Proposal “DASH-BUSINESS-MASSIVE-ADOPTION-IN-GHANA“ (Active)Back

Title:DASH BUSINESS MASSIVE ADOPTION IN GHANA, WEST AFRICA.
Owner:Zambang
Monthly amount: 28 DASH (13765 USD)
Completed payments: no payments occurred yet (3 month remaining)
Payment start/end: 2018-04-18 / 2018-07-17 (added on 2018-04-13)
Final voting deadline: in 4 days
Votes: 389 Yes / 34 No / 8 Abstain
Will be funded: No. This proposal needs additional 121 Yes votes to become funded.
External information: www.dash.org/forum/threads/introducing-dash-to-businesses-in-ghana-west-africa.17708/
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Proposal description

DASH BUSINESS MASSIVE ADOPTION IN GHANA


https://i.imgur.com/GrVZfCwm.jpg         https://i.imgur.com/xDFWxusm.jpg     
https://i.imgur.com/5iqy6Pcm.jpg

SUMMARY

We want to build a world where dash can be spent anywhere, the project tends to augment dash business adaptation in Ghana, Training of newly 45 Dash Business Ambassadors in three regions of Ghana to reach out to many businesses in the country, Organize Dash Business master class across the regions of Ghana, expanding the already three existing Dash Exchange Centers in Ghana, increase one on one interaction with Business owners on the need to sign up with Dash Digital Cash and running of Dash Business Advertisement on Ghana’s premier Television and Radio stations.

THE PROBLEM

There are few businesses in Ghana that accepts Dash as a medium of exchange. The lack of businesses accepting Dash is holding back Dash users from trading with it despite the increment of Dash usability in Ghana.  Our solution has to with equipping the operators of business and market traders to accept Dash as a means of payment for goods and services.
 
DESCRIPTION
Gradually cryptocurrency adoption in Africa is taking roots at an admirable pace. However, one critical area that needs a big push is merchants and business acceptance as a form of payment for goods and services. It is very indispensable since that will boost adoption and offer Africans the freedom and convenience virtual currencies brings.
Ghana is one of the four countries where cryptocurrency adoption is picking up remarkably. The West African Nation is home to over 25.9 million people and counted among entities where monetary mismanagement has ruined lives and wealth
creation. There is no doubt the country is ripe for use of cryptocurrencies.

Dash Business Massive Adoption in Ghana
will be built on the success and outcomes of our previous funded project dubbed as Introducing Dash to Businesses in Ghana. Having completed phase one of the proposal in question covering three regions of Ghana (Northern Region, Greater Accra region and Upper East region of Ghana) ranging from organizing Dash Business forums to one on one interaction with businesses, getting some of the businesses signed with Dash digital cash making it easier
for dash users to spend their dash. The second phase of the proposal shall cover the three-major industrialized and business areas of Ghana (Takoradi, Kumasi and Tema).

Our earliest project Introducing Dash to Businesses in Ghana is complete, all milestones and measure of success were met with an increased awareness of Dash Digital cash within the business environment of Ghana. There is the need to get
more businesses sign up with dash, the number of businesses that accept Dash in Ghana as a medium of exchange can only be found in the regions we have visited so far and there is the need to spread it over to different regions and areas around Ghana, this will create a platform for Dash users to spend their dash at the nearest coffee shop, the nearest restaurant, nearest hotel etc. The reason being that until a greater number of businesses begin to accept Dash as a means of payment, people won’t start using their Dash and dash owners will always see it as an investment. Several lessons and observations have been made from our first project and there is the need to factor in new developments such as hedging of the market, Training of Dash Business Ambassadors and Dash Business Radio and TV Advertisement. 
 
HEDGING OF THE MARKET
A number of businesses have raised some concerns around the risks involved in the usage of cryptocurrency especially how the volatility can affect the stock of their business. In understanding what is important to the businesses in terms of daily transactions is very important and of course the price volatility of cryptocurrency needs to be handled.  Hedging of the market is to take care of the risk, fear and doubt associated with accepting dash as payment. During the first phase of this project, many businesses gained a deeper understanding of dash digital cash but were unwilling to accept dash as a means of payment in their various outfits due to the volatility nature of cryptocurrency especially the recent decline in the value of cryptocurrency market prices. Volatility has been an integral component in the cryptocurrency space. In as much as cryptocurrency is associated with high level of volatility, hedging centers shall be established alongside with the Dash Exchange Centers responsible for hedging of the market. This body will hedge against the price of dash cryptocurrency by allowing businesses to record all transactions in Ghanaian cedi equivalent. This will reduce the risks associated with accepting dash as payment for goods and services in case there is a fall in dash price.

DASH BUSINESS TV AND RADIO ADVERTISEMENT

Advertisement is an integral component in the world of business especially in developing countries like Ghana, Ghanaians mostly give more attention and react easily to what they see over the mainstream media. We shall be embarking on a massive
Dash Business Advertisement over the nation’s premier TV and radio stations to help keep dash users informed about product and services that they can spend their Dash with in Ghana. This we believe is capable of attracting more businesses to the dash ecosystem because more value will be added to the already businesses that are accepting dash and will then serves as a catalyst to attract more businesses. Adom TV, TV3 and Citi FM which are the most watched television stations and most listened radio stations in Ghana with an average viewership of 662,000, 544,000 and 111,000 respectively will provide a platform to market Dash Digital Cash to the good people of Ghana. This will increase dash awareness in Ghana to about 1,327,000 people. this is the best platform to get dash to every household in Ghana.

DASH BUSINESS AMBASSADORS TRAINING

For massive dash business adoption to achieve there should be massive dash business advocacy. In developing countries like Ghana, it is important to recruit and train Dash Business Ambassadors to be able to spread out our winds to reach out
to many businesses as possible. More businesses will come in to accept dash as medium of payment if they realize that there is a number of businesses that accept it as a means of payment. In this regard, we shall be training 45 Dash Business Ambassadors across the places we shall be visiting, we together with the newly trained dash business ambassadors shall spread over these places to reach out to many businesses as possible. This will intensify one on one interaction with business owners on the need to accept dash as a means of payment.
 
 
WHAT WE HAVE DONE SO FAR
Over the last three months, myself and my team has embarked on Dash Business evangelism where a lot of Ghanaian businesses were introduced to Dash Digital Cash on the need to corporate Dash Digital Cash into their outfit by accepting
it as a means of payment for goods and services. After educating and introducing them to Dash Digital Cash, companies in financial services, hospitality, energy, restaurants and other industries are springing out to begin signing up with Dash Digital Cash.  

·        So far, we have helped set up a numberof businesses and still talking to over 100 of Ghanaian businesses on the need
to sign up with Dash Digital Cash, all these can be found on the newly website
built specifically for dash digital cash www.dashghana.netin Ghana and most of these businesses have also being uploaded to www.discoverdash.com as well, see below
https://discoverdash.com/listing/bamfo-hotel-limited/https://discoverdash.com/listing/accra-luxury-lodge/https://discoverdash.com/listing/norgha-music/https://discoverdash.com/listing/hajjia-rukayas-cosmetics/
        
·      We have also set up the first Dash exchange centers in Ghana, see the pictures below https://imgur.com/a/d0wm0. These offices will be served as a point of physical contact for people to walk in to learn more about Dash digital Cash. Also, these centers will be served as a place for Dash exchange throughout the country and we intend to establish a Dash Center in every region of Ghana. This will help reduce risk and doubt.
 
·        We have also built and launched thefirst cryptocurrency website in Ghana dedicated to only Dash Digital cash. In
this website there is a market place where people are of liberty to buy and sell anything there with dash as the medium of payment. This will strengthen more businesses to adopt dash digital as a means of payment.  www.dashghana.net . 
Also on this website, people can now buy and sell dash directly on the platform, we have created a buy and sell order for dash where people can place order. 

·        We have also designed and printed Dash POS in a form of printed dash QR codes which is placed in front of these
businesses so that dash users can easily scan these printed dash QR codes and pay for their goods or service in dash. See pictures below https://imgur.com/a/XT2OX.

·        Link to pictures and videos of our previous works can equally be found here
https://imgur.com/a/Acvkh
·        https://imgur.com/a/TGycn
·        https://imgur.com/a/D5wJp
·        https://imgur.com/a/SXTWr
·        https://www.youtube.com/watch?v=2quMLyvqxiQ&t=42s
·        https://www.youtube.com/watch?v=i4EnRKEF3OI&t=20s
·        https://www.youtube.com/watch?v=OMPAnl8tpxA&t=1s
·        https://www.youtube.com/watch?v=IMh9lDd8EmA
·        https://twitter.com/kudusmutar/status/972051661362466816
·        https://www.facebook.com/mak.kadous/videos/1585359908217748/?t=1036
https://imgur.com/a/uA1hQ
https://www.dashforcenews.com/dash-teams-operate-5-different-african-countries-dedicated-continent-wide-adoption/ 
https://www.dashforcenews.com/dash-meetups-catch-on-across-africa/.
http://dashespanol.com/blog/2017/10/6/dash-global-apoya-encuentros-de-dash-en-africa/
 
WHAT WE WANT TO DO
In this project we shall be working around the clock to engage more businesses to provide to them reasons to accept dash as means of payment. We want to create a simple and easy platform for hundreds of businesses in Ghana  which will bring together operators of restaurants, hotels ,gas stations, estate agencies, travels and tours ,supermarkets, car rentals ,online shops to accept Dash cryptocurrency as a form of payment for goods and services.  An intensive education on dash digital cash, how to take dash as payment, how to set up dash wallet and how dash can be of great benefit to their businesses
shall be given to business owners. We shall also do undertake the following activities:
·        Dash Business meets ups
·        One on one intensive interaction with business owners for massive adoption.
·        Training of Dash Business Ambassadors to reach out to as many businesses as possible
·        Establishment of Dash Hedging Centers to hedge against the price of dash digital cash.
·        Expansion of the existing three (3) Dash Exchange Centers across the country creating a simple and easy platform for people to exchange their Ghanaian cedi for Dash and the vice versa.
·        Running of Dash Business Advertisement over television and Radio stations in Ghana.  

We are requesting for 26 Dash at current dash price of $336.52 every month in the next three months including proposal fee of 5 Dash making it 31 Dash to enable us carry out this project. Pictures and videos will be posted to the Dash community and also on our website at www.dashghana.net
·        ON THE BUDGET
·        Transportation in each industrialregion                                              $800
·        Accommodation and feeding for a month                                          $1800
·        Dash T-shirts                                                                                             $400
·        Conference Room                                                                                    $300
·        Refreshment for participants                                                                 $200
·        Dash  Radio Talk Show                                                                             $800
·        Dash Business Advertisement                                                                $1980
·        Flyers, stickers, Dash wrist band etc                                                      $420
·        Camera for pictures and videos                                                             $275
·        Tokens for participants                                                                            $200
·        Establishment of Dash Exchange and Hedging centers                     $1333
·        Total                                                                                                           $8508  
·        Contingency of 5%                                                                                   $425.4
·        Grand Total                                                                                             $8933.4     

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Discussion: Should we fund this proposal?

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2 points,1 day ago
This proposal content is clear and concise, love what you're doing and the choice of location Ghana Africa. With this proposal Dash is going to be an cash for Ghanaians and beyond.
Cheers!
Africa Dash Hub.
Reply
1 point,1 day ago
Good team. Effective plan. Well known in the community. Responsive to questions.
voting yes.

solarguy
Reply
1 point,1 day ago
Thank you so much sir .
I appreciate the support.
Reply
1 point,1 day ago
This proposal mean a lot to Dash in the Ghanaian community. I encourage that we support it
Reply
1 point,10 days ago
In addition to our other Ghana-based proposals, I know some other people working in the region, so it's great to see more work being done to spread Dash there. Lately one thing the MNOs have been talking about is that it's great to get merchant integrations, but it's even more important that people actually *spend* Dash at these places. Obviously the merchant must come first, but what I'm wondering is in helping the merchants to integrate, how are you helping them incentivize their customers to use Dash to pay for goods and services?

If you look at the recent CNN segment featuring Joel of Dash Force News, the area where he lives has dozens of businesses that accept Dash all in a cluster, so he's able to get most everything he needs by spending Dash. So clearly having this density of merchant acceptance is a very important and helpful step, but people also need a way of getting Dash in order to spend it. I saw on Discord that your store offers an exchange. What other ways do Ghanans have of obtaining Dash to use in stores?
Reply
1 point,10 days ago
Thank you so much sir for your concerns, I appreciate and acknowledge that. This is the approach we think that will best suit the Ghanaian industrial setting which is mostly in a form of medium and small scale businesses controlled by single individuals or group of persons .
With regards to incentives given to customers by businesses, Dash holders in Ghana are more eager looking for avenues to get spend their Dash, what we intend to do is to get them these avenues by helping them identify the places where Dash can be spent in Ghana, this forms the basis of our intention to run Dash Business Advertisement over radio and tv stations to inform Dash users where they can actually spend their dash . The split over effect is that , not only we are helping Dash users to get their Dash spent but we are also adding more value to businesses by marketing them to Ghanaian people and we believe in the long run , more businesses will get attracted and will sign up to accept Dash as payment which form the basis of this proposal.
By this Dash users themselves are encouraged to spend their Dash since they can now locate the places to spend it and they will even encourage more peers to get along after experiencing how smart ,easy and convenient Dash digital cash is.
To the business owner who have undergone an in-depth training on Dash Digital Cash will begin announcing to their customers ‘’ I now accept Dash as payment ‘’ and will begin questioning their customers who might haven’t heard of Dash Digital Cash: have you heard of Dash cryptocurrency ? Are you aware that the world has gone digital? Are you aware we are in a paperless economy now ?etc response to these questions will then inform the next of action against the customer in question.
Today as we speak acquiring Dash in Ghana is easier as compare to the time when people have to acquire bitcoin before having Dash . We haven’t only established an exchange centre for Dash but we have also built an online platform for people to buy/sell Dash www.dash.net . Not withstand that we are working with one of the outstanding crypto exchange in Ghana to incorporate Dash into their activities. These will all sum up in making Dash acquisition much easier in Ghana
Reply
1 point,9 days ago
Thank you for your explanation and assurances. I'm looking forward to seeing what kind of a local Dash ecosystem you can build!
Reply
1 point,9 days ago
Thank you too sir
Reply
1 point,10 days ago
Thank you so much sir
Reply
1 point,11 days ago
Looks good. Fair price. A lot of potential to grow into a movement in Ghana. Keep working hard.
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