Proposal “DashConnectsVenezuela-Phase2“ (Closed)Back

Title:Dash Connects Venezuela - Phase 2 - Making it easier to buy Dash in Venezuela with in-person p2p Dash sellers at fixed and movable Dash Points + 80 daily event tx + 20 daily exchanges + awareness programs + more
Monthly amount: 89 DASH (6845 USD)
Completed payments: no payments occurred yet (3 month remaining)
Payment start/end: 2019-09-15 / 2019-12-14 (added on 2019-09-13)
Final voting deadline: in passed
Votes: 438 Yes / 267 No / 26 Abstain

Proposal description

As a second phase of our project, the focus of DCV will be connecting with users and enabling an effective purchase cycle by having fixed physical Dash Points in the areas where Dash can have a larger impact and immediate use, as well as movable promotional Dash points in consumer adoption events thanks to our alliances with local exchanges.
This comes as a result after completing the pilot stage of this project, we set up a market study in order to better understand details on the need of making it easier to buy Dash and spend them in the businesses that initially accepted Dash as a payment method.
How we are going to carry it out?
- DCV will focus on facilitating the knowledge of exchanging the currency in terms of: purchase, use and sale through the creation and implementation of FIXED DASH POINTS, who will massively sell Dash units to potential consumers.
- Development of advertising and education campaigns that allow us to connect with Dash users
- Connect with the use rand provide them an experience through the development of a Consumer Relationship Platform
- Recommending allied crypto platforms that operate in the country and helping the sign up process with the users
Why vote for us - Key deliverables
Local Use / Global Recognition: We will increase transactions to +80 per event and +20 daily exchanges on our fixed points, where we have achieved greater penetration of Dash and partnerships with global brands by leveraging our experience in local needs (Volatility, exchange rate, customer needs).
Real use and education of Dash as a currency: Placement of 6 Dash Points (3 fixed and 3 movable) that will sell Dash and enable the ecosystem to complete an effective purchase cycle in Dash.
Innovative Growth Strategy: We are the first team to boost Dash awareness and real use in terms of acquisition and transactions, since we are not giving away money with tips and gifts. We have a solid negotiation strategy and a strong allies network that with our exchanging platform and an incentive for the consumer to get rid of their local currency and buy Dash, we achieved real use of more than 35% . We are leveraging on what is already achieved in Venezuela, and working with already onboarded stores and service providers, in order to boost the ecosystem, and therefore Dash adoption.
Our Value for the Network: Venezuela is the number one market in terms of Dash adoption. That adoption was made thanks to our efforts and knowledge of the
market necessities. No other team that we know of, has attempted to create physical buying/selling points and thanks to the network, we have made it possible to scale to fixed stands along with promotional events where we aim to increase Dash users. And even so we are adapting to changes we have to maintain our merchants, and the best way to do so is to keep working with the team that already have the relationship with those big brands, and knowledge of the Venezuelan market. 
We work as a team and help all the Dash ecosystem: We are in constant communication and willing to cooperate with all teams working in Venezuela and abroad, as we understand only together we can win in the market. This is why we share data, complement efforts and have
weekly calls and messaging with all other teams who wish to participate and join in our growth efforts! We have done more than 10events and training activities alongside other reputable Dash organizations in the country. And we will continue to support growth!
This is the FIRST PROJECT WHERE WE ARE NOT GIVING AWAY ANY DASH, we are exchanging them for the local currency (Bolivares) and allowing users to connect easily with Dash through attractive discounts and promotion activities in 5 pilot test Dash Points.
- We achieved an effective reach of 80% of total consumers on the day of each activation
- 1506 impacts were made with both direct and indirect contact
- 36% of transactions of the total attendance
- Less than $3 cost per impact

We did all the 5 Dash Points in closed ecosystems to measure the brand impact to local consumers, and after our results, we set up a market study in the most popular malls in Caracas to scale our numbers to wider ecosystems, beginning with malls.
Millenium Shopping Center (Caracas)
- 130 merchants approx.
- Hours of highest rotation: after 3:00pm
- Beginning from the number of around 200 people in transit in lunch hours, and projecting our number we can get a brand awareness of 160 people in 2 hours and 160 more in evening hours, which translates into 144 transactions per day (36% of trial).
Lido Mall (Caracas)
- 150 merchants approx.
- Hours of highest rotation: 11:00am to 3:00pm
- This is a mall with a lot of people in transit in this hours due the mall location, which is located in one of the most commercial area in Caracas. There is around 300 people every afternoon, and a brand awareness projection of 240 people is perfectly reachable and getting the same trial percentage of our activations, we could be speaking of 108 possible transactions.
Lider (Caracas)
- 189 merchants approx.
- Hours of highest rotations: after 4:00pm
- This is a very recognized mall with big brand stores, but the traffic of people is not that high. However, it is a strategic point for its location, and with around 140 consumers around evening hours, we could be getting the brand message to 112 people translating into 50 possible transactions.
Plaza Las Americas Mall
- 307 merchants approx.
- Hours of highest rotation: from 2:00pm to 5:00pm
- This is a key spot in the eas tof the city, that could deliver Dash a brand awareness of 160 people in a daily basis, and a trial of 72 transactions.
This project will be managed by:
Alejandro Andrade (Project Development). Discord: @andrade92
Manuela Crema (Marketing & Quality Control). Discord: @manuelacrema
Iván Fermín (Ground Operations).  Discord: @ifermin

Physical points strategically located with financial advisors that provide the necessary support and Dash units, the most accessible way for the acquisition of Dash. Dash teams will allow users to buy Dash in a Legal and compliant way by connecting buyers with P2P salespeople, which will allow for people to acquire Dash and use it immediately. Through these points, DCV will be creating a network that will encourage the use of Dash because through them we will be massively educating the user about Dash, where to spend it and how to buy it.
OBJECTIVE: Grow 2x transactions every month organically by leveraging the infrastructure we built in Venezuela and solving the acquire/store/spend process for Dash (Initial target 20 exchanges/Day and 80 txs/event at the end of the 3 months stage)
DASH USER POINTS: In a first stage, a point will be established by a strategic distribution of ​​the database. We are currently evaluating the possibility to locate a DASH USER POINT in each of our Dash Zones that will return us more awareness and brand exposure, but first, the goal is to set up 3 fixed Dash Points and 3 that will be moving around the city.

To strengthen th ecomplete transactions program and complete the effective purchase cycle (with tangible results in transactions) our negotiation strategy with the allies will be to encourage the use of Dash as a form of payment through benefits towards the user for its use, just as we did with the % discount.

Through a strategic segmentation of the DB, the plan has thefollowing structure: Organized into 3 groups 
KEY ACCOUNT: Our Top 20%. These are those stores that represent the maximum amount of Transactions, measured by different pos tracker mechanisms as well as their interest and openness to participate in our Dash fairs (Both weighted in at 50%). 
Actions: We shall visit these 100 Stores directly during a month at least once each store. We will also select a top 50 list in order to have monthly promotions and marketing directly for them as well as weekly digital contacts through our messaging or social media platforms.
VITAL 70%: Are stores that are the bulk of our store network and give us great visibility, despite not getting a lot of transaction.
Actions: We shall contact these stores through our phone contacts during a two-month period at least once each store. We will also select a top 10 list in order to have direct training and include on our promotions and marketing directly to try to make them become a top 20 store. 
BOTTOM 10%: These 200 units are stores that are not getting a lot of value from Dash, and after contacting all of them and reviewing if they
are still interested, we will jointly decide if they will continue using Dash or if they will self-serve. We will host monthly webinars and store calls for the subsets in the 70 and 10% groups in order to maintain contact with them on an invitation only approach.
The negotiations include the following points:
- Discounts for purchases with Dash
- Differentiated advertising in these KEY ACCOUNT points of sale, such as show cases, merchandising, among others. This KA portfolio responds to the strategic merchants for the brand; therefore, we must take advantage of the exposure at an advertising level and the communication capacity that Dash will have when investing in advertising in these stores, and in this way, transmitting the message of Dash
- Negotiation for brand presence
- Personal advice with DASH POINTS to exchange currency
DASH ZONES: The segmentation of our portfolio in DASH ZONES will allow us to focus our efforts on those businesses and strategic locations for the brand, thus achieving metrics of the success of our strategy in transactions located around Caracas.
DCV seeks to close an effective purchase cycle through the facilitation of acquisition, use and sale of Dash, providing everything the consumer requires:
 • The knowledge of Dash as a payment method through advertising campaigns
 • Financial advice for the purchase or sale of Dash
 • The necessary information about businesses that accept Dash
 • The benefit of using a cryptocurrency as payment method (such as discounts for its use)
However, the connection that is generated between brand-consumer is what truly translates into loyalty, and therefore in this case, in its use, which allows achieving the main objective of the project: More transactions.
JUSTIFICATION: The experiential marketing is the most effective tool to bring the brand closer to the consumer. Strengthens and establishes lasting emotional ties. Mass advertising informs about the brand, exposes us and helps us to capitalize on the market, however, it does not allow the consumer to feel and experience the benefits of the product or service, leaving aside the experience.
DETAIL: Through the development of a CEP platform, DCV will connect directly with the user and allow him to live the experience of using Dash. Events will be held, such as:
121 Activities: Activities in Points of Sale (Affiliated Merchants) where the brand will interact with the consumer in a real point of sale that accepts Dash as a payment method. This will allow the user to have an experience in real time, in a real trade and be able to acquire a good or a service through the use of the currency.
 • Knowledge of Dash as payment method
 • Benefits of using Dash as payment method: speed and confidence
 • Wallets downloaded
 • Transactions
 • Dash Experience
DASH Sponsors: Events in which the consumer has a full experience about Dash as a brand
 • Dash message transmission (Reliable payment method,simple and quick to use)
 • DB survey of active users
 • Brand experience through direct interaction with the user
 • Transactions
4. Budget

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Discussion: Should we fund this proposal?

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1 point,6 months ago
Maybe this projecct needs to be updated so it uses a strategy similar to Dash Mall Parking, where it's in a zone of the country that is effected more by power outages. (And bolivar debit card transactions do not work when the power is out)
1 point,6 months ago
2) It seems people are not seeing a necessity to switch to bolivar? even with in-person agents that offer easy purchase of Dash. Andrade92: What great reasons can you give to people to exchange their Bolivars for Dash?
2 points,7 months ago
Let's get some more voter feedback on this one--are we giving up ship in VZ and funding markets such as Brazil, Thailand, Germany where there is low demand for alternative currencies?
-1 point,8 months ago
Definitely not worth 18k in a bear market, i think we all should be more cognizant of the daos state

Voting No.
0 points,8 months ago
Could be 1 of the best proposals this month for getting currency use case for our product. Making it easier for consumers to buy our product in the #1 country on the list for consumer desire to use a new currency product
2 points,8 months ago
Thank you very much, we have everything ready to scale it. However, it seems the budget is very tight. We will keep this proposal ready to continue with our job once we have funds.


0 points,8 months ago
Why not set up more ATM machines?
1 point,8 months ago
Hello 3d1409ae,

There are some initiatives to set up ATM machines. However, it is not that simple due the Venezuelan hyperinflation and lack of cash problem. For a buying ATM it must have a debit/credit card slot, because if you are going to buy $50 worth of Dash in Bs yo would need around 50-60 bills considering the highest amount bill in Bolivares. Our initiative is to make it easier to buy dash through authorized POS in local currency and exchanged them for Dash along with awareness and marketing campaings in the merchants that already accept Dash so we can move Dash units around an economic cycle from merchants - users - employees. We would be benefiting users, merchants, exchanging platforms, ATM machines and Discover Dash directory.