Proposal “Dash-CHANT“ (Closed)Back
|Title:||Dash: Access Global Music Industry For Marketing Communication - With Dash Core Contract + Escrow|
|Monthly amount:||405 DASH (29240 USD)|
|Completed payments:||no payments occurred yet (3 month remaining)|
|Payment start/end:||2018-05-19 / 2018-08-16 (added on 2018-05-24)|
|Final voting deadline:||in passed|
|Votes:||31 Yes / 304 No / 23 Abstain|
- Dash's biggest Marketing opportunity so far!
- Access to the Global music industry arriving at headline and superstar acts utilizing the Chant journey to promote Dash.
- Standing on the shoulders of these giants (with 10,000,000's of fans)
- Chant is an app that allows fans to use their voice to join the artist mix.
- The app has been developed by a world-class technology and business development team.
- Founders have extensive histories and track records producing results at this size.
- Offering Dash as the exclusive cryptocurrency gateway and as preferred payment over Fiat to millions of music fans.
- Offer to pay artists in Dash.
- 20% of the fans music purchase price goes to charitable causes chosen by the artists and fans.
- Offer to pay beneficiary pro-social Causes- Charities- Not-for-profit's in Dash accessing further scalable communities.
- Fans motivated too use Dash to purchase music using this audience-interactive community building innovation
- CHANT Dash / Ongoing marketing relationship with further proposals to get Dash wallets into the hands of millions of fans.
- Offering artists - Dash - as long as they tweet out a thank you to their communities.
- The world is ready for disruptive revolution. It’s not silent but driven by technology and by the collective voices of the world’s youth and music fans who will use the Chant App to join the Chant community scaling Dash's user reach.
- Chant has an in house testing band 'Chant Live’- Chant is a new audience-interactive format- a brand-new music purchasing platform- a community building initiative that is a band in its own right. Chant will promote Dash as sponsor of this get go Band 'Chant Live’ putting Dash at the core of this new musical movement.
- We have worked with Dash core team, under advice from the pre-proposal in order to establish a contract and an escrow agreement with milestones.
- A pre-proposal has been up for two months and have taken on board and Inc the communities suggestions and comments. All of the questions from the Dash Community asked in the pre-proposal have been answered in the attached narrative PDF.
Link ……Pre Proposal https://www.dash.org/forum/threads/chant-pre-proposal.28834/
Link .......Chant/Dash Narrative Taking On Board Feedback From Pre-Proposal
Link …….Dash Contract/ milestones.
Link …… Budget.
Link ...... Chant Deck
Link ...... Historic work wrapped up into Chant
Link...... Chant Art
Link ...... Chant Live The Pipeline Building and Concept Testing Band
Using The Chant App the fan will purchase their favourite track by recording and upload their Chant. The fan’s voice creates a personalised ‘sonic footprint’. This is followed by a notification confirming their place in the upcoming unique Chant mix. Producers and musicians engineer the fan’s Chant into their song, along with those of other fans who have selected the same track. This creates a fresh sound that is used by the artist as part of the mix. The fan becomes a member of ‘The Band.’ The Chant track is downloaded to the Chant App unique Music Library and the fan notified. The fan’s voice becomes part of an online growing community. A further option if fan wants to hear their own voice In the song- Chants are recorded to a click and tuning option on the device is the voice was given on, this is kept separate+stored locally on their phone, and then when the song is played the app mixes and tunes their Chant.
Artists thank the fans for their participation by crediting each individual on the band’s and Chant’s websites. So begins a unique long-term dialogue that enriches and reinforces relationships between artists and their fans, building strong communities and growing fan bases.
Chant is the revolution and its inspiration is drawn from all genres of music. Artists and rights owners support Chant because there is mass consumer participation. The fans become a new instrument to play with. The artists and rights holders get paid in advance, monetise their back catalog, and their chosen causes get funded. New technology ensures that the new tracks can’t be pirated. Fans love Chant because they get direct access to their favourite artists, pre-release music and back catalog, whilst helping environmental and humanitarian projects.
Chant has been communicating with the Dash core team who have advised Chant to split the proposal into two blocks in order to fit in with Dash's escrow conditions. There will be a second proposal for the balance of the budget seen here in the Google Docs link- after we've proven ourselves with the first block of activity. We draw your attention to the milestones attached.
Working Prototype App
Each download on the Chant App costs the fan £2 which is split 50:50 with the artists/rights holders. Chant makes a 20% donation to continue Daniel Morrell’s forest work with his quest to plant 1 trillion trees globally by 2050 through *The Chant Foundation. The artists/rights holders are encouraged to do the same for their chosen causes. This means that for every £2 raised from each Chant upload, 40p will be donated to those environmental and humanitarian projects. ( Sponsors have expressed willingness to pay costs too)
Chant adds promotional channels through the event, digital, and brand sponsorship, live music and art events and ticketing, production stem sale, video uploads, music sales and publishing, merchandising, pre-release and catalog sales. Chant plans to engage over 1 billion people within the next five years.
Chant empowers, engages, transforms, disrupts, mobilizes and leads on a massive scale to achieve our Mission. Join our revolution! "The voice inside your head"
Chant is the brainchild of Daniel Morell and co-founded by renowned producer Martin (Youth) Glover. Dan coined the term ‘Carbon Neutral’ and has planted over 13 million trees globally. Martin (Youth) Glover has produced and worked with; Paul McCartney, David Gilmour, The Verve, Primal Scream, Pink Floyd etc. and is a founding member and bass player of Killing Joke.
Chant Live band with ‘A’ line musicians: Roster of headline bands, Record label, and publishers support: In-depth research: Industry pre-sales: Powerful team and advisors. Sponsor pipeline. United Nations access to global audiences. Refined marketing plan. Live Audience testing. Branding, Chant App, tech and code writing in-the-house: Legal, trademarks worldwide. Web domains:
Chant has access to the biggest names in music. To convert this powerful pipeline an art and guerrilla marketing technique best suits the widespread adoption of this technology as the first audience is the artist's community. Chant has kept under the radar about what is being developed so that the “wow factor” of using the app can have the largest effect. We also want to make chant all inclusive so that any artist can use it without being tainted with a superstar act that gets access to it first. In essence, we want the brand to be agnostic of the genre and associated with an overwhelmingly positive experience. We have developed this through our in-house band CHANT live who will be the first adopter and tester of the app. This will be followed by very credible artists with small followings. We will then be moving on too medium and superstar acts with very large fan bases.
Social media Followers
Small act - 10,000 to 50,000
Medium act - 50,000 to 500,000
Superstar act - 500,000 to 60,000,000
Chant has developed a beta app and intends to introduce the app at one of the Chants (the band) gigs and then move on to the Four bands that have already created tracks.
• Tubular Bells - remix by Thomas Newman-the original producer- with Irish children. Thomas discovered Tubular Bells and famously took to Richard Branson - the spark that created Virgin. The original version sold over 20 million records.
• The Egg
• The Orb- CHANT Live Re-Mix Of Orb track “fluffy clouds”. Voices collected from 119 different countries around the world.
There are many more large to superstar acts in the pipeline -
Please see Chant's confidential music pipeline : Some of these artists have already created music for us. As a pipeline is at various stages of development with Multiple communications.
• Above and Beyond
• Imogen Heep
• BDB Damon
• The Pogues
• Pete Murphy
• Brian May (Queen)
• Steven Tyler (Aerosmith)
• Julian Lennon
• Robbie Williams
• Lily Allen
• The Egg
• The Orb
• Jaz Coleman
• Brett Anderson Ex Suede.
• Chas Smash
• Guy Pratt (Pink Floyd )
• Space Blaster
• CHANT Live
• Thomas Newman (Tubular Bells)
• Chuck Leavell ( Keyboardist- Rolling Stones )
Apple has offered their services to review our user journey using their experience in getting apps ready for the App Store. CHANT code writing and technology is proprietary and in-house developed by a team of renowned technologists.
Standing on the shoulders of Giants who have twitter followers in the tens of millions - 100 million users by year 3. June 21st, 2021 will be WORLDWIDE CHANT DAY where we celebrate 1 billion users having engaged with Chant to date, 100 million attendees at CHANT events and £100 million given to the 7 CHANT causes.
The Chant Foundation is a charitable organization, chaired and run independently of Chant. Chant is set up under benefit corporation principles and pays 100% of the Foundations running cost. The foundation endeavors to pay the direct running costs to donor organizations as opposed to their overhead
What can Chant Offer Dash?
Exclusive cryptocurrency gateway for paying for uploads and goods and services for 18 months. (Fiat will still be accepted)
Chant will promote Dash as the preferred payment to the growing CHANT user community- we will explain it saves on transaction fees and allows more money to go to charity
Chant will offer sign up bonuses in Dash to artists with agreements that they will tweet out a “thank you” to the dash community
Chant will offer to pay artists and charities in Dash ( commercial rights holders, publishers, and record companies, might prefer Fiat, however, will be offered the same )
The charity and not-for-profit beneficiary organizations have huge communities. Dash CHANT innovation provides exposure to this community too.
Chant communication channels - Dash will be present, Facebook Youtube Instagram etc
Daniel Morrell founder of the "Carbon Market” speak at Dash Conferences-
Invite our artists to speak and perform.
Dash is sponsoring the developments of this innovation. The founders have already achieved track record initiatives on the scale imagined here. Historic I P and successful evolution of previous founder projects with lessons learned have been wrapped up into Chant. Please see Chant Forest doc. ……….Chant Forest PDF
The beginning of a long-term relationship with Dash offering scaled community-building opportunities and special promotions to the artist's community.
How does Chant benefit Dash?
Widespread adoption in Dash has been limited because not enough people know about it.Incentivising bands to use our reach to promote and communicate Dash will resolve this issue.Musicians and artists collectively have a large reach with fan bases up in the tens of millions which follow there behavior and suggestions.
'Fan' is an abbreviation of the word fanatic. The quality of access to this audience through artists to fan relationship is a unique and powerful access point for Dash. Dash can be an intimate and memorable part of the process of uploading the voices of the audience.
Chant is set up to penetrate the Asian music markets with access to K pop and the Chinese market. This will expose a whole new audience to Dash.
Involvement with Chant can deliver valuable pro-social marketing and communication. The founders and team of Chant are respected individuals who have helped create a better world - Chant is a continuation of this existing work.
With Dash funding supported by personal commitments to date of over £300,000- and impact investment and directs grants- Venture capitalists won't control the organization. Chant wishes to stay true to its vision of using music to create a better world.
As the catalog of musicians increase we are expecting to do further proposals to both incentivize the use of dash on the platform and to pay new artists.
Executive Budget Summary:
The budget is designed to deliver chant to a global audience at scale. The money will be spent on the Chant marketing journey rising from the cool credible start to a global movement. The first audience for chant has been the artist community to build the strong music pipeline.
Having taken on the communities remarks with regard to budget size we have revised budget downwards to be as efficient as possible with the potential resources available.
£300k has been spent in development of live show /app design testing live shows music production artist pipeline to date. Most of what one would normally be raising capital for has already been delivered by a dedicated team. The Dash cash will get chant to the superstar acts with large fan bases as we are able to further implement the Chant Journey over the next 24 months. The Chant Journey starts with our own live show - Chant live is the first app user- followed by highly credible small acts. We then move onto mainstream followed by superstar. Our audience at present is the artist community- they would be put off by a major act going first. Chant is coming out as a credible art/music movement as this is the best way to engage the artists community. 'The Voice inside your head’. .
We've split the budget in the Google spreadsheet in to Year 1 into Half year 1 and Half year 2 for the first and second 6 months. H1 - The first 6 months will be hiring, dev, design, testing, live shows, music production, sales, marketing PR and business development with three small bands launched. H2 Second half of the year- 12 small bands and 8 medium-size plus sponsorship and merchandising sales. We have Irish children's version tubular bells ready and it is expected to release this H2.
Please see the budget in the Google Docs Budget.
To deliver Chant at pace with the high standards of promotional quality we ask for £820k. This is being requested in two proposals and fit in with the Dash Core escrow service. This is the full funding for the plan enabling recruitment - public relations drive etc. The google spreadsheet explains the percentage of our fully-loaded plan: 40% of full cost in H1, then 60% in H2 to reflect (a) sensible gearing and (b) hiring latency (the delay in recruiting all the essential staff) H1 lets us properly test the product and the market. We assume that in H2 we will bring in sponsor income to achieve our EBITDA ( Earnings before interest, taxes, depreciation, and amortisation) we have a sponsor pipeline - EE - Arm - Ben & Jerry’s- Green and Blacks Chocolate and the ITU( International telecom union ).
Please see a detailed breakdown of the six months to ramp up at ~£520k to get going. The remaining ~£296k is to bridge us to self-sustainability and to give us runway for up to 18 months by which time we break even. This enables us to hire key staff contract with key suppliers such as public relations marketing organisations to publicise and promote the initiative and perform at the level required to deliver this scalable initiative. Further deep breakdown of costs is within the Google docs spreadsheet.
Please feel free to review in the above Google doc link.
Link ...... Future Milestones In Development
Initial 6-month runway assumptions/on-costs
NB: this is a task/category cut rather than headcount/function as above to x-check- staff are included in the~£296k bridge to self-sustainability.
App testing 30k
Website dev 30k
Sponsorship acquisition 20k
Legals and accountancy 50k
Technical Development 50k
Chant Art Creative 25k
Artist communication 20k
Music production 50k
Live touring 50k
CHANT LIVE Band
Underground Art Band set up to test the concept
Daniel Morrell personal websites
Dan Morrell - co-founder and pioneer of the ‘Carbon Neutral’ and ‘Climate’ movement. Dan has planted over 13 million trees worldwide and was a climate advisor at Downing Street. Dan helped pioneer the agricultural soil enhancer ‘Biochar’ and is a consultant on sustainable architectural engineering.
Martin (Youth) Glover - Chant co-founder, award-winning music producer ( Lifetime Achievement Award, Music Producers Guild, MPG). Youth has worked with Pink Floyd, The Verve, Paul McCartney, The Orb etc. He is a bass player and founding member of Killing Joke.
Gavin Starks - Acting Chant CTO. Ex CEO at The Open Data Institute, founder of d::gen network, Rinse FM - CEO.
Dominic Vergine - Arm CSR and Non-Exec Director of Chant.
William Gallafent - In-house CTO/ code writer.
Sian Sutherland - Brand Builder, CEO, and founder of Mio and Mama Mio. Partner at ASD Lionheart and Miller Sutherland. CEO plastic ocean.
Craig Sams - Co-Founder of Green and Blacks Chocolate, CEO of Biochar, Chair of The Soil Association and Chair of the Chant Foundation.
Steve Budd - CEO Music Managers Forum.
Cherry London - Brand Partnership/sponsorship.
IP Lewis Silkin and Bray – Legals Ladas and Parry - Trademarks.
Nyman Lisbon Paul - Accountants (Richard Paul) acting CFO.
Tony Pain Chalmers HB - Day to day Accountant.
Jeremy Silver - Digital Marketing
Mark Borkowski, PR
Dominic Mohan and Alan Edwards - Outside, PR.
Scott Cohen –CEO orchard media
Narrative on CHANT.
What is Chant ? CHANT is a pro-social retail app - Live show and Art movement that loops the voices of the audience into music to support the environment. Standing on the shoulders of Giants Chant can help Dash reach a global community of millions quickly. The Chant app will come out as an art piece shortly. This app collect's the audience's voices digitally for inclusion in pre-released music, classic back catalogue tracks and live shows. The band Chant Live will be the first to use the app followed by a pipeline of major musical talent. It will free "the voice inside the head': enabling the user to upload their voice (or sound) into their favourite band, singer or composers track. This will be mixed by the bands established producers and released to be part of the chosen recording artists new track. We are converting the audience from passive recipient into an active participant. The Band or Artist will have dedicated which cause they wish to support and 20% of the revenue raised is given to this chosen organization. To represent the causes Chant has devised seven ‘ Sonic Codes.’ These appear in the app and are mini works of digital art in their own right. Each unique to the frequency of the Chant upload recording and choice of song/charity. Artists existing good causes easily fit within this system thus creating no conflicts with projects they already support.
A note - Atmosphere - VIOLET
B note - Animals - INDIGO
C-note - Health - RED
D note - Humanity - YELLOW
E note - Sustainability - ORANGE
F note - Forests - GREEN
G note - Blue – WATER
Dash relationship.The benefits to Dash are.Access to the music industry globally arriving at headline and superstar acts utilizing the chant journey. Standing on these shoulders of giants - who have millions of existing users. These users will be encouraged to use Dash by Chant.Opinion formers with a significant following will do the job of further scaling the Dash Community.Offering Dash as the exclusive crypto-currency gateway and preferred payment over fiat.Offering artists Dash payment in return for a tweet to there community.Offer to pay artists and charities in Dash thus building a network who are using the currency as a result of our activity.Motivate fans to use Dash to purchase music in this brand new fan interaction innovation. This potentially accesses millions of people quickly.The Dash Community can be helpful to Chant - together we could build this pro-social concept - creating a mass audience interaction that significantly benefits the environment and gets creative people paid for there product. Dash is seen as an innovator therefore together with Chant as an innovator we collectively receive powerful marketing reach through this collaboration.Resource allocationThere is a lot of investor interest. VC wish to fund and the resources in the team are available to us to make this happen in any event whether we received Dash funding or not. We, however, do not wish to take the VC root because they wish to create a 'sprint and sell' project and we're looking to create a long-term pro-social movement. To bring on the artists community it is important to have this authentic funding as they will not wish to be exploited by venture capital.The Dash funding delivers the resource to scale up this 'major task'. We would expect that from this beginning a long-term relationship will evolve. Together we can get big quickly.
Chant can either catch fire or not - We believe that having done the research and received the positive feedback from the artist's community Chant will do this. At whatever level the uptake Chant will be a significant platform so risks are mitigated.UsersChant live band has a small following. Chant is at revenue as people are paying to come to our shows. The app is ready for Beta test. The artists that have created music for us already have 15000 to 30,000 fans /social media followers. The pipeline of major talent has following in the millions.Marketing StrategyThe app is free to download. Fans then pay to upload their Chants. The price point can vary- £2 the record companies and iTunes suggest is the right price as is a premium service. The price can, of course, come down all go up depending on the artist.Artists may wish to allocate a block of Chants to promote the Chant track at the beginning of the musical release - This is a powerful on going promotion thus creating a numbered special edition - the opportunity for the fan to include 'their' voice at the beginning of a musical release can create a rush for fans to take up the first Chants.We have strong inroads into the Chinese Market and K Pop. We have worked historically with music in Japan and have trusted contacts. The Far East is a priority for us. Many UK /European and USA artists had big fan bases in the Far East. Further engagement comes from this access generated by the talent to the Far East and Global fan bases.Our strategy is to stand on the shoulders of giants accessing tens of millions of people globally. Quickly. We have sponsor interest from some of the telecommunication companies. A telco has offered to pay for the Chants uploads and gift this to customers on certain promotions as a marketing/customer retention mechanism. Other sponsors may well do the same. Our sponsor pipeline includes Brands such as Ben & Jerry's, Arm, EE, and Green & Blacks chocolateSo far the Chant audience has been the artist community only. Authenticity / Credibility is essential to get mass acceptance from talent. Our strategy has been to bring this Community together and this work is done. We're not talking to fans yet at scale. This is the job of the artists who put their products on sale through our retail app accessing their fan base.Record companies and artists are incentivized to sell through the chant app as they get paid upfront so will promote a Chant release in the same way as they would a normal release with the equivalent marketing spend behind it.If a Superstar act kick Chant off other artists might not feel they owned the initiative and could be put off. It's got to come from the bottom up in order to gain mass acceptance from talent.
This is the reason for the Chant live show to test the concept. We have our own band that has done 23 gigs and performed at major festivals. This is created a cool and credible movement that other artists wish to join. Proof of this is through the roster of talent that has already participated.The first band to test the app will be the Chant live band- we move from the existing analog collection of voices through microphones, to the digital format using the Chant app. We test this mechanism on ourselves. We then have 10 small to medium size acts that have already created or are creating music for us who will be the first releases. Following this, we moved to the pipeline of mainstream and superstar acts. Standing on the shoulders of these giants we can create a global community quickly. Some have found bases up in the tens of millions.For example, Lady Gaga has 32 million Twitter followers- Katy Perry has 60 million..... When artists such as this asked their fans to do things they tend to participate.We have an art aspect to the project. When Chant Live Gigs we create land art or graffiti. This is creating a great vibe around the music artist community and the growing movement. The idea is to create a movement rather than just a brand and Art is a good way to achieve this. Two years of gigging an analogue interaction have been really successful. The audience love to join a show. We are now ready to get going to the next phase. Extensive public relations/ performances/ art exhibitions/ festival interaction/ Live show and touring will be taking place over the coming years to build the movement. Chant Live will be performing at several major art galleries.The pro-social element is relevant/ everybody is a latent activist and is concerned about the environment. As a by product of purchasing your music, you're actively improving your local and global Community.Market researchExtensive testing has been carried out through the live show. Do audiences like getting their voice in the mix? Absolutely!Apple and the major publishing and record labels- Universal Music Group/ Warners/ Sony have been approached at board level. Their feedback has been positive all of whom are interested in finding ways to help promote the initiative. Apple has offered to feed in on testing for the user journey.Publishing and Record companies/rights owners see classic track and back catalogue as a major sales channel for them through the Chant retail app. The fan will be able to Chant into their favourite classic song of all time.
The price point can vary to be competitive with the other online retail outlets.The management of mainstream and superstar acts have been receptive. The artists like the financial model as they get paid for their products as opposed to the low-cost streaming services and piracy they suffer from hence the support we're getting from talent. Talent involvement is the real key- the fan is an abbreviation of the word fanatic. The fan band interactive relationship we have created is a powerful marketing tool.The pro-social element creates long-term communication. Your voice turns into a tree or cleans a river. The fan will be interested in updates on these pro-social spin-offs for years to come so Chant gives the opportunity for a long-term relationship.The artists have a new instrument to play with 'the audience'. Creatively they can do whatever they wish with these blocks of sound generated by the voices of the audience. The fan loves it as they get to join the band- the environment benefits as money goes to causes that the fans and the band have chosen together. It doesn't matter if the voices given are out of tune as we tune these to the key of the song.We have tested the concept with brand development companies, public relations firms and marketing agencies, again we continue to receive positive feedback.Telecom companiesTelecom companies are interested in sponsorship opportunities. One major Telco has offered to pay £2 per upload of the fan voice into their favourite artist as a gift for customer retention. We have a relationship with the ITU- the international telecom union who will promote Chant to their global members- the telecommunications industry. At present, there are 2.5 billion cell phone connections globally. This will double over the next three years. Utilising the reach of the music and telco industries we access a global audience. Similar social media organizations have achieved this level of penetration. The United Nations have given us access to 30,000 indigenous youth groups.The market sizeThe Live and recorded music industry. The global digital music market is worth $6.7 billion* *IFPI ( International Federation of the Phonographic Industry )Our target is over 100 million users in year two - the marketing is done by the talent. Integration of ChantsWe collect the voices of the audience and clean up and given to the producer as an aggregated sonic block. The artists then use these voices as backing choir or replace instruments.
The creative opportunities for the artists are endless. This means every- time the audiences voices are used in the song there is a different creative process attached. This resolves an issue of having done this once not wishing to do another time and constantly keeping fresh and exciting for the fan.The fan gets a credit on the band's website.The fan gets their voices used in many different ways by their favourite artist. Every engagement with a new song will be different. The fan gets to join the fan band community creating powerful communications and interactions. Their voice is in the mix. They hear music before it is released. They get a special collectors edition that nobody else has access to unless in the Chant Community.On the device, the voice was given it is possible to lift your own voice above everybody else’s for playback. This cannot be shared easily on social media however as bands do not like having their mix messed with.Back catalogue is a key area - the Fan can Chant into their favourite song. This could demand premium or it could be sold at a discounted price. This will become evident as the price points mature during testing as market research progresses.MerchandisingUploading the voice creates a sonic footprint that is personalized and can go on merchandising. You can wear your voice on a T-shirt in association with your favourite artist/cause. This can be printed on vinyl as well as on personalized artworks. It is intended to outsource and license the merchandising associated with the unique personalized sonic footprints.
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