Proposal “Dash-Connects-Venezuela“ (Active)Back

Title:Dash Connects Venezuela - Making it easier to buy Dash in Venezuela with in-person p2p Dash sellers at strategic Dash Points + 80 daily tx + loyalty and user programs + more
Owner:andrade92
Monthly amount: 104 DASH (11587 USD)
Completed payments: no payments occurred yet (3 month remaining)
Payment start/end: 2019-05-17 / 2019-08-15 (added on 2019-05-13)
Votes: 665 Yes / 160 No / 35 Abstain
Will be funded: Yes
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 589580b9c27a673ef94e7a2831b2d4f7482876c799952c790ae808818b84a25d funding yes

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Proposal description

https://i.imgur.com/p1k6Wwn.jpg
https://i.imgur.com/8OwFz0Z.png

PURPOSE OF DASH CONNECTS VENEZUELA: During the first phase of this project, market uptake was achieved through a massive process of affiliation, resulting in + 2000 businesses that initially accepted Dash as a payment method. Now, during a second phase, the focus of DCV will be connect with the user and allow an effective purchase cycle, increasing the number of daily transactions.

How we are going to carry it out?
  • DCV will focus on facilitating the knowledge of exchanging the currency in terms of: purchase, use and sale through the creation and implementation of DASH POINTS, who will massively advise and educate users on the different exchange platforms where Dash is available.
  • Development ofadvertising campaigns that allow us to connect with Dash users
  • Connect with theuser and provide them an experience through the development of a Consumer Relationship Platform
 
Why vote for us - Key deliverables

Local Use / GlobalRecognition: We will increase transactions to +80 per day where it is most needed, where we have achieved greater penetration of Dash and partnerships with global brands by leveraging our experience in local needs (Volatility, exchange rate, customer needs).
 
Use and knowledge of the currency: Placement of Dash Points that will advise the user about buying/selling platforms and will enable to complete an effective purchase cycle in Dash.
 
Keep momentum and growth: We will continue to serve our 1500 + strong network of merchants of local and global brands and support over 20,000 Dash wallet users with specific education activities and sustainable promotional actions on the merchant and user side.
 
Our Value for the Network: Venezuela is the number one market interms of Dash adoption. That adoption was made thanks to our efforts and knowledge of the market necessities. No other team has accomplished brand partnerships such as Subway, Papa Johns, REMAX, among others. And even so we are adapting to changes we have to maintain our merchants, and the best way to do so is to keep working with the team that already have the relationship with those big brands, and knowledge of the Venezuelan market.
 
We have upcoming strategic affiliations that will cause a great impact in the Venezuelan market with a huge publicity for dash, because it will be the first big and recognized Supermarket Network in the country adopting Dash as a payment method.

THE TEAM
This project will be managed by:

Alejandro Andrade (Project Development). Discord: @andrade92, LinkedIn
Manuela Crema (Marketing and Quality Control). Discord: @manuelacrema, LinkedIn
Iván Fermín (Ground Operations).  Discord: @ifermin, LinkedIn

https://i.imgur.com/qdIr8s3.jpg 

  1. TRANSACTION PROGRAM DCV

DASH POINTS 

Dash Points Strategy Video

Physical points strategically located with financial advisors that provide the necessary support on the available exchanges and the most accessible way for the acquisition of Dash. Dash teams will allow users to buy Dash in a Legal and compliant way by connecting buyers with exchanges and P2P salespeople, which will allow for people to acquire Dash and use inmediately . Through these points DCV will be creating a network that will encourage the use of Dash because through them we will be massively educating the user about Dash, where to spend it and how to buy it.

OBJECTIVE: Grow 2X transactions every month organically by leveraging the infrastructure we built in Venezuela and solving the acquire/store/spend process for Dash (Initial target 80 TXs/Day)

DASH POINTS JUSTIFICATION: The excellent results in terms of affiliation achieved a market capture of thousands of businesses that accept Dash as a payment method, but more importantly, the previous affiliation process served to publicize the need of the Venezuelan market to obtain alternative currencies (cryptocurrencies) to pay for their goods and services. However, the current purchase / sale process is unknown to ordinary citizens, that is why DASH POINTS represents the solution for all those users who need advice on buying or selling their assets in Dash.

DETAIL: Through the market segmentation carried out in previous phases, the Data Base is distributed in 8 areas of Caracas, Venezuela. These DASH POINTS will be strategically located throughout these zones in the places that allow us to have a wider range of users, with the aim of educating about the purchase-sale through the advice on the existing platforms to exchange Dash.

https://i.imgur.com/VpSt5Ic.png

SCOPE:

  1. DASH SOCIAL POINTS
: Social clubs represent closed ecosystems that allow us greater control over the activities carried out, the scope and results of them.     These ecosystems will have a DASH POINT that will provide the corresponding advice on the platforms used for the purchase and sale of Dash, and the benefit of     making payments in Dash (such as discounts) as an incentive to use the currency.  Considering an ecosystem that has 6 Merchants accepting Dash as payment     method, with an average of +100 consumers per Merchant, DASH SOCIAL POINTS calculates that 10% of users complete an effective purchase cycle, resulting in     60 tx daily, operating on the days with the greatest number of users. 

  2. DASH USER POINTS
: In a first stage, a point will be established by a strategic distribution of ​​the database. We are currently evaluating the possibility to locate a    DASH USER POINT in each of our Dash Zones that will return us more awareness and brand exposure.  

  As an example: Considering an average visit with high turnover of people such as a Mall, of ​​2200 people per day, we calculate a potential range of 10% in    terms of effective message transmission. This 10%, which represents a sample of 220 people, will estimate a potential download of Dash wallets (considering    the time it takes to transmit the message and download the application) of 25%, which represents 55 wallets downloaded daily. Of these 55 wallets, 10% will    make an effective purchase cycle, resulting in an estimate of 6 Tx per day incentivized per location in the DASH ZONES.  
  
  This is why, if we consider the Mall example we have, per zone: 
  • Bring aneffective publicity message to a total of +2,000 people per day,
  • Download 55daily wallets,
  • Achieve atransaction range of at least 6 tx per day per zone.

https://i.imgur.com/y5l7vIC.png


NEGOTIATION STRATEGY
: To strengthen the complete transactions program and complete the effective purchase cycle (with tangible results in transactions) our negotiation strategy with the allies will be to encourage the use of Dash as a form of payment through benefits towards the user for its use, just as we did with the % discount.

https://i.imgur.com/3d22FGB.png
Through a strategic segmentation of the DB, the plan has the following structure: Organized into 3 groups

KEY ACCOUNT: Our Top 20%. These are those stores that represent the maximum amount of Transactions, measured by both our QRCR mechanism as well as their interest and openness to participate in our Dash fairs (Both weighted in at 50%).

  · Actions: We shall visit these 400 Storesdirectly during a month at least once each store. We will also select a top 50 list in order to have monthly promotions and      marketing directly for them as well as weekly digital contacts through our messaging or social media platforms.

VITAL 70%: Are stores that are the bulk of our store network and give us great visibility, despite not getting a lot of transaction.
  · Actions: We shall contact these 1400 Stores through our phone contacts during a two-month period at least once each store.
    We will also select a top 10 list in order to have direct training and include on our promotions and marketing directly to try to make them become a top 20 store. 
  
BOTTOM 10%: These 200 units are stores that are not getting a lot of value from Dash, and after contacting all of them and reviewing if they are still interested, we will jointly decide if they will continue using Dash or if they will self-serve.  We will host monthly webinars and store calls for the subsets in the 70 and 10% groups in order to maintain contact with them on an invitation only approach.

The negotiations include the following points:
  · Discounts for purchases with Dash
  · Differentiated advertising in these KEY ACCOUNT points of sale, such as show cases, merchandising, among others. This KA portfolio responds to the strategic      merchants for the brand; therefore, we must take advantage of the exposure at a advertising level and the communication capacity that Dash will have when      investing in advertising in these stores, and in this way, transmitting the message of Dash
  · Negotiation for brand presence
  · Personal advice with DASH POINTS to exchange currency

DASH ZONES:
The segmentation of our portfolio in DASH ZONES will allow us to focus our efforts on those businesses and strategic locations for the brand, thus achieving metrics of the success of our strategy in transactions located around Caracas.

2. DASH PUBLICITY

“A DISRUPTIVE AND LIMITLESS WAY TO MANAGE YOUR MONEY”

DASH requires reaching each Venezuelan as an alternative payment and solution to the devaluation and economic crisis that Venezuela is currently going through, which is why the development of advertising campaigns will be the focus of DCV as part of its management to achieve the main objective: massive use of Dash.

JUSTIFICATION: Dash as any brand requires the investment in advertising necessary not only to generate awareness and market capitalization, but to generate a connection and subsequent loyalty to the brand. This is why the recognition of the currency as a payment method is necessary. The centralization in advertising will achieve a unified message to users and will increase the use of Dash.

SCOPE: The objective of the centralization and massification of advertising is to leave the comfort zone and carry out an effective publicity where the price - return ratio translates into greater knowledge and use; this being achieved through greater visual communication in affiliated merchants and in the different promotion events to be carried out. The objective of these campaigns will be recognition, consideration, use and consequently loyalty towards Dash as a brand.

3. CONSUMER/CUSTOMER ENGAGEMENT PLATFORM

CONNECTING YOU WITH DASH

DCV seeks to close an effectivepurchase cycle through the facilitation of acquisition, use and sale of Dash, providing everything the consumer requires:

  • The knowledge of Dash as a payment method through advertising campaigns
  • Financial advice for the purchase or sale of Dash
  • The necessary information about businesses that accepts Dash
  • The benefit of using acryptocurrency as payment method (such as discounts for its use)

However, the connection that is generated between brand-consumer is what truly translates into loyalty, and therefore in this case, in its use, which allows achieving the main objective of the project: More transactions.

JUSTIFICATION: The experiential marketing is the most effective tool to bring the brand closer to the consumer. Strengthens and establishes lasting emotional ties. Mass advertising informs about the brand, exposes us and helps us to capitalize on the market, however, it does not allow the consumer to feel and experience the benefits of the product or service, leaving aside the experience.

DETAIL: Through the developmentof a CEP platform, DCV will connect directly with the user and allow him to live the experience of using Dash. Events will be held, such as:

121 Activities: Activities in Points of Sale (Affiliated Merchants) where the brand will interact with the consumer in a real point of sale that accepts Dash as a payment method. This will allow the user to have an experience in real time, in a real trade and be able to acquire a good or a service through the use of the currency.

Scope:
  • Knowledge of Dash as payment method
  • Benefits of using Dash as payment method: speed and confidence
  • Wallets downloaded
  • Transactions
  • Dash Experience

DASH Sponsors
: Events in which the consumer has a full experience about Dash as a brand

Scope:

  • Dash message transmission (Reliable payment method, simple and quick to use)
  • DB survey of active users
  • Brand experience through direct interaction with the user
  • Transactions

DCV App (Long Term): Development of an interface that allows active Dash users to interact with each other, personally exchange their assets in Dash, learn about news in the DASH world, among others.

4. Budget
https://i.imgur.com/YqZpHjg.png

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
1 point,16 days ago
Dear MNOs and Dash Community,

In this opportunity the Dash Connects Venezuela team wants to thank all who voted for our proposal! As you may know, we got enough votes but there was not enough budget this cycle for us to receive funding. Nevertheless, we are excited and happy because our proposal still has one more month to go and hopefully, we will be funded during the July cycle. So now, we are setting up a crowdfunding campaign so we can accomplish our growth plans.

We understand delaying one more month might signify losing the opportunity to run this program in the Tachira club, so we do not want to wait one more month to begin our Dash points operation and maybe allow other coins to take up Dash’s space in Venezuela.

Therefore, we are adjusting to a bare minimum working plan for July in order to speed up our work and deliver results, so we can move forward while the July voting cycle takes place.

In order to enable immediate operations at a small scale, we are setting up a crowdfunding campaign so we can accomplish our July plans, our base goal is to raise 15 Dash from where we will be able to accomplish a part of the Dash connects goa schedule, which are:

- Set up a Dash Point pilot operation for a day (Evaluate and measure program)

- Organize and participate two business events during July (Support and grow Dash Venezuela ecosystem of businesses)

- Cover our essential staff salaries

We hope we can count on your support for this month, so we can get funds for the first time during 2019. So please do not forget to vote for Dash Connects so we can scale this all over Caracas, and maintain the Dash superiority we all have achieved in Venezuela.

Thank you very much.

Dash Connects Venezuela Team

Donation Address: XkhuHZ3L77eHsnGwbWFLa6XBhtZUtisVk1

https://live.blockcypher.com/dash/address/XkhuHZ3L77eHsnGwbWFLa6XBhtZUtisVk1/
Reply
0 points,23 days ago
Dash Watch June 25th 2019 Report on
Dash Connects Venezuela by andrade92
https://dashwatchbeta.org/r/JUN19/DASH-MERCHANT-VENEZUELA-STAGE-2
Reply
2 points,1 month ago
I am voting YES. That said, I have been sceptical regarding "bitcoin accepting" merchants from around 2013 -2014. The same applies with "Dash accepting" merchants in many cases. At this point, I would regard the priority of simply getting Dash into the hands of a wide number of people as the main priority. Remittances. Exchanges. Localbitcoins is killing it.
Reply
2 points,29 days ago
Wonder how many voters are aware of how badly LocalBitcoins is outcompeting Dash for the fiat-gateway market. Some stats for Localbitcoins weekly volume in VZLA: https://coin.dance/volume/localbitcoins/VES/BTC
Reply
1 point,29 days ago
Yes. Localbitcoins has the monopoly. The idea with this proposal is that with your support in this voting cycle, we can begin to balance the equation.
Reply
1 point,1 month ago
Thank you for your support. We aimed to make it easier for users the access to Dash units with the idea to increase the buying volume and getting dash into people hands to increase the transactions.

Regards.
Reply
1 point,1 month ago
Hello,

We gathered the 6 questions that we received. It is a 3 min video where we cleared your main questions. I encourage you to take a look.

https://youtu.be/JkQs6n4VJLc

Cheers.
Reply
2 points,1 month ago
Dash Watch May 26th 2019 Report on
Dash Merchant Venezuela - Stage 2 by alejandroe
https://dashwatchbeta.org/r/MAY19/DASH-MERCHANT-VENEZUELA-STAGE-2
Reply
1 point,1 month ago
As always, thank you Dash Watch for your hard work.
Reply
2 points,1 month ago
Hello Community,

We developed a quickly Q&A, so you can post them all anonymously and we will be answering them all by Monday. I encourage every person who has a question to go to the link and ask us!

https://docs.google.com/forms/d/e/1FAIpQLSdU-Q7GGf-mv5JbokXmrfo75y3I3GomcMFxHQZ5-RgHR5JgGQ/viewform

Best,

Alejandro
Reply
2 points,1 month ago
There is already a Dash help and outreach center proposal which I voted for.

I don't see how this adds new value or why you are not working together.

Voting no.
Reply
1 point,1 month ago
Hello,

We understand your question. Let me explain you the main differences.

Dash Help is a necessary call center. We are not a call center, although we provide users in site support in our Dash Points, our strategy goes along with marketing and promotion events inside our closed ecosystems so we can measure the variables and improve and our main difference is that we are going to sell users Dash Units in their first purchase to make it easier to acquire dash an spend it in the near merchants inside those ecosystems. That's the missing piece to have more transactions and is the one that is going guarantee us that real and organic transactions and not with giveaway money that cost the network a lot of money.

And of course we are working together and trying to get to work together with every team that has operations here in Venezuela.

Hope I answered your question. If you have another one please ask us!

You can also contact us in discord: @andrade92, @manuelacrema or @ifermin

Regards,

Alejandro.
Reply
0 points,1 month ago
Exactly
Reply
1 point,1 month ago
Yes from me, good luck.
Reply
1 point,1 month ago
Thanks we won't dissapoint the community.

Best,

Alejandro
Reply
-1 point,1 month ago
Flipping my "abstain" to "yes" because we are leaving Dash out of the budget, let's see who gets funded.
Reply
0 points,1 month ago
We have 865 to spend, let's not leave another 600+ unallocated (like last cycle) while prices are still up.
Reply
-2 points,1 month ago
Yes, we do have 865 Dash to spend... but not for nonsense ...

...and things that don 't work, have an exaggerated budget and where we don't really know in whose hands all this money ends up.
Reply
2 points,1 month ago
Hello again Ariana,

We really don't know were you "money ends up" conclusion comes from, our budget is really detailed and reasonable in a previous response you can verify through certified news links the Venezuelan living cost and situation. We are one of the most cost-reasonable proposals. We invite you to contribute and therefore if you want to have a call our doors are open, via Discord or if you prefer my Skype user is aleandradec or even we can connect via a YouTube. Constructive conversations are the one that is going to help Venezuela. If you have a specific suggestion we are happy to hear it.

We wait eagerly of your response on the call.

Regards.

Alejandro.
Reply
1 point,2 months ago
General Q for voters on metrics: could this proposal (since it finally brings in an easier way to purchase Dash in a hyperinflation country--with Dash Points stores--and p2p salespeople at the stores) result in a higher volume of Dash being purchased than many other currently funded proposals?
Reply
1 point,2 months ago
You would have my vote if you were asking for about 30 Dash per month... but with such a bloated budget for no reason, I have to vote NO. Especially taking into account all the tricks that are being played out of Venezuela.
Reply
0 points,2 months ago
Hello Ariana,

If you have any more proposal, country or budget question I invite you to post all of them and I would happily answer one by one. Have a nice day.

Alejandro
Reply
1 point,2 months ago
We have a lot of funded proposals in this region, but I would still like to see what this new management will do with the previously funded DMV programs, I am giving this a yes, I don't mind a little redundancy in this critical region.
Reply
1 point,2 months ago
Hello agnewpickens,

Thanks for your support, we really appreciate it. Our results would speak for us I am sure.

Sincerely,

Alejandro
Reply
-1 point,2 months ago
It boggles my mind, why the Venezuela proposals always ask for huge amounts of money... look at the Iran proposal which gets along with 27 Dash per month.

Venezuela is one of the cheapest countries in the world, yet vast amounts of money are requested... strangely, it is constantly with shallow results.

No, thank you.
Reply
-1 point,2 months ago
Hello again,

I encourage you to check all of the similar proposals not only the Venezuelan ones and you would see that we are requesting a very reasonable price with a huge return for the network. It is not the same to start from the beginning than covering, maintaining and promoting a full database.

Do you have a specific question? We are happy to review it as we already reviewed the Venezuela living costs. You can check them all it the links I provided, just translate them with Google and that's it.

Alejandro
Reply
-2 points,2 months ago
Over three months this proposal is asking for 312 Dash. This is a lot of money in Venezuela.

The local currency in Venezuela is Bolivar Soberano (BsS). Venezuela is a strictly socialist economy. This month the monthly salary that almost every Venezuelan receives is 20.000 BsS. It is not a lot of money, but people have no other choice than to get along with this salary and make ends meet.

Today, 14.05.2019, the exchange rate of 1 dollar is 5,698.00 BsS. The exchange rate of 1 Dash is 133 $. This proposal is hence asking for 236,444,208.00 BsS all together. In Venezuela this is an incredible amount of money.

With the DAO funds you are asking for you can buy 5,911 monthly salaries. Or in other words you could employ 492 workers for one whole year !!!

Your calculations are based on US dollar prices or European prices in North America or in Europe and HAVE ABSOLUTELY NOTHING TO DO WITH VENEZUELA.

Are you guys sure you are sitting in Venezuela and not somewhere in Miami ???

The past experiences of the Dash community in Venezuela have been very negative.

This proposal is not convincing.
Reply
2 points,2 months ago
There has been talk for a while that min. wages are not realistic in the country, that #1 it being set so low is a government distortion
Reply
4 points,2 months ago
Hello Ariana,

We understand your concerns. Allow me to give you some updated amounts of the Venezuelan living costs:

BsS/$ rate: 5,698.00 BsS/$
Minimum wage = 40,000 BsS = 7.02$ per month
30.000BsS/kg Meat = 5.26$/kg
8600 BsS Chicken/kg = 1.5$/kg
20.000 BsS pork/kg = 3.51$/kg
26,000 BsS for 36 eggs

The minimum wage is no reference at all to Venezuelans, because as you can see with a monthly salary you can buy 1.3 kg of meat which is absurd. Nobody can live with that, and if you want to do a world class job you need to hire qualified people and you cannot pay them the minimum wage because they can’t cover up their family expenses. It is hard to understand, I know, the economy is crazy, here in Venezuela everything you buy has a standard price in USD.

https://www.elimpulso.com/2019/01/19/cendas-fvm-se-necesitan-900-dolares-mensuales-para-cubrir-canasta-basica-familiar-19ene/

In this article, that it is from the Analysis and Documentation National Centre for Workers (CENDA), says that a family need 900USD to cover their monthly expenses, 300USD for the basic products and another 600 to cover food services and clothing. It is a very complex situation.
We are trying to be competitive in the market, but also realistic in the amount we request for staff salaries. In average (if you see our salary budget we are requesting a total of 5,620 USD for 19 people), we are requesting 300USD per employee of course not all of our staff earn the same but it is an average of the cost to the DAO, and we believe it is perfectly reasonable due the living costs here in Venezuela.

http://cenda.org.ve/
In this article you can see month by month the price of the basic food necessities of a 4-person family. That by March it was BsS702,246.24 that by that month the minimum wage was BsS18,000 which give us 39 minimum salaries to cover up only BASIC FOOD that you have to add rent, car, clothing, etc.

Day by day, Venezuela is getting more “dollarized” and if you do not fix your staff salary in USD it is not sustainable, almost every big company is paying a fixed USD salary in BsS to their employees. If you do not live here daily, you are not going to understand the crazy hyperinflation which it was of 2,680,000% (https://www.elnuevoherald.com/noticias/mundo/america-latina/venezuela-es/article227740674.html) Precisely, due the economic crisis, Dash represents a solution both for companies and citizen to protect themselves from the inflation and allow a capitalization instead of a decapitalization.

Also our whole budget it is not for salaries we have promotions, office, events, publicity our Dash Point and tx programs expenses that need to be cover and as everything is dollarized, our different suppliers also have their prices in USD
I hope I cleared all your doubts, if you have anything else I am happy to answer you. Sorry for the extense response, but I wanted to make myself very clear.

Best,
Alejandro Andrade
Reply
-3 points,2 months ago
+10
Reply