 see below for breakdown) to be split into six monthly payments. Those six payments will be spread over the course of the nine-month project, this is due to the majority of the budget being used in the first six months and the last three months are for final editing, distribution and marketing.
The Budget has been broken down and will encompass four main areas:-
People, Production, Marketing and Equipment.
The three most costly sections of the documentary are: Production, marketing and staff. We require a dedicated production and marketing budget to ensure that we have the footage and exposure required to make this documentary a success.The project not only requires full-time staff to carry the project forward but also some short-term staff and ad-hoc freelance contractors. We have budgeted for a small office space and this is where the majority of non-location work will be conducted. A limited amount of office equipment to be rented or purchased as required.
For shooting and recording purposes, we will require both a travel and a studio budget. This will enable us to achieve footage and an overall production standard that is needed to make the documentary to distributable quality. We are well stocked with over £40,000 of professional film-making equipment, meaning equipment hire and purchasing is minimal. This includes two professional 4K video cameras, TV-standard audio equipment and rigging. There are very little additions required for the production, we have however budgeted for some lighting equipment and potential hire, in the event that we need additional kit when travelling, or specialist equipment when shooting cinematic pieces.
Please see below for a breakdown of initially calculated costs of the documentary:
For the sake of clarity, all our individual costings and breakdowns are in British pounds (GBP) and converting the headline figure and the monthly amount in both Dash and USD. We are using the value of 1 Dash = $275 (coinmarketcap.com value on Friday 3rd November - 20:00pm UTC), which values 1 Dash = £210.26.
Headline total amount
- £197,636.30
- 942 DASH (as calculated on Dash Central proposal page)
- $259,050 (calculated from Dash figure)
Monthly:
- £32,939.38
- 157 DASH (as calculated on Dash Central proposal page)
- $43,175 (calculated from Dash figure)
The Monthly amount is rounded to the nearest dash as worked out via Dash Central Proposal submission page Actual Total Dash 939.961476 and the Actual Monthly Dash 156.660246.
The monthly pounds figure is £0.06 lower than the addition of the monthly figures below due to rounding.
Budget Breakdown includes the total and monthly payment over 6 months and is GBP
Staffing budget - Total £99,950 - Monthly £16,658.33
- £67,500 - Key permanent project Members -£2500 each per month for 9 months (£125 a day each)
- £10,500 - Editor - £350 a day for 6 weeks
- £3,000 - Sound Editor £300 a day for 2 weeks
- £1,500 - Colorist/Grader - £300 a day for 1 week
- £2,000 - VFX Artist - £400 a day for 1 week
- £3,000 - Animator - £300 a day for 2 weeks
- £1,750 - Graphics Artist - £350 a day for 1 week
- £1,500 - Narrator - £300 a day for 1 week
- £7,000 - Audio/Music Producer and Studio mastering specialist £350 a day for 4 Weeks
- £2,200 contract - Web developer
Production budget - Total £33,400 - Monthly £5,566.67
- £8,400 - On location production crew - 1st AC, Sound Specialist & Gaffer
- £2000 - Hire cost - Equipment and vehicle
- £1,500 - Translator
- £3,000 - Location shoots
- £12,000 - Travel/Transportation/accommodation costs
- £4,000 - Conference and events
- £1,000 - Certification
- £1,500 - Subtitling
Marketing Campaign - Total £42,500 - Monthly £7,083.33
- £18,500 - Advertising, Marketing and Content marketing (Google AdWords, Facebook ads, video ads, etc)
- £4,600 - SEO specialist
- £4,000 - Conference and events entry fees
- £8,000 - Film Distribution
- £5,000 - Festival Fees
- £2,400 - Posters, flyers and other advertising materials
Office Budget - Total £9,385 - Monthly £1,564.17
- £8,100 office space on the outskirts of Bristol - £900 per month
- £100 Office supplies
- £585 Video and SFX Software licensing- £65 per month
- £600 Insurances - Comprehensive insurance package - (business/contents, equipment, public liability, travel, etc)
One time payments - Total £11,350 - Monthly £1,891.67
- £600 Office Equipment (Chairs, desks, projector, whiteboard etc)
- £500 Studio Microphones (Narration and podcasting)
- £200 Video Background
- £250 Room Soundproofing
- £1000 Studio Rental
- £2000 Computer budget (laptops and an editing suite)
- £3000 Archive footage (Estimated)
- £2000 Stock music/music licensing budget
- £1500 Subtitling - Three languages
- £300 Money conversion allowance
5 Dash to cover the proposal submission cost. - Total £1051.30 - Monthly £175.27
Summary
This documentary will be of huge benefit to Dash. It will increase both the exposure of cryptocurrencies with Dash at its core. It will reach out to those people who are unfamiliar with the whole cryptocurrency scene and explain the impact it is having on our financial systems. It will explain in easy to understand terms the ins and outs of cryptocurrencies and most importantly, how to get involved in this hugely exciting opportunity.
We want to contribute to Dash's success and raise Dash's profile understanding that the more people that see the documentary, the more people are likely to get involved with Dash. Documentaries such as Rise and Rise of Bitcoin and Banking on Bitcoin have done a considerable amount to increase the exposure and public awareness of Bitcoin and we believe that our documentary can do the same for Dash.
As a team, we possess the skills, drive, resources, knowledge and, most importantly, the belief in Dash to be able to make this documentary a reality and global success. The wheels are already in motion for this documentary to be produced and, with the help of the Dash communities funding, plus our collective experience and passion, we endeavour to create something that will awaken more and more people to the potential of cryptocurrencies, and promote awareness of Dash itself as one of the leading technological currencies and create the impetus get many more people involved.
We respectfully urge and encourage the Dash community to become involved in this project and we would welcome all input as to its content.
This documentary will demonstrate to people just how real these technological currencies are and the potential they have and the advantages they can offer for all of us. We believe in this documentary and by helping us fund it, Dash can benefit from considerable exposure and continue to increase its popularity and utilisation.
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Discussion: Should we fund this proposal?
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Dash Documentary by DashDocumentary
https://dashwatch.org/files/1524993113769.pdf
Dash Watch’s April 27th Video Report Summary on
Dash Documentary by DashDocumentary
https://youtu.be/Kphokeopcbw
Thanks for all your support so far, we are currently on tour in America getting content for the Documentary!
The trip so far has been incredible, we’ve had interviews with some great contacts including Joel Ven from Dash Force News, Dash Developers such as Joshua Seigler and Ian Marshall. We headed over to New Hampshire, Boston and got footage of the free state movement. We spent yesterday with Amanda B. Johnson and have an extensive tour lined up of both Dash Core in Arizona, including a tour of the Dash Labs at ASU where we will be interviewing both Darren Tapp and Ryan Taylor.
Not to mention interviews with Ben Swann and Greg Kerr in New York. As well as attending numerous conferences and events including CL+B Legal hackers, a global hackathon that aims to bring together lawyers, regulators and coders in an attempt to solve some of the biggest problems facing cryptocurrencies and blockchain technology today. We’re currently in Vegas and have a tonne of interviews lined up for the next few days. Everything so far is going to plan and we are on track with our shooting schedule.
We have noticed that our current proposal has lost some votes recently and we are are calling upon the master nodes to help us with the final funding to make this documentary a reality. Without the final installments of funding, the project simply will not get through post-production. Please stick with us for the last leg of the project and let us make something really great for Dash.
Make sure to follow our journey on social media too and get all the latest updates
Twitter: bitcoin_film Instagram: Beyondbitcoinfilm Facebook: beyondbitcoinfilm LinkedIn: If you connect with our producer https://www.linkedin.com/in/tommckerrow/ who is putting up regular updates.
Let us know if you have any questions on info@beyondbitcoinfilm.com and we will be happy to answer.
Many thanks,
The Beyond Bitcoin Team
Check out our latest update showing our progress so far.
https://www.dash.org/forum/threads/dash-documentary-update-thread.19918/
Also if you haven’t seen the questions that we posted last week, you can find them on the same link. Your feedback will be greatly appreciated.
Many thanks
The Dash Documentary Team
We have just released a number of questions on the forums and it would be great to get your feedback.
You can read them here: https://www.dash.org/forum/threads/dash-documentary-update-thread.19918/
Thanks
The Dash Documentary Team
We have had our first day of planning and initial set up. We have started to reach out to specialists in order to make this documentary, as well as a few members of the community about how best to get people involved. Expect an update in 2 weeks time, we will be active in the forums and on Discord.
Any questions or ideas you would like to tell us about, please let us know
at dashdocumentary@gmail.com, discord or on one of the forums.
Look forward to hearing from you guys
The Dash Documentary Team
One thing regarding the schedule. It spans over 9 months, which is an eternity in crypto-land. Please make sure to allow for some new info & material to enter late in the cycle. We don't want to end up with a documentary that is outdated before it is released.
Good luck with the project! Looking forward to follow the progress!
What a result! We are incredibly overwhelmed with outcome and the support all the way through. We want to thank everyone that voted and those who offered their advice and feedback. All we can say is, you guys are incredible and we can't wait to get started on the project.
We're going to take a couple of days to get things organised and make a plan for the coming weeks, but you should be hearing from us very soon. Watch this space!
And also a big congratulations to all the other proposals that got funded this month, we can't wait to see what they have in store for Dash.
Much love
The Dash Documentary Team
If we're all going to be rich, we may as well be famous too. Kidding...
I would rather have the documentary and not need it, than need it and not have it.
And if it goes well, and it turns out awesome, then we also have a relationship with some talented film makers. That would not be a bad thing to have in our pocket.
solarguy
Thanks for your comment,
All the interviews will be done next year, and the release date is also scheduled for next year. We will be working around everyone’s schedule to ensure it is not intruding with core teams work. Plus, we do not necessarily require interviews from all the core members, just the ones that are willing and able.
We have had a multitude of members reach out to us to offer interviews regarding their projects within Dash, and we think it will strengthen the community by showing the real faces of the Dash network.
We have great experience in hosting interviews and they can be as quick as 30 minutes, they really are not intrusive, we will also provide all the questions before hand so there are no surprises. But interviews are only a part of this documentary's content, we have conferences, events and footage of projects as well as a narrator to create our emotive journey.
The Dash Documentary Team
I do not see it as premature since it will come out about the time Evolution rolls out for real.
I monitor various search stats on Google trends. I also monitor the number of users in the big crypto forums on Reddit, along with how many users we get in the Dash specific forums.
What those trends tell me is that cryptocurrency in general is about to hit mainstream big time. I'm starting to see ads on mainstream TV that talk about blockchain tech to track tomatoes and help businesses be more efficient.
The take home message is that around 100 million people are going to start asking serious questions about cryptocurrency in the next year. Any time there is overwhelming demand for an informational product like that--the market is going to supply one.
So we have a choice. We can have some influence in how the latest crypto documentary gets made, and how Dash is portrayed in that documentary.
Or, we can let somebody else make the documentary that will come up on all those google searches next summer. And who can say how some other group would portray Dash? Have we generally been portrayed fairly in the past? I would answer that question in the strong negative.
The information vacuum that occurs next summer will be filled with something. Why would we not fund this project to have some influence over what that information looks like? Let's stack the deck in our favor for a change.
Plus, we're like swimming in Treasury money. So again, why wouldn't we do this?
Carry on, have fun, win!
solarguy
In addition, here is our latest Q and A session for the Dash Documentary proposal. We address even more comments to give you guys a better idea what you are voting for - https://youtu.be/WtjNcHT3wIo
Craig and Paul Mason have also just reviewed our proposal which can be found here : https://youtu.be/znWdxb8exL0?t=55m26s
With the deadline coming ever closer, please vote yes for us and help us create this documentary to make Dash even greater.
We are still optimistic about passing this month as it makes sense from a budget perspective not to waste the funds.
We have the drive, passion and commitment to make this a reality.
The Dash Documentary Team
We have 5 days left until voting comes to an end and we want to encourage anyone who hasn’t voted to please consider our proposal.
We want to create something that makes a real impact on Dash’s presence in the market. We know the recent market rise in Dash value means we can invest so much more into our budget and we have a breakdown of where that extra money will go in the comment section.
We are 100% committed to this project and have complete transparency to how the funds will be spent. We have the expertise, the drive and we have the passion. Let's make Dash Documentary a reality!
You can read about the latest news here - https://www.dashforcenews.com/dash-documentary-pre-proposal-review/.
Any questions please don’t hesitate to ask and we look forward to hearing from the community.
The Dash Documentary Team
We are still really passionate about this documentary and know we can deliver a piece that will add real value to Dash and the community.
Anyone who has any doubts or queries (especially if you have already voted no), we would love to hear them and be given the opportunity to prove to you we are the real deal and can make the documentary that Dash and this community deserves.
Look forward to hearing from you.
The Dash Documentary Team!
We understand where you are coming from, but with the launch and build up of Dash evolution and all the good things that are happening in Dash right now, we know this is the right time. Also we would be getting the title of the first cryptocurrency outside of bitcoin to have it's own documentary, we know that if we wait a few months, or even a year as you've suggested, we sure to miss that opportunity.
We appreciate your decision to vote no, but urge you to reconsider and put trust in us that we will do the Dash community justice on this project.
Thanks for your suggestion!
We have contacted Amanda in regards to our proposal and are hoping to hear back soon. There already are members in the Dash community who are keen on being part of this and we hope Amanda would be interested in being in this documentary as well (especially after her latest proposal which would solidify her as the face of Dash). She has already supported us by posting a really positive comment on our proposal.
We are grateful for all the support we have had, there are some really supportive members so thank you for your helpful suggestions.
Dash Documentary team
Thanks for your comment,
As we have said previously regarding potential increase in the price of Dash - we have always known the budget was going to be very tight and have been totally transparent in what we would spend the extra Dash on if it was to increase.
Things we would be looking to give additional support to are the marketing, travel and production budget. We therefore being able to increase the amount of footage, improve the quality and to make sure we are getting the exposure needed. We would also be looking to bring on extra specialists in marketing, SEO, film production and film distribution. The more money we are able to put in the documentary, the better the quality and the more markets we are able to get get our product in.
All this adds to the coverage that we can get, so we ourselves and film aggregators are able to get our product on large platforms like Netflix, Hulu, Amazon and ITunes all of which look at the exposure, the content and the presence a production already has before making the decision to bring them onto their library.
We knew the value of Dash was going to fluctuate and wrote the proposal with a tight budget so that if Dash was to go up we would be able to put more into this production.
The Dash Documentary team
The documentary will make an excellent informational tool right when we need one.
I have to confess, I am mystified by the number of no-votes. Perhaps some of the no-voters could explain your position a bit more.
solarguy
To let you know we have a review article on Dash Force News - https://www.dashforcenews.com/dash-documentary-pre-proposal-review/
We want to hear your thoughts and also give a huge thank you to Joe and the team at Dash Force News.
The Dash Documentary Team
When Dash is established as a 'Dash Inc.' company, you can propose it again, specifying that the copyright would be from the community. And a greater ROI.
In addition to the collaboration of a member of the Dash community.
Someday we'll have a Hollywood-style documentary in a matter of time.
Thank you for you proposal
Thanks for your comment. Yes we are 100% behind you in thinking Dash needs a Hollywood style documentary particularly in light of the upcoming launch of Evolution in June next year. Together with a large proportion of members of the Dash community, we can really see that the time to start is now as we need to be covering all the exciting aspects of Dash and it's Future potential. In addition to this, it would enable us to produce a documentary with the title of being the first true cryptocurrency documentary not just about Bitcoin.
Taking into account Dash's huge growth spurt, you can see that starting the documentary now is inline with Dash's objectives. We believe that the time is now!
I believe one difficulty you will encounter selling the movie is the level of technical detail mentioned in the proposal (instant-send, compare with other alts) whereas the bitcoin versions are mostly high level, bigger public, end-of-the-world-as-we-know-it, but-no-worries-crypto-is-here-to-save-us kind of film.
At most we can hit a sentimental snare when we show bitcoin struggle to evolve technically, desperately and violent forking time over time while Dash as a (loosely) organized cohesive community grows stronger-and-stronger, laughing at all the trolls.
But you need to have a breath-taking storyline in there. To be very honest, this I missed a little in the demo movies.
Just Dashy techtalk will sell to us, but we already paid for it :)
Thanks for you comment!
We have thought of this with a view to the fact we are primarily looking to educate people in cryptocurrencies, specifically Dash and not just making a rather lengthy advertisement for Dash. We are also conscious that we cannot overload those who are new to the world of cryptocurrencies and that the information has to be presented in a relatable form and one which holds the interest of the audience. As we have said in the proposal we are looking to put forward something that shows people in the simplest terms what currencies are about, what the potential future could be and how they can get involved as many others have been involved before them.
Simplicity, good explanations and an emotive story that people can relate to are key here and we have this totally in mind when looking at the ways in which we are going to put together this documentary. When put as a comparison in simple terms, Dash clearly outshines Bitcoin technically, hence our intention to be able to get this across in the most simple and entertaining way possible!
Even though we have used 'Rise and Rise' as an example we are not looking to use this as an example of how our documentary is going to be presented. We are definitely looking to have a hard hitting story that follows the community. We have been inspired by numerous documentaries on various platforms such as Netfix, Vimo, facebook, Amazon Prime etc and can see how we can create a professional, interesting and above all relatable documentary to this standard and beyond.
We have just released our first Q&A session for the Dash Documentary, answering some of the questions that have been asked this week. You can watch the video here with full subtitles: https://youtu.be/YIE0MkFbvYY
The Dash Documentary Team
1) As this is a monthly proposal reporting back to the public EVERY month with updates both financially and on project progress is extremely important to ensure we do not cut the funding. Keep in contact with the Masternodes on the Dash forum and on discord to avoid being de-funded due to lack of updates!!!
2) Please ensure you work with the core team on fact checking and getting key members involvement for research, interviews (Amanda B) etc.
3) Yes from me - good luck!
Thanks for your comment and support. We completely agree that the impact of a documentary at this point, could be considered a key part of cryptocurrency and Dash history.
We will be looking to give a very detailed proposal report every month alongside regular weekly updates, blog content, Q and A sessions and videos to give total transparency and allow the Dash community to have their say.
We plan to confer with the Dash core members and masternodes consistently during the project. Relying on them to help us with fact checking and also providing interviews, should they be willing to do so.
Thanks again Stealth923, look forward to hearing from you in the future.
But let's assume the premise is correct, it really is too soon and the documentary will miss a bunch of critical developments and look dated and incomplete. Boom, we do a follow up documentary that basically says, "Wow, we thought Dash was an industry leader last year. Then Dash totally blew our socks off with these 5 new earth shaking features." except less cheesy and more professional of course.
solarguy
Due to it's price increase, we have decided to reevaluate our proposal budget and talk about how this extra money could be spent.
As raised in the Reddit forum by jefethechefe, travel budget is currently quite minimal. With the increase, the first thing will be to increase this amount, allowing us to shoot a lot more interviews all over the world and gather lots more beautiful location shots.
With our marketing strategy, we've laid it out so that the more money we invest, the bigger the exposure for the documentary. Not only that, but it will allow us to bring on more full-time staff including a Marketing specialist, web developer and Social Media Expert. These three positions will drastically improve the rate that we are able to build exposure prior to and after release.
This will also allow for more money to be invested directly into production for things like equipment hire and camera crew.
We will have a better idea of the market stability next week, and will update our budget proposal with the new figures and additional expenditure to cater for this rise.
If you have any ideas about how you'd like it to be spent, we'd love to hear from the community
The Dash Documentary Team
The proposal is outdated... We went 5th on marketcap :)
I do a monthly review of all Dash proposals and would love to have a conversation to give this project some exposure and go over the details so MNO's can get to know you better. Feel free to contact me at craigmasonvideos@gmail.com if you'd like to do so!
I particularly like the one on student paramedics.
solarguy
And by the way DashDoc, if the price of Dash drops 60%, it is likely that we would seriously consider just giving you more money to get the job done. Plus, not going to happen...
solarguy
We'll be happy to answer anymore questions you may have.
Embarrassment.
You feel a little embarrassed by the idea of funding the creation of a documentary when -- as another commenter put it -- "we haven't even made history yet." It feels self-congratulatory when that's really the last thing we need to be right now.
I invite you, however, to look at this proposal in another light -- it's one of the few marketing proposals we've received that actually might bring a return.
Granted, I don't know the proposal-makers nor am I familiar with their performance history. But I'd invite you to consider the audience that true professionals can reach. Not amateurs -- professionals. Let's give them a closer look.
I hope you will be able to participate.
Thanks for all the initial feedback. We see now that a pre-proposal would have beneficial in assuring that initial concerns were addressed. We decided that it was more important to ensure that we were there at the beginning of the cycle, which was potentially a mistake on our part.
We feel time is of the essence to create a documentary of this scale, any time now another currency could take this idea and tap into the audience looking into the evolution of cryptocurrencies.
In regard to the feedback, we will be developing this project alongside the Dash Community's support and participation. We encourage ideas and constructive feedback on topics worth covering. We have already planned to include covering the build up to Dash Evolution as we see it as a huge part of the future of Dash and the way people use Cryptocurrencies.
In regards to the scale of the documentary, I am afraid for the cost of a professional documentary means our budget is relatively low and we know it's going to be tight. If you guys are looking for a more home made youtube documentary then I am afraid we are not the team for the job due to the experience and level of skill. If you want to make a professional documentary about the future and direction of cryptocurrencies which Dash is the main focus, then this very much worth voting yes for.
With concerns about the cost of the documentary, this is not aspiring to be another YouTube informational video on Dash. But an in-depth analysis of the market, crafted together into a cinematic piece, fit for distribution. We offer absolute transparency on how the money is spent, the direction of the project, pre-production materials and constant updates on progression.
You have to have an even beter plan now that you would have needed originally to get this project off the ground. Because including myself, masternode owners are skeptical of people that get it (SO) wrong the first time. (Sorry if my words come across a bit harsh, but it is the truth (which you'll also be to research)
Would this documentary be coordinated in some way with out new branding/marketing firm Ogilvy and Mather?
What is your plan if the value of Dash goes down by 60% in the next 6 months?
What is your plan if the value of Dash more than doubles in the next 6 months?
Who gets ownership of the end product?
Do we get to see the content prior to release, and do we have any recourse if we don't like it, or we feel you have portrayed Dash or the community inaccurately?
Do you or will you have any formal or informal relationship with other coins?
Will the documentary be perceived as just a paid infomercial since Dash is paying for it?
Have any of the team invested in Dash (not a requirement really) or any other cryptocurrencies? I'm sniffing around for conflict of interest problems (both kinds).
I like the idea of a professional documentary, but there are a number of issues that would have to be ironed out ahead of time. I'm not convinced it's too early to start.
thanks! solarguy
We would definitely be looking for support on Branding and discussing marketing affiliations with existing Dash relationships.
What is your plan if the value of Dash goes down by 60% in the next 6 months?
This would definitely put a spanner in the works. It could affect the overall quality of the documentary and potentially would require us having a more focussed organic marketing campaign. However we have budgeted for this in a way that hire specialists that could potentially be put under a single editor, accepting a less refined piece. Interviews could be conducted over Skype, equipment limited and production team cut. But the documentary would still be made and follow the same structure.
What is your plan if the value of Dash more than doubles in the next 6 months?
Good question. Our marketing campaign is structured to allow for additional funds to be invested limitlessly. It would allow us to spend more on distribution, festival fees, offline advertising and specialist costs. Therefore refining the overall finesing of the documentary.
Who gets ownership of the end product?
If we shot it, edited it and distributed it, legally the film is ours. But Dash would be accredited as being involved in the project, as well as it's key members.
Do we get to see the content prior to release, and do we have any recourse if we don't like it, or we feel you have portrayed Dash or the community inaccurately?
Yes, the film will be reviewed by select members of the community and core members before it's release. But we will be open in showing our content, script and pre-production materials before the production begins, allowing complete transparency on this project so that any member can have their say.
Do you or will you have any formal or informal relationship with other coins?
We are currently only looking for funding from Dash. We do not have relations with other currencies, though we have not completely ruled out the option of finding comparative currencies that are willing to contribute to the project. Allowing for a broader and less of a bias lean towards Dash.
Will the documentary be perceived as just a paid infomercial since Dash is paying for it?
This brings us back to the same point, we don't want this to feel like an infomercial. More of an informative assessment of the current market and the leading contenders aside from Bitcoin. Dash will be used as a prime example, and focused on. But we are not trying to cloud the audiences judgement, we will talk about other currencies and what they are doing, but the Dash community is what stands out as the way cryptocurrencies are meant to progress.
Have any of the team invested in Dash (not a requirement really) or any other cryptocurrencies? I'm sniffing around for conflict of interest problems (both kind).
We are all invested in Dash. Some of us have Bitcoin, and have small amounts invested in currencies on the lower end of the scale. It's a stock market after all. Our interest is to make the public aware of what's happening in the crypto space, informing and assessing as we go. Dash is the currency we are all invested in, which inevitably lead to us wanting to make Dash at the forefront of the documentary.
I like the idea of a professional documentary, but there are a number of issues that would have to be ironed out ahead of time. I'm not convinced it's too early to start.
thanks! solarguy
We think it's a great time to start. Once the idea is placed into the world, it's only a matter of time before it's done. Dash could be the first to the post by sponsoring a documentary about new cryptocurrencies, one of the hottest upcoming topics that the world is getting prepared for. There's so much going on with countries and large companies starting to produce their own cryptocurrencies, this is about to blow up. And most people still have only ever heard of Bitcoin. There is going to be a surge of people desperate to learn more about cryptocurrencies over the next 6 months, now is the time to feast on that market! People saying that it's too soon, by the time that people think it's the right time, everyone will have done it.
https://www.dash.org/forum/threads/cryptocurrency-documentary-what-would-you-like-to-see.17216/
https://www.dash.org/forum/threads/pre-proposal-dash-documentary.16748/
I think we can all agree having a professional documentary about dash and cryptocurrencies as a whole would benefit the network. Even if it is a bit early.
We are at 1168.87 DASH of 6651.85. We have had AT LEAST 500 dash to spare every month this year. We have two choices, a Dash documentary or throw the money in a trashcan.
From my perspective it seems pretty reasonable that a documentary would do more good.
Geez... I think the idea is good. The proposal structure is bad. Voting no.
(Dash Evolution is such a fundamentally strategic update that it really does need a professional documentary).
The budget proposal itself looks very detailed and personally i dont mind if a budget proposal is split in a
six month period, it is less stress on the budget system that way.
I do hope that the topics that are to be addressed in this documenty, will be thoroughly fact-checked with our Dash Core Team and interviews will include some of their core-team members as well.
For now i will await further comments from the community, before making a vote but i have to say that it is an interesting budget proposal.
Interviews with the core memebers, team and members of the community working on exciting proposals and projects will be the majority of interviews, we've already spoken to core members that have said they are willing to be interviewed. We think the community and projects within dash are really interesting topics worth covering extensively.
If you believe this documentary has been pitched at the wrong time, then we disagree. It will simply become a stepping stone for further informative pieces and encouragement for people to take notice of what Dash is looking to achieve.
Having the project run for 6 months, means the community can track our progress and decide whether or not it is heading in the right direction.
Also this kind of project is one that could greatly benefit from an escrow arrangement / contract.
We also agree that an Escrow Arrangement could potentially be a good idea and offer reassurance to the community that we are fulfilling our goals.
Thanks for your feedback, we agree Dash Evolution will be a big part of Dash's development. That's why we will be focusing on its release in 2018. We are looking for a distribution after 7 months, which will be right as Evolution is being released.
Gathering as much attention as possible, urging people to look into what Dash is doing to further it's development.
As other currencies are battling to become Bitcoin's successor, making a documentary about Dash's journey and what it has to offer makes sense to be started now. If another documentary was to beat Dash to the mark, regardless of how superior dash is, it could result in other coins gaining a larger general audience.
Really hard to judge the rest without a discussion so I will have to abstain for now.
We decided on 6, as this way it is easier for the Dash Community to monitor and calculate our progress over course of the 9-month project.
We have since created a forum entry so that questions and discussions can take place regarding the proposal: https://www.dash.org/forum/threads/dash-documentary.17754/