Welcome!

First Equity offer for Dash
Equity Proposal : ĐASH+ DappDapp
Current Valuation: £15m (please see above)
Investment ask: 2760 Dash (escrow)

Key Attachments:    1. Engagement with customer - 10 million user database
              2. WhitePaper/Business Plan

Prepared by: Allen Schneeberger and William Honiball, Co-Founders
 

To be read along with following Resource links:

1. This Proposal in PDF with Graphics: https://www.dropbox.com/s/6d616jdkuyub94i/DappDapp-ProposalDash.17.11.21..pdf?dl=0

2. WhitePaper: [color=#0000ff]https://www.dropbox.com/s/je7rk4pt3gvwtus/dappdapp_white%20paper_A4%20portrait_24PP.pdf?dl=0[/color]

3. Video-Meet the Team: https://www.dropbox.com/s/s3ot46l5xwt69qs/DappDapp%20Team%20-%20HD%20720p.mov?dl=0

4. Video-DappDapp Dash Demo: https://www.dropbox.com/s/iyr4hjm63wh3hql/DappDapp%20Demo%20-%20HD%20720p.mov?dl=0
 
5. Customer Use Case: https://www.dropbox.com/s/vzh7ip7i3ih6jwq/DappDapp-Texuna.17.09.15..pdf?dl=0

6. Download DappDapp

iOS  - https://itunes.apple.com/us/app/dappdapp/id1113420120?mt=8
Android - https://play.google.com/store/apps/details?id=dappdapp.com.messenger



DappDapp - Brief Overview
 
 
In a nut shell, DappDapp was founded on the premise that Social Media is fundamentally flawed due to
user privacy violations, advertising fatigue/distrust and the lack of economic
value and governance for all participants.
 
DappDapp has created a micro digital ecosystem, connecting corporate and consumers by
focusing on activity attribution and engagement via chat. The technology can be leveraged to add meaningful valueto text and media interactions where goods, services and knowledge can now be transacted and monetized seamlessly into chat, rewarding the contributor and consumer (end user) as well as the corporates and create experiential micro currency through DappDapp’s ecosystem and across a cryptocurrency platform such as ĐASH.
 
It’s development and design have been centred on ensuring that all of the great features it provides can be monetized. Bridging the social media flaw by forging communication and commerce together to interlink corporates, consumers, contributors, celebrities and charities. This creates and facilitates a new and sustainable micro digital economy, known as the 7C’s, within a safe and secure environment consisting of a hybrid of centralized and decentralized Block Chain technologies (see meet the team video).
 
 
 
 
 
The Situation
 
As of today, there are limited opportunities and places that millions of users can participate in digital currencies. One of the most compelling features of DappDapp’s micro digital currency facilities, is that users are not necessarily required to purchase them. Instead, millions of mainstreamers are able to earn micro crypto currency by performing valuable actions and tasks within the app which are both cost effective and rewarding for contributors, corporates, celebrities, charities driving their campaigns especially through our ‘public chats’ feature where you can have millions of followers, and most of all for the consumers (end user) themselves who can also protect their digital management rights (DMR) should they wish to capitalize on the premium content opportunity and functionality.
 
As DappDapp expands its footprint and ecosystem across borders to include a cryptocurrency that holds real value both inside and outside of the chat application, the economic viability for all the 7C’s are vastly enhanced making it extremely attractive into real-world value for all participants simply through a smart phone.
 
Limitations for most Block Chain technologies are:
1)Throughput
2)Scalability
3)Costs
 
For Example: At a level of 1.5 Million users engaging the product to earn micro digital currency on a monthly basis, the expectation would be over 100 Million total transactions. This expected daily transaction rates could surpass most of the largest cryptocurrency throughput capabilities and present a risk of congesting their networks. It is issues like this that suggest a purely on-chain architecture may not be optimal at the outset.
 
Furthermore, complexity and fees to be paid for every transaction create  adoption barriers for the average user.
 

The Solution
 
The process of obtaining cryptocurrency is daunting and unreachable for the average user and hence the integration of ĐASH and its digital micro currency area natural fit for both DappDapp and ĐASH as an off-chain and on-chain transaction service for scalable interactions which will help ease any on boarding barriers, fears and frustrations.
 
As stated in our whitepaper (see attached) we originally designed our micro currency feature known as ddapp, however after discussing with ĐASH’s CEO, Ryan Taylor the merits of using another layer or complex processes for the consumer(end user) to get his/her head around the different tiers. Ryan shared his valuable payments experience and expertise stating that it will potentially confuse the customer(end user) and create other unnecessary adoption barriers and therefore suggested we consider using ĐASH’s micro currency known as Dot where 1,000,000 Dot = 1 ĐASH. This is invaluable to the process as advertisers and incentivized activity campaign drivers will now purchase Dappverts (adverts) with ĐASH, Charities and Celebrities will now earn ĐASH and the Contributors and Consumers will now be paid in micro ĐASHfor performing certain activities/tasks including cross border premium content purchases and the like.

We also have examples of insurers who are keen to underwrite certain risks associated with micro payments and an international educational institution who are keen to communicate with their 10Million registered students via our public chat facility and charge for various online content, modules and activities in micro ĐASH and ĐASH and also facilitate, opt-in, non-intrusive Dappvert campaigns to their audience and share the monetized revenue.
 
PS. We have added an addendum to the white paper stating that where you see ddapp it should now read as micro ĐASH.  The user will have a toggle for ĐASH or micro ĐASH.
 
Ryan Taylor gave us this link as a live example of a complex process that is killing an otherwise great product, https://www.pymnts.com/news/ecommerce/2017/ea-games-star-wars-video-game-payments-battle/
 
DappDapp will develop, host,facilitate and integrate a ledger with an API available to all digital service partners. This will (1) improve user experience, (2) lower or avoid network fees on small transactions when transacting between users, and (3) reduce stress on the public network due to large transaction volumes.
 
DappDapp believes that digital currencies is the next phase in the evolution of money, and we see ĐASH as the perfect fit for the crypto currency payment option to complete the DappDapp micro payment platform. DappDapp strongly believes that it will be a win-win for both ĐASH and DappDapp as it makes no sense for us to do an ICO of our own and add yet another crypto currency to the many, instead an investment into DappDapp can grow one solid, valuable crypto currency exponentially.Adding ĐASH  to our digital micro payment platform will significantly increase the ease and subsequently the rate of adoption of ĐASH as a global digital cash currency.
 
Project Summary
 
ĐASH crypto currency platform for DappDapp Micro Currency Users
 
DappDapp has created a simple micro digital currency platform via chat.
We see the potential for digital currency to revolutionize global financial services, making commerce, easier, faster, more secure and less expensive.
 
Each DappDapp user will have an integrated wallet to facilitate the micro Dash transactions of ĐASH and together potentially become the world’s most popular crypto currency wallet for low value balances.
 
There are large and valuable markets (see white paper for uses cases) we can serve together that will encourage rapid adoption by making it extremely simple for users to transact in the ĐASH digital currency. ĐASH’s brand and DappDapp’s brand are both simplicity and ease-of-use. We share a similar strategy for our consumer and corporate
product.
 
This project will add ĐASH as the primary crypto payment option for our customers in an extremely simple way, and will help users adopt to ĐASH payments with much less complexity. As more users enter the micro digital currency world, more transactions will be a key part of  ĐASH’sgrowth and exposure. We will help expose ĐASHin making it more accessible for commerce, and believe ĐASH will become the #1digital currency in the world. We want to lead the micro commerce revolution with our digital payment platform via chat, and this is why we strongly believe
that we are a natural partner for ĐASH.All marketing/advertising campaigns will be transacted in ĐASH.
 
Technical Overview
(Please see page 15 of the white paper)
 
Current Progress
 
For the past two years we have designed and developed the unique functionalities of our ecosystem via chat with a very small talented team and we are now ready to take it to market. In order to facilitate this we need additional funding to scale up whether it be additional staff or software/hardware and user acquisition processes.

We’ve listened to countless hours of feedback and participated in many user-centred design sessions to understand the exact needs of enterprise executives, financial teams and consumer experiences together with future trends.

To realise our vision, we need to immediately expand our team by adding seven more staff members:
 
-      One Android platform developer
-      One iOS platform developer
-      Two server/block chain engineers
-      One architecture, integration developer
-      One program/product manager
-      One Marketing Executive
 
ĐASH Funding/Investment Details and Proposal Terms
 
We have self-funded DappDapp to date and now additional funding is required to increase our monthly overhead to facilitate the next stage of growth and development as we take the first version of the product to market. DappDapp founders, family, friends and staff all have skin in the game and have already invested collectively in excess of £1,25 Million with the founders financing the largest chunk.  A portion of each staff members’ remuneration is also earned through sweat equity. We have signed a deal with a VC worth £1,875 Million who are excited to have ĐASH investing alongside them. Thus, giving the project good liquidity to pull it over the line. To compliment the DappDapp vision,we’re integrating with ĐASH to complete our exciting new social media digital ecosystem.
 
We are inviting the ĐASH network not only to contribute but to purchase an equity stake in DappDapp Limited in the form of a VC. An amount of £900,000 (nine hundred thousand pounds) for an equity stake in the United Kingdom holding company.

William Honiball has already engaged with some of the ĐASH community (see dialogue annexed below)and they mention that purchasing equity is something they were looking to set up and that this will make an interesting test case. ĐASH Core Inc, can hold an option agreement until the entity is ready. A draft option agreement has been sent to CEO, Ryan Taylor and he has confirmed that it has been forwarded on to the ĐASHCore lawyers.
 
ĐASH’s Contribution for the Project:
 
1) Technology Design, Business Requirements                                    £42,000
2)IT Technology Development/Maintenance Costs                             £550,000    
3)Quality Assurance Testing (Pen& Performance                           £75,000      
4)Project Manager and Product Documentation                                       £63,000
5)Block Chain Development                                                                          £50,000
6) Marketing Costs *(£156,000  ĐASH Micro Marketing Live User Case)         £216,000
7) Legal and accounting                                                                                 £60,000
 
 
Total ĐASH Contributionfor the project:                                           £1,056,000
*MicroĐASH Marketing Live User Case (see video)                  £156,000
PurchaseDappDapp Equity                                                                          £900,000
 
Payment Time Lines
Proposepayments over 3 months (calculation at $450 per ĐASH) :
1) Dec 2017                                                      £315,315– 920 ĐASH
 2) Jan 2018                                                      £315,315– 920 ĐASH
3) Feb 2018                                       £315,315 – 920 ĐASH
 
 
DappDapp Estimated Contribution to the ĐASH project
 
1) Prior Costs already invested                                                                  £1,250,000
2) Technical Development
3) Operational Costs
4) Administrative Costs
5) Travel Costs
6) Marketing Campaigns
7) Additional Block Chain Development    
                                                                                                                                 £167,000
                                                                                                                  ____________________              
 
DappDapp’s estimated contribution to the Project    
                                                                                                                               £1,417,000
 
                                                                                                           
ĐASH Project Cost/Investment                                                                   £1,056,000
 
                                                                                                           
VC contribution over 12 months                                                                 £1,875,000
for Acquisition and Scalability Costs                                                                       
 
                                                                                                                  _____________________                                   
Total Project Costs paid by DappDapp + VC + ĐASH               £4,348,000
                                                                                                                   ____________________
 
 
 
 
Budgeted growth
 
These figures below are based on a conservative approach as we have many organizations that are eager to communicate with their customer bases on a regular basis through our public chats feature.
 
 

Applying the 80/20 rule, we believe that at least two in ten users will make at least one transaction of ĐASH through DappDapp, meaning an anticipated transaction level of two transactions for every ten registrations.
 
As shown in the chart above, this equates to around 320,000 transactions and does not account for second, third or
further transactions that users will make and the potential of adding large data bases from various organizations that have shown interest.
 
 
Advertising– Dappverts and Premium Content
 
 
Dappverts are opt-in and non-intrusive, incentivized adverts. They will be screened each time the user presses the blue
Dappvert button at the base of our menu in the app.
 
 - Every user will be given1,000 micro ĐASH (Dot)as a welcome bonus.
 - Every time a user invites a friend to download the app, the user will be awarded 1,000 micro ĐASH (Dot).
 - Every time users view a Dappvert they earn 10 micro ĐASH (Dot),along with their selected charity who will also earn 10 micro ĐASH (Dot)simultaneously.
 
There is an African saying, ‘if you want someone to start drinking CocaCola, give him one.’
Educating people starts with something as simple as purchasing a picture in a chat. What easier way could
there be than for someone to do a demonstration and say to the crowd:
 
You can try using ĐASH right now, Download DappDapp from the app stores, follow my Public Chat and then I’ll send you all a picture/video using Premium Content.

Buy the picture/video for 10 micro ĐASH(Dot) for example and you have just made your first ĐASH micro payment. ‘If you have insufficient micro ĐASH (Dot) to buy, simply view one dappvert to earn 10 micro ĐASH (Dot)!’
Visual Integration and Implementation
 



NB. Thank you for reading this and please see full ‘white paper’ for further details…
 
 
 

NB See Annexure below…
 
Annexure
 
DappDapp Co-Founder, William Honiball has engaged with some of the ĐASH community. Please see some of the
responses we have had with regards to using DappDapp as the first test case for
purchasing equity in place of a grant:
 
 
ONE:
GrandMasterĐASH said: ↑
This is possible, ĐASH is in the process of setting up a legal entity to make such arrangements. You need to speak to core about this as it
would make an interesting test case. Also, they can arrange escrow which, given
the amount, would make MNOs a lot more comfortable.
 
DappDapp Co-Founder, Allen Schneeberger has made contact with ĐASH CEO, Ryan Taylor who has already
forwarded an option agreement to ĐASH Core lawyers to find a way to facilitate
this until the Equity entity is ready.
_______________________________________________________________________________________
 
TWO:
GrandMasterĐASH
 
Ican't comment too much about this proposal because I haven't / won't install
the app; for me, the app permission list is way too invasive. I can see why
such permissions are required but it's just not for me. But to be clear, I am excited for any messenger-like service that incorporates ĐASH.


Also,I would rename "ddapps" to something else, it just doesn't roll-off
the tongue smoothly. Elsewhere, I haven't seen a name for 0.00001 denominations
but off the top of my head, I would say "ticks" or "drops"
might be a better choice.
 
ĐASH CEO, Ryan Taylor also suggested that we should rather use ĐASH’s micro currency to reduce friction as
much as possible. We have taken this advice on board and where you see ddapp or
dapps in the app or in the white paper it will now be micro ĐASH as in
1,000,000 Dot = 1 ĐASH (Please see Video on the transaction explanation within
the app).
______________________________________________________________________________________
 
THREE:
TheSingleton said: ↑
Regarding the length of this proposal. 1 payment is probably too much and 12 months are
definitely too long as the price of ĐASH might change drastically in that time
frame. The sweet spot I think is 3 months.

If it's actually possible for the Network to receive equity in return for our funding then this would be an easy Yes.
 
______________________________________________________________________________________
 
FOUR:
JZA said: ↑
Could this be done through a telegram bot? There are already many QR generator bots
for IM transactions
 
Their system and vision goes way beyond chat bots. I don't know if they can compete
with Kik etc but to get some equity might be a good idea, so long as there's no non-compete agreement.
 
#33 GrandMasterĐASH, Nov 9, 2017
 
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