Welcome!




PURPOSE OF DASH CONNECTS VENEZUELA: During the first phase of this project, market uptake was achieved through a massive process of affiliation, resulting in + 2000 businesses that initially accepted Dash as a payment method. Now, during a second phase, the focus of DCV will be connect with the user and allow an effective purchase cycle, increasing the number of daily transactions.

How we are going to carry it out?

• DCV will focus on facilitating the knowledge of exchanging the currency in terms of: purchase, use and sale through the creation and implementation of DASH POINTS, who will massively advise and educate users on the different exchange platforms where Dash is available.
• Development ofadvertising campaigns that allow us to connect with Dash users
• Connect with theuser and provide them an experience through the development of a Consumer Relationship Platform

 
Why vote for us - Key deliverables

Local Use / GlobalRecognition: We will increase transactions to +80 per day where it is most needed, where we have achieved greater penetration of Dash and partnerships with global brands by leveraging our experience in local needs (Volatility, exchange rate, customer needs).
 
Use and knowledge of the currency: Placement of Dash Points that will advise the user about buying/selling platforms and will enable to complete an effective purchase cycle in Dash.
 
Keep momentum and growth: We will continue to serve our 1500 + strong network of merchants of local and global brands and support over 20,000 Dash wallet users with specific education activities and sustainable promotional actions on the merchant and user side.
 
Our Value for the Network: Venezuela is the number one market interms of Dash adoption. That adoption was made thanks to our efforts and knowledge of the market necessities. No other team has accomplished brand partnerships such as Subway, Papa Johns, REMAX, among others. And even so we are adapting to changes we have to maintain our merchants, and the best way to do so is to keep working with the team that already have the relationship with those big brands, and knowledge of the Venezuelan market.
 
We have upcoming strategic affiliations that will cause a great impact in the Venezuelan market with a huge publicity for dash, because it will be the first big and recognized Supermarket Network in the country adopting Dash as a payment method.

THE TEAM
This project will be managed by:

Alejandro Andrade (Project Development). Discord: @andrade92, LinkedIn
Manuela Crema (Marketing and Quality Control). Discord: @manuelacrema, LinkedIn
Iván Fermín (Ground Operations).  Discord: @ifermin, LinkedIn

 

1. TRANSACTION PROGRAM DCV

DASH POINTS 

Dash Points Strategy Video

Physical points strategically located with financial advisors that provide the necessary support on the available exchanges and the most accessible way for the acquisition of Dash. Dash teams will allow users to buy Dash in a Legal and compliant way by connecting buyers with exchanges and P2P salespeople, which will allow for people to acquire Dash and use inmediately . Through these points DCV will be creating a network that will encourage the use of Dash because through them we will be massively educating the user about Dash, where to spend it and how to buy it.

OBJECTIVE: Grow 2X transactions every month organically by leveraging the infrastructure we built in Venezuela and solving the acquire/store/spend process for Dash (Initial target 80 TXs/Day)

DASH POINTS JUSTIFICATION: The excellent results in terms of affiliation achieved a market capture of thousands of businesses that accept Dash as a payment method, but more importantly, the previous affiliation process served to publicize the need of the Venezuelan market to obtain alternative currencies (cryptocurrencies) to pay for their goods and services. However, the current purchase / sale process is unknown to ordinary citizens, that is why DASH POINTS represents the solution for all those users who need advice on buying or selling their assets in Dash.

DETAIL: Through the market segmentation carried out in previous phases, the Data Base is distributed in 8 areas of Caracas, Venezuela. These DASH POINTS will be strategically located throughout these zones in the places that allow us to have a wider range of users, with the aim of educating about the purchase-sale through the advice on the existing platforms to exchange Dash.



SCOPE:

  1. DASH SOCIAL POINTS: Social clubs represent closed ecosystems that allow us greater control over the activities carried out, the scope and results of them.     These ecosystems will have a DASH POINT that will provide the corresponding advice on the platforms used for the purchase and sale of Dash, and the benefit of     making payments in Dash (such as discounts) as an incentive to use the currency.  Considering an ecosystem that has 6 Merchants accepting Dash as payment     method, with an average of +100 consumers per Merchant, DASH SOCIAL POINTS calculates that 10% of users complete an effective purchase cycle, resulting in     60 tx daily, operating on the days with the greatest number of users. 

  2. DASH USER POINTS: In a first stage, a point will be established by a strategic distribution of ​​the database. We are currently evaluating the possibility to locate a    DASH USER POINT in each of our Dash Zones that will return us more awareness and brand exposure.  

  As an example: Considering an average visit with high turnover of people such as a Mall, of ​​2200 people per day, we calculate a potential range of 10% in    terms of effective message transmission. This 10%, which represents a sample of 220 people, will estimate a potential download of Dash wallets (considering    the time it takes to transmit the message and download the application) of 25%, which represents 55 wallets downloaded daily. Of these 55 wallets, 10% will    make an effective purchase cycle, resulting in an estimate of 6 Tx per day incentivized per location in the DASH ZONES.  
  
  This is why, if we consider the Mall example we have, per zone: 
  • Bring aneffective publicity message to a total of +2,000 people per day,
  • Download 55daily wallets,
  • Achieve atransaction range of at least 6 tx per day per zone.




NEGOTIATION STRATEGY: To strengthen the complete transactions program and complete the effective purchase cycle (with tangible results in transactions) our negotiation strategy with the allies will be to encourage the use of Dash as a form of payment through benefits towards the user for its use, just as we did with the % discount.


Through a strategic segmentation of the DB, the plan has the following structure: Organized into 3 groups

KEY ACCOUNT: Our Top 20%. These are those stores that represent the maximum amount of Transactions, measured by both our QRCR mechanism as well as their interest and openness to participate in our Dash fairs (Both weighted in at 50%).

  · Actions: We shall visit these 400 Storesdirectly during a month at least once each store. We will also select a top 50 list in order to have monthly promotions and      marketing directly for them as well as weekly digital contacts through our messaging or social media platforms.

VITAL 70%: Are stores that are the bulk of our store network and give us great visibility, despite not getting a lot of transaction.
  · Actions: We shall contact these 1400 Stores through our phone contacts during a two-month period at least once each store.
    We will also select a top 10 list in order to have direct training and include on our promotions and marketing directly to try to make them become a top 20 store. 
  
BOTTOM 10%: These 200 units are stores that are not getting a lot of value from Dash, and after contacting all of them and reviewing if they are still interested, we will jointly decide if they will continue using Dash or if they will self-serve.  We will host monthly webinars and store calls for the subsets in the 70 and 10% groups in order to maintain contact with them on an invitation only approach.

The negotiations include the following points:
  · Discounts for purchases with Dash
  · Differentiated advertising in these KEY ACCOUNT points of sale, such as show cases, merchandising, among others. This KA portfolio responds to the strategic      merchants for the brand; therefore, we must take advantage of the exposure at a advertising level and the communication capacity that Dash will have when      investing in advertising in these stores, and in this way, transmitting the message of Dash
  · Negotiation for brand presence
  · Personal advice with DASH POINTS to exchange currency

DASH ZONES: The segmentation of our portfolio in DASH ZONES will allow us to focus our efforts on those businesses and strategic locations for the brand, thus achieving metrics of the success of our strategy in transactions located around Caracas.

2. DASH PUBLICITY

“A DISRUPTIVE AND LIMITLESS WAY TO MANAGE YOUR MONEY”

DASH requires reaching each Venezuelan as an alternative payment and solution to the devaluation and economic crisis that Venezuela is currently going through, which is why the development of advertising campaigns will be the focus of DCV as part of its management to achieve the main objective: massive use of Dash.

JUSTIFICATION: Dash as any brand requires the investment in advertising necessary not only to generate awareness and market capitalization, but to generate a connection and subsequent loyalty to the brand. This is why the recognition of the currency as a payment method is necessary. The centralization in advertising will achieve a unified message to users and will increase the use of Dash.

SCOPE: The objective of the centralization and massification of advertising is to leave the comfort zone and carry out an effective publicity where the price - return ratio translates into greater knowledge and use; this being achieved through greater visual communication in affiliated merchants and in the different promotion events to be carried out. The objective of these campaigns will be recognition, consideration, use and consequently loyalty towards Dash as a brand.

3. CONSUMER/CUSTOMER ENGAGEMENT PLATFORM

CONNECTING YOU WITH DASH

DCV seeks to close an effectivepurchase cycle through the facilitation of acquisition, use and sale of Dash, providing everything the consumer requires:

  • The knowledge of Dash as a payment method through advertising campaigns
  • Financial advice for the purchase or sale of Dash
  • The necessary information about businesses that accepts Dash
  • The benefit of using acryptocurrency as payment method (such as discounts for its use)

However, the connection that is generated between brand-consumer is what truly translates into loyalty, and therefore in this case, in its use, which allows achieving the main objective of the project: More transactions.

JUSTIFICATION: The experiential marketing is the most effective tool to bring the brand closer to the consumer. Strengthens and establishes lasting emotional ties. Mass advertising informs about the brand, exposes us and helps us to capitalize on the market, however, it does not allow the consumer to feel and experience the benefits of the product or service, leaving aside the experience.

DETAIL: Through the developmentof a CEP platform, DCV will connect directly with the user and allow him to live the experience of using Dash. Events will be held, such as:

121 Activities: Activities in Points of Sale (Affiliated Merchants) where the brand will interact with the consumer in a real point of sale that accepts Dash as a payment method. This will allow the user to have an experience in real time, in a real trade and be able to acquire a good or a service through the use of the currency.

Scope:
  • Knowledge of Dash as payment method
  • Benefits of using Dash as payment method: speed and confidence
  • Wallets downloaded
  • Transactions
  • Dash Experience

DASH Sponsors: Events in which the consumer has a full experience about Dash as a brand

Scope:

  • Dash message transmission (Reliable payment method, simple and quick to use)
  • DB survey of active users
  • Brand experience through direct interaction with the user
  • Transactions

DCV App (Long Term): Development of an interface that allows active Dash users to interact with each other, personally exchange their assets in Dash, learn about news in the DASH world, among others.

4. Budget