Proposal “Continuationfunding-PHASETWO-ProjectProp“ (Active)Back

Title:Continuation funding - Understanding the barriers to adoption of Dash by UK businesses and merchants in the Gold and Jewellery Sector (Phase 2)
Monthly amount: 43 DASH (15010 USD)
Completed payments: no payments occurred yet (3 month remaining)
Payment start/end: 2017-09-18 / 2017-12-13 (added on 2017-09-13)
Final voting deadline: in 7 days
Votes: 312 Yes / 105 No / 25 Abstain
Will be funded: No. This proposal needs additional 249 Yes votes to become funded.
External information:
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Proposal description

Continuation funding 
Understanding the barriers to adoption of Dash by UK businesses and merchants in the Gold and Jewellery Sector (Phase 2)
Stuart Bean -

PHASE ONE OF THE PROJECT HAS BEEN DELIVERED - see progress report. We will be sharing the draft survey on the Dash Forum ahead of issuing to NAJ members

This proposal requests funding for the second, and final, stage of this project - 42.8666 Dash/3 months - total of 128.6 Dash.

Aim: Conduct a market survey of the practical, technical and perceived challenges stopping businesses and merchants in the UK accepting Dash.

Problem: There are few merchants in the UK who accept Dash.  The lack of merchants accepting Dash is holding back uptake by the UK consumer. Engaging with the 3-4 million businesses in the UK is a difficult  task. So how do we reach out to survey them?

Solution: We use business networks.   In the UK there are many hundreds of Trade Associations (TAs). These are networks of businesses. TAs are trusted bodies that sit at the heart of business sectors.

Project: as a pilot project we will work with the National Association of Jewellers (NAJ) to;

  • Promote Dash and this project to UK gold dealers and jewellers, alerting entrepreneurs and Chief Executives that digital cash, specifically Dash, is heading their way.         
  • Survey the 2200 NAJ members on their attitude and plans for future use of Dash, and what’s stopping them using it.  
  • Incentivise completion of the survey by providing a Dash prize to 10 respondents. First prize 5 Dash with 9 runners up getting 2 Dash each.   
  • Capture data on companies who wish to explore becoming Dash merchants.
  • Undertake feasibility studies conducting technical assessments with four companies to understand their existing online sales processes and the size of the task in signing them up as Dash merchants and develop an outline plan for implementation.  If we do not have enough viable interest we will offer a free technical seminar to all interested members.
  • Report back findings to Dash community and development team, to inform future work
Why this group?
  • UK gold dealers are a natural group that should understand Dash as an asset as well as a currency.
  • This proposal will increase the number of high net worth individuals aware of Dash.
  • In 2014 this industry in the UK was worth £5 billion (manufacturing) and £7.3 billion (retail).
  • Increasing consumer confidence in Dash and offering the hesitant consumer tangible assets that can be bought with Dash in the form of gold will be significant. Proving that one of the oldest symbols of value can be bought by one of the newest.
Project Team
  • Stuart Bean -
  • Stuart Thomlinson -
  • Paul Tanner -
All discussion of the project will go through the Dash forum - contact details for Stuart Bean @CaptAhab, Stuart Thomlinson @ridingonalion, Paul Tanner @handymannn

Scope of project
As a pilot study this is aimed at the jewellery sector and the 2200 businesses in the NAJ. Subject to evaluation of this pilot project, this could be rolled out through Trade Associations in other sectors.

Project Milestones and Schedule
Phase 1 -  August/September 2017  - all milestones for Phase 1 of the project have been delivered - see progress report
We will be sharing the draft survey on the Dash Forum ahead of issuing to NAJ members

  • Produce article on Dash and its opportunities in the sector and highlighting survey to members. Copy deadline 5th September for The Jeweller Magazine - Media pack available here
  • Design survey  - Questions centered around awareness of cryptocurrencies and their acceptance of Dash as a potential method of payment for their business in the future. Those showing interest will be offered the chance to opt into further market research on this subject or feasibility studies/technical seminar. The survey will be short and engaging. As part of the questionnaire design process we would start a thread on the Dash community forum where members could add their suggestions.
Phase 2
Phase 2 - October 2017
  • Publish article in the October edition of The Jeweller Magazine (Trade Press; readership 25,000)
  • Deliver online survey for verified 2200 NAJ member companies collecting data on likely uptake of Dash, and incentivise by providing a Dash prize to 10 respondents. First prize 5 Dash with 9 runners up getting 2 Dash each. One survey per member company rolled out after members receive their copies of magazine on 10th October.
Phase 2 - November 2017
  • Collate result of survey
  • Contact prize winners and assist to set up Dash wallets
  • Perform feasibility studies with 4 merchants or deliver free technical seminar
Phase 2 - December 2017
  • Sponsor awards at the Annual Benevolent Ball of the National Association of Jewellers on December 7th 2017 (sponsorship of "Website of the Year"-  award reserved) .  Details of sponsorship package available here
Phase 2 - January 2017
  • Publish results of survey and feasibility study/technical seminar on Dash Forum

Phase 1 of the project - 103.3 Dash/1 month - payment received- has been delivered - see progress report. We will be sharing the draft survey on the Dash Forum ahead of issuing to NAJ members

Phase 2 - 42.8666 Dash/3 months.
Reimburse Proposal Submission Cost - 5 Dash (October)
Online survey admin / rollout - 16.8 Dash (October)
Contact 5 winners and assist to set up wallets and transfer Dash prizes  (prizes plus admin) - 30 Dash (November)
Feasibility study - 4 merchants or free technical seminar - 19.2 Dash (November)
Collate and publish results of survey - 21.6 Dash (November)
Awards event - preparation, attendance, travel, accommodation - 36 Dash (December)
TOTAL - 128.6 Dash - 42.8666 Dash/3 months
What will success look like?
  • Increased awareness of Dash within this specific business community and its Trade Association
  • Clear understanding of the barriers to adoption of Dash by this sector
  • Identified group of businesses who would like to become Dash Merchants
External dependencies - Trade Associations may not be interested (Medium)
Mitigation - By sponsoring award and publishing article in Trade Press we ensure access to member community to carry out survey.  Pre-project early engagement has  helped ensure buy-in. The National Association of Jewellers are supportive of the project and have allowed us to reserve award sponsorship. Stuart Bean has extensive networks with Trade Associations (see
Survey Wisdom is very experienced in this field and will manage engagement through the design and roll out of survey. Offering incentivisation  to selection of respondents being given Dash will encourage participation.
Revised Risk - Low

Merchants might be nervous about costs, security, value fluctuations etc (Medium)

Engaging with a few merchants to discuss implementation in detail will provide comfort on these issues. We can deliver a free technical seminar on Dash, if there is lack of take up for feasibility study, in the first instance.
Revised Risk - Low

Project team fail to deliver individual components of project (Medium)

The project members are all experienced individuals and have also worked together previously.  Stuart Bean will have overall oversight of project.  He and Stuart Thomlinson have worked together including successfully delivering Voices of British Business - a survey commissioned by Stuart Bean, delivered by Stuart Thomlinson at Survey Wisdom, sponsored by Government .   Paul Tanner has previously worked with Stuart Bean at the Trade Association Forum delivering an early online payment solution for the TAF website.
Revised Risk - Low

Progress reporting: The project team will report progress of delivery of milestones against timetable on the Dash forum

Why us?
Stuart Bean has extensive experience in lobbying and marketing, having had a 20-year career working at the Confederation of British Industry.  He has wide ranging contacts and  expertise in events, lobbying and working with UK Business leaders, including FTSE 100 CEOs. Stuart previously worked for a UK Political Party. More recently he has run his own business as part of a UK National Franchise ( which he is currently selling, and has set up a new business - Simply Associations Ltd - to include work with UK Trade Associations.  Stuart has a MSc in Global Politics and Political Economy from Birkbeck College, University of London. He has been involved with Darkcoin/Dash since April 2014.

Stuart Thomlinson is owner of Survey Wisdom - an IT consultancy specialising in Market Research. Stuart has 20 years experience of designing and implementing market research surveys, and analysing the results. He provides consultancy to clients in many sectors including luxury automotive marques, tobacco / vaping , pharma , government and trade associations.

Paul Tanner is an experienced engineer and project manager.  Paul has held management positions in several tech startups and developed numerous electronic and software products. He works on a diverse range of IT projects in the roles of CTO, project manager, developer and architect.   Paul's recent projects have been focused on practical implementation of the "Internet of Things".  These have included two consumer energy portals, an assisted living care-in-the-home system, an assistive street and an energy-optimised smart house.  He has also been an advisor and beta tester for a smart heating product.  In support of these projects Paul has been testing IoT products, integrating them into online solutions and liaising with hardware/ firmware suppliers on compliance, security and availability.  Paul is a graduate of MIT with a BS in Electrical Engineering.


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Discussion: Should we fund this proposal?

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0 points,5 hours ago
Keep up the good work :)
0 points,17 hours ago
Here is a [URL=''][B]Draft[/B] [/URL]of the survey. It is still very much work in progress, your comments and suggestions welcomed at the end of the survey.
0 points,17 hours ago
0 points,14 hours ago
Yes I found it! The article!

But saying a Dash wallet is like a credit card machine without the fees hurts a little...
0 points,17 hours ago
Please find a worked up draft proof of the article here
4 points,6 days ago
The Gold Bullion industry is a key for another very important way to get another channel to real value apart from the highly regulated cryptoexchanges. Dash should be a natural partner not only in UK but all over the world for bullion dealers. Thats because a lot of the Goldbugs out there are natural allies in avoiding normal bank wire transfers. Dash with its features "private and instant send" could become the major cryptocurrency for the bullion industry and be the first "gold backed" crypto by its utility.
Thats why its so important to get this industry in our boat
2 points,8 days ago
This seems to be too much money to spend on a simple survey.
1 point,8 days ago
I would like to see some more results for the 103 dash already paid from previous proposal, besides a £6000 invoice pdf.

On forum was mentioned Contribution of 3000£ for sponsorship, why the difference?

I couldn't find The article or a draft of the survey yet, could you share?
1 point,8 days ago
The invoice is there to show accountability for funds - to demonstrate we have spent the sponsorship money as intended.

The headline sponsorship role we secured for Dash is a total of £5k (plus VAT). Our original proposal included £3k for sponsorship of a single award and £2,250 for the article so a total of £5,250. The headline sponsorship is therefore a better value for money option as it includes publication of the article and an overall higher profile sponsorship deal for Dash.

As you would expect with a sponsorship role the exposure will increase over the coming months as we near the event, and will generate coverage after the event in December. It would be unusual for this type of event to have seen much activity at this point in the proceedings

The sponsorship role has enabled us to secure direct access to members, which otherwise we would not have been able to engage with.

We were required to pay upfront the sponsorship fees so could not split the payments for the entire project evenly over a number of months - hence the two phases to the proposal - and the higher single cost for the first part of the project. Both phases are however part of the same project.

The payment for the initial phase has covered work we have done and the sponsorship costs and it is now ready to move to the second phase which is implementation and outcome focussed.

The publication of the article next month is key as it precedes the invitation to members to complete the survey.

Our progress report confirms we will be sharing the survey ahead of issuing to NAJ members.

I am sorry you could not view the article, it is included in the progress report -
- please let me know if you can't view it and I will send it to you
0 points,8 days ago
This comment was meant to come here:
I searched the progress report but did not find The Article. You're talking about the glossy Media Pack? There is no article in there... Please post a link here.
1 point,8 days ago
Sorry, I found the plain text.. I was looking for a pdf ...
1 point,8 days ago
Thank you for the input. I agree it would be alot of money for a simple survey. However it is not that.

In addition to a well planned survey, issued to 2,200 members we have secured access to as part of this project, we have an article to 25,000 jewellers in their trade press and headline sponsorship of leading industry awards evening. Followed up by setting up 10 wallets for winners and four in depth case studies on integrating Dash as a payment method with real business. Plus of course the results of the survey, to feedback to aid development to the DAO, but also to feedback to the jewellers themselves as a further story of Dash adoption by the sector..

Depending on the outcomes this could well tee up lots of further opportunities and interest from the sector.

This not any sector it is a vital one that is wealthy and has very wealthy clients, but adoption is very important as being able to buy products like Gold with Dash will make people feel more confident about investing and using Dash.
-2 points,8 days ago
I searched the progress report but did not find The Article. You're talking about the glossy Media Pack? There is no article in there... Please post a link here.
0 points,8 days ago
Sorry, disregard please.