Welcome!

INTRO
Our proposal has evolved in many ways, always attending to the needs of both worlds, ours as faithful believers of Dash, promoters and catalysts of this ecosystem, and that of the end users, with whom we maintain the most direct relationship. No one like us in the crypto ecosystem interacts as directly and personally with its users on a daily basis as Dash Help does, collecting all kinds of data and feedback to nurture a constant market analysis that allows us to adjust the value proposition and the way we transmit information. That is why we have been migrating to become one of the most data driven projects and support the intentions of the whole community to increase the amount of
detail we know about who uses dash, why, when and where.
Even if the Venezuelan niche is not entirely replicable overseas, we have detected several elements in common and improvement opportunities that we always address to the respective project or responsible.
As a result, over the past months we have been in touch with several members of the DCG and other projects to share and analyze data, and constantly improve our product, that for Venezuelans it is not only a form of money, it is a solution to some of their daily problems. 











OUR VALUE PROPOSAL
You are funding this Dash Help proposal to allow us to perform the following main tasks, each of them, broken down into sub-categories.

• 1. Education and support

        a.  Personal training
        b.  Video tutorials
        c.  Educative documents and translation of official ones in Spanish
        d. General courses about dash and cryptocurrencies
        e. Technical omni-channel support from monday to saturday, in 4 languages, for businesses and final users
        f.  Information loaded website

• 2. Data gathering to improve our product

        a. Feedback about official apps
        b. Feedback on how to improve projects (dash text, dash retail, Dale con Dash, etc)
        c. Feedback about Dash main features and uses
        d. Data analysis

• 3.  Marketing (mainly BTL)

        a. Audience/Target definition
        b. Social media
                                     i.    Video and audio sharing
                                     ii.   Networking
                                     iii.  Collaboration
                                     iv.  Image-sharing
                                     v.   Blogging
        c. Paid media BTL
        d. Interaction with other communities
        e. Email marketing

• 4.       Dash liquidity injection into the Venezuelan market
• 5.       Software Development

        a. Website (with trustpilot ref link)
        b. Tools for Venezuelan market (i.e.: Dash conversion tool)
        c. Integrations with local development businesses

• 6.       Business Development
• 7.       The X factor

We are fully prepared to do whatever it takes to support Dash growth and adoption.

Dash Help is a critical part of the ecosystem for Dash's long-term future in Venezuela. DCG have identified this as a primary area for Dash adoption based on the hyperinflation of the Bolivar and since I know you have heard a lot about this, most recently even from Ryan’s interview with Uphold, I will just say that Dash is literally the best cryptocurrency to gain a foothold here if we keep our hard work.

BACKGROUND INFO (last 90 days)

• 1.5Million impressions on our social networks
• 1758 support requests
• 35 Dash introduced to the venezuelan circulating supply (by exchanging other worst forms of money)
• 689 users on Telegram venezuelan chat
• 20.3K video views
• Dash merchandise available for our users
• Radio interviews
• Glufco exchange bizdev
• Ubikalo community bizdev
• 3 Raffles to incentivize Dash use
• Dash points
• Dash AID charity collaboration

etc...





WE WILL

• Create new content adapted to the needs of the market in all our social networks + 6 monthly videos + 4 Instagram reels
• Translate official english documents (right now: https://dashcore.readme.io/docs)
• Design and execute specific and targeted BTL marketing and paid media strategies to increase Dash presence in Venezuela, taking advantage of the bull market
• Introduce and Sell Dash Retail POS (the batch should be arriving in May)
• Expand our WhatsApp services through WhatsApp business API
• Put Dash into our users hands exchanging every other form of money: paypal, USD via zelle, bolivares, cash, euros, etc.
• Execute email marketing campaigns with generated leads from Dash Points and other non-personal contact methods
• Finish and deploy Dash integration in Novared's POS service (for local businesses)
  
• Keep growing out telegram group (about 10% monthly growth)
• Complete our basic e-learning course (document and online classes)
• Analyse Dash Android App metrics 
• Provide feedback to DCG and other projects about Venezuelan situation and impression about Dash solutions
• Collaborate and provide support to the Dash Text team and its users regarding DasherPay payroll system and SMS systems
• Add 4 monthly articles to our website
• Increase our support requests to 2000 every quarter starting in May
• Increase average website traffic to 1000 monthly visits (short term)

WE ASK FOR

Proposal fee refund	1,67	442,55
Team Compensation	15,85	4200
Bizdev, Ads and marketing	3,77	1000
IT infrastructure and Dev	3,77	1000
Multimedia creation	5,28	1400
Total Expenses	30,35	8042
Rounded to 30 Dash	

We have reduced by a substantial 39% our ask. Nevertheless we do believe we can take advantage of this bull market to regain some of the lost ground by executing a strong (awareness and reach) marketing campaign. Therefore we will increase our efforts to introduce people to Dash as a solution on a daily basis, mainly using BTL marketing.
Everything has being consistently reported to the Dash Watch Team.


We sincerely thank you for your constant trust and support.
We're eager to hear from you, your feedback is always welcome and will be included in our work!