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Dash Core Group February 27th Funding Proposals
DCG is submitting 3 funding proposals for the budget cycle that pays out February 27th:
1) DCG Compensation part one: 2,663 Dash per month (currently in month 2/4)
2) DCG Marketing: 266 Dash per month (currently in month 1/3)
3) DCG Legal: 266 Dash per month (currently in month 1/1)

This proposal
This proposal requests funding for marketing and communications.  It is cross-posted here.

With the upcoming Platform release to mainnet and a new head of marketing position expected to be filled within the next few weeks, it is essential that we begin allocating funding toward marketing activities. DCG’s last funded marketing or PR proposal was in fall 2019, so funding of these activities is long overdue.

Use Of Funds From Previous Proposal
The Dash Core Group marketing budget has not been funded since September 2019.  We have spent roughly $40,000 since then and have approximately $20,000 remaining in our marketing account.  The funds from the last proposal were used to primarily pay for our owned media. Specifically, we paid for:

1. Website extension for dash.org.  We needed design work, improvements in our multilingual setup, creation of new pages for Dash use cases, ability to pull additional information from exchange APIs, and the ability to integrate the developer DAPI documentation (once that documentation is complete).
2. Translations. We only translate our wallets and website (including the very complete docs.dash.org), but due to budget constraints, we had to cut on our plans last year and rely mostly on volunteers. With more available funds we would like to increase the number of languages we support and fill a few gaps.  Our current translation run-rate costs range between $750 - $1,000 per month.
3. Adoption Workshops with various local partners.  Venezuela remittances initiatives in Spain and Chile, that include educational events where attendants got their first remittance subsidized (Spain, with Bitnovo and Dash Latam) and some smaller online actions (Chile, with OrionX). 
4. Travel.  We had some limited travel related to conferences as well as a meet-up during the 4th quarter of 2019 and the 1st quarter of 2020 before COVID-19 shut down all travel and conference spend.
   

Use Of Funds From This Proposal
As you are most likely aware, we are currently in the final stages of recruiting for a new marketing head for Dash Core Group. Because of this, we don’t have yet a complete split on how the funds will be used, and certainly any highly-skilled marketing professional will want to shape the spending plans whenever the role is filled. However, since the amount we can request from the budget for non-compensation expenses is very limited, we believe it is important to start funding this budget now so this person has some funds upon start. These funds will also keep paying for the day-to-day expenses which we incur to maintain the website and translate our content, as detailed above.

Once the new head of marketing is in place and in sync with the other people and projects in the community that perform marketing activities, we will create a supplemental proposal for any additional amount that is needed to execute on the plan that (s)he establishes for Dash Core Group marketing activities, especially around the upcoming Platform release.

If you have any questions, please direct them to @babygiraffe at dashcentral to ensure we are notified of your request.

Requested funding is as follows for the budget cycles paying out end of February, end of March and end of April:
· 264.34 Dash for marketing expenses ($30,400 USD @ $115 per Dash)
·     1.66 Dash proposal reimbursement
Total: 266 Dash

Note: Any unused budget will be applied toward other marketing & communication expenses and any resulting taxes.